...Bigger Doesn’t Mean Better When the sun comes out in the County it is a common sight to see children running around in parks, forests, beaches, and even at the plaza. But what people don’t commonly see are the cars rolling by with young eager eyes peering out of the window wanting to run around and only to be driven to the nearest McDonald’s to be stuffed full of preservatives, empty calories, and saturated fats; then taken home to be sat down in front of a television screen to keep them occupied. Within the past 30 years, the number of overweight and obese children has tripled (Lytle), not only decreasing their life span by ten to twenty years, but creating $147 billion a year in weight related medical bills nation-wide. The increasing number of obese adults, teens, and children has reached epidemic proportions and if nothing is done about this crisis then our country will be facing a very fat problem. Knowing that the rate of obesity has increased within the past 30 years it is important to realize how it became a problem in order to resolve it. One of the culprits is the new forms of entertainment being available to the youth, namely television and the internet. With these devices people can gain consistent instant gratification in a short period of time and can easily become addicted to them hindering the likelihood of voluntary exercise. Even though the internet has only been widely popular within the past ten years, the average Americans spends approximately 52 hours...
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...million), between the ages of two and nineteen years, are obese (Childhood, 2015). That in itself should be cause for concern. These kind of numbers are very alarming and show just how serious the situation is. What seemed to be a problem that has recently emerged, childhood obesity has been a growing concern for years. How did this happen? What is causing such a catastrophic health concern in our children? Politicians argue the fact that advertisement is to blame as this is an obvious scapegoat. We need to open our eyes to what should be an elementary problem and solution. While there are several contributing factors to this epidemic, poor diet and lack of physical activity stand out as the direct cause. Local leaders and parents must take a more active role to encourage their children to become more active and eat healthier to combat the overwhelming crisis of childhood obesity in the United States. Balanced is a term that should be in everyone’s vocabulary concerning the health of our children. A National Institutes of Health study indicated that obesity is a result of an imbalance “between energy intake and energy expenditures” (Cullen, 2006). In other words, children are ingesting more calories than they are burning. With the affordability and availability of fast food that is high in calories, and the prevalence of video game consoles, it is easy to see how this can be a true statement. However, there are several underlying issues that also cut down...
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...Burger King’s History – Burger King was founded in 1954 in Miami, Florida. The corporation was initiated by James McLamore and David Edgerton. Prior to starting Burger King James and David had been deeply involved in the restaurant business. Their main idea for the restaurant was center around a place that people would come to and get the best quality food. They also wanted the experience to be in a pleasant atmosphere. Burger King operates more than 12,000 restaurants in all 50 states and in 76 countries worldwide. About 10,800 of those restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. Below is their mission statement. Burger King’s Mission Statement – “We will prepare and sell quick service food to fulfill our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization." GAP Analysis: Where is your company now? Burger King Holdings, inc. was been founded in 1953. Burger King is the world'snumber 2 hamburger chains after McDonalds. By the early 2000s Burger King is a littleleft behind. Years of under-investment left it struggling in its rival's shadow by the early2000s. Although a lot of...
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...GLOBALIZATION Globalization is a term that is constantly being referred to when discussing the current market. What does it really mean? Definition: The process of making world economy dominated by capitalist model ( World System Theory By I.Wallerstein) | Joseph chin (2006) stated that globalization is all about increasing the links amongst organizations around the world to the mutual benefit of all concerned. This involves shrinking space, shrinking time and disappearance of boarders. The idea of globalization may be simplified by identifying several key characteristics that are improved transportation and communication technologies, loosened regulations on financial institutions, increased demand for imported goods, and lowered international trade barriers. Joseph (2006) stated With record harvests being in developed countries it is somewhat easier to enter because they usually have fully development communication, distrubution,and transportation systems to name but a few facilities factors. Most successful global business are aggressively building their global strategies around, common technology used in many markets particularly in areas of information technology, when they high cost of research and development that must be recovered through sales in many countries. BACKGROUND OF THE COMPANY McDonald’s is one of the top restaurant chains in the world, touching the lives of people every day. The long journey of the burger brand started...
