Through this course I acquired the knowledge to use in different approaches when dealing with a company internationally. I now have a perspective of the international network, and the challenges in the international environment. My first perspective is the component parts of an international company, and understanding internally how it all comes together. Now I see why it helps to identify the company’s strengths and weaknesses, prioritize the company’s tasks to solve them in the right order and synchronize efforts to move in the same direction. We covered subjects such as globalization, differences in cultures, the strategy of international business, and the organization of international business, global human resource management and global marketing. This knowledge is important because it gives me an understanding of how to utilize the knowledge behind a product, and bring inside knowledge to everyone on the team I create. I see how it’s not the physical product itself that makes an impact on the market, but how you utilize the knowledge behind the product such as the services and culture. The real value of knowledge is not the product but how to use everything to create a competitive advantage anywhere.

A company has many different units, and sometimes they are not all aligned to the same. By looking more closely at challenges, when dealing with forming the strategy to implementing the strategy, I am now able to identify the misunderstandings between the decided strategy and the action taken, or to identify if there are different perceptions of the same strategy within a company. This is extremely relevant when dealing with multinational companies where the structure is complex and there is room for error and risk of misunderstanding with the whole team you create. I can now identify where action needs to be taken, and then use them to make the whole business