...distances and economic concerns, connections between people were limited. A social network is made up of individuals that are connected to one another by a particular type of interdependency. It could be ideas, values, trade, anything. Social networks operate on many levels. Initially social networking happened at family functions where all relative and friends would gather under one roof. Social networking has always been prevalent, it is just that in these times the face of social networking has changed. Where earlier the process was long drawn, involving a chain movement where in one person led to another through a web of social contacts, today the process is highly specialized. Communication has been instrumental to a large extent to the growth of social networking. With the advent of Internet and the cell phone a lot of social interaction is captured through email and instant messaging. Today there are a lot of online social networking sites where individuals volunteer information about themselves and their social networks. Social networking allows for like- minded people to interact with another. An online social networking site is a place where a user can create a profile and build a personal network that connects the user to other users. What used to be just a niche activity has today taken the proportions of a global phenomenon that engages tens of millions of Internet users. What is “SOCIAL MEDIA”? Social media refers to interaction among people in which...
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...Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become funda- mental topics such as segmentation, targeting, and positioning. Concepts such as brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management. Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become funda- mental topics such as segmentation, targeting, and positioning. Concepts such as brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management. Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become funda- mental topics such...
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...I. What is a pyramid? * A pyramid scheme is an unsustainable business model that involves promising participants payment or services, primarily for enrolling other people into the scheme, rather than supplying any real investment or sale of products or services to the public.[1][2] * Various forms of pyramid schemes are illegal in many countries including Albania, Australia,[3][4] Austria,[5] Brazil, Canada, China,[6] Colombia,[7] Denmark, the Dominican Republic,[8] Estonia,[9] France, Germany, Hong Kong,[10] Hungary, Iceland, Iran,[11] Italy,[12] Japan,[13] Malaysia, Mexico, Nepal, the Netherlands,[14] New Zealand,[15] Norway,[16] the Philippines,[17] Poland, Portugal, Romania,[18] Russian Federation, South Africa,[19] Spain, Sri Lanka,[20] Sweden,[21] Switzerland, Taiwan, Thailand,[22] Turkey,[23] Ukraine,[24] the United Kingdom, and the United States.[25] * These types of schemes have existed for at least a century, some with variations to hide their true nature. Multilevel marketing plans have also been classified as pyramid schemes.[26][27][28][29] II. What is Multi-Level-Marketing? * Multi-Level Marketing really isn’t something that is bad. Some MLM companies have given the home business industry a bad name. Many companies will tell their associates to only take care of those that chose to be associates with the company and not just customers * Associate based companies will never survive and in a way they are more of a illegal pyramid company...
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...importance to the organization owners. New problem arises, is that brand works according to the customer demand or not so the organization conduct research to know what the customer want and which way through satisfy the customer. Data mining enable us to discover the hidden pattern of knowledge in market place that is previously unknown. These discoveries of new channels help the organization work according to the customer demand and segmented the customers to maintain the share in the market. In this research also discuss the social network that organization used to advertised there brand in the market to aware the customers about the brand. In this research the data mining relationship with market place is found to be positively and semi strong. The objective of the research were to: create a general awareness about the impact of data mining on consumer demand and social network, to identify the market place those that are affected by data mining and to take preventive measures to prevent these consumer demand and social network. Here the research is focused on how data mining misuse can cause these issues. The variable identified for the purpose of research study is: data mining – independent variable, and consumer demand and social network – dependent variable Key words; Data mining, Market place, Social network, Customer segmentation, 1.1. Introduction Data mining is the process by which we explore and...
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...Effectiveness of Social Network in Marketing Campaign Section I Introduction to the Study Introduction In an era where technology prevails, entrepreneurs as well as marketers see the need to keep up with the fast pace of change or risk being outdated. It is practically impossible to design a marketing strategy without considering social networks. Social network or social media had become really important factor in today’s marketing mix and in promotion mix. Adapting some form of marketing online through social media is a key node for all businesses, especially in an industry where trends constantly change such as fashion and handicrafts. Social network as a marketing tool and an effort has been made to analyze the extent social media helps consumers in buying decision making. Social network is a must in effective marketing campaigns. It is really effective as a marketing channel in terms of brand recognition. With social networking, marketers find it easy to determine and gather the feedbacks for certain products or services offered based on customer's comments without sacrificing much costs and time compared to other marketing channels. Social network also improved customer insights. By the reaction and comments posted by customers, you can gather information about what your customers are interested in. It also directly helps of what they think of your business which will give you an opportunity to improve a certain areas of your product or services. In this stage...
