...fermentation, which produces ethanol and carbon dioxide as metabolic waste products. Objective: In this lab, students will use the respiration powers of yeast to blow balloons. This activity will reinforce the basic principles of respiration as a fundamental metabolic process for living organisms using yeast as a model. It will also explore how humans use this biological knowledge in everyday life. Material: balloons narrow funnel 1 tablespoon (15mL) active dry yeast 1 teaspoon (5 mL) sugar measuring spoons measuring cup warm water ruler Safety: Remind students there is NO eating or drinking in the lab. Students must not attempt to inflate the balloons with their mouths, especially after it is filled with the reacting agents. Procedure: 1. Place the bottom of a funnel into the opening of the balloon. You may need to stretch the opening of the balloon a little bit so that it fits. 2. Have a carefully supervised student pour the yeast and the sugar into the balloon through the funnel. Then fill the measuring cup with warm water from the sink and carefully pour the water into the balloon. 3. Remove the funnel from the opening of the balloon. Tie a knot in the balloon to keep the water-and-yeast mixture inside. Measure your balloon. 4. Place the balloon in a warm place and wait. Measure your balloon again. 5. Now sit back and...
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...PowerPoint Charts & Diagrams CEO Pack ©Presentation-Process.com 750+ POWERPOINT CHARTS & DIAGRAMS CEO PACK Press Ctrl + F to find a particular term, and locate the folder and file name where you can find the specific diagram. A screenshot of all the diagrams are included to help you locate just what you need easily and quickly. Browsing through this set of creative diagrams can also inspire new ideas! CONTENTS (793 SLIDES + 156 ICONS = 949 ITEMS) Folder: Cause Effect diagram (38) ........................................................................................................................... 2 Folder: Circle diagram (21)...................................................................................................................................... 4 Folder: Consulting diagrams (83) ............................................................................................................................ 6 Folder: Extreme custom animation (15) ................................................................................................................ 10 Folder: PowerPoint 3D (51)................................................................................................................................... 11 Folder: PowerPoint charts (51) ............................................................................................................................. 14 Folder: PowerPoint concepts (84) ........................................
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...BRMT-3| TAPMI 2013-15 | Brand Equity Study of Motorola | Table of Contents: 1. Research objective: 2 2. Research methodology: 2 3. About motorola mobility: 2 4. Global mobile phone market: 2 5. Consumer buying journey: 4 6. New moto series: 5 7. The trinity of brand strategy: 5 7.1 value propostion: 5 7.2 positioning: 6 7.3 brand identity: 7 8. Brand elements: 7 9. Verdict: 8 Brand Equity Study of Motorola “Motorola exists to invent, build and deliver the best mobile device on the planet, improving the lives of millions of people” ------------------------------------------------- -Vision Statement of Motorola 1. RESEARCH OBJECTIVE: This research project is carried out to evaluate the Brand Equity of Motorola mobility. 2. RESEARCH METHODOLOGY: The research was carried out in two stages. The first one is secondary research, followed by the in-depth interview with the Moto G users. 10 in-depth interviews were conducted where the questions are asked about the brand identity of the Moto G and about the customer perception. 3. ABOUT MOTOROLA MOBILITY: Motorola is an American telecommunication device manufacturer based at Chicago. They created the world’s first commercial portable cellular phones. On August 2011 Google acquired Motorola mobility division for US$12.5 billion. During 2003 to 2007, worldwide Motorola was one of the leading mobile phone manufacturer. But due to lack of product innovation, continuous improvement,...
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...negative externalities. True False 9. If a business discharges untreated chemical waste into local water bodies, it imposes a negative externality on the community members. True False 10. Firms that charge headlong into new product development usually have short development cycles. True False 11. Most innovative ideas do not become successful new products. True False 12. The majority of effort and money invested in technological innovation comes from non-industrial firms. True False 13. The innovation process is often conceived of as a funnel, because most potential new product ideas make it through the development process. True False 14. According to the concept of innovation funnel, the number of successful products launched will be greater than the number of raw ideas generated. True False 15. According to the concept of the innovation funnel, one new idea is usually responsible for...
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...How to Change Engine Oil In A Car What is oil change? Engine oil is the lifeblood of your engine. It picks up dirt, particles and other impurities and deposits them in the oil filter to keep your engine clean. Routine oil changes keep all the moving parts moving, and cut down on friction to cool the engine so your vehicle keeps running longer. The oil filter also gets replaced at the same time. Why need to change oil? If you want to keep your vehicle in great condition, it is recommended to change the engine oil between 3,000 to 5,000 miles. Most important thing to change oil is that you can keep your car running well and keep engine longer life. Over time, your oil will break down and your filter will become clogged with contaminants. One of the cornerstones of do-it-yourself car maintenance jobs is the home oil change. It's a simple process that requires few tools, and it's away to save some money to get best quality items while you avoid the hassle of sitting in a dull waiting room somewhere reading outdated magazines. How to change oil in a car? Part A : Gather your tools and materials. Go to the auto store to get everything you need. Before heading to the auto parts store to buy supplies, consult the owner's manual to confirm the type and amount of oil that's required. Make sure to match the oil's viscosity to your engine. In addition to oil, you'll need an oil filter, an oil-filter removal wrench...