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...perspective. 4. Why are the key risks and the potential rewards of product placement in both movies and television? Do think this promotional tool will continue to grow? Why or why not? 5. What ethical issues have emerged as marketers explore new ways of grabbing consumer attention? Use examples to support your points. 6. Do you think that cable television advertising spending will eventually eclipse network television advertising spending? Why or why not? 7. Given that each type of media offers strengths and drawbacks, what factors should you consider in developing a media plan for a specific product? 8. What are the advantages and disadvantages of publicity? Is it ethical for marketers to try to influence the media? Explain your answer. 9. What are the 6 stages in the selling process? What role does each stage play? Which stage do you believe is most important? Why? 10. How can you determine the right promotional mix for a specific good or service? What key factors should you consider?...
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...Tobacco Prevention and Control Coalition Narrative-Form Needs Assessment Outline FY2014 Coalition Name: Wichita TPCC Submission Date: July 15, 2014 Part I – Geographic / Target Population and Coalition Overview 1. Provide an overview of the target area, including geographic boundaries, zip codes, counties, etc. Wichita County is described as an urban community with a population of 130,835; with a total area of 606 square miles, the county is comprised of the cities of Burkburnett, Electra, Iowa Park and Wichita Falls, which is the county seat. Wichita Falls is the principle city of the Wichita Falls Metropolitan Statistical Area, which encompasses all of Archer, Clay and Wichita Counties and is the highest population area with in sixteen counties. Wichita County borders the State of Oklahoma, and includes Sheppard Air Force Base, Midwestern State University and Vernon College. Above is a map with county boundaries and zip codes. Our target area are the towns of Burkburnett, Electra, Iowa Park and Wichita Falls. 2. Provide demographic information about the target community. According to the US Census Bureau American Community Survey from 2007-2011, Wichita County has a total population of 130,835, which is comprised of 51.3% male and 49.7% female. The median age is 34.1 years, with 8% of those being between the ages of 15 and 19; 7% are under 5 years of age. The race composure is as follows: White (80.6%), Black or African American (10.7%), American Indian and...
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...INTRODUCTION WELCOME TO THIS CASE STUDY PROGRAMME! The Jollibee case study should be appealing to many candidates given the familiar nature of the product. Although very little is known about the brand, given the recent ‘silent’ entry into the Singapore market without much fanfare, we all know should be familiar with how the fast food industry operates. The case certainly has all the “ingredients” of a strategic management case study although at the first reading of the case, with a clear focus on international expansion strategies. The good news is that we are given very clear information regarding the strategic directions of the company. We will discuss this later in another section. The case deals with that aspect of strategic management known as services. It also has information on market analysis, competition and positioning. The problem I feel with the case study is that there are no immediate problems to resolve, in that Jollibee seems to have been performing well and their international expansion strategies seem to be on track to grow the business further. This I feel is the crux of the whole case study. To this end, the Jollibee case study needs to be addressed from only ONE perspective - SUSTAINABILITY in the light of increasing competition and changing market demographics. Areas of focus in the case It is imperative that when we approach this case, we MUST adopt a strategic perspective and NOT be concerned about the operational issues. Fortunately, the case seems to...
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...* What is VMOSA? * Why should your organization use VMOSA? * When should you use VMOSA? Like everyone else, community organizers often dream about goals they would like to accomplish, such as an end to drug abuse; every child being wanted, cared for, and nurtured; a home for everyone; peace in our lifetime. These are just a few of many people's visions for our community. Unfortunately, like many individual dreams, we think these objectives are too lofty and unattainable to ever be realized. But, in fact, realizing these dreams is possible. Look, for example, at our global success in eradicating small pox, or how far we have come since the 1950s in the United States towards reaching racial and gender equality. As Henry David Thoreau said over a century ago, "If you have built castles in the air, your work need not be lost; there is where they should be. Now, put foundations under them." Building foundations for your community dreams is what VMOSA, the strategic planning process that is the focus of this chapter, is all about. It's about groups of people deciding together what they want to accomplish, and how they are going to get there. What is VMOSA? One way to make that journey is through strategic planning, the process by which a group defines its own "VMOSA;" that is, its Vision, Mission, Objectives, Strategies, and Action Plans. VMOSA is a practical planning process that can be used by any community organization or initiative. This comprehensive planning tool...
