...09-16-10 Wal-Mart KGA: Strategic Action Plan Wal-Mart “Always low prices”, is the first thing you think of when you think about one of the most successful companies around the world, Wal-Mart. For years they stand as a well know company due to their everyday low prices and variety of products. Their mission statement is “Saving people money so that they can live better”. They have chosen their mission statement wisely yet there is a lot of controversy when it comes to this International Company. Wal-Mart was started in Rogers, Arkansas during the early 1960’s by Sam Walton. (Ghillyer, 2010). Walton traveled all around the country researching what consumers wanted in a retail store. When Sam Walton fist opened Wal-Mart he “built it under the foundation of honesty, respect, fairness and integrity” (Ghillyer, 2010). Wal-Mart’s sales have made them a billion dollar revenue in the previous years. Walton tried to create a culture that shared the same beliefs as he did. Out of his beliefs he chose the three strongest that well suited his store: Respect for individuals, service to customers, and striving for excellence. Wal-Mart’s success promotes many benefits. Stockholders, customers, employees and communities benefit from the company’s success. In 1972, after 15 stores, Wal-Mart suffered with a lot of competition. Wal-Mart stock was offered for the first time in the New York Stock exchange. Being a public company helped Wal-Mart expand rapidly. It grew from...
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...Project 2 – Technological Innovations Nathan Brenner Westwood College 2014/05/09 SOCS-299 Abstract The open source software Linux, was introduced in 1991, by Linus Torvalds. He developed the UNIX based operating system because, the education oriented operating system he was working with was not meeting his needs. Linux has grown to be an innovative powerhouse, because Linux is so versatile it can be used in hundreds of applications and shows no signs of age or being outmoded. Technological Innovations The financial burden put on college students is staggering. However, there is one corner that can be cut when deciding what kind of operating system for your computer to purchase. Most people are mundane and choose whatever is pre-installed on the computer they are purchasing, but did you know there is an alternative? When you think of a computer operating system, what is the first thing that comes to mind? Windows? Apple? Did you know there was a third alternative? I am talking about the open source software known as Linux. What is Linux? The actual definition is “a freely-distributable open source operating system that runs on a number of hardware platforms” (webopedia, 2014). The technological advantage that the open source software Linux has given to the world is immense. This open source software has come a long way since its inception in the early 1990’s, and has grown to be the most versatile open source operating system to date. Along with its versatility...
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...105 Westwood Drive Lexington, KY 40503 April 22, 2013 Mr. James Marinelli University of Kentucky 1522 Patterson Office Tower Lexington, KY 40506 Dear Mr. Marinelli: As students at the University of Kentucky, we are required to take a class titled “business writing.” In this class we were assigned a project which allowed us the opportunity of creating a proposal for a specific company. Due to the fact that Dunkin’ Donuts is already successful company with many loyal customers, our group decided to make your company the topic of our choosing. Because of the current success of the company, we realized that Dunkin’ Donuts already has an effective marketing strategy. Instead, we wanted to create another aspect to this current marketing strategy to take Dunkin’ Donuts to another level. We have spent a great deal of our semester researching your company and effective advertising methods. Because of this, we hope that you will find this proposal to be beneficial for the marketing department and could possibly incorporate it into your marketing strategy in the future. Since your company is very successful currently, we did not feel it was necessary to change any of the current marketing strategies and techniques. However, we do feel it is time to incorporate some new and young ideas. Through our research we noticed that Dunkin’ Donuts is lacking in the many college communities. As a result, we are concerned that college students will support companies that have a strong...
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...Corregidor as Dark Tourism: Basis for Designing Marketing Plan A Thesis Presented to the Faculty of the School of Hospitality & Tourism Management of St. Dominic College of Asia A Partial Fulfillment of the Requirements Towards the Degree Bachelor of Science in Tourism Management Gocotano, Mary Abigail C. Sarte, Kimberly Anne A. APPROVAL SHEET In partial fulfillment of the requirements for the degree of Bachelor of Science in Tourism Management, this thesis entitled “Corregidor As Dark Tourism: Basis for Designing Marketing Plan” was prepared and submitted to the School of International Hospitality and Tourism Management by: GOCOTANO, MARY ABIGAIL C. SARTE, KIMBERLY ANNE A. Approved by the committee on oral examination on April 16, 2015 with the grade of ________. DR. JONATHAN R. ADANZA Adviser ELEONOR D. AGUILANDO, MBA Panel Member Accepted in partial fulfillment of the requirements for the degree of Bachelor of Science in Tourism Management DR. ALEJANDRO D. MAGNAYE Dean ACKNOWLEDGEMENT This study would not have been possible without the guidance and the help of several individuals who in one way or another contributed and extended their valuable assistance in the preparation and completion of this study. First, to the creator above, for all the guidance and strength that He has given to us to finish this study and power to...
