Part C. Web Development and Maintenance Costs As detailed in parts 1 and 2 of this proposal, the Mountain Heritage Inn will be redesigning their website. Their new website will feature a more aesthetic design and more sufficient content. Additionally, it will incorporate the capability for potential guests to check availability and reserve their room online. Once the new website is designed, developed, and launched, Mountain Heritage Inn will embark on an online marketing plan to expand their web presence. Before the website design can begin the Mountain Heritage Inn will need professional photos of their rooms and property, as it has been almost 10 years since professional photos were taken of the property. We will be hiring an outside photography company to do this. Additionally, Mountain Heritage Inn will hire a graphic designer to redesign their logo, as the current logo is very outdated. Once these items are complete, the web design and development stages will begin. The firm we are hiring, Firstview Online, to design and develop the website will also be hosting the website. Moreover, considering they are a full-service Internet marketing agency, they will also be handling the SEO and PPC campaigns. During the development phase, Firstview Online will work with Reservation Nexus, the company providing the online reservations software, to implement online booking on the website. This implementation is included in the web design and development project scope.
Processing credit cards for the online reservations will be handled by Authorize.NET – through Reservation Nexus, as they are an Authorize.NET reseller. The CRM and email marketing portion of Mountain Heritage Inn’s campaign will be integrated with the online reservations system as an add-on to the Reservation Nexus service.
The online marketing plan also calls for an active presence on Facebook and a weekly blog. The creation of the Facebook account is free, and the blog will be implemented on our website as part of the website design and development. Updating of the blog and Facebook will be handled in-house by hotel management.
The initial and monthly costs for everything included in parts 1 and 2 of this proposal are detailed below. Estimated Initial Costs
Component Vendor Cost Explanatory Notes
Logo Design Freelancer $250 Freelance graphic designer to create new logo for Mountain Heritage Inn.
Professional Photos Freelancer $500 Freelance professional photographer will take photos of rooms and property and provide digital assets.
Web design and development Firstview Online – small, local online marketing agency $8,500 Website design includes implementation of online reservations system and blog.
Payment Gateway Authorize.NET $149 Paid to Reservation Nexus, provider of online reservations system and Authorize.NET reseller
SEO Firstview Online $1,000 This includes initial research and optimization of the website.
Google AdWords campaign setup Firstview Online $800 Setup of Google AdWords search network campaign to target searches on competitors’ names.
Total Initial Costs: $11,199.00 Estimated Monthly Costs
Component Vendor Cost Explanatory Notes
Domain registration GoDaddy $0.83 This is the grandfathered rate received when the Inn first registered the domain in 2003.
Hosting Firstview Online $20 Firstview Online will provide the website hosting.
Online reservations management system Reservation Nexus $578 Reservation Nexus will provide the software to enable online booking from the website.
Payment Gateway Authorize.NET $15 Paid to Reservation Nexus. There will also be a 10 cent per transaction and 10 cent batch fee.
Ongoing SEO Firstview Online $500 This includes ongoing SEO, link building, and reporting on results.
PPC Management Firstview Online $300 PPC management encompasses the management and optimization of the AdWords campaign.
PPC Click Fees Google AdWords $1000 This budget may be reduced or increased depending on results.
CRM & Email Marketing System Reservation Nexus $220 The CRM and email marketing is an integrated add-on to the reservations management. Creation of the emails will be handled in-house.
Total Monthly Costs: $2,633.83