...Let’s Find Out the Apple’s Marketing Strategy Posted: September 22, 2011 by black1396 in Marketing Strategies Tags: Apple Marketing Strategies, Apple's Tips, Brand Awareness, Brand Loyalty, iPad, iPhone, iPod 2 Apple’s brand is very popular and nowadays many people are using Apple’s products like iPhone, iPod, and iPad. I just curios how Apple can attract customers, make them aware about the brand and products, make them proud to have Apple’s products and become successful. Let’s find out their marketing strategy. The successful moment was happening on 2007, iPhone the Apple’s smartphone has sold out only one month which was launched on July. Probably all customers still remember when Apple came into the market several years ago. This company just provided small MP3 player which was iPod Nano. Apple is successful did brand extension from iPod to iPhone. This mean “Apple has shown brand and marketing management expertise with the iPod and the iPhone which is kind of brand extension from Nano to iPhone (Marketing Today)”. Brand loyalty for iPod is complex connected to many factors such as product design, user interface, software, and locked by iTunes as the music and entertainment platform. iPod is much expensive than other MP3 brand but why many people want to purchase it. According to Marketing Today, “part of managing the brand is managing pricing, and Apple has always smartly exercised strong control over its retail pricing that most marketers should look at with envy”...
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...Cover Letter: Before & After “Before” Letter Jane Doe 123 Apple Way New York, NY 10000 October 23, 2011 Acme Corporation 100 Main Street New York, NY 10000 RE: Marketing Manager Position Weak, qualifying language. Dear Hiring Manager: After reading the job description for the Marketing Manager position at Acme, I believe I would be a great fit in this role. I currently work in an environmental 501(c) communicating sustainability messages to corporations, non-profits, and government agencies. I have partnered with a diverse group of companies educating students, supply chains, and corporate staff on relevant sustainability issues. This organization has reinforced my understanding about the amount of positive influence corporations can have. I would like to work for a firm motivated by operationalizing sustainability principles with the reputation and audience to do so. I believe I have all the attributes and characteristics to be a successful Marketing Manager at Acme. I am extremely organized in all aspects of my work both critically and logistically. I excel at planning long-term projects through my detail-oriented plans that are efficient in their use of resources and flexible in accommodating unforeseen variables. I believe this is the fundamental foundation to be an outstanding Marketing Manager. These characteristics intertwined with teamwork, passion, and drive equate to successful sustainability results. I hope to be part of Acme’s strong...
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...is not clear. You can feel free to ask me. -Please open the book on page 12. -I want to teach you about what’s marketing? -As you always know people said Marketing is only selling product. But is not only selling product. So I can say Marketing is function an action of creative and deliver product to customer and than u get profit from it. -Now I choose 3 type from marketing book to tell you: -According to the American Marketing association, Marketing is an organization function and a set of processes for creating, Communicating and delivering value to customers and of managing customer relationships in ways the benefit the organization and its stakeholder. -One more think in the world marketing association defined marketing as the core business philosophy that directs the processes of identifying and fulfilling the need of individuals and organizations through exchange which create superior value for all parties. -Ok the third one you can read by yourself because it similar likes a first definition. The Four or five “P” of Marketing In one book of Professor Jerome Maccarthy of Michigan State University wrote one book in the 1950s. This book provided a clear structure to the oldest profession on the planet and become the definition of marketing. entitled The four P’s of marketing: Product, Place, Price and Promotion so the fifth “P” is people.. People Marketing have debated for year whether “people” should be include as the fifth “P” of marketing. But without people...