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...Help Prevent and Reduce Obesity Ellen-Marie Whelan, Lesley Russell, and Sonia Sekhar May 2010 w w w.americanprogress.org Confronting America’s Childhood Obesity Epidemic How the Health Care Reform Law Will Help Prevent and Reduce Obesity Ellen-Marie Whelan, Lesley Russell, and Sonia Sekhar May 2010 Contents 1 Fast Facts on Childhood Obesity 3 Introduction and summary 6 Provisions included in the Patient Protection and Affordable Care Act that address childhood obesity 6 Childhood Obesity Demonstration Project 7 Nutrition labeling 7 Community Transformation Grants 9 Broader measures in the Patient Protection and Affordable Care Act to tackle childhood obesity 9 Prevention and public health 15 Primary care and coordination 18 Community-based Care 20 Maternal and child health 22 Research: Doing what works in obesity prevention 23 Data provisions that will help with tracking and providing improved outcomes to measure obesity prevention 25 What else is needed? 27 Beyond health care 29 Conclusion 30 Appendix: The White House Childhood Obesity Initiative 32 Endnotes 34 About the authors Fast Facts on Childhood Obesity Our nation’s children today are on track to have a lower life expectancy than their parents The obesity epidemic poses serious health problems for children including cardiovascular disease, mental health problems, bone and joint disorders, and diabetes.1 Consider that: • Children in some communities “account...
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...efforts to impose taxes on sugar-sweetened beverages in particular. the report was prepared by sierra services, inc., in collaboration with the supply Chain Management Center (sCMC) at rutgers university – newark and new Brunswick. the authors wish to thank kristen Condrat for her outstanding support in all phases of preparing this report, including literature review and identifying source documents, writing, data analysis, editing, and final review. special thanks also goes to susanne Viscarra, who provided copyediting services. Christine fry, Carrie spector, kim Arroyo Williamson, and Ayela Mujeeb of ChangeLab solutions prepared the report for publication. ChangeLab solutions would like to thank roberta friedman of the yale rudd Center for food Policy and obesity for expert review. for questions or comments regarding this report, please contact the supervising professors: Jerome D. Williams, PhD Prudential Chair in Business and research director – the Center for urban entrepreneurship & economic development (Cueed), rutgers Business school – newark and new Brunswick, Management and Global Business department 1 Washington Park – room 1040 newark, nJ 07102 Phone: 973-353-3682 fax: 973-353-5427 jeromew@business.rutgers.edu www.business.rutgers.edu/Cueed Paul Goldsworthy senior industry Project Manager department of supply Chain Management & Marketing sciences rutgers Business school Phone: 908-798-0908 goldswpa@andromeda.rutgers.edu Design: Karen Parry | Black Graphics The National...
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...Chapter 17 Outline Procter & Gamble in Japan: from Marketing Failure to Success Introduction The Globalization of Markets? Market Segmentation Product Attributes Cultural Differences Economic Differences Product and Technical Standards Distribution Strategy A Typical Distribution System Differences between Countries Choosing a Distribution Strategy Communication Strategy Barriers to International Communication Push versus Pull Strategies Global Advertising Pricing Strategy Price Discrimination Strategic Pricing Regulatory Influences on Prices Configuring the Marketing Mix New Product Development The Location of R&D Integrating R&D, Marketing, and Production Cross-Functional Teams Implications for the International Business Chapter Summary Critical Discussion Questions Nike--The Ugly American? Procter & Gamble in Japan: from Marketing Failure to Success Procter & Gamble (P&G), the large US consumer products company, has a well-earned reputation as one of the world's best marketers. With its 80-plus major brands, P&G generates more than $37 billion in annual revenues worldwide. Along with Unilever, P&G is a dominant global force in laundry detergents, cleaning products, and personal care products. P&G expanded abroad after World War II by exporting its brands and marketing policies to Western Europe, initially with considerable success. Over the next 30 years, this policy of developing new products and marketing strategies in the United States and...
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...Franchising 11 Food and Drug Administration 11 Technological Trends 13 Economic Trends 14 Cultural Trends 17 Analysis of the Customer Environment 19 Who 19 How many 20 What 21 Why and How 23 When 24 Why Non Customers 25 Where 26 Analysis of the Internal Environment 27 Marketing strategies 27 Target Market 27 Image 27 Marketing Programs 28 Advertising 28 Product and Service Offering 29 Distribution and Channel Programs 30 Pricing 30 Sales strategy and Sales force effectiveness 30 Marketing research /intelligence gathering efforts 30 Public relations/publicity 31 Financial Performance 32 Additional Company Characteristics 33 Technical Capabilities 33 Available Resources 33 Production Capacity 33 Career Opportunities 34 SWOT Analysis 35 Strengths 35 Weaknesses 37 Opportunities 38 Threats 39 Marketing Goals and Objectives 40 Goals 40 Objectives 40 Marketing Strategies 41 Target market 41 Value Proposition 42 Positioning Statement 42 Issues Analysis 43 Action Plans 45 Valpak Savings Coupons 45 Free Smoothie Sample at Gasparilla Distance Classic Race Expo 46 Customer Loyalty Card 47 University of South Florida Freshman Orientation Promotion 48 Tuesday Free Kids Giveaway 49 Dog Yappy Hour 50 Student Study Break promotion 51 Clear Channel Outdoor Digital Billboard 52 Senior Citizen Afternoon Happy Hour 53 Monthly Customer Drawing 54 Marketing Budget 55 What We Learned 56 ...
