... Hum/176 - Week 4 Option #1: What are the advantages and disadvantages of social media? Social media has many advantages as well as disadvantages. On a positive aspect, social media can be used to build a community on either a personal level or even a business level. Different social media sites offer different features to their users. There are sites that can be used for advertising videos as well as photos. Some are a good source mainly to reach a worldwide connectivity. There is no faster way to reach people all over the world within minutes, like you can on social media sites. Having the ability to connect to others whom share personal interest and the ability to have real-time information sharing, also known as instant messaging is a feature that has become very convenient between users. There is no limit to how much advertising you can do; it all depends on how much time you are willing to put into it. The best part of it is that’s its free. Of course there is a downfall to social media sites. One that concerns a lot of people is the face-to-face connections. Not only is it very easy to create a persona or an image of who you want people to see, but that becomes a big problem with the younger generation today. Another major concern that falls in that category is the lack of interaction between one and other causing the younger generation to be deprived of learning how to develop ones social skills, maintain or build relationships that are necessary...
Words: 302 - Pages: 2
...Social Media Reshonda Brewster HUM/186 Anthony DeBonis July 15, 2013 Social Media Social media is the new revolution of this century since the Internet was developed. One may ask what social media is. Social media is a place where people socialize on the Internet. The Internet has changed the way people communicate, whether it is face time, through e-mails, reading books, receiving news; it shapes influences every aspect of a their lives. Social media has changed the way communication is delivered and received. Prior to social media, one can only get their daily news from the television or the radio with no way of the person receiving the information to share his or her thoughts. With social media, communication can be given and receive feedback. Social media has birth sites such as Facebook, Twitter, Blogger, You Tube, Instagram, Flickr, and Digg, to name a few . There are advantages and disadvantages of social media. As one reads on, he or she will discover the advantages and disadvantages of easily obtainable information through social media, how this information will alter how a person will use social media, and the credibility issues that may arise from the information that is found on the Internet. The Advantages and Disadvantages of Social Media Social media and networking is a part of many people daily life. Whether it is gaming, socializing, promoting, or joining discussions social media is a platform where there are advantages and disadvantages...
Words: 889 - Pages: 4
...Social Media HUM/186 10/14/2013 Shaun P. Herness Social Media Social media has changed the how people communicate, learn, and search for information, no matter how it is done it has changed their lives. Social media has its advantages as well as disadvantages. It has become part of people’s way of living, whether is socializing, communicating, or searching for information. With easily obtained information people has the advantage of searching information for their personal live, work, or for their education. The Internet has become the easiest way of searching for information and conduct personal business. It is convenient for people to go to one place and get the latest news, making it easier than going to the store and buy a newspaper. It allows people to multitask. With the advantages that the media could have, it also has its disadvantages. Privacy has become one of the biggest problems in the social media in the last couple of years. All the information posted on the social medias is available to others. Credibility is also another disadvantage of the easy obtainable information. Not all the sources found in the Internet are reliable or correct. There are no rules set as of what can be posted on the Internet, and people sometimes do not verify the source before using the information that is posted. Social media allows people to stay in contact with family and friends living in different areas of the nation or in other countries without incurring on the expenses of...
Words: 861 - Pages: 4
...Advantages and Disadvantages of social media Tabitha HUM/186 May 7, 2012 University of Phoenix Advantages and Disadvantages of social media In today’s world, many people depend on the internet for news and entertainment, yet other people worry about how reliable it can really be. Now days you can sign on the internet and find any information that you want, from the weather, to the news, to your favorite video. Many people have started to rely on the internet for research for school, but with anyone being able to post anything, how do you know what you find is creditable? There are many advantages of easily obtainable information on the internet, such as services, searching things, and being able to download things. The internet offers many companies ways to help service customers today. Now instead of mailing in your bills, you are able to sign onto the web and make a payment with one click, or even do some shopping without even leaving your home. This leads to searching things, ‘thousands of groups and organizations have moved online, many of them aggressively promoting their presence through the use of search engines, email lists, and banner advertisements.” (Wright 2005) Also you are able to download videos, games, favorite television shows and movies for free to watch at your leisure. While the advantages seem great, there are also some disadvantages that come with easily obtainable information. Some of those disadvantages are theft of personal information,...
Words: 1032 - Pages: 5
...Advantages and disadvantages of social media. There are multiple advantages of social media, to name a few advantages; worldwide communities available, multiple interactions with large quantities of people, able to link other websites for advertisement, etc. These are ways to get a lot of boost in your advertisement and an increase in sales. This is due to Facebook or other social media sites being sought after by so many people. It is the ultimate way to communicate these days and allows developers to fully put out their product. There are also disadvantages of this as well, some of the disadvantages of social media include; taking up a lot of time, not able to be as productive due to always updating, if social media or internet were to crash nothing would get accomplished as far as advertisement, possible bad reviews, etc. These are all negative to the developer/advertiser. If the social media network world were to shut down for a day or more there would be nothing being said about the game in this instance that would in turn make it impossible for people to see anything. This would make all the money saved on advertising actually go into advertisement a different way. The best way to advertise is to use an assortment of different ways, that way if one thing fails you always have a backup to still get the info needed to get out there out. Social media is used so much these days it’s only a matter of time before there is a server overload and it has to get shut down for a...
