...Abstract Tabloid Journalism is a part of American society that is continuing to grow more popular, and become a cultural custom. Tabloids started as a small newspaper back in 1903 with Yellow Journalism and now there are magazines, television networks, websites, and phone applications. Fascination with celebrity lifestyle has always been around and because of the mass amount of tabloids it is easier for the average American to receive information. Keywords: Tabloid, Journalism, Society, Culture, Celebrity, Yellow, Sensationalism, Magazine, Newspaper, History. “Bill Clinton: I Screwed up with Monica” is what the headline on the National Enquirer website read yesterday morning, should we care? If so, why do we care? Celebrity tabloids have become a standard to individuals in society whether it is liked or disliked. While standing in line at the grocery store, waiting at the checkout, it is hard not to notice the headlines on the magazines next to us reading absurd things such as “Michael Jackson Found Alive At Disneyland” or “Male Able to Give Birth” and although we know how crazy these things look, we still find ourselves flipping through the pages and let our curiosity get the best of us. Tabloids are found in just about every vehicle of media, television, print, radio, and of course, the Internet. According to Miriam Webster Dictionary, a tabloid is compressed or condensed into small scope featuring stories of violence, crime, or scandal presented...
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...differences between the old (1850s – 1900s) and new model (1990s – Present) of media relations SBM4201 As our textbook mentioned, “all of the sports communication process have evolved drastically over the years” The distribution of communication is among the biggest differences between the old and new model of relations. The old models excessive use of magazines and newspapers to share news about sports, whereas the new models advance in technology every article can be downloaded. I think that it is good that media relations have evolved because everything now is much easier to report and publish. Also the information is received faster. Never the less the traditional mass media such as the newspaper, magazine, television, and radio are still use today. The former idea of media ownership of a professional sports team did not last long. The flaws and advances of our nation is what ultimately caused the old model of media relations to diminish and make way for the new model. One aspect the old model did not do opposed to the new model is increasing the voices of the audiences. For an example, college football is aired on a massive amount of stations. The new model creates opportunities for different branches of media relations. For an example, I am familiar with ESPN’s College Game Day. This is where college students get to vote for ESPN to broadcast the pregame show from there campus. A handful of NCAAF DI matchups are nominated and whichever competition receives the most votes...
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...Sincerely yours, YT Marketing research LTD Table of Contents Executive Summary 1 Introduction 2 Research Objectives 2 Desktop Summary 3 Similarities between Local and International 5 Differences between Local and International 6 Methodology 7 Results 8 Similarities 9 Other similarities 9 Limitation 10 Conclusion 11 Recommendation 11 Appendices 12 Executive Summary Objectives The research objective is to understand the differences between Australian and International (live in Australia) Generation Y on media and entertainment choices. Results There are similarities between the groups of local and International Generation Y on media and entertainment choices. Internet is the primary media choice for both local and International. There were no significant differences on what websites the two groups visit. Local Generation Y tend to watch their favourite shows mainly from TV, they spend more time on watching TV than International. While International tend to watch the favourite shows from DVD and the Internet other than only from TV. There were no significant differences in cinema, computer games, radio and digital media usages between the two groups. English is the main language for both of the groups when entertaining. Conclusions There are no major differences between the two groups regarding the way they use a number of media types. English is the...
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...was introduced in 1999 by Nissan. It was first launched in Japan and United States in December 2010 further in Europe and since then it sold more than 27000 units worldwide. Nissan plans to launch LEAF by September 2012 with an on road price of close to SGD 90,000 after a substantial deduction in COE (Certificate of Entitlement) and other taxes based on TIDE Plus scheme by Singapore Energy Market Authority and Land Transport Authority. • COMPETITIVE ANALYSIS Though the Nissan LEAF has many market competitors in Singapore, its main rivals are the Mitsubishi I-MiEV from the electric vehicles segment and the Toyota Prius C from Hybrid segment. The following is the competitive analysis between these two major brands and Nissan LEAF: |Name/ Specifications |Nissan LEAF |Mitsubishi i-MiEV |Toyota Prius C | |Engine |80 kW, 280 Nm Torque |47 kW, 180Nm Torque |HSD Electric motor~40 kW, 90NmTorque | | | | |Hybrid output ~90 kW | |Type |5-seater hatch back |4-seater hatch back |5-seater hatch back | |Range |100 Miles |80 Miles | NA...