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...Corporate Responsibility and Marketing Strategies 28 April 2014 Corporate Responsibility and Marketing Strategies Apple is a multinational corporation based out of Cupertino, California. Apple was founded in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. The Apple Corporation has very strong ethical and social responsibilities within the corporate world. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. One of the violations that will be discussed is the Wage and Benefits Standards. It is very important that Apple continues to follow these standard responsibilities. The other important factor to consider is keeping a price that will still keep Apple’s customers happy while paying their employees well. Apple has a lot to consider when dealing with their products, employees, customers, marketing, etc. This is a global business that needs to consider all types of culture throughout the world. On Apple’s website, it goes into full detail of the corporate responsibilities they follow. It is first quoted on the page, “All over the world, we’re expanding opportunities for workers and ensuring that they’re treated with respect and dignity.” (Apple 1) This shows that Apple cares about morals and standards within the company no matter the location. “If companies want to do business with us, they must uphold the highest commitment to human rights.” (Apple 1) It also gives a breakdown on the...
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...April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. One of the violations that will be discussed is the Wage and Benefits Standards. It is very important that Apple continues to follow these standard responsibilities. The other important factor to consider is keeping a price that will still keep Apple’s customers happy while paying their employees well. Apple has a lot to consider when dealing with their products, employees, customers, marketing, etc. This is a global business that needs to consider all types of culture throughout the world. On Apple’s website, it goes into full detail of the corporate responsibilities they follow. It is first quoted on the page, “All over the world, we’re expanding opportunities for workers and ensuring that they’re treated with respect and dignity.” (Apple 1) This shows that Apple cares about morals and standards within the company no matter the location. “If companies want to do business with us, they must uphold the highest commitment to human rights.” (Apple 1) It also gives a breakdown on the importance of furthering education to improve workers lives and to help empower them. This is an example of how Apple really goes out of their way to help teach new skills and create better workers. They...
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...Government Policies of Apple, Inc. Competitive Strategies and Government Policies of Apple, Inc. In any industry, when a company is seen as competition, there becomes some sort of target on the company’s back. The company that is successful will now feel the pressure to succeed and to continue leading the industry. This pressure can either be a crippling affect or can be the best motivation for the company. Apple has entered into the technological mobile devices industry with a boom and instilled fear into competitors inside the same industry. Although Apple prices their products at a higher selling price, their products are often referred to as elite and worth the extra cost. The cost of Apple’s merchandise, which was seen as a weakness to competitors, has proven to help boost in their success. Competition and Mergers As a new company entering the market, one would aspire to be like Apple. Apple is a billion dollar industry in technology that has over 30 years of experience that can teach any new business how to be successful. In addition, Apple has learned from past mistakes like pricing a product too high and also limiting the color of a product to one color. For example, when the IPod first came out in the early 2000's it was priced at $999.99 one cent short of one thousand dollars. The IPod was priced at this point because they wanted to seem like an exclusive product. The downfall to their new product was that it only synced with Apple computers restricting...
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...Advertising and Communications – Final Assignment Table of Contents Define your product 2 What is its function? 3 What problem or opportunity does it solve? 4 What is its name? 7 Reaching your audience 8 Who is your target audience? 9 What drivers will they respond to? 10 Delivering the message 11 What Integrated Marketing Communications mix will you select? 11 What specific media will you use? 14 Regulatory issues 15 What regulatory or trade association issues or restrictions do you operate under? 15 Final Campaign 16 Present a completed example of an advertising/commercial/alternate media campaign. 16 As we saw with the pre-assignment, the desserts are very diversified and can be eaten in different way: eat-in or take away, drink or eat, fruity or nature, for adults or children… This is a large subject and many actors are already implanted. Thus, in such a competitive environment, it is important for a new brand to be different: to offer a new concept in order to position the brand as the new favorite dessert in the consumer’s mind. Define your product According to a study managed by MedecineNet.com, United States’ children and teenagers do not eat enough fruits[1]. Moreover the obesity rate in the United States grew up last decades: ““Over the last three decades, obesity rates among children and adolescents have nearly tripled,” said CDC Director Thomas R. Frieden, MD. “Obese children...