Words: 595 - Pages: 3
...Marketing, and Security Alicia Cann Dr. Paul Rossman 12/16/12 In this paper, I will evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. I will then analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. I will assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. I will research two other businesses that have used Social Media Marketing to their advantage and will discuss how each of these businesses has utilized Social Media Marketing and provide examples with my discussion. I will lastly speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. As we all know that businesses need techniques to assist get their specific audiences on the Internet. Search engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. There are many reasons that Social Media Marketing has become exceedingly popular among businesses of all sizes as the following. Millions upon millions of people around...
Words: 2220 - Pages: 9
...Introduction on social media -------------------------------------------------------------3 2.1 Explain the meaning of social media---------------------------------------------3 2.2 Provide example of social media------------------------------------------------3 2.3 Explain the usage of social media in global businesses---------------------5 2.0 The advantages and opportunities created by social media------------------------5 3.0 disadvantages of social media----------------------------------------------------------7 4.0 Conclusion--------------------------------------------------------------------------------9 5.0 Reference-------------------------------------------------------------------------------10-11 1.0 Introduction on social media 1.1 Explain the meaning of social media These are so many examples for social media, such as Twitter, Facebook, and Pinterest. Here, that’s sure you heard all these words, you should add it in the lowest on other three website list, and then start from scratch to find. But you know what social media is?? Social media is a kind of online media type, can speed up the steps of the traditional media's dialogue. The latter providing content, but does not allow the readers, the audience and the audience to participate in the development of create or content. Such as all the particularly for example, the definition of social media for Ron Jane: “Social media essentially is an online media of category...
Words: 2180 - Pages: 9
...Advantages -Social media provide endless contact and socialization benefits Yes, there are more advantages than disadvantages in social media. Yes there is the risk that you will be spammed or information can be taken, but if you take the correct measures, these issues can be mitigated. Certain things should not be shared on social media sites, to include personal information, but social media can be used to network and market yourself and even products. Disadvantages -Disadvantage of media. Some of the disadvantages of media are, they give importance to some gossips. They spread it without thinking about the person and checking the news is real or not. In the case of terror attack media telecasts the situation as live and spread what is army going to do this will help terrorists to escape and resist the attack. And also different news on same topic when we read more than one news paper Knowing the disadvantages like this one here: Increased chances in cyber bullying, which often leads to emotional distress and even suicide, will make people weary of the social media and another disadvantages like this one: The chances of being hacked, especially if you disclose important, critical information will make people not use the social media. But on the other hand the advantages like this one here: Keep in contact with people who are from long distances look more appealing than a long distance phone bill because you know you can video chat on facebook and another advantages that...
Words: 275 - Pages: 2
... Investigation: Social Media and Marketing “Marketing which occurs via social media is known as social media marketing.” (Nadaraja and Yazdanifard, n.d.) “Social media, which begins as an entertainment tool in the beginning, then became the most recent marketing phenomena because of its remarkable advantages in business area. Social media is used because it has time, audience, relations and cost advantages. s. Costs can be reduced through social media as the distribution part necessary in mass media, is got rid of. Most social media outlets are accessed free of charge. Besides, the development of target groups and issue-by-issue advertising and promotion are available at a lower cost.” (Kirti\cs and Karahan, 2011) Social media brought out drowning businesses by increasing the sales of business giants as customer relationships were built and product value had increased. This cost effective tool has many advantages and disadvantages connected with it. Advantages from reliable, cost-effective, and mass reach. Disadvantages from privacy issues, copyright issues and negative feedback due to bad advertising. Cost Related: Financial constrains related to marketing through social media are very less, on the other hand traditional or manual methods cost marketers huge sums of money which add to the cost of the product and decrease sales. Thus, social media is the most cost effective technique in today’s world to communicate with consumers and let them know what the service or product...
Words: 629 - Pages: 3
...Advertising CW1 1. Use examples of recent advertisements to explain the role and functions of advertising. What is Advertising? It is a monetary and non-monetary form of persuading the audience through communication that uses: “Non-personal mass media – as well as other forms of interactive communication – to reach mass audiences to connect an identified sponsor with a target audience” (Wells, Moriarty, and Burnett) If firms want to gain and increase sales and profits, they will have to be communicated to the customers. A total marketing communication program is called “promotion mix”. One of its key components is advertising. Before firms begin this step in ‘promotional mix’ business must understand the important relationship between the product and the market place. {Advertising is the most important element of promotion, which is a key component of the Marketing Mix.} What is Marketing Mix? This is one of the most famous marketing terms when studying Marketing and Advertising. “The marketing mix is the set of controllable tactical marketing tools. That considers the the 4P’s. * Product * Price * Place * Promotion This is what firm blends to produce the response it wants in the target market”. {Kotler and Armstrong (2010)} What is the right promotional mix? Business need to see how products or services are presented to customers. Their main criteria to check on is, personal selling...