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...(Branding) Target – Business community in CBD and general beauty salon Reason to Act and Believe – Quality Product ,Good services, Affordable Price Point of difference – We provide special skin & cosmetic procedures. Budget - $25.000 NEWSPAPER · Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used: Every time when the people look at the advertising picture, they will be attracted by our services and products. The newspaper, magazine and outdoor advertising are the best methods to capture the people’s mind, make they think about our services and products what are so special when they look at our advertising services. · Identify check the advertising content and supporting information for accuracy and completeness: I have checked the content, support enough information required. The content satisfy the purpose of advertising, the audiences can get information easily when look at our advertising. Everything has been checked and absolutely corrects and matches with the legislation. · Confirm the time schedule and budget requirement for creating the advertisement/s It depended to the types of advertisement then the time, schedule and budget will be defined. For newspaper the budget could be from $30-$70/day and depend on what type of newspaper we will advertising. · Identify legal and ethical constrain: Ethical Principal: We do the same thing as we advertising. There is no cheating, bait the...
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...With so many newspapers and magazines ceasing publication, you may be asking yourself if print will survive. I don't have the answer. And, I'm not even sure it's the right question. Even when the global economy turns around, it's unlikely that we'll see the same number of magazines or newspapers. So, how will we consume print- or page-like content? Computers are the most obvious answer, but I think products like the Amazon Kindle 2 really point the way. You see, we have to prepare ourselves for a time when the majority of written works, whether in magazines, newspapers, short stories, or novels, are delivered electronically. I don't imagine that everyone believes the computer screen and Web page is the preferred format for the consumption of this kind of content. I know that industry analyst Tim Bajarin made the argument in a recent column that future generations of e-book readers will offer color screens (I guess that's a good thing), and he suggests that a copy of Harry Potter might benefit from having an embedded video clip from the movie. I disagree. When I want to read a novel, I want to read a novel. I don't need to be distracted by multimedia, or even color, to help me imagine the story. My mind is quite adept at painting a picture with the words I'm reading. For me, that's the allure of a good, rip-roaring novel. The minute that publishers start producing e-books with "enhancements," we'll witness the beginning of the end of that format for the written word. The...
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...ADVERTISING SALES & PROMOTION | INTEGRATED MARKETING COMMUNICATION | Submitted by :Submitted to: Aisha Rizwan BS(Hons) Management 7th Semester – 2011 – 20-15 | UNIVERSITY OF THE PUNJAB LAHORE INSTITUTE OF ADMINISTRATIVE SCIENCES | | | TABLE OF CONTENT Contents ACKNOWLEDGEMENT 3 EXECUTIVE SUMMARY 4 HISTORY 7 Germany, France, and the Netherlands Lead the Way 7 British Magazines Appear 8 American Magazines 8 Mass-Appeal Magazines 9 The Saturday Evening Post 9 Youth’s Companion 10 Price Decreases Attract Larger Audiences 10 EARLY 20TH -CENTURY DEVELOPMENTS 11 NEWS MAGAZINES 11 PICTURE MAGAZINES 12 INTO THE 21ST CENTURY 12 INFLUENCE OF THE INTERNET ON THE MAGAZINE INDUSTRY 13 ONLINE-ONLY MAGAZINES 13 MAGAZINE-LIKE WEBSITES 15 PRINT MAGAZINES WITH ONLINE PRESENCES 15 PAKISTANI MAGAZINES 17 ENGLISH 18 URDU LANGUAGE 18 URDU MAGAZINES FOR CHILDREN 19 ENTREPRENEURSHIP DEVELOPMENT INSTITUTE 20 INTRODUCTION 21 VISION 21 MISSION 21 PORTFOLIO 22 STARTUP MAGAZINE 22 INTRODUCTION 23 MAGAZINE PROFILE 23 FEATURES 23 CREATIVE BRIEF 24 MEDIA PLAN 27 SITUATIONAL ANALYSIS 28 MARKETING ANALYSIS 28 PRINT MEDIA 28 DIRECT MEDIA 28 SOCIAL MEDIA 29 RADIO AD 29 MEDIA OBJECTIVES 29 MEDIA STRATEGY DEVELOPMENT AND IMPLEMENTATION 29 EVALUATION AND FOLLOW UP 30 PRINT ADS AND ITS DIFFERENT VERSION 31 RADIO ADVERTISEMENT 41 SCRIPT 41 PRINT IS NOT DEAD 42 ACKNOWLEDGEMENT EXECUTIVE SUMMARY ...