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...I love apple products, I cant get enough of them when I was younger I dreamed of having great technology that made my life easier and not harder. Technology can either make you better or worst and I rather choose items that make me better. Simplicity is actually a rarity in the 21st century. And its great to go to a place were you could service for next to almost all your technologic needs. The apple store is one of the smartest places on the planet. They work for you the people, me being a student I look up to people that can make my life easier and I view them as daily heroes of humanity that do not get enough praise. Now you may say to yourself well Farley its just the apple store theirs nothing special about that. Fine I will prove to you in these next paragraphs why I hold the apple story so high in my heart. 2009 March 28, I had just enter training school in the military and I was a young naïve marine and I had just enter sprint and purchased my first cell phone it was a fairly simple mode no crazy features just enough to call mom. It wasn’t any iPhone but it did the job I guess. I know what you’re thinking what does this have to do with the apple well first off the phone already started giving me problems within the first month of having the phone. And yes customer service was horrible when I went to the store they told me to call up the head quarters and when I called the head quarters they told me to go to the store. Now you can see the frustration I had...
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...McDonalds – is it a great restaurant chain serving tasty food, or the purveyor of a socially destructive obesity pandemic? Well that really depends on your point of view. However what we do know is that human opinions are reflective of the current moods of society. We see that all the time in areas such as fashion and retail. The success of the Apple iPhone took on a life of its own with people believing the iPhone was the must have device, despite the HTC getting near universal better reviews and ratings. People’s opinions about the iPhone had become self reinforcing through word of mouth. Examples! In Peru, Chevron is fighting for oil against the indigenous population. The government of Peru supports Chevron because it wants the oil from Chevron. At the same time, the government supports the police and blames the indigenous people for the deaths of the police. The indigenous people are simply fighting for their own land. Chevron, while bringing in huge profits for its shareholders, significantly harms both the earth and the people living on it in Peru. Still Chevron has a CSR program. In Thailand, Chevron launched a long-term CSR project to encourage students to develop their schools in an environmentally responsible manner, which would boost student awareness of environmental issues. Chevron cooperates with Chulalongkorn University to develop a master's-degree program in petroleum geology by providing $10,000,000.00 over the next five years. Although this is termed CSR,...
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...marketers, the four P’s or the “elements of a marketing mix” is known as studying the right product, putting that product in the right place, at the right price, in the right manner. In simplest terms, the four P’s is as followed: product, place, price, and promotion. Implementing all four P’s can mean success for an organization. To the Hawaii Department of Education, executing each element precisely without mendaciousness is the difference between mediocrity and exceeding expectations. Even though Hawaii’s public school system graduate majority of their students, something needs to happen with the fraudulent spending going on to promote the very best education for Hawaii’s youth. To understand that idea, take a deeper look at each P and its importance it plays in marketing, the unethical structure, and the unsupervised supervised spending. Product Tangible goods like Boxing gloves, airplane, and a white t-shirt or services such as medical care, babysitting, or education is the product element a company markets. Take the school system for example. The school system has many product elements: the education itself; a simple set of tools one will need to be successful in their adult years and others like team sports, college prep courses, programs for at-risk youth, arts, etc., all supporting the source of the marketing mix. Not only do people use this product for its benefits, but they also buy into the product for what it means to them. Smith (2013), A product that...
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...To From Subject Course Date Mr. R. Nijland Luuk Harleman (2430113) Business case Auditing Report 26th of March 2013 luukharleman@gmail.com (243011) 2 Executive Summary In the following case a business process is described of a particular subject which is discussed during the lectures of the APM course. The choice was to write one from your own experience or from an existing company. I chose an existing company since you can keep an interview and it will be easier to identify the current situation and to draw up a “plan for the future” which will contain some adjustments and benefits the company. The company I chose is an advertisement agency which focuses on online graphical design and target group analysis to efficiently meet today’s customer demands. luukharleman@gmail.com (243011) 3 Table Of Contents Executive Summary ................................................................................................................................ 3 1.Company Analysis ................................................................................................................................ 5 Organisation chart ............................................................................................................................... 5 Brief outline ......................................................................................................................................... 5 Products.....................................................
