...BOOST JUICE FRANCHISEE The boost juice Company has its own Mission statement: “To become one of the world’s most famous & loved brands!” To define it Strategic management is the process of formulating and implementing strategies to accomplish long-term goals and sustain competitive advantage. This strategy has various merits, which creates consistent brand image and quality of product. The acquisition growth strategy allows boost to grow faster than normal.in addition it’s a lot easier to finance by the bank. The franchisee strategy entails a few dangers associated with the model. Having to deal with fierce market competition from established brands and their popularity, managing seasonal inputs and acquiring a failing franchisee may drag the organisation down. This model also helps leveraging off synergy, from Salsa’s fresh mix grill. This subsidiary of Boost juice has complementary products to support its healthy image. Undoubtedly, the future strategic challenges must tackle problems like changing environments, conjuring a differentiation strategy and competition will always be a challenge coupled with sustainability struggle during off season. The biggest aspects that boost prides itself in its social responsibility that Boost Juice Bars have taken on is, the commitment to the health and wellbeing of its customers. Providing fresh produce and low calorie alternatives. Also its cups are made of bio degradable materials, reducing recyclable waste. Boost’s menu is...
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...Comparative advantage ……………………………………………… 2, 3 6. Human resource management practises at the company……………………………. 3, 4 7. Role of international business at the company………………………………………. 4 8. Role of technology management at the company ………………………………….. 4 9. Entrepreneurship and innovation at the company……………………………9 10. Future management strategies, recommendations. 5 11. Conclusion …… 5, 6 12. Bibliography ……………………………………………………………6, 7 Executive summary Boost is one of the fastest growing juice bars in the world, famously known for their healthy juices and smoothies .The company started from a single shop in Australia to over 350 stores worldwide. The report gives a complete understanding of boost journey and their management practices. The management practices are divided in to three main categories HR management, International business management practices and technology management at the company. Introduction Boost juice bar is one of the most popular juice and smoothies brand in the world. Since its start in the year 2000 boost has achieved a significant growth in juice and smoothies retail industry and is one of the most competitive company. Boost has expanded from a small store in Adelaide Australia to international stores in Asia, Europe, Russia and Middle East by the means of franchising. This report is presented in order to get a brief understanding of their business performance .A management analysis will be provided to explain the advantages , disadvantages...
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...will offer the convenience of serving foods to their customers from a traveling truck. The food truck will be located near businesses, which will allow the customers quick access to the service. Customers will have different food choices to choose. However, quick access to the food service cause the company to compete against such companies as gas station, restaurants, grocery stores, and smoothie juice restaurants. Each of these businesses offers the service of prepared and ready-to-go foods and healthy choices. Each also allows convenience service. B's Mobile Food Truck must realize these businesses will be in constant competition against the mobile food truck. Mobile Food Truck Competitors Gas station food has earned a bad reputation over the last 20 years for various reasons. Usually the only things to be found are old hot dogs, stale donuts, slushes, and tightly wrapped tasteless sandwiches that have some sort of gross cheese that most people could not identify. Several gas stations have gotten into a different range of foods, trying to expand on better choices to boost the income. Many gas stations have either joined up with franchises such as McDonald’s, Subway or a pizza place to diversify their food attractions from the common place soggy sandwiches and sodas. “About 11 percent of Chevron Corp.'s 395 company-owned stations have food operations inside, many of them run by chains such as Subway or McDonald's, spokeswoman Lori Carlisle said. Privately owned...
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...Problem Statement and Criteria Jamba Juice PROBLEM STATEMENT In the past, Jamba Juice Company had a primary growth strategy of increasing brand awareness through accelerated franchise development and penetration of existing markets. However, due to increased market saturation, Jamba Juice has had a difficult time competing with other premium quality blended-to-order fruit smoothies, squeezed-to-order juices, blended beverages, and healthy snack companies. From 2008 to 2010 Jamba Juice experienced a negative difference in total revenue of over $80,000. In addition, from 2007 to 2010, Jamba Juice had fallen off the list of one of the Top 50 Quick-Service and Fast-Casual Chains, to 57th in its market segment. This is directly related to a lack of promotions, lack of customer retention, and lack of seasonally appropriate menu items during the cooler seasons. As market penetration continues, solid growth strategies will be extremely important to remain competitive in the market. CRITERIA Criteria 1: Increase the percentage of sales during the cold season by 5% over a 3-year period. Criteria 2: A 5% improvement in customer retention rates over a 3-year period. Criteria 3: Increase market share by 2% over the next 3 years. ALTERNATIVES Alternative A: Develop a product that is desirable to consumers during the cold season. Alternative B: Enhance the customer loyalty program, offering more incentives to return. Alternative C: Create and expand...
