Free Essay

What Is Youtube

In:

Submitted By azzasg
Words 1088
Pages 5
what is youtube?
YouTube is a video sharing website that has changed the way we share and receive information, entertainment, education and advertising across the globe. YouTube was founded in February 2005 by Chad Hurley, Steve Chen and Jawed Karim, ex employees of net banking system "PayPal."Within one year of its launch, in November 2006, YouTube was sold to Google for $1.65 billion. http://news.bbc.co.uk/2/hi/business/6034577.stm Since then it has become a worldwide phenomenon. Four billion hours of video are watched each month with 72 hours of video uploaded every minute. http://www.youtube.com/yt/press/statistics.html YouTube has become embedded within our culture.
How does it work? what does it have to offer
YouTube is designed to let people share videos with the world. According to the websites own definition: "YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Users create an account and can start uploading any video file they may own. It offers the ability to browse videos based on channel and popularity, giving a central location to search videos on the internet. YouTube helped pave the way for video blogs . Giving people the ability to record and upload their opinions and/or information on a regular basis with extreme ease. In terms of material, YouTube offers something for practically everyone. From film and entertainment, to cooking , to DIY projects. It seems that if it is on video, it can be found on YouTube. who benefits?
Yoyutube has revolutionized entertainment. The website offers thousands of videos on hobbies and interests, current events and music absolutely free. Wall Street Journal reports among 13-to-17 year olds, YouTube was the most popular way to listen to music as opposed to radio, cd or cassettehttp://online.wsj.com/article/SB10000872396390444042704577587570410556212.html. We used to read books, watch television or go to the movies, but today we watch it all on Youtube. Another benefit of using Youtube is that ability to broadcast to an audience of millions. Youtube is available in nearly every country in the world, and any computer that has internet access, and is visited each day by millions of people. projecting yourself out to that audience of millions and becoming readily recognised. Aspiring musicians can use YouTube as an opportunity to share their talents to a larger audience and have the chance of being discovered. Justin Bieber is the biggest name to be discovered from youtube. At age 12 Bieber was posting homemade videos of himself on youtube and industry insiders started to take notice. At 15 he was signed to Island Def Jam Recordings http://abcnews.go.com/GMA/Weekend/teen-pop-star-justin-bieber-discovered-youtube/story?id=9068403#.UX0_tZOnB8E and now aged 19, is world famous with a net worth of $110 million
Youtube gives businesses great platform to advertise their services. It helps build successful consumer relationship. It raises their profile and connects and informs consumers. Southport Road Dental, a private dental practice in Chorley, Lancashire David Hickey explains: "It allows potential new patients to see previous clients and their experiences, and to see me before they pick up the phone, which has made a huge difference for those who are nervous or fearful. Trust is a large part of my business and the videos of me on the website are a start to building trust." http://www.guardian.co.uk/small-business-network/2012/aug/14/small-business-benefit-social-media
Youtube offers a platform for showing truth and motivating change with social issues. People can post experiences of what is going on in their countries, showing the reality of situations that may not be covered by local television or hidden by the government. The Kony 2012 campaign, by a charity called Invisible Children promised to make famous Joseph Kony, the notorious Ugandan warlord whose Lord's Resistance Army is responsible for terrorising and kidnapping children, and forcing them to become soldiers. The video has now been viewed by of 97 million unique users on YouTube.
Politicians who use YouTube how important is youtube to visual culture?
Television was a massive evolutionary step in visual culture, becoming the medium used to communicate to the masses. YouTube is the next progression forward. Gathering information was as simple as opening a newspaper or turning on the news, but those ways seem almost primitive as the Youtube movement continues. It is clear that Youtube has become the dominant form of videography . It has changed the way we send receive, or retrieve visual information. It is more mobile,, allowing users to choose what they want to watch, rather controlled by a networks schedule as well as giving users a presence within the medium with the ability to comment question and reply to videos. Provide a link to a video you consider to be significant and state the reasons for your choice (e.g. How did you become aware of it? What is conveyed in the work? Do you consider it a work of art, or, a documentary, or, a document of some other kind? http://www.youtube.com/watch?v=9bZkp7q19f0 first video in history to hit 1 billion views and now is at over 1.5 billion song from south korea hit mainstream success in america. downloaded largely by people who dont understand the language speed of success work of art- stamp on digital culture memes gifs, random crazy. shared global culture