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...This also includes ads that you see in any newspapers or magazines you read. Commercials on the radio and TV are offline advertising. A promotional item such as a pen or mug with a business name and contact information is also considered offline advertising, as are flyers promoting local companies or upcoming events they're sponsoring. Even a business listing in a local phone book is offline advertisement. In short, anything you see or hear somewhere other than on your computer, tablet, or smartphone is known as offline...
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...news that is being almost shoved at us from all different angles. From radio, newspapers, television, magazines and the Internet we are always engaged in some sort of media. As technology has progressed we have also been able to access news and information anywhere in the world. With our tablets, laptops, and smartphones media is at the tips of our fingers and always available for us, which is much different then how it used to be. From the censorship of the media to the constant use of new media, the differences from the media in America’s history and today’s are vast. Every generation has to adjust to the media type that is current for their time, however with the constant progression of technology we are affected by the content of the media as well and the delivery system. Conferring with someone from an older generation helps fully understand how the media has changed and the different perspectives about it. My mother, Ellen Ferretti, was born on July 15, 1956 and grew up in Fort Lee, New Jersey, right across river from New York City. Even though she was born in the 50’s she still has a reference of information about the media during her childhood and teen years. Growing up she recalled always having newspapers, magazines, and the radio as a source of media. Her parents read the newspaper as a source of information and current events, locally and nationally, and magazines were mostly used for your own personal interests. Television was becoming more...
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...Samovar Guidelines: Read the article comprehensively and write a 2-4 page review that should include a summary and a critique (each of which should cover at least ¾ of a page). Use Times New Roman Font size 12 and 1.5 spacing. Submit the article review after two weeks. Hard copies should be handed in on the due date during class but no later than that. 2 Research Paper: (20%) Pick one topic/ question from the following and work with a partner to write a paper 2500-3000 words long (this does not include the cover page, TOC or List of Abbreviations page). Use the writing guidelines available in the library. No less than 8 academic sources are acceptable and at least two thirds should be from books, academic journals, respected magazines/ newspapers and academically reputable websites (NOTE: Wikipedia is not an academic source of information). A. Intercultural Communication in Business and Education B. Intercultural Communication in Marriage and Family C. Ethics and Intercultural Communication D. Intercultural Communication and IT Explore the topic you chose using examples from at least three different cultures in different continents...
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...Blogging and Online Publishing An Assignment Submitted by Name of Student Name of Establishment Class XXXX, Section XXXX, Fall 2011 Abstract An age of new information and digital technologies brought in our life many new and useful things. Appearance of new mediums such as TV, video games, the Internet was an impulse for cultural, economic and social development. In our daily life we cannot dispense with these things and it is hard to imagine that nearly 50 years ago all these technologies were only a dream. In this course paper I will try to find out why new mediums became so popular and whether old mediums will yield to new mediums. Keywords: new medium, old medium, Internet, video games, TV Blogging and Online Publishing Description and a brief history Nowadays blogging is very popular. There are different types of blogs, for example, new blogs, music blogs, blogs for entertainment etc. Practically everyone is reading blogs today. The history of blogging started in 1994. The first person who created a blog was Justin Hall. He was a student of a Swarthmore College. The first blog was Links.net. Of course, nobody called it a blog, it was only a homepage. The term “weblog” was created in 1997 by John Barger. The first example of blogging was fixed at the news site in 1998. The first author of the blog was Jonathan Dube. He created a blog with information about Hurricane Bonnie...