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...1. Describe how this organisation positions their brand against their competitors. APPLE Company background: - Apple Inc. uses the Apple brand to compete across several highly competitive markets. Apple's brand has evolved as it has expanded its range of products and services. Originally starting in the late 1970s with desktop computers and then laptops in the 1990s, it took over 20 years before the company expanded into its first major new product area with the launch of the iPod in 2001, followed by I-Phone in 2007, I-Pad in 2010, and now Apple Pay and Apple Watch in 2014. * Business Strategy The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings. The Company's business strategy leverages its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design. The Company believes continual investment in research and development is critical to the development and enhancement of innovative products and technologies. In addition to evolving its personal computers and related solutions, the Company continues to capitalize on the convergence...
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...marketers, the four P’s or the “elements of a marketing mix” is known as studying the right product, putting that product in the right place, at the right price, in the right manner. In simplest terms, the four P’s is as followed: product, place, price, and promotion. Implementing all four P’s can mean success for an organization. To the Hawaii Department of Education, executing each element precisely without mendaciousness is the difference between mediocrity and exceeding expectations. Even though Hawaii’s public school system graduate majority of their students, something needs to happen with the fraudulent spending going on to promote the very best education for Hawaii’s youth. To understand that idea, take a deeper look at each P and its importance it plays in marketing, the unethical structure, and the unsupervised supervised spending. Product Tangible goods like Boxing gloves, airplane, and a white t-shirt or services such as medical care, babysitting, or education is the product element a company markets. Take the school system for example. The school system has many product elements: the education itself; a simple set of tools one will need to be successful in their adult years and others like team sports, college prep courses, programs for at-risk youth, arts, etc., all supporting the source of the marketing mix. Not only do people use this product for its benefits, but they also buy into the product for what it means to them. Smith (2013), A product that...
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...way of communication. The people always in the business with social media such as Twitter, Facebook, YouTube etc. and nowadays it is a must for marketer to market the product of service via these media. The music industry has faced many changes in the last decade, music is enjoyed online, illegal downloading has become the norm and nothing surprises an audience anymore. On 13th of December 2013, while in the middle of her North American tour, Beyonce fans were in for a surprise. The great musician Beyonce released her fifth, self-titled album without any prior publicity. She released her album via iTunes without any prior promotion ( A significant and potentially very risky , released from how music was traditionally released. The Apple , Facebook and Instagram are her major methods of reaching the audience. Throughout 2013 she had performed at Obama’s Presidential Inauguration and the Super Bowl Halftime Show as well as an endorsement deal as the face of Pepsi and appeared in advertisements. She was also the subject of a HBO documentary. Beyonce thought of offering her new product in a totally different, innovative , timely fashion than she has followed previously and different to the competitors. When the grand launch happens it was release and offered exclusively on the iTunes store. With the collaboration of Sony Columbia Records physical manufacturing for CD’s began on the same day. The album was presented as a ‘visual album’, along with 14 new songs, 17 videos were...
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...Section 1. Product Information Ipad Mini 1. A. What is the history of your Product? What year was the product first introduced? The Ipad is a line of tablets made by Apple Inc. On January 27, 2010, Steve Jobs took the stage at an Apple special event to give what was one of the most important keynotes of his life and, once again, in the history of consumer electronics. The Mac had been introduced decades before, the iPhone only a few years, yet on that stage, at that event, Jobs would make the case that there was room for a new category of device in between the two. A new category of device that, in order to exist, had to be not only better at certain key tasks, but significantly better at them. It had to be the iPad. IPad is the most advanced technology and revolutionary device at an unbelievable price. IPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before. The iPad project began at Apple even before the iPhone, but at some point the phone became a more important goal for 2007. The iPad was put on the shelf, and the iPhone shipped, changing the phone industry forever. By 2010, however, Apple was ready to launch their new tablet. Importantly, the iPad included Apple's first branded processor, the Apple A4. It combined an 800MHz ARM Cortex A8 and a Power SGX535 graphics processor, along with a rather anemic 256MB of RAM. The original iPad...
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