http://www.billboard.com/articles/columns/k-town/474456/psys-gangnam-style-the-billboard-cover-story http://www.worldliteraturetoday.org/gangnam-style-crossing-over-new-world#.UXuQupOnB8E http://koreajoongangdaily.joinsmsn.com/news/article/article.aspx?aid=2959253 http://www.billboard.com/articles/columns/k-town/1481275/psys-gangnam-style-hits-1-billion-views-on-youtube http://www.theatlantic.com/international/archive/2012/08/gangnam-style-dissected-the-subversive-message-within-south-koreas-music-video-sensation/261462/ http://readwrite.com/2012/11/26/gangnam-style-now-most-watched-video-in-history http://socialtimes.com/youtube-changed-the-world_b26201 http://www.guardian.co.uk/politics/reality-check-with-polly-curtis/2012/apr/16/has-kony-2012-changed-anything http://usatoday30.usatoday.com/tech/news/2006-10-11-youtube-karim_x.htm http://www.guardian.co.uk/small-business-network/2012/aug/14/small-business-benefit-social-media http://www.europeanbusinessreview.com/?p=1627

Similar Documents

Free Essay

Youtube Usage Habits

...Method of Viewing and Obtaining YouTube Usage Habits EXECUTIVE SUMMARY This study researches and analyzes YouTube usage habits amongst University students. Our study is to make the connection between the most commonly watched video categories and the type of user they are classified as. This includes what is main purpose of accessing or using YouTube, what type of entertainment are they likely to view on YouTube, and also what motivates University students to subscribe to channels on YouTube. Our study included a convenience survey sent electronically to a small portion of the entire population of University students. Therefore, this study will not be an accurate reflection of the whole University student population. INTRODUCTION This study was designed to learn usage habits on YouTube amongst University students. The observations are linked to the reasons why users are motivated to access YouTube, registration, and usage patterns. The study further explores the habits that different types of users on YouTube have with the website. Our study is aimed at drawing connections between the most commonly watched video categories and the type of user they are classified as.                Since the start of YouTube, the popular site has become a massive source of communal information through a video-sharing medium. The YouTube FAQ page states, "48 hours of video are uploaded every minute, resulting in nearly 8 years of content...

Words: 1363 - Pages: 6

Premium Essay

Why Is Youtube Bad For Children

...YouTube can be a great source of information for kids, but sometimes it can be bad for children. YouTube can be bad in many ways. YouTube has had many incidents where they should have taken action, but instead did nothing, which made the situations even worse. For example, in February of this year YouTube’s algorithms boosted conspiracy theory videos accusing the victims of the Parkland, Florida shooting as crisis actors. A crisis actor is someone who pretends to be injured during a stressful situation to make others think a crisis has occurred. The main purpose for a crisis actor is for emergency medical technicians (EMTs) to practice their skills during a crisis. In the conspiracy theory videos on YouTube they accuse victim, David Hogg, who is one of the main activist for more gun control laws, of being a crisis actor during the shooting. David counteracted these claims saying, “I’m not a crisis actor. I’m somebody who had to witness this and live...

Words: 589 - Pages: 3

Free Essay

“Effects of Using You Tube to the Younger Generation”

...of the website www.youtube.com. The researcher observed that her siblings mimic the language and the actions of the videos they are watching. When the researcher asked the siblings as to where do they get those “lines” from, the siblings’ replied immediately “napanuood ko sa You Tube”. This lead to the group’s concern. How the website youtube.com do great influences to the new generation of children today. Let’s face it, the youth’s way of entertainment nowadays are not just all about playing Barbie dolls, riding a bike and playing different street games but, sitting in front of the desktop/laptop while chatting in social networking sites, listening to different kinds of music and watching videos in different websites, specifically, Youtube. You Tube was founded by three former PayPal employees, who, witnessing the boom of online grassroots video,...

Words: 3346 - Pages: 14

Premium Essay

Youtube in the Classroom

...Running head: YouTube in the Classroom YouTube in the Classroom: Helpful Tips and Student Perceptions Brandice Fillmore University of Houston- Victoria- EDUC 6310 YouTube in the Classroom- Helpful Tips and Student Perceptions In the YouTube article aptly titled YouTube in the Classroom: Helpful Tips and Student Perceptions: Authors Fleek, Beckham, Sterns, and Hussey clearly defined the rise of the popularity of YouTube in the classroom because of the dominance it has in the classroom. The significant research question is how much of a phenomenon YouTube truly is in the classroom. This particularly study is very pertinent due to the fact of the relevance YouTube has in the classrooms across America. The method of using the students brought it all into full focus because women and men naturally learn differently. The visual stimulation is more apparent in men than women and usage of YouTube aptly displays it. The blended learning theory forces us all see the special importance of YouTube. Garrison and Kanuka (2004) define blended learning as, “thoughtful integration of classroom face-to-face learning experience with online experiences. It is the true blending of technology in the rarest form. Some students learn better during the process such as blending learning. The method of using the female and male students from an urban gave the study the depth it sorely needed. The professor dealing with them face-to-face made the study very interesting due to the rate of...