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...a strategic plan for the product; Jaz cola. Jaz cola is one of the many products of the Coca Cola Company. It will look at the seven steps of strategy formulation for Jaz cola. Step One, Industry Analysis: Jaz cola is a product that coca cola introduced in the Philippines and is mainly targeted in the middle island, the Visayan Islands. Potential Entrants * Cosmos bottling company * Rubicon Drinks Ltd * Boost Drinks Potential Entrants * Cosmos bottling company * Rubicon Drinks Ltd * Boost Drinks Firstly I will look at the drinks industry for the first step; Industry analysis. So I will be using the Porter’s 5 forces model; Buyers * Local stores * Pongko Pongko Market Buyers * Local stores * Pongko Pongko Market Suppliers Suppliers Competitive Rivalry Competitive Rivalry Threat of Entry – High Bargaining Bargaining Power - Low Power - Low Substitutes * Juice * Tea/coffee * Iced Tea * Health drinks Substitutes * Juice * Tea/coffee * Iced Tea * Health drinks Threat of substitutes – High The potential entrants could be bottling companies that decide to make their own drinks, as it has been seen that producing drinks is not very costly however bottling and distribution is. For example there is a bottling company in the Philippines called; Cosmos Bottling Corporation...
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...A. Executive Summary Oishi, the manufacturer of innovative and trend-setting snack products, offers Smart C+ as the company’s first venture into the ready-to-drink market. This report explains the marketing plan for launching the Oishi Smart C+. In the very beginning of the report we have explained the mission and vision statement of the Oishi. It will be introduced in the market with the help of various promotional displays, advertisement and distribution of free samples to the general public and financial institution. This report examines that this product is initially launching in Singapore’s domestic market .The business plan aims to enter in a at least one of the potential countries that will accept the product and increase the product share at least 50% also to better understand the marketing mix that will best fit with the foreign country and meet the customer needs. For this purpose we have conducted SWOT analysis of the company to see the company’s strengths, weaknesses, opportunities, and threats. Then we have explained the purposes, benefits, and objectives of our product. Then we have made a marketing mix strategy for our product. We have divided market into different segments. And we have decided to place the product in all the markets in Singapore especially in canteens of colleges and universities. B. Situation Analysis I. Market Summary i. Company Profile Liwayway Holdings Company Limited, doing business as Oishi, is a snack...
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...backing it up by any medical science) 3. Recession/economy slowing down/ consumers spending less money in supermarkets Opportunities 1. They could improve their brand by making their own store (juice bar) 2. Being mostly owned by Coca Cola creates many opportunities to operate internationally 3. Government and the EU passing legislation to promote healthy food/drinks Weaknesses 1. High price 2. Do it yourself (People making juice themselves because it is much cheaper) 3. Allergy to certain fruits Strengths 1. Being known as a friendly environmental company (Good Reputation) 2. Widely known brand (Majority of the market) 3. Seasonal Products (Innocent Big Knit) 4. Wide range of products Threats and weaknesses 1. Innocent can manage their threats and competitors by lowering their price of products as they higher than supermarkets using their own brands such as Tesco. Also during the recession they could make extra promotions to make it more affordable their consumers. 2. They can use the advantage of convenience when facing DYI products. Also promoting them as a healthy company that operates with government schemes could boost their sales even though their prices seem higher. Weaknesses and opportunities 1. Market diversification is a risky venture and establishing a juice bar could potentially fail, losing them money. 2. Coca-Cola are known for their aggressive marketing strategies which may compromise Innocent’s values as a company. Strengths and threats 1. They...
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...QINGBO FENG SALES MANAGEMENT FRESH FRUIT STAND BACKGROUND Tulane students typically eat little fresh fruit, and after some research, I conclude it into several basic reasons. First, this is a food culture thing in American hospitality industry. Sometimes people simply don’t like fruits and vegetables, but often American diet is simply not fruit or veggie-centric. If you look at most menus posted in LBC in front of each food counter, you will notice that the entrees are primarily meat or grain based: “BEEF STEAK”, “ROSTED CHICKEN”, “PASTA DISH””SAUSAGE PIZZA””SANWADGE””STEAMED RICE””HAMBURGER”… Salad served in LBC tends to consist of some vegetables and fruit, but the amount of fruit is really limited. Usually, Fruit is only an after-thought in most dishes, or people tend to enjoy fruit during the break in afternoon. But existing cup-fruit is standardized and is not flexible for the preference of different fruits. it’s disappointing for some people because of the limited varieties there. Different people have different appetite for fruit. For example, Apple is known as the “king of fruit”, but I still keep on hearing some people’ complains about the bad taste of apple. Furthermore, fruits and vegetables also haven’t been extensively packaged in ready-to-eat forms. There are rows and rows of “open and eat” lunch meats, cheeses, cereals, granola bars, crackers, but just a handful of easy to consume, fresh fruit options. Most fruits require washing and peeling, perhaps chopping...
