...E-Business - Task 1 Lisa Wagner WGU E-Business (0610) QRT2 January 8, 2014 E-Business - Task 1 Werner Quarter Horses is a business started by Gary Werner in 1977. Mr. Werner explains that he grew up showing quarter horses as a child in Nebraska, and he was able to use his knowledge and skill later in life to turn it into a profession. Though his current specialty is halter, he started out as a pleasure horse trainer raising and training world-class western pleasure horses. After suffering a pelvic fracture in a fall in 1985 resulting in pain when riding, his moved his focus to the halter-training arena. (G. M. Werner, personal communication, January 11, 2014) The business of Werner Quarter Horses has several components. The first and most visible component of the business is the fitting and training halter horses for world-class American Quarter Horse Association (AQHA) shows around the country. This involves all of the care for the horse, including feeding, bedding, grooming, exercising, and training of the horse, as well as showing the horse for customers at shows. Collecting a monthly boarding/training fee and showing fees produce the income for this component. (G. M. Werner, personal communication, January 11, 2014) The second component is the area of breeding, both the actual breeding of mares to produce foals for sale and also the sale of semen in the form of stallion fees. Mr. Werner has a herd of broodmares that he breeds each year. This produces...
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