Words: 1200 - Pages: 5

Free Essay

How Do Youtube Help Network Singer Become Famous

...How do YouTube help network singer become famous Contents 1. Introduction p.1 2. Focusing Question p2-3 3. Data Collection Method p4 4. Literature review p5 5. Finding p6-9 6. Discussion p10 7. Conclusion 8. Relaxation/ Limitation 1.Introduction YouTube is a video sharing website. YouTube is a platform for people share their views, music, idea, opinion, etc. through the videos. YouTube is being more and more popular these days. It show that that internet have change to WEB 2.0. The way of how people share have been changed. Network singers are a group of young singer that has no record label. They share their music mainly through the online platform. And I find a quite interesting phenomena on the internet. Some of the network singer posts their music video on YouTube. And get a very large response soon. They get a million views on YouTube. And being famous very fast. YouTube have been made up many superstars before, like Justin Bieber, Rebecca Black etc. It seems YouTube have a magic power on it. Is it related to the new habits of the young internet user? Is it related to the characterizes of the network singer? So that I want to find out how YouTube help network singers become famous. The objectives of this project are as follows: 1) To find out the reason that YouTube can help network singers become famous 2) To see the characteristics of the internet user and network singer ...

Words: 1926 - Pages: 8

Free Essay

Effects of Youtube

...Title: THE EFFECTS OF YOUTUBE SITES ON COLLEGE STUDENTS’S BEHAVIOR Statement of the Problem: This study will be conducted to identify the effects of you tube sites on the behavior of the selected HNU college students. Specifically, it sought to answer the following questions: 1. What is the profile of the users in terms of: a. Gender b. Age 2. Among the respondent, how many are users and non users of YouTube site. 3. What are commonly viewed videos by the respondents? 4. What are the positive and negative effects of YouTube sites on college users? 5. Is there a significant difference on the behavior of the users and non-users of YouTube sites RESEARCH METHODOLOGY Research Design This is a descriptive method that is use in gathering information and determining the effects of YouTube sites on student behavior. A controversial video will be shown to the respondents and a questionnaire will be provided by the researchers after viewing a controversial video. Research Respondents The research respondent will consist of 120 HNU male and female college students within the age range of 16 to 23 years old. The respondents will be chosen through random sampling method from a total of population of Research Environment This study will be conducted within the premises of Holy Name University ( CAS, EDUCATION, ENGINEERING, NURSING) Janssen Heights Campus, Dampas District, Tagbilaran City. Research Instrument The instruments that will be used...

Words: 412 - Pages: 2

Free Essay

Guide for Youtube

...intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment. Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional. Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors. It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk. Page 1 © YouTube Marketing Explosion 2013 Table of Content Introduction Trick #1: Product Launch Crazy Money Making Machine Trick #2: CPA Crazy Money...

Words: 3412 - Pages: 14

Premium Essay

Why My D Is so Long

...Art + Soul : a journey into the world of Aboriginal art [DVD] Comments (0) Citing Film/Video/DVD/YouTube/Television (For further information refer to Snooks p. 229 & 231 at 808.027 S938) What should be included: In-text citation should contain the title and date of production. Also, when referencing a quote or comment from a film, video, DVD, YouTube and television program, refer to the person by name within your paper and give the title and year of broadcast either in parentheses or as part of your sentence. ....the famous architect, Frank Gehry, commented … (The 7.30 Report 2011). The Reference list should contain the title, date of recording, format, publisher and place of recording. Any special credits and other information that might be useful can be noted after the citation.   Art + Soul : a journey into the world of Aboriginal art [DVD] Comments (0) Citing Film/Video/DVD/YouTube/Television (For further information refer to Snooks p. 229 & 231 at 808.027 S938) What should be included: In-text citation should contain the title and date of production. Also, when referencing a quote or comment from a film, video, DVD, YouTube and television program, refer to the person by name within your paper and give the title and year of broadcast either in parentheses or as part of your sentence. ....the famous architect, Frank Gehry, commented … (The 7.30 Report 2011). The Reference list should contain the title, date of recording, format, publisher and...

Words: 4029 - Pages: 17

Premium Essay

Google and Youtube Merger

...Google and YouTube HRM 587 (Managing Organizational Change) Google and YouTube The two companies we have decided to research and discuss are Google and YouTube. We would like to look into the recent merger they had and what caused these two companies to come to this decision. YouTube is a website that enables users to upload videos of places they have been, things they have done, tutorials and etc. YouTube has greatly grown since 2005 and now has millions of videos uploaded each day of various things. Google is a popular search engine that is commonly used to access information from websites all over the world. Before YouTube was bought out by Google it was suffering from financial struggles. The company was a victim of its own success as consumer demands for their service would allow people to upload videos to YouTube which continued to add capacity (Kafka, 2010). Consequently, the company could not turn a profit. In fact, consumer demand for YouTube remains strong today as there are hundreds of hours of video uploaded to YouTube every minute and there are now hundreds of YouTube channels that can be subscribed to (YouTube Company Information, n.d.). Google, on the other hand, was in good financial shape pre-merger (Google Investor Relations, n.d.). It had plenty of money to purchase promising companies, especially ones that would expand Google’s advertising capabilities and revenues. The bottom line is that both YouTube and Google appeared to be a perfect...

