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Wgu Task 1 E Business

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Proposal for the Online Expansion of Pyramid Advertising

Western Governors University

QRT2 - eBusiness (0610)
Task 1

This paper describes a plan for using online marketing to expand the geographic scope of Pyramid Advertising's clientele and increase its exposure to marketing managers in mid-sized and larger companies.

Table of Contents

1. Viability of Online Methods to Increase Demand for Printed Media and Product Sampling.... 3
2. Current Online Competition....................................................................................................... 4
3. Online Marketing Strategies....................................................................................................... 6
4. Social Media Development and Integration............................................................................... 8
5. Conclusion.................................................................................................................................. 9
6. References................................................................................................................................. 11
7. Appendix A............................................................................................................................... 12
8. Appendix B............................................................................................................................... 13
9. Appendix C............................................................................................................................... 14

Proposal for the Online Expansion of Pyramid Advertising Pyramid Advertising is a marketing firm based in Sacramento, California, which was established in 1996, featuring the delivery and fulfillment of printed advertising, and promotional and sample products in a variety of regions of

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