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...Mutah University ------------------------------------------------- “Effects of viral marketing on fast food restaurants customers’ satisfaction” Done by: - Ala Momani. - Saif Obidat. - Ala'a Al-qadi. Supervisor: Dr. Malek Al-Majali Index Subject | Page | Chapter 1 | | 1.1 Introduction | 3 | 1.2 Study statement | 4 | 1.3 Study questions | 4 | 1.4 Objectives. | 4 | Chapter 2 | | 2.1 Literature study | 5 | 2.2 Previous studies | 6 | 2.2.1 Measure of viral marketing impact on purchasing decision. | 6 | 2.2.2 Determinants of Customer Satisfaction in Fast Food Industry. | 6 | 2.2.3 The Viral makes you aware -How is brand association affected by viral marketing through individual networks? | 7 | 2.3 Fast food restaurants firms’ effort in social media | 7 | 2.4 Dimensions of viral marketing affecting customers’ satisfaction. | 10 | 2.4.1 Promotion | 10 | 2.4.2 Brand Awareness | 10 | 2.4.3 The Brand Trust | 12 | 2.4.4 Brand Association | 14 | Chapter 3 | | 3.1 Conceptual Model and Hypotheses | 15 | references | 16 | Chapter 1 1.1 Introduction Viral marketing is becoming a key instrument in marketing strategies now days, used by a lot of firms to achieve there goals. viral marketing uses the instincts of humans to communicate share knowledge and socialize with each other , due to the wide spread of the...
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...1. What is unfair dismissal? Under the Unfair Dismissals Acts 1977 to 2007 circumstances in which unfair dismissal can occur are where: * Your employer terminates your contract of employment, with or without notice or * You terminate your contract of employment, with or without notice, due to the conduct of your employer. This is known as constructive dismissal. If you are dismissed from your employment, you may, under certain conditions, bring a claim for unfair dismissal against your employer. The unfair dismissals legislation does not actually protect you from dismissal; rather it provides a system of appeal whereby you can question the fairness of your dismissal after it has occurred. You will have to show that you qualify to bring a claim under the legislation - see 'Rules' below. If you do this and your employer accepts that there was a dismissal, it will be for your employer to show that there were fair grounds for the dismissal. Apart from a case involving constructive dismissal, a dismissal is presumed to be unfair unless your employer can show substantial grounds to justify it. Under the legislation you may ask your employer for a written statement of the reasons for your dismissal. Your employer should provide this within 14 days of your request. If you are found to have been unfairly dismissed you may be placed back in your job or, more commonly, you may receive compensation for the loss of earnings caused by the dismissal. Unfair dismissals A dismissal...
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...Study #1 QUESTIONS FOR CRITICAL THINKING 1. What steps could Scripps and Food Network take to avoid marketing myopia? Create a company motto for them reflecting your ideas. Marketing Myopia is A short-sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of the customers ' needs and wants. It results in the failure to see and adjust to the rapid changes in their markets. To avoid make sure to go back to the needs of your market and the consumers themselves in marketing processes. Focus on how your products help your market segments and how your products may affect their lives, businesses, etc. when creating marketing plans and messages. I am not saying forget the product, but don't forget who your marketing to either. Motto “For the best food and best cooking, tune in.” 2. Identify three trends in the social-cultural environment that you believe should be factors in strategic marketing planning for Scripps and Food Network. The first trend in social-cultural environment that I believe should be a factor in strategic marketing plan for Scripps and Food Network is education and language. The average level of education in a society affects the interests and sophistication of its viewers. The second trend in social-cultural environment that I believe should be a factor in strategic marketing plan for Scripps and Food Network is family and friends. People are social beings,...
