Company G
3-Year Marketing Plan

Assessment Code: VZT1
Student Name: Brandy Summers
Student ID: 000218043
Date: 5/15/15
Mentor Name: Jennifer Lane

Table of Contents

Introduction
As a world-renowned leader in innovative technology for consumer electronics, Company G is pleased to announce to the market, Nizana, The Robotic Bartender. As the demand for robotic technology steadily increases in commercial and military fields, Company G has decided it is the perfect time to branch out into this emerging market, and domesticate this fascinating technology. Robotic technologies deal with machines that can take the place of humans in many situations. Nizana is an automated bartender created for the home or office kitchen. It has the ability to infuse bitters making craft cocktails and is entirely app (phone) controlled.

Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

The Product
Company G has developed an at home “bartender” that sits beautifully on your countertop. Nizana – The Robotic Bartender is one of the first of its kind to be introduced to the market. This system consists of a countertop appliance and a free downloadable app that works with all phone types. Upon choosing your desired cocktail from the app, Nizana will measure the perfect amount of ingredients, shake and chill your drink all within a matter of seconds. The genius design has the ability to hold up to ten different liquids for the machine to use in creating your drink.

Consumer product classification
Nizana is a specialty product that will be advertised as a luxury item. The planning time involved will be considerable, as this is an infrequent investment purchase. Nizana will only be offered through specialty retail outlets, and our online store.

Target Market
Our target