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...What is Copywriting? * Another word for the text of an ad. Copywriting is impressionistic: using a few words to deliver a complete message. What is the creative team? * The copywriter and art director. Which leads to the creative plan What is the creative plan? * How will the product be presented? Which benefits will be communicated? What is the mood of the ad? What are the production values of the act? What is the purpose of a headline? * Get attention of reader, Target potential customers, Identify the product, Set the mood (tone) of ad. Guidelines are to make it understandable What is the purpose of a subhead? * Elaborates the theme of the headline, transitions between headlines and body copy. The Longer the body copy, the more appropriate the set of subheads. What is the purpose of body copy? * Tells the story of the ad Three most common types of body copy * Straight-line/narrative * Basic explanation of the product * Dialogue * Designed to supply information through dialogue * Testimonial * Three kinds: Real person, Actor playing real person, Celebrity Slogans * A short phrase to help establish the product’s identity, image, positioning * Example: M&M’S It melts in your mouth not your hands What are the 8 rules for writing copy? * KISSuse familiar words and phrases, use presentence, avoid passive voice, use active voice, vary length or sentences and paragraphs, involve reader, avoid clichés,...
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...to creating loyal customers who can and will engage emotionally with a product or brand. Companies advertise to make money, which is a fairly simple idea. When a closer look is taken a consumer will notice there is very little difference between competitive products. Advertisers realize this and in turn try to relate their advertising to the feeling a buyer receives in relationship to their brand. By creating a positive relationship with a target audience a company can count on beating their competitors in a close race for a customer’s money. Using a target audience to develop a relationship between a customer and a product allows several mediums for marketing to be effective in its own way. Print marketing is a large part of how consumers learn about new products. Magazines, newspapers, and billboards are some of the more recognizable forms of print marketing. Each medium has its benefits and downfalls, such as billboards provide the reader with information that is hard to avoid but it is also hard for the reader to spend enough time reading the billboards so they have to be simple and to the point. Newspapers and magazines provide the advertisers with an easy and relatively cheap way to reach an audience. Readers can peruse newspapers and magazines at their leisure and consider each ad carefully. Using...
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...character and motivation of someone who lives outside the law. 4 Imagine you have been imprisoned for thirty years and are released into a world which has changed enormously. Write a piece which conveys your new sights and sensations in contrast to the world you once knew. Section B: Discursive/Argumentative Writing 5 Does capitalism work? Give detailed reasons to support your views. 6 Two different newspapers cover the same national news event. One of the newspapers reports matters in a formal and restrained style, while the other offers a dramatic and sensationalised approach. Write these two contrasting pieces (between 300–450 words each). 7 ‘Astrology? Fortune telling? Prophecies? They’re all nonsense.’ Do you agree? 8 You are participating in a national speaking competition organised for students by the Ministry of Education. You are asked to deliver a speech to students of your own age, called ‘What My Country Can Do for Me and What I Can Do for My Country’. Write the speech. Section A: Narrative/Descriptive/Imaginative Writing 1 Write two contrasting pieces (between 300–450 words each), the first about a place before a flood and the second about the same place after a flood. In your writing create a sense of mood and place. 2...
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...International section International business development – what are the considerations? Robert G. Watters Introduction There are now many companies in various business sectors which can be classed as global operators. Coca-Cola, McDonald’s, Avis, IBM, Sony and Ford are ideal examples of worldwide brands. There are also many other companies which have decided to expand their marketing operations by going into new markets abroad because they are confident they can compete, although they could not be truly classed as global operators. Marks & Spencer with their move into France and Aldi’s move into the UK are examples. Global operators The financial services sector has no worldwide brands and has even lacked this extensive expansion across borders because, while some of the considerations, such as management control and language, are the same as other business sectors, others, such as legislation and regulation, are unique to this sector. Perhaps the relative importance of these factors has limited expansion and contributed to why there are no truly global financial services brands, although there are some noticeable success stories in companies like General Electric USA, through their financial subsidiary, GE Capital Services, which has successfully expanded by using, or creating, local brand names in niche markets. This expansion consists currently of 13 businesses in Europe providing financing, leasing and loan servicing for capital equipment and speciality insurance...
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