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...This article was downloaded by: [Kingston University Library] On: 02 November 2013, At: 01:05 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Marketing Management Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjmm20 Relationship Marketing Theory: Its Roots and Direction Kristian Möller & Aino Halinen Published online: 01 Feb 2010. To cite this article: Kristian Möller & Aino Halinen (2000) Relationship Marketing Theory: Its Roots and Direction, Journal of Marketing Management, 16:1-3, 29-54, DOI: 10.1362/026725700785100460 To link to this article: http://dx.doi.org/10.1362/026725700785100460 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by Taylor & Francis. The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. Taylor and Francis...
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...From the point of view of the contemporary marketing practice framework, companies usually have a one dominant focus, but they also practice other marketing practices. This allows managers to study and develop skills they need in the dominant practice. There are several marketing practices such as transaction marketing, database marketing, emarketing (this term is no longer in use), interactive marketing and network marketing. All of these practices are differs from each other in terms of purpose of exchange, nature of communication, type of contact, duration of exchange, formality of exchange and managerial intent. Transactional marketing The purpose of exchange in transactional marketing is economic transaction; it is not interested in any kind of information or relationships with customers or other firms. The aim is just to sell. The nature of its communication is from firm to mass market – no target markets or segments are defined. Transactional marketing also is not interested in communication “with” customers or with firms. To contact with its consumers firms using Transaction marketing select an arm’s length impersonal type of contact, because an information was not gathered, contact couldn’t be personalised. Face to face contact also is not used because relationships between firm and customers are not interpersonal. The duration of exchange is discrete, but in some cases occurred over time. In this type of marketing the aim is to make the customer to buy at least once...
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...Brand loyalty and involvement in customers of cellular networks Presented To the Faculty Of The Department of Management Sciences IQRA University Gulshan Campus In the fulfillment of Course “Research Methodology” EDP Code (9140) Submitted to Sir Tehseen Javaid Submitted by Group No # 6 Fahad Ahmed Farooqi (7937) fahad.876@hotmail.com Faraz Ahmed Malik (4255) farazahmedmalik87@gmail.com Farhan Ali Khan (3796) farhan.exe@gmail.com Muhammad Azeem (6834) azeemm950@gmail.com Muhammad Omer Saeed (6835) umersaeed90@hotmail.com Fall 2013 Acknowledgement All praises and thanks are for Almighty Allah Who is the source of all knowledge and wisdom endowed to humankind and to the humanity as a whole. We would particularly like to thank my project advisor Sir Tehseen Javaid and project coordinator for many insights that they provided throughout this report. Their guidance and support proved to be useful tool in making the repot a quality one. The encouragement and assistance of our parents and friends provided us a great deal of wisdom towards the completion of this report. Thank you. Table of Contents Abstract…………………………………………………………………………………….3 1.1 Introduction 4 1.1.1 Statement of The problem 4 1.1.2 Research Objective 4 1.1.3 Research Questions 5 1.2 Review of Related Literature 5 1.3 Research Methodology and Data Collection 11 1.3.1...
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...Marketing Plan For [pic] Telecommunication RF Design, Optimization, and Microwave Links Table of Contents 1.0 Executive Summary 3 2.0 Situation Analysis 4 2.1 Market Summary 4 2.1.1 Market Demographics 4 2.2.1 Market Needs 5 2.1.3 Market Trends and Market Growth 6 2.2 SWOT Analysis 7 2.2.1 Strengths 7 2.2.2 Weaknesses 9 2.2.3 Opportunities 9 2.2.4 Threats 10 2.3 Competition 11 2.3.1 Identifying Competition 11 2.3.2 Competitive Strategies 12 2.4 Service Offering 14 2.5 Keys To Success and Critical Issues 14 2.7 Location Of NeWave Marketing Areas 16 3.0 Marketing Strategy 17 3.1 Marketing Mission 17 3.2 Marketing Objectives 17 3.3 Financial Objectives 18 3.4 Target Markets 19 3.5 Positioning 20 3.6 Strategies 21 3.7 Marketing Mix 21 3.7.1 Service Marketing 21 3.7.2 Pricing 22 3.7.3 Promotion 23 3.7.4 Place 26 3.8 Marketing Research 27 4.0 Financials 28 4.1 Break-even Analysis 28 4.2 Sales Forecast 29 4.3 Marketing Communication Budget/Expense 30 5.0 Controls 30 5.1 Implementation 30 5.2 Marketing Team 32 5.3 Contingency Planning 33 6.0 Summary 33 1.0 Executive Summary NeWave is a new company with an office in the United States of America and Nigeria, engaged in RF telecommunication network design, optimization, and microwave backhaul design. In addition, the company shall engage in network drive test and data collection. The Chief Executive...
