...second DF question is "What are the best practices recommended by web professionals for content layout, menu structure, and other areas of web sites?" Review professional blogs, web design companies' sites, and YouTube content. Much on best practices in Web Design has already been published. Sometimes professionals do not agree on all aspects of web design. Please make sure to cite your sources. According to the given instruction to complete the unit 2 discussion, I have seen or reviewed some of the professional blogs, web design companies’ sites and including youTube content. With regard, this topic almost every professional has agreed and have some common understanding. This is including some basic and...
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...Advertising & the Internet The Internet has revolutionized the world in many ways, including the method in which companies promote their products. With its low-cost advertising and abundance of e-commerce through the Internet, many companies have benefited with the reduction in their marketing and advertising costs. Although in the U.S. Internet advertising revenues for the first half of 2009 declined by 5.3% from the previous year, interactive marketing is still one of the advertising sectors that have been the least affected by the economic downturn (www.iab.net). There are many different types of advertising including ad insertions, banner ads, Social network advertising, compensation advertising, blogs, cookies, and spam. Display ads, classified ads, and search engine ads are three advertising categories created by the Internet over the past decade. The flexibility and ease of access of the Internet has made it a target for many companies for Internet advertising. There is a greater range in which advertisers can reach their target markets by advertising through the Internet. The Internet spans the globe, which means that targeted markets can be exposed to the advertisements at once, rather than needing to advertise in different newspapers, television stations, and radio stations. Traditional television advertisements require periodic updating while an Internet advertisement may be updated less frequently. The ease of updating or changing an ad also increases the...
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...Promotion: Chapter 18-19 and 3 (3/4/14) What comprises Promotion? * Advertising * Personal selling * Sales Promotion (coupons and interaction with the customer) * Public Relations * Direct Marketing * Online Marketing * Social Media The Communication Process * Sender (Firm) * Transmitter * Encoding * Communication channel (internet, TV, radio) * Receiver * Noise (anything that interferes with the message) * Feedback Loop (the customer gives a feedback about the ad or message) * Example: 2012 Presidential Campaign * “47%” Romney Quote * Sender: Romney * Communication Channel: TV/News * Receiver: Electorate * Noise * Feedback Loop: Instant feedback –very negative * Example: 2012 Presidential Campaign –Obama * “Ann Romney never worked a day in her life” * Sender: Democratic Party staffer * Communication Channel: TV/News/Twitter * Receiver: Electorate * Noise * Feedback Loop: Instant feedback, not acceptable How Consumers Perceive Communications * People decode messages differently * “Never worked a day in her life” * Attack on Ann Romney * Meaning? * Obama Attack Ad * Senders adjusts message * Medium * Receivers’ traits * Example: You Can Play Project The AIDA Model * Awareness (Obama on Jimmy Fallon –April 2012) ...
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...ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY AND TOURISM MANAGEMENT Stephen W. Litvin College of Charleston Ronald E. Goldsmith Florida State University Bing Pan College of Charleston Stephen W. Litvin is Professor of Hospitality and Tourism Management in the School of Business and Economics, at the College of Charleston (South Carolina); Ronald E. Goldsmith is the Richard M. Baker Professor of Marketing at Florida State University; and Bing Pan is Assistant Professor and the Director of the Office of Tourism Analysis at the College of Charleston. Address correspondence to: Steve Litvin, Department of Hospitality and Tourism Management, College of Business and Economics, College of Charleston, 66 George Street, Charleston, SC 29424. Phone 843-953-7317; Email litvins@cofc.edu Submitted June, 20, 2005 to Tourism Management Revised and resubmitted May 09, 2006 Second revision October 1, 2006 ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY AND TOURISM MANAGEMENT Abstract Interpersonal influence and word-of-mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision. This influence may be especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the largescale, anonymous, ephemeral nature of the Internet induces new ways of capturing, analyzing, interpreting, and managing online WOM. This paper describes online interpersonal...