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...The 7 Mapping Tools chosen – There are many others How are they associated with the 7 wastes Looking at the origins of the Mapping Tools What is VALSTAT? Looking at Goldratt & Theory Of Constraints – – The Synergies The Theory of Constraints 5 Step Process Introduction - The 7 Tools • The chosen Mapping Tools are centred around the “7 Wastes”. • They are well known tools - 2 new ones • There is not a known methodology to help choose the most appropriate. 1 Introduction – How to tools are related to the 7 Wastes The tools discussed provides an overview on those that are useful for eliminating each of the seven wastes. These tools are necessary for the two following reasons 1) They are completed by the ‘doers’, therefore the only people likely to know what is actually going on 2) When using detailed mapping action plans, you can ensure bottom up support by developing the plans from the wider team. Origins of the Mapping Tools Mapping Tool Process Activity Mapping Supply Chain Response Matrix Production Variety Funnel Quality Filter Mapping Demand Amplification Mapping Decision Point Analysis Physical Structure Mapping Origin of Mapping Tool Industrial Engineering Time compression/ logistics Operations Management New Tool Systems Dynamics Efficient Consumer response/logistics New Tool Process Activity Mapping 2 What is Process Activity Mapping ? • • Has traditionally been used in shop floor environments for manufacturing companies It is used to highlight...
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... and Koen Pauwels is Professor at Ozyegin University, Istanbul, Turkey. 1 Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click‐through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to overspend on some actions and thus waste money, and/or underspend in others, leaving money on the table. We develop a multivariate time series model to investigate the interaction between paid search and display ads, and calibrate the model using data from a large commercial bank that uses online ads to acquire new checking account customers. We find that display ads significantly increase search conversion. Both search and display ads also exhibit significant...
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...outside the purchasing funnel—changing the way they research and buy your products. If your marketing hasn’t changed in response, it should. David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions. That’s why consumer electronics companies make sure not only that customers see their televisions in stores but also that those televisions display vivid high-definition pictures. It’s why Amazon.com, a decade ago, began offering targeted product recommendations to consumers already logged in and ready to buy. And it explains P&G’s decision, long ago, to produce radio and then TV programs to reach the audiences most likely to buy its products—hence, the term “soap opera.” David Court is a director in McKinsey’s Dallas office, Dave Elzinga is a principal in the Chicago office, Susie Mulder is a principal in the Boston office, and Ole Jørgen Vetvik is a principal in the Oslo office. Marketing has always sought those moments, or touch points, when consumers are open to influence. For years, touch points have been understood through the metaphor of a “funnel”—consumers start with a number of potential brands in mind (the wide end of the funnel), marketing is then directed at them as they methodically reduce that number and move through the funnel, and at the end they emerge with the one brand they chose to purchase (Exhibit 1). But today, the funnel concept fails to capture...
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...The length of time required for the project. (iii) The subject(s) being taught through that project. A VOLCANO PROJECT- (SCIENCE PROJECT) The topic area is rich enough to support projects at all grade levels, but this experiment is listed as a 3rd grade science project since I believe it is the first age group that can perform the steps needed with very little supervision. Under the right circumstances, it could also be used as a 4th grade science project, or possibly even as late as 5th grade. OBJECTIVE OF THE PROJECT This project is designed to help young students learn more about earth science by looking specifically at volcanoes. We'll also learn how common household items can be used to build useful models, with an element of creativity required to make the model realistic. Hopefully we'll discover a few new science terms along the way as well. The experiment is done in two steps. First, we figure out how to make a volcano, and then we look at fun ways to make it erupt. LENGTH OF TIME REQUIRED It will take at least one class period for the children to make a volcano with paper-Mache, another to paint and a third to add final decorations and make it erupt. At least one full day will be needed between these steps to allow for drying time. MATERIALS NEEDED - 1 newspaper - 1-2 cups flour, depending on the volcano size desired - 1-2 cups water - 1 medium size bowl - 1 fork or...
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...lightning, hail, foggy, windy, cloudy, |*science big book text | |stormy, snowy, cold, cool, warm, hot, sunny, tornado |*pictures of weather types | | |*CD’s with weather sounds | | |*container containing weather vocabulary on strips for choosing | |Hots Question: |Homework: | |What are characteristics of different types of weather? |* Record daily weather on their weather calendar (on-going monthly homework) | |...
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...Implications 23 Problem Statement 25 Appendix A – Exhibits 27 References 30 Introduction HubSpot founders, Brian Halligan and Dharmesh Shah, were selling more than software—they were selling a philosophy. They believed that Web 2.0 was a game changing technology that could be leveraged to fundamentally change the way marketers attracted customers. At the same time, typical push marketing techniques were becoming ineffective. Greg Stuart, x-CEO of Interactive advertising bureau, estimates that advertisers spend roughly $112 billion (just over half of total spending in 2006) on sending messages that reach the wrong audience or none at all (Anonymous, 2006). HubSpot designed their products to fill and manage the customer funnel using techniques termed Inbound Marketing. Using the same techniques and products they were selling, HubSpot was able to attract 1,000 customers in a little over a year which showed that their philosophy was sound. In fact, their philosophy was “sold” even before they had a single customer because they were able to raise $17M in venture capital. They attracted a diverse group of customers using the inherent characteristics of inbound marketing techniques. However, two distinct customer segments emerged from the customer database and hence HubSpot positioned their product offerings accordingly. It is clear that HubSpot is at the tail end of the Introduction phase and moving into the Growth phase of the product life cycle. The owners...