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...Social Networks on Internet Marketing Research Problem: The general lack of knowledge about the impacts of social networks on internet marketing There is a noticeable lack of knowledge about how social networks can enhance internet marketing in different departments such as product creation, advertisement, sales, etc. The main area of focus: Advertisement Research questions: What are the impacts of social networks on internet marketing? How can social networks improve internet marketing and how they play a role in enhancing advertisement? Objective of the research: Finding the impacts of social networks on internet marketing, especially on the area of advertisement. Summary: Social networks are one of the latest and most recent trends that have attracted many visitors and users worldwide. They connect individuals with all types of different interests, as well as businesses where the social networks by providing the services needed to support the company’s products or -most importantly- their customer relations. Inevitably, large companies and businesses had to seize the opportunity of the large numbers of people visiting these social networks in search of potential customers and started placing online ads, and providing services to the global internet community, and by doing so they stimulate even a larger number of web surfers from all around the world. In this research we will be revealing the advantages of advertising on social networks and how social networks have...
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...7 Great Lies Of Network Marketing By Ann Sieg Brought to you by: The Renegade Network Marketer Click HERE Visit us on the web: CLICK Here © Copyright 2006, All Rights Reserved http://.TheRenegadeNetworkMarketer.com -1- Steal This eBook! Well okay, not quite. But actually, you now own free resell, reprint and redistribution rights to this ebook! This is a $195.00 value! What does that mean in “normal” terms? It means that you can sell this ebook for any price you’d like and you keep 100% of the profits…or you can use it as a free bonus and give it away on your site…or you can print out as many copies as you want…or you can send it as a file to your team or downline to help them with their business...or you can simply send it to a friend who might be interested in reading it. It’s your choice. The only restriction is that you cannot modify the ebook or its contents in any way. That’s it! Inside this ebook you’ll be exposed to some profound and highly-controversial truths and of course, untruths. You’ll discover some incredible principles that will save you an enormous amount of time, money and headaches in your business. Not only that, it also contains some of the most valuable marketing principles that you will ever learn. Learning and applying these faithfully to all your endeavors is guaranteed to bring you phenomenal results. Note: If you’re interested in selling this ebook or giving it away on your site, click here for some great marketing tools, graphics and...
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...The Effects of Social Network within Business Environment Absolutely, using the social networks as a great facility might have some advantages and also some disadvantages, just like other thing. The impacts and benefits of using social networks within business environment as follow. Business Risks of Social Networking: 1) Productivity losses: a) Addictive and time-consuming. b) Over-use during work time is a genuine issue. c) Can actually increase the productivity and effectiveness for some roles. 2) Legal risks a) Generally employers can monitor their employees’ web use and email, but notice is needed. Can result in legal liability. b) Potential for legal liability due to customer actions. 3) Reputation risk a) A risk to the business’s reputation. b) Many examples of gaffes & negative comments. c) Difficult to remove the comments. 4) Viruses and spyware a) Frequently a platform for malicious attacks using viruses and spyware. 5) Privacy breaches and identity theft a) Can promote identity theft, even where private. b) Third party applications usually get access to data. 6) Social engineering a) Use online information to commit targeted acts of fraud. b) Could profess to be the assistant to a high-level staff member, and know enough internal’ information to convince a staff member to provide cheques or goods. c) Convincing identity cards/business cards used to gain access to the business or its customers. d) Grandparent fraud. 7) Inadvertent...
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