Svedka is promoting their original Svedka. The slogan on that ad is “Make your next trophy wife 100%titanium.” In the ad there is a picture of a female robot. This ad is using “sex” to make their ad persuasive. New Amsterdam is promoting their original vodka. The slogan on this ad is “It’s in your town, New Amsterdam.” In their ad they used an image of their original bottle, and a small glass filled with their vodka. This ad took a classy approach with their ad. New Amsterdam’s ad is more persuasive than svedka’s ad because New Amsterdam’s ad meets the criteria in a practical, aesthetic, and ethical way. New Amsterdam ad is more practical than svedka’s ad. New Amsterdam ad is very classy in the way its set up. It has the use of a slogan, …show more content…
New Amsterdam ad is more visually appealing. They give the ad aclean class look. Their ad is a image of their original vodka bottle. Next to the bottle is a mixing glass filled with ice, their vodka, and garnished with a lime. The background of the ad is a deep blue color. The color blue gives you a clean, classy appeal. Svedka is not very appealing to the eye. There is nothing vibrant that catches the eye. “The correct use of color reinforces both auditory and the visual images of words as well as rivets and holds attention of the reader through a stimulating process.”(Seonsu,lee,Barnes). Their ad is lacking color, although sometimes less is more; there is not anything that makes up for the lack of color and decoration. New Amsterdam’s ad is more ethical than svedka’s ad. New Amsterdam uses a classy appeal. New Amsterdam ad uses color and images to persuade us that is alcohol is for the “upper class”. This ad targets an upper class and this makes the ad more persuasive towards a certain group of people. Svedka uses “sex” to promote their ad. They use an “attractive female robot”’ this targets a certain group of people as well, males. They are using the female robot as as a sexual image. As well as their slogan, which perceives the Svedka as a “trophy