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...permission of Harvard Business Press 256 pages Focus Leadership & Management Strategy Sales & Marketing Finance Human Resources IT, Production & Logistics Career Development Small Business Economics & Politics Industries Intercultural Management Concepts & Trends Take-Aways • Business leaders often believe they must choose between analysis and intuition. “Design thinking” offers a third path. • Design thinkers observe the world, imagine alternatives and bring them into being. • Innovations start as intriguing “mysteries.” To unfold them, first develop workable “heuristics” and then derive predictable “algorithms.” • Think of the learning and discovery process as moving through a “knowledge funnel.” • People need analysis and creative thinking at different points in that funnel. • New firms emphasize “exploration.” As they mature, they shift to exploiting known ideas, but if they stop at that point, other innovators will surpass them. • Your organization must balance predictable or “reliable” production with “validity,” experimentation that leads to new ideas and commercial success. • To protect a company, leaders must protect the exploration that leads to its validity. However, over time, organizations tend to emphasize reliability instead. • To develop your design mind, broaden your “personal knowledge system.” • Cultivate the “stance, tools and experiences” that build enhanced “sensitivities and skills.” Rating (10 is best) Overall 9 Applicability 8 Innovation 9 Style...
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...How To Change Your 2005 Honda Pilot Oil WRTG 393 Christopher Bloss June 10th, 2015 INTRODUCTION Changing your oil is just like changing the cat litter box – dump out the old crap, inspect for any issues, and fill up with new, fresh goods. The only difference is – if you make a mistake during the change process, you can cause permanent damage to your motor. This manual details the process of changing the oil in a 2005 Honda Pilot. This manual was written for the average DIY-er who has a basic understanding of engine maintenance. This manual is broken down into several thorough steps to help explain the process from understanding the purpose of an oil change, the need for changing the oil, and steps for at home oil changes. Motor Oil Purpose: There are 5 main purposes of motor oil: protection, lubrication, cooling, cleaning, and restoration of performance (Arnold, n.d., para 1). According to Arnold (n.d.), “Motor oil creates a slippery coating of lubrication so that the moving parts can move more fluidly. Without the oil's lubrication, the friction in the moving parts of the motor is greatly compromised and the compression is decreased, resulting in the inability to reach optimal levels of speed and performance.” Oil lubrication creates protection for the moving engine parts without this lubrication; the metal engine parts begin to degrade. As oil travels through the engine, the debris is collected and cleans the metal parts within the motor (Arnold, n.d., para...
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...products developed in the previous three to five years for large portions of their sales and profits; 2) globalization has increased competition putting more pressure on firms to compete through innovation; 3) advances in information technology have enabled both process improvements and the efficient generation of product variants which facilitates the execution of a differentiation strategy at a reasonable cost; and that 3) the residual growth in the GDP can be attributed to technological change. Both the positive and negative effects of technological innovation are described. Advances in food production are an example of the first and pollution is an example of the latter. Next the innovation funnel is introduced to show students that on average 3,000 raw ideas must enter the funnel in order to arrive at 1 successful new product launch. Gestione dell'innovazione 2/ed Melissa A. Schilling Copyright © 2009 - The McGraw-Hill Companies srl Second, the chapter discusses the risks and cost of innovation. On average, many more innovation projects fail than succeed. Firms are much more likely to be successful if they have a well-crafted strategy for technological innovation. The book is organized to follow the chronological sequence of developing and deploying a rigorous technological innovation strategy, leading the students through...
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...systems analyst can go about getting information needed to prepare for a project. Information gathering plays a big part in knowing your customer, their existing system, and what they are looking to accomplish. In the first portion of this assignment, we’ll make some decisions as to how to approach a client, picking an interview structure, and selecting questions for an interview. The second portion of this assignment will cover explaining to a customer why the information gathering technique known as Prototyping is a viable option, and how it can actually aid in users understanding and expressing their own needs. Part 1 – Interviewing the Chief Accountant The first step to approaching an interview is undoubtedly preparation. I would read as much information about the background of the company as I could from any number of sources. Some good suggestions on where I can find some of this information are places such as an annual report, a corporate newsletter, press releases, or even the internet (Kendall and Kendall, 2012). The better prepared I am, the more at ease I will be during the interview. I’m a firm believer that the more intelligently you can speak to someone about their products or company, the more at ease they become with you. For my interview approach, I have decided to use the funnel structure, beginning with some general, open ended questions, and then getting more detailed as the interview progresses. My reasoning behind this; top executives in a company...
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