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...Franchising 11 Food and Drug Administration 11 Technological Trends 13 Economic Trends 14 Cultural Trends 17 Analysis of the Customer Environment 19 Who 19 How many 20 What 21 Why and How 23 When 24 Why Non Customers 25 Where 26 Analysis of the Internal Environment 27 Marketing strategies 27 Target Market 27 Image 27 Marketing Programs 28 Advertising 28 Product and Service Offering 29 Distribution and Channel Programs 30 Pricing 30 Sales strategy and Sales force effectiveness 30 Marketing research /intelligence gathering efforts 30 Public relations/publicity 31 Financial Performance 32 Additional Company Characteristics 33 Technical Capabilities 33 Available Resources 33 Production Capacity 33 Career Opportunities 34 SWOT Analysis 35 Strengths 35 Weaknesses 37 Opportunities 38 Threats 39 Marketing Goals and Objectives 40 Goals 40 Objectives 40 Marketing Strategies 41 Target market 41 Value Proposition 42 Positioning Statement 42 Issues Analysis 43 Action Plans 45 Valpak Savings Coupons 45 Free Smoothie Sample at Gasparilla Distance Classic Race Expo 46 Customer Loyalty Card 47 University of South Florida Freshman Orientation Promotion 48 Tuesday Free Kids Giveaway 49 Dog Yappy Hour 50 Student Study Break promotion 51 Clear Channel Outdoor Digital Billboard 52 Senior Citizen Afternoon Happy Hour 53 Monthly Customer Drawing 54 Marketing Budget 55 What We Learned 56 ...
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...by Decade. Ed. Bob Bacthelor. Westport, CT: Greenwood Press 2009. 978-0-313- 34410-7. 4 vol. 1,604p. $375.00. Gr. 9-12. This four volume set gives students a broad and interdisciplinary overview of the many and varied aspects of pop culture across America from 1900 to the present. The volumes cover the following chronological periods: V 1. 1900-1929, V 2. 1930-1959, V 3. 1960-1989 and Vol. 4. 1990-Present. There is an Introduction for each volume focusing on the major issues during that period. There is a Timeline of events for the decade which gives extra oversight and content to the study of the period and an Overview of each dcade. Chapters focus on specific areas of pop culture (Advertising, Books, Entertainment, Fashion, Food Music and much more) supplemented with sidebars containing stories, photos, illustrations and Notable information. There are endnotes for each decade and a Resource Guide and Index. Volume 4 also contains a Cost of Products from 1900-2000, and an Appendix with Classroom Resources for teachers and students and a Cumulative Index. Students, teachers and the general reader will love sifting through the experiences of Americans as they easily follow the crazes, technological breakthroughs and the experiences of art, entertainment, sports and other cultural forces and events that influenced each generation. Reference– Popular Culture BJ Neary Anatomy and Physiology:...
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...This page intentionally left blank Entrepreneurship Second Edition William Bygrave Babson College Andrew Zacharakis Babson College John Wiley & Sons, Inc. To Frederic C. Hamilton and John H. Muller, Jr., pioneers, entrepreneurs, and benefactors of Babson College. VICE PRESIDENT AND PUBLISHER EDITOR EDITORIAL ASSISTANT MARKETING MANAGER PHOTO EDITOR DESIGNER PRODUCTION MANAGER SENIOR PRODUCTION EDITOR GEORGE HOFFMAN LISE JOHNSON SARAH VERNON KAROLINA ZARYCHTA HILARY NEWMAN RDC PUBLISHING GROUP SDN BHD JANIS SOO JOYCE POH Cover image © panorios/iStockphoto This book was set in 10.5/12pt Adobe Garamond by Laserwords Private Limited and printed and bound by RR Donnelley. The cover was printed by RR Donnelley. This book is printed on acid free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical conduct within our business and among our vendors, and community and charitable support....
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