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...Business 121 Slide Ⅰ 1. What is a business model? * * A business model describes the rationale of how an organization creates, delivers, and captures value.(How a company intends to make money / the logic by which it sustains itself financially. Or how your idea actually becomes a business.) * * 2.Business model canvas? * * * * * * * * * * * * * * * * * * * * * * * * * * 3.What is a multi-sided platform business model? Give an example, list the customer groups and explain how they interact with each other. * * Multi-sided Platform is one of the business model patterns. Multi-sided Platform brings together two or more distinct but interdependent groups of customers. Such platforms are of value to one group of customers only if the other groups if customers are also present. The platform creates value by facilitating interactions between the different groups. A multi-sided platform grows in value to the extent that it attracts more users, a phenomenon known as the Network Effect. * Network effects and Positive feedback loops are economic terms that describe the snowballing benefits to front-runners in some markets. * * Example and analysis: * LinkedIn is the world’s largest professional network. As of 31st March 2012, LinkedIn had 161 million members in over 200 countries. LinkedIn helps the professionals...
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...Answers Professional Level – Essentials Module, Paper P3 Business Analysis 1 (a) December 2013 Answers Internal growth, sometimes called organic growth, takes place when the company grows by building on and developing its own existing competencies. This is how MachineShop has grown to date. The frequent opening of new stores represents its organic growth. The company appears to be comfortable and successful in this approach. As well as being familiar with this approach, internal growth has a number of other advantages for MachineShop. First, MachineShop is the only company which really understands the market that it has positioned itself in. Consequently, there are no equivalent companies or competitors to target for acquisition and so there is no clear alternative to organic growth. This market knowledge is a core competence, creating and reinforcing competitive advantage. Second, although the final cost of developing through organic growth may be greater than through acquisition, the spread of cost may be easier to bear. Acquisitions usually require a major expenditure at a certain point in time. A slower rate of change, associated with more gradual expenditure and sustainable growth, may also minimise disruption to other activities within the company. Acquisition can be a significant distraction and it could easily prevent the directors from continuing their successful expansion of the MachineShop stores. In some circumstances, internal growth may be the only realistic...
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...Eat Free” and Other Irresistible Offers 8. This Article Rocks. . . I Guarantee It! 9. The Long and Short of Copywriting 10. The #1 Secret to Great Copy Is. . . Don’t Read This or the Kitty Gets It! Poor Fluffy. I asked you not to do this, and you’ve gone and broken the rules. Things don’t look good for this cute little kitten I’ve taken hostage in case my demands were not met. She is awfully sweet, though. We’ll just have to wait until later on in the article to decide the fate of Fluffy. But first, we really do need to discuss the ultimate goal of good copywriting. Stick with me and I’ll go easy on the cat, deal? Let’s get started. What is the primary purpose of any piece of writing that you put out online — whether a blog post, a networking email, a sales letter or a tutorial? For starters, to get what you’ve written read, right? Makes sense. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other part of the content? The simple, surprising answer is… To get the first sentence read. This may seem somewhat simplistic to you. Or maybe even confusing. For me, I came across this way of looking at copywriting later in my studies. I had spent plenty of time trying to master the art of writing a perfect headline, or properly conveying product benefits, or learning how to craft a...
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...or B A The texts in Section A focus on new communication and information technology and how we use it. Write a paper (700-1000 words) in which you answer the following questions. Answer the questions separately. 1. Give an outline of the use of information and communication technology as it is presented in texts 1 and 2. 2. What is Stuart Jeffries' attitude to mobile phones and e-mail in text 3, and how does he express it? Illustrate your answer with examples from the text. 3. On the basis of the review of Mark Bauerlein's book The Dumbest Generation (text 4), discuss some appropriate ways of using the Internet. Texts 1. Matt Richtel, "Don't Want to Talk About It? Order a Missed Call", an article from The New York Times website, 2008. 2. Andrew Keen, "Sex, Lies and the Internet", an excerpt from his book The Cult of the Amateur. How Today's Internet is Killing Our Culture and Assaulting Our Economy, 2007. 3. Stuart Jeffries, "Technophobia - the sign of a born leader?", a comment from The Guardian website, 2008. 4. Lee Drutman, "Review of Mark Bauerlein's book The Dumbest Generation", a review from Los Angeles Times website, 2008. B Write an essay (700-1000 words) in which you analyse and interpret Jo Cannon's short story "Insignificant Gestures". Your essay must include the following points: - a characterization of the narrator the relationship between the narrator and Celia the narrator's error of judgment the significance of time and place ...
