Company G
1-Year Marketing Plan - MediMinder
Student Name: Christin S

Table of Contents

Introduction 3
Product Description and Classification 3
Company G Mission Statement 3
Consumer Product Classification 3
Target Market 4
Competitive Situation Analysis 4
Analysis of Competition using Porter’s Five Forces Model 4
SWOT Analysis 5
Strengths 6
Weaknesses 6
Opportunities 7
Threats 7
Market Objectives 8
Product Objective 8
Price Objective 8
Place Objective 8
Promotion Objective 8
Marketing Strategies and Implementation 8
Product Strategies 8
Price Strategies 9
Place Strategies 9
Promotion Strategies 9
Marketing Implementation 10
Product Action Plan 10
Price Action Plan 10
Place Action Plan 11
Promotion Action Plan 11
Monitoring Procedures 11

Introduction
Company G is proud to present its new MediMinder! It is a new electronic medication dispenser that is easily programmable and delivers both an auditory alarm and visual blinking alert when pills are needed to be taken. This new appliance will usher Company G into the world of medical products by providing groundbreaking technology while providing the quality and convenience that our customers have come to expect. It is a revolutionary and exciting innovation in the world of healthcare.
Product Description and Classification

Product Description and Support of the Mission
Company G Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”
The MediMinder is the most innovative automatic medication dispenser ever to hit the healthcare market. The unit is easily programmable and delivers both an auditory alarm and a visual blinking alert when pills are needed to be taken. It holds 60 doses of any size medication and features a battery backup system in the event of power outage. It