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...nonalcoholic beverage category in the United Sates after carbonated soft drinks (CSD), bottled water, and sport drinks. Currently the company sells ready-to-drink tea, juice, juice drink, and mixer categories. The main issue is Dr Pepper Snapple sells four categories which are not among the top four. Therefore, they are missing out on a huge opportunity in the market. It would be in their best interest to penetrate the energy beverage market based on their current standing. Dr Pepper Snapple should enter into the energy beverage market with an all-natural, non-carbonated energy beverage. The Market and Competitors The energy beverage market is expected to grow at an average annual rate of 10.2% until 2011. It has slowed down recently due to the maturing of the market as well as new competitors to the market of hybrid energy beverages. Dr Pepper Snapple major competitors in the energy drink market are Red Bull North America, Hansen Natural Corporation, Pepsi-Cola, Rockstar Inc., and Coca-Cola. Each competitor is very power and influential in the drink, but each also have their own strengths and weaknesses. Every competitor struggles in this market due to brand loyalty, Dr Pepper Snapples most challenging obstacle to overcome. Competitors offer very similar product which provide consumers with an energy boost, mental alertness, refreshment, and great taste. The difference ultimately lies with the packaging size, price per single-serve package, target market, and marketing...
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...Brand Profile: Naked Juice Brand Name: Naked Juice Naked Juice Company engages in the manufacture and distribution of juices and fruit smoothies in the United States. It offers juices, juice smoothies, and protein smoothies. Naked Juice sells its nutritional product line through supermarkets, club stores, health food stores, and neighborhood markets. It also operates stores in Los Angeles, California. The company, formerly known as Ultimate Juice Company, was founded in 1983 and is headquartered in Azusa, California. As of January 5, 2007, Naked Juice Company is a subsidiary of PepsiCo, Inc. The overall beverage industry’s growth rate is at 2.6 percent per year. The super- premium juice category grew 42 percent in 2005 and is currently a $640 million market that is expected to reach $1.4 billion by 2008. The Beginning: A young man in Santa Monica, California started naked Juice in 1983. Thirsty beachgoers were delighted by this home-squeezed blend of fruits. The juice quickly caught on and was adopted by a small discount grocery store near the beach. It soon spread to neighboring stores and eventually across most of Los Angeles. Two decades later, Naked has become a national brand dedicated to “creating the best all- natural, 100% juices and juice smoothies, made from the best bare-naked fruits, with no added sugar and no preservatives.” Brand Image: Everyday juice smoothie with no added sugar and no preservatives. Brand Quality: Naked Juice is made to be a high...
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...intermediaries, publics and direct and indirect competitors were analysed and identified. An analysis was then undertaken of the macroenvironment and factors and trends relating to the demographic, economic, natural, political, and cultural factors were considered and identified. The findings from the market analysis concluded that the target market for Ms Bradley’s new business was likely to include single professionals, parents with children aged between 5 and 12 years, and adults aged between 45 and 54 years. The direct competitors were considered to be Boost Juice, Subway and Nando’s and the indirect competitors, McDonald’s, Domino’s Pizza and Woolworths. A marketing strategy was prepared which identified three target market segments and characteristics of each segment; the manner in which Ms Bradley should position her business and how she could differentiate herself from her competitors through various competitive advantages. Suggestions were also made as to the core, actual and augmented products which could be offered to increase customer satisfaction and proposals as the pricing and distribution strategies which should be adopted It was...