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...Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-173718-0 MHID: 0-07-173718-9 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-171391-7, MHID: 0-07-171391-3. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is not engaged in rendering legal,...
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...of Physics, Institute of Physics Publishing and the Royal Astronomical Society. They would like to thank the study authors at the 1) Oxford Internet Institute, University of Oxford, 2) Department of Information Systems, London School of Economics, 3) UCL Centre for Digital Humanities and the Department of Information Studies, University College, London, 4) e-Humanities Group, Royal Netherlands Academy of Arts & Sciences (KNAW) and Maastricht University, and 5) Oxford e-Research Centre (OeRC), University of Oxford. The main authors for this report are: Eric T. Meyer, Monica Bulger, Avgousta Kyriakidou-Zacharoudiou, Lucy Power, Peter Williams, Will Venters, Melissa Terras, Sally Wyatt. For the full acknowledgements, please see the project website: www.rin.ac.uk/phys-sci-case contents executive summary Overview method cases Tools and practices of information Information sources 68 69 77 78 4 4 4 4 research software dissemination complexity conclusion and recommendations Information retrieval Information and data management data analysis citation practices dissemination practices collaboration Transformations in practice New questions New technologies recommendations 79 84 84 85 85 86 86 87 88 90 91 92 Glossary Information in the physical sciences background and related literature About the study Approach and methodology 14 16 16 18 18 Particle physics Astrophysics gamma ray burst Nuclear physics chemistry earth science Nanoscience Zooniverse...
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...P R E FAC E W elcome to the evolving world of organizational behaviour! Social networks and virtual teams are replacing committee meetings. Knowledge is replacing infrastructure. Values and self-leadership are replacing command-and-control management. Companies are looking for employees with emotional intelligence and team competencies, not just technical smarts. Diversity and globalization have become challenges as well as competitive opportunities for organizations. Co-workers aren’t down the hall; they’re at the other end of an Internet connection located somewhere else on the planet. Canadian Organizational Behaviour, Seventh Edition is written in the context of these emerging workplace realities. This edition explains how emotions guide employee motivation, attitudes, and decisions; how values have become important for guiding workplace behaviour; how self-concept influences employee motivation, team cohesion, leadership, and behaviour; and how appreciative inquiry has become an important strategy for changing organizations. This book also presents the new reality that organizational behaviour is not just for managers; it is relevant and useful to anyone who works in and around organizations. Canadian and Global orientation Canadian Organizational Behaviour, Seventh Edition is written by Canadians for Canadians. It includes several Canadian cases, is anchored by Canadian and global scholarship, and is filled with Canadian examples of organizational behaviour in...