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...CHAPTER ONE INTRODUCTION 1.1 Background The turbulence with which organizations and individuals operate in today’s life leaves changes as the only constant. It is paramount to note that individuals and institutions that choose to meddle through turbulence find it very difficult to survive. Indeed there are many reasons that inspire change. According to McKinley survey on change management (2006) organizations will change to reduce costs, to move from a good performance to a great performance, turn around a crisis situation, and catch up with rivals or to direct part of the organization. In doing so according to Davis and Holland (2006) organizations use systematic methods to ensure that the organizational change is guided in a planned direction, conducted in a cost effective manner and completed within a targeted time frame with desired results. Further Todd A (2008) focuses on the people aspect by arguing that change management is a structured and systematic approach of achieving a sustained change in human behavior within an organization. The success of implementing change is generally associated with those who facilitate the change process. The change agent is defined here as a manager who seeks “to reconfigure an organizations roles, responsibilities, structures, outputs, processes, systems, technology or other resources” (Buchanan and Badham, 1999) in the light of improving organizational effectiveness. The role of...
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...Fossil fuel costs are soaring. Natural Resources are being consumed at an alarming rate (EPA, Watersense). Last summer the State of Georgia almost ran out of drinking water. Here in Chicago most suburbs are on an odd-even watering program all summer. Global warming has become a concern for most people in the world. Landfills are filling up quickly. Environmental concerns are plaguing the planet. Until new energy resources are found and implemented there is only one answer, Green building. What is Green building? In simple terms it is the practice of constructing buildings and homes with more efficiency and to create less of an impact on our resources and our environment. Governments throughout the world are becoming more involved with their ecosystems and establishing guidelines for businesses and industry to follow. By adopting the strategies of Green building we can make the world a cleaner and healthier place to live. Green building is the practice of increasing the efficiency of buildings and their use of energy, water, and materials while reducing building impacts on human health and the environment through better design, construction, operation, maintenance and demolition (EPA, Green building). Whereas a good design is important in Green building, the actual operation and maintenance of a building has a huge impact on human health. It has become so important that building councils and rating systems have been established by the United States and across the world. Green...
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...Marketing plan for “Multi-functional plastic folder” TABLE OF CONTENTS 1.0 INTRODUCTION…………………………………………………………................................3 2.0 THE COMPANY.…………………………………………………………………………………….4 3.1 Concept 3.2 Products 3.0 CURRENT SITUATION......…………………………………………………………………......4 3.1 Competition 3.2 Market Trend 3.3 Opportunity and Issue Analysis 3.31 Strengths 3.32 Weaknesses 3.33 Opportunities 3.34 Threats 3.35 Other Issues 4.0 FINANCIAL AND MARKETING OBJECTIVES……………………………………………7 4.3 Financial Objective 4.2 Marketing Objectives 5.0 MARKETING STRATEGY………………………………………………………………………..7 5.1Target Markets 5.2 Segmentation 5.3 Positioning 5.4 Promotion 5.5 Pricing 5.6 place 5.7 products 6.0 COMMUNCATION....……………………………………………………………………………..9 7.0 MARKET RESERCH……………………………………………………………………………….9 8.0 ACTION PROGRAMS…………………………………………………………………………….10 8.1 project plan 8.2 budget plan 9.0 CONCLUSION ……………………………………………………………………………………….11 10 REFERANCES..................................................................................................................12 1.0 INTRODUCTION The Multi-functional plastic folder made out of from a malleable plastic...
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...MARKETING PLAN Speedy Hire Plc Executive Summary: After becoming the premier hiring company in tools and equipment in UK Speedy Hire Plc is looking to diversify its business for the growth and future presence in the competitive business environment. This report is about to research the global marketplace for the business sector and develop a revised strategic and tactical marketing plan. I define our marketing goal as “the diversification of the business” by entering into the market as a construction contractor in both target markets 1 and 2 i.e. House building and Infrastructure. The marketing objective focuses on the efficient service and quality by keeping the market’s demand into consideration. To fulfil our objectives company will follow different strategic approaches like cost-leadership, mixed strategy depending upon the target market demand and strengths of the company. The reason for selecting House building and Infrastructure construction as the target market is the past and forecasted growth and the growing demand in these sectors in coming years which provides ample opportunity to do business and gain profit and market share. Situational Analysis: Company profile: Speedy Hire PLC (www.speedyhire.plc.uk and www.speedyhire.co.uk) is the UK’s number one provider of tools and equipment for hire. The company operates from more than 350 depots in the UK and the Republic of Ireland. Speedy was traditionally focused on tool hire, but now also has complementary...