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...BRAND AUDIT- PRESSED JUICE AND FINN COLD PRESS PREPARED BY: ANISHA D’COSTA, 4901923 PREPARED FOR: BRAND DYNAMICS MKT 70001, DATE 14/4/2014 Pressed Juices & Finn Cold Press | Anisha D’ Costa, 4910923 1 Executive Summary This report was written with a purpose of determining the viability of opening a Pressed juice bar for a potential investor, in Hawthorn-Glenferrie road market. This was achieved by conducting a brand audit of two existing and competing pressed juice bars who service in the area, namely; Pressed Juices and Finn Cold Press. This Brand Audit was performed by means of a physical visit to the Pressed Juice store, Hawthorn and collection of numerous secondary sources of data including online articles for research and analysis of the brand impact on consumers. Both these brands have a unique selling proposition of selling cold pressed juices, a trendsetter in the United States already, and recently in the Australian consumers’ hearts and minds. Pressed Juices have the leading edge of being the first ones to open in Melbourne whereas Finn Cold Press is the niche player when it comes to hand-crafted, naturopathically designed range of juices. Pressed Juices’ stores have incorporated its brand values of creating fresh cold pressed juices on a daily basis through its consistent branding practices seen in their 10 store designs across Victoria and New South Wales, brand elements and campaigns leading towards greater brand congruency. They are perceived as positively...
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...Spring 2014 Spring2014 Spring2014 “Marketing Plan of Fresh Vegetable and Fruit Juices” ------------------------------------------------- ------------------------------------------------- United International University Term Paper on: “Marketing Plan of Fresh vegetable & Fruit Juices” Course Title: Strategic Marketing Course Code: (MKT-4204) Submitted To Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Submitted By Serial No | Name | ID | 01 | Md. Fakrul Islam | 111101095 | 02 | Bithika Saha | 111101134 | 03 | Khan Mohammad Nahian | 111103118 | 04 | Kazi Nazmul Alam | 111102045 | 05 | Tunjee Binte Sultana | 111111095 | 06 | Zinnatara Zaman | 111093017 | Section-A Date of Submission: 07-05-2014 Letter of Transmittal May 7, 2014 Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Subject: Letter of transmittal for term paper. Sir, With due honor, we are wishing to inform you that it was a matter of great pleasure as well as learning to prepare term paper on “Marketing Plan Of Fresh Vegetable and Fruit Juice” under the course of “Strategic Marketing”. To prepare the paper, we collected and studied materials in due time and analyzed these and eventually finalize the term paper. Actually we have enjoyed more in preparing this term paper. Our 6 members have worked hard to prepare this report...
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...Situational Analysis 3 External Market Environment 3 Economic Environment: 3 Technological Environment: 3 Political Environment: 4 Cultural / Social Environment: 4 Natural Environment: 4 SWOT Analysis 4 IV. Competitive Analysis 5 Competitors’ Advantage: 5 Perceived Advantage: 6 V. Customer Analysis 7 Product Market 7 Product Type 7 Customer Type 7 Customer Needs 7 Geographic Area 7 VI. Target Market Strategy 7 Target Market 7 VII. Positioning Strategy 9 Future Target Market 10 VIII. Marketing Mix 11 Customer (Product) 11 Cost (Price) 12 Capabilities (Place) 14 Competition (Promotion) 15 IX. Action Plan 16 X. Long Term Objectives 17 I. Executive Summary The Cogavém brand was inspired by a growing demand for a natural and healthy alternative to the current energy drink market. Our flagship product, Cogavém, includes three essential ingredients: maqui berry for energy, coconut water for hydration, and agave nectar for flavor. Our company recognized the need for something different - an energy drink that is actually good for you. Consumer demand for energy drinks continue to grow regardless of the mounting evidence of unhealthy implications. Consumers need an energy boost and will take what is currently on the market because those are the only options they have. Cogavém introduces a premium energy drink that is focused around target consumer needs rather than pushing a product that the manufacturer...
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...Executive Summary This report was written to assess the company Red Bull and their energy drink Red Bull Energy Drink, in a manner in which the market/industry, environment, competitors, customers, and the brand were all analysed by using secondary research. A SWOT analysis was also conducted. Through this research and analysing, it was found that Red Bull is the dominating leader in the energy drink market and sells the most units of its product worldwide. However the company does have close competitors in Monster Energy Drink and Rock star Energy Drink. Although Red Bull has massive internal strengths in being leader in the market share and sponsorship of events, it also has weaknesses in lack of innovation and diversity. Their opportunities however, could be to extend the product line or team up with another company such as Smirnoff. The threats present to Red Bull are the unhealthy image associated to it by society and health critics and the rising competitors. Despite all these possible setbacks Red Bull continues to be the number one seller of energy drinks worldwide. Introduction 1.1 Give a general introduction to the assignment The aim of this report is to analyse the product Red Bull Energy Drink produced by the company Red Bull, and apply theoretical concepts to the energy drink product category, including analysing information relevant to the industry, environment, competitors, customers and brand of Red Bull all done through secondary research. 1.2 Describe...
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