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...Edexcel website and a definitive list of core vocabulary is available in the Edexcel Specification. Introduction This bilingual glossary has been produced to support you in your language learning and to help you prepare for the Edexcel GCSE. It features a revised minimum core vocabulary foundation level vocabulary (this has been expanded from the original one in the specification) as well as higher level vocabulary. English meanings, genders and irregular word endings are given and the vocabulary is listed both alphabetically and under the following Edexcel headings: High Frequency Language Verbs Adjectives Colours Adverbs Numbers Quantities Connecting Words Time Expressions Times Days of the Week Months of the Year Question Words Countries Continents Nationalities Areas/Mountains/Cities/Rivers Acronyms and Abbreviations Social Conventions Prepositions Listening and Reading Topics Out and About - Visitor Information, Basic Weather, Local Amenities, Accommodation, Public Transport, Directions Customer Services and Transactions - Cafes and Restaurants, Shops, Dealing with Problems Personal Information - General Interest, Leisure Activities, Family and Friends, Lifestyle (healthy eating and exercise) Future Plans, Education and Work - Basic Language of the Internet, Simple Job Advertisements, Simple Job Applications and CV, School and College, Work and Work Experience Speaking and Writing Topics Media and Culture - Music/Film/Reading, Fashion/Celebrities/Religion, Blogs/Internet...
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...2013 2014 nash-rOCky mOunt PuBliC sChOOls stuDEnt/ParEnt hanDBOOk Superintendent’s Message August 2013 Dear NRMPS Students and Parents, The School Board, faculty, staff and administrators of Nash-Rocky Mount Public Schools are committed to providing a safe, orderly, secure and disruption free environment that will produce globally competitive students, who are prepared for bright and prosperous futures, when they graduate. High quality instruction will offer challenging curriculum based on rigor, relevance and adequate resources for all students. Expectations for student behavior are high in every school. The Code of Student Conduct is revised annually to align with state and federal laws and to address other issues critical to providing a safe and quality educational environment. Included in the Code of Conduct are expectations for behavior on school buses that you should be aware of even if your child does not ride a bus to or from school since these expectations apply for field trips, athletic contest trips and other school approved activities. To ensure consistency with student understanding of school division expectations, the Code of Student Conduct is reviewed at the beginning of each school year. In addition, I urge each parent to read and review this material with your child to ensure that you understand our expectations prior to any potential issues. Being unaware of the rules of conduct and behavior is not a defense if your child actually violates...
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...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Saylor URL: http://www.saylor.org/books Saylor.org 1 Preface Writing is often a challenge. If you were ever challenged to express yourself via the written word, this book is for you. Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. Beginning with the sentence and its essential elements, this book addresses each concept with clear, concise, and effective examples that are immediately reinforced with exercises and opportunities to demonstrate learning. Each chapter allows students to demonstrate mastery of the principles of quality writing. With its incremental approach, this book can address a range of writing levels and abilities, helping each student prepare for the next writing or university course. Constant reinforcement is provided through examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-tounderstand basis for discussion and exploration. This will put students at ease and allow for greater...
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...markets@perseusbooks.com. CIP catalog record for this book is available from the Library of Congress. ISBN-10: 0–465–03914–6 ISBN-13: 978–0–465–03914–2 06 07 08 09 / 10 9 8 7 6 5 4 3 2 1 Code version 1.0 FOR CHARLIE NESSON, WHOSE EVERY IDEA SEEMS CRAZY FOR ABOUT A YEAR. Code version 2.0 TO WIKIPEDIA, THE ONE SURPRISE THAT TEACHES MORE THAN EVERYTHING HERE. C O N T E N T S Preface to the Second Edition Preface to the First Edition Chapter 1. Code Is Law Chapter 2. Four Puzzles from Cyberspace PART I: “REGULABILITY” ix xiii 1 9 Chapter 3. Is-Ism: Is the Way It Is the Way It Must Be? Chapter 4. Architectures of Control Chapter 5. Regulating Code PART II: REGULATION BY CODE 31 38 61 Chapter 6. Cyberspaces Chapter 7. What Things Regulate Chapter 8. The Limits in Open Code PART III: LATENT AMBIGUITIES 83 120 138 Chapter 9. Translation Chapter 10. Intellectual Property Chapter 11. Privacy Chapter 12. Free Speech Chapter 13. Interlude PART IV: COMPETING SOVEREIGNS 157 169 200 233 276 Chapter 14. Sovereignty Chapter 15. Competition Among Sovereigns 281 294 PART V: RESPONSES Chapter 16. The Problems We...
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