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...1967 THE SIX DAY WAR - AIR CAMPAIGN INTRODUCTION 1. The 1967 Arab-Israel six day war was the 3rd major struggle faced by the Israel in order to maintain its existence since it became a state in 1948[1]. The war can be considered as one of the most perfect military operations in the modern period. Surprisingly in just six days, the Israel Defence Force (IDF) managed to defeat the armed forces of the three major Arab countries and conquered Sinai, The West Bank and The Golan Height. The victories gave Israel more security from attack and secured a dominant military position in the region[2]. The combination of three major (Air, Land and Maritime) strike planned by the Israel has resulted the victory for Israeli. Even though the war involved three main elements, this paper will just focus on the air campaign which can be considered as the main factor for the victory of Israel and the failure for the Arabs’ allies. 2. The purpose of this paper is to provide a general brief on the background of the war and will focus more on the air campaign as the decisive factor that lead to the Israel victory. The flow of this paper will start with the genesis of the war which will provide the background of the six days war followed by the comparison of the Order of Battle (ORBAT). The comparison of ORBAT will give the summary of the assets involved and destroyed in the war and its effects on the outcome of the war. Series of the event from the first day of war until...
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...E-Business Group Project (BAHACC3 & BAHHRD3 & BAHBMD3) Project Title: Securing an e-business channel for WitnessFit Word Count: Module: E-Business Lecturer Name: Table of Contents Project Introduction 4 WitnessFit 4 The Plan 6 The Future 6 Business Model 7 Business to Business (B2B) Model 8 Business to Consumers Model (B2C) 8 Business to the Employees (B2E) 9 Conclusion and proposition of business model for our company 9 Revenue model 10 Subscription access to content 11 Advertising 11 Affiliation Marketing 11 Transaction fee 12 Access to customer for online research 12 Future Cash Flow Projections 13 Porters 5 Forces Model 14 Threats of New Business 14 The Threat of Substitute 14 Bargaining Power of Customers 14 The Bargaining Power of Suppliers 15 Rivalry 15 WitnessFit Interview (See appendices for full Interview) 16 WitnessFit Survey (See appendices for further detail on our survey) 16 Choosing URL and Generating Traffic 17 Choosing URL 17 Generating Traffic 18 Build a banner strategy 18 Displaying Ad placement 18 Long Tail Keywords 18 Give Freebies 18 Write Articles in Rich Content 19 Build Good Links 19 Security Risks for an e-business 21 Acts of human mistakes or failure 21 Spear phishing 21 Hacking 22 Tactics to Decrease the Possibility of Risks 22 Project Plan to Roll out The New Channel 23 Gantt Chart 24 Conclusion 25 Appendices 26 Appendix 1 26 Appendix 2 27 ...
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...Customized for: Isaac (illin@mednet.ucla.edu) THE INTRODUCTION Vault Guide to Schmoozing Customized for: Isaac (illin@mednet.ucla.edu) 2 © 2009 Vault.com, Inc. Introduction What does schmoozing sound like to you? Maybe it sounds smug, unctuous, oily, slimy. It sounds, quite frankly, like 'oozing.' Schmoozing is far from slimy, but 'oozing' actually isn’t a bad description of what a schmoozer does. A schmoozer slides into opportunities where none are apparent, developing friendships from the slightest of acquaintances. Through formless, oozy, schmoozy action, a schmoozer moves slowly but inexorably towards his or her goals. What is schmoozing? Schmoozing is noticing people, connecting with them, keeping in touch with them — and benefiting from relationships with them. Schmoozing is about connecting with people in a mutually productive and pleasurable way — a skill that has taken on new importance in our fragmented, harried, fiber-optic-laced world. Schmoozing is the development of a support system, a web of people you know who you can call, and who can call you, for your mutual benefit and enjoyment. Schmoozing is the art of semi-purposeful conversation: half chatter, half exploration. Schmoozing is neither project nor process. It's a way of life. How does schmoozing differ from networking? Conventional networking is the clammy science of collecting business cards ad infinitum, of cold-calling near strangers to grill them about possible openings in their places...