Words: 3484 - Pages: 14
...Abstract Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. This paper contents five items: 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. 3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. 4. Discuss two other businesses that have used Social Media Marketing to their advantage. 5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. (Nix, Gary Jul 18, 2012) Pepsi Refresh Project Online and interactive media have already changed the nature of advertising. Starting with simple banner ads, Internet advertising has become much more complex and sophisticated. Miniature television screen images, called widgets or gadgets, can carry marketing messages only...
Words: 2664 - Pages: 11
...this national drug manufacturer, we need to figure out ways to how we are going to address the negative effects our medications has on the public. The news reports have alleged our governor was one of the people that were affected by this medication. “Effective communication can improve satisfaction, earn clients' and employees' loyalty, save money, and stimulate change and innovation—goals health care organizations cannot afford to ignore” (du Pre, 2005). Therefore, we have to make this our top priority task of the day as well as keeping our customers and their trust with us. We need to discuss how we are going to use traditional, electronic, and social media as a communication while going over the HIPAA and other regulations to make sure we are not breaking any laws. We can start by discussing the advantages and disadvantages of using traditional communication method. Traditional communications method means using television, magazines, and newspapers. The good thing about using television as a communication is that we are able to reach our audience worldwide and we are able to show emotions for the audience to see we are taking this unpleasant incident seriously. “TV ads use audio, visuals and actions to convey the message that easily catches the attention of consumers. When messages are conveyed successfully, the ad becomes more credible to the audience” (Fox Marketing, 2013). The down side about TV advertisement is the high cost. Using TV as a communication we will...
Words: 1308 - Pages: 6
...Social Media Paper Course: HUM/186 Media Influences on American Culture Date: June 29, 2015 We live in a society where there is a constant need to be able to access information and stay connected. This demand has led to a rise in the creation and use of social media sites. Since the creation of the first social media site decades ago we have seen a drastic rise not only in the use of social media but also in the number of such sites available for various uses. Whether you are looking for a job, a long last friend, a professional opportunity there is a social media site dedicated to that very purpose. Regardless of which of these purposes we choose to use social media it is safe to say that Social media, is a tool used to allow persons to connect and interact with others using the internet. Today, a very large percentage of the American population (and the world in general) has one or more social media accounts; the most popular of which are Facebook, Twitter, Instagram and LinkenIn. If the widespread use of these social media sites was indicative of the advantages of their use it would be safe to conclude that there are a number of advantages. Among these advantages are: worldwide connectivity, real time information sharing, ability to connect with people of shared interest, they are a great way to network, and they keep people abreast of what is happening almost instantly. With the click of a mouse we are able to log on to our preferred social media site(s) and...
Words: 1067 - Pages: 5
...companies to uses a specific population. Therefore, being a Communications Coordinator of a national drug manufacturer, addressing the news reports for the public regards to the situation. Discussing the advantages and disadvantages of using traditional, electronic, and social media of health care communication and providing the effects of HIPAA laws and other regulations on the use of other media for health care communication? There are all types of communication method of the health care organization listed above has on the advantages as well as disadvantages. The advantages are resulting from how rapidly the news can be addressed. Therefore, the disadvantages are resulting from the regulations on the use of specific methods of communication. The negative side effects of the tested drug to a significant population need immediate attention. However, the matter is addressed as needed immediate attention; because once the information is advertised in the news, individual tend to obtain different interpretations of the news from what they hear and others? Traditional methods of communication are verbal and non-verbal. Verbal communication address the matter could be consist a host to press release on the news to answer any questions that address any concerns regarding; what happened with the drug interactions? There are...
Words: 1094 - Pages: 5
...reports and the general public about the situation at hand. Also I will be going over the advantages and disadvantages of using traditional, electronic, and social media with health care communication. The first type of communication that will be discussed is the use of traditional communication. Traditional communication includes the face-to-face method, using the telephone, having a team meeting and using printed newsletters. With using face-to-face communication one of the advantages would be that each person gets to see one another which makes it easier to read their body language and understand better what might be occurring. Another advantage would be the personal relationship that can be built between the people who are communicating. Disadvantages would include not being able to speak what is on ones mind to the person when looking at them. Another would be not being very good at confronting someone who may be of higher authority than them. Next type is the telephone, which has the advantage of still allowing the person to voice what they have to say and be able to adjust their tone when needed. Disadvantage would be that the phone could cut out or there is the mis communication that could occur due to misunderstanding the tone of the statement. Advantage of team meeting is it allows for colleagues to be able to get together in room and converse over the situation at hand. Disadvantage would be that not all members are able to physically be in the same room so they have...
Words: 805 - Pages: 4