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...Reconnecting to a Forgotten River An Ecological Solution Design Thesis | Aaron Hanson Reconnecting to a Forgotten River A Design Thesis Submitted to the Department of Architecture and Landscape Architecture of North Dakota State University By Aaron Hanson In Partial Fulfillment of the Requirements for the Degree of Bachelors of Landscape Architecture Primary Thesis Advisor Thesis Committee Chair May, 2012 Fargo, North Dakota Ma, 0 2 y2 1 table of contents abstract problem statement statement of intent narrative user/client description major project elements site information project emphasis plan for proceeding previous studio experience theoretical premise research case studies climate data historical context project goals site analysis an ecological solution personal identification reference list 5 6 7 8 9 10 11 - 12 13 14 15 16 - 34 35 - 58 59 - 65 66 - 71 72 73 - 88 89 - 108 109 110 - 111 abstract Waterways are a vital and productive resource to our environment. Rivers provide a variety of amenities and services to communities across the world such as drinking water, food, travel, recreation, wildlife habitat, connection to place, aesthetic appeal, economic development, etc. This thesis project examines the importance of the Mississippi River to its urban community and how riverfront design can function as a unifying element for the city center and its ecosystem. Over half of the world’s future population will be living in urban environments...
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...Offshore Employment Handbook The Time-Saving “Getting Started” Guide for Finding Offshore Oil, Gas & Energy Jobs WE STRONGLY RECOMMEND TO SAVE THIS DOCUMENT ONTO YOUR HARD DISC NOW!!! Offshore Employment Kit…2 How to Avoid Offshore Oil Job Scams..................................................................... 5 Living the Offshore Life ......................................................................................... 10 Glossary of oilfield terms ....................................................................................... 12 Frequently asked questions about the offshore industries ........................................ 14 Nature of the oil industry ....................................................................................... 16 working conditions ................................................................................................ 19 Employment .......................................................................................................... 20 Occupations in the Industry.................................................................................... 20 Training and Advancement..................................................................................... 22 Earnings ................................................................................................................ 23 Outlook ......................................................................................................
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...Barack Obama Dreams from My Father “For we are strangers before them, and sojourners, as were all our fathers. 1 CHRONICLES 29:15 PREFACE TO THE 2004 EDITION A LMOST A DECADE HAS passed since this book was first published. As I mention in the original introduction, the opportunity to write the book came while I was in law school, the result of my election as the first African-American president of the Harvard Law Review. In the wake of some modest publicity, I received an advance from a publisher and went to work with the belief that the story of my family, and my efforts to understand that story, might speak in some way to the fissures of race that have characterized the American experience, as well as the fluid state of identitythe leaps through time, the collision of cultures-that mark our modern life. Like most first-time authors, I was filled with hope and despair upon the book’s publication-hope that the book might succeed beyond my youthful dreams, despair that I had failed to say anything worth saying. The reality fell somewhere in between. The reviews were mildly favorable. People actually showed up at the readings my publisher arranged. The sales were underwhelming. And, after a few months, I went on with the business of my life, certain that my career as an author would be short-lived, but glad to have survived the process with my dignity more or less intact. I had little time for reflection over the next ten years. I ran a voter registration project in...
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...Expatriates in China Experiences, Opportunities and Challenges Ilaria Boncori ISBN: 9781137293473 DOI: 10.1057/9781137293473 Palgrave Macmillan Please respect intellectual property rights This material is copyright and its use is restricted by our standard site license terms and conditions (see palgraveconnect.com/pc/connect/info/terms_conditions.html). If you plan to copy, distribute or share in any format, including, for the avoidance of doubt, posting on websites, you need the express prior permission of Palgrave Macmillan. To request permission please contact rights@palgrave.com. Expatriates in China Experiences, Opportunities and Challenges Ilaria Boncori Expatriates in China 10.1057/9781137293473 - Expatriates in China, Ilaria Boncori Copyright material from www.palgraveconnect.com - licensed to University of Wollongong - PalgraveConnect - 2014-05-17 This page intentionally left blank 10.1057/9781137293473 - Expatriates in China, Ilaria Boncori Copyright material from www.palgraveconnect.com - licensed to University of Wollongong - PalgraveConnect - 2014-05-17 Expatriates in China Experiences, Opportunities and Challenges Ilaria Boncori University of Essex, UK Copyright material from www.palgraveconnect.com - licensed to University of Wollongong - PalgraveConnect - 2014-05-17 10.1057/9781137293473 - Expatriates in China, Ilaria Boncori © Ilaria Boncori 2013 Foreword © Heather Höpfl 2013 All rights reserved. No reproduction...
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