Words: 882 - Pages: 4

Premium Essay

Maketing

...com/1352-2752.htm YouTube: an opportunity for consumer narrative analysis? Stefano Pace ` Universita Bocconi, Milano, Italy Abstract Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption. The consumer is a source of introspective narratives that are studied by scholars. However, consumption has a narrative nature in itself and consumers are also storytellers. YouTube is a new context in which subjects tell stories to an audience through self-made videos and re-edited TV programs. After defining the pros and cons of different approaches to the study of YouTube, narrative analysis is presented as a possible means of understanding YouTube. Findings – Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than example of other approaches, such as visual analysis, media studies, videography, and others. Research limitations/implications – From the analysis conducted, preliminary managerial implications can be drawn. It seems unlikely that normal TV broadcasters will be substituted by YouTube videos. For the most part, YouTube content draws its sense and shared meaning from the major TV shows and series. The discursive nature of YouTube is also an indication...

Words: 7435 - Pages: 30

Free Essay

Reserach Project on You Tube

...Collaboration, File sharing, Streaming media, Voice telephony, Leisure, and Marketing. VIDEOS SHARING SITES - Video sharing refers to websites or software where a user can distribute their video clips. Some services may charge, but the bulk of them offer free services. Many services have options for private sharing and other publication options. YOUTUBE.COM – Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. FACTS ABOUT YOUTUBE – Founded in February of 2005 by three former employees of eBay's PayPal unit. In July, more than 30 million people visited the site and those users watched more than 100 million vides a day. Youtube , which is home to 25 million videos and streams 15 million of them each day TO THE MEDIA, YOUTUBE IS A THREAT AND A TOOL - Media companies are of two minds about Internet video-sharing site YouTube, which rocketed to fame by letting users share homemade videos along with copyrighted clips from movies, TV...

Words: 18981 - Pages: 76

Premium Essay

Choose One Web 2.0 Platform Discussed During Module Two and Analyse the Extent to Which This Platform Has Changed the Way People Communicate and Collaborate.

...Assignment 2: Essay In Brief: This assignment is worth 25% of your mark for this unit. Please refer to the calendar in your Unit Outline for the due date. Instructions: Essay Question: Choose one Web 2.0 platform discussed during module two and analyse the extent to which this platform has changed the way people communicate and collaborate. The Web 2.0 platforms specifically discussed in module two are Delicious, blogs, wikis (in general), The Wikipedia, Twitter, Flickr and YouTube. However, if you have discussed other Web 2.0 platforms during the unit in tutorials or on the discussion board, you may select this platform if it is approved by your tutor at least one week before the essay is due. The word limit for this essay, excluding the reference list, is to be confirmed by David Cake (between 1000-1500 words). This essay asks you to analyse one of the Web 2.0 platforms that you’ve been examining in the unit, looking in particular at how that particular platform has changed the way in which users/participants both communicate and collaborate. Given the context in which you’re examining these technologies, it is a good idea to think about how Web 2.0 in general is thought to indicate a general shift in the character of online interactions and use these changes to help think about your chosen platform. You will be expected to use some of the readings/viewings provided in the unit, but you will also need to seek out appropriate secondary material...

Words: 3520 - Pages: 15

Free Essay

Youtube Effect

...The YouTube Effect How a technology for teenagers became a force for political and economic change. BY MOISÉS NAÍM | DECEMBER 27, 2006 A video shows a single line of people slowly trudging up a snow-covered footpath. A shot is heard; the first person in line falls. A voice-over says, "They are shooting them like dogs." Another shot, and another body drops to the ground. A uniformed Chinese soldier fires his rifle again. Then, a group of soldiers examines the fallen bodies. These images were captured high in the Himalayas by a member of a mountaineering expedition who claims to have stumbled upon the killing. The video first aired on Romanian television, but it only gained worldwide attention when it was posted on YouTube, the popular video-sharing Web site. Human rights groups explained that the slain were a group of Tibetan refugees that included monks, women, and children. According to the Chinese government, the soldiers had fired in self-defense after they were attacked by 70 refugees. The posted video seems to render that explanation absurd. The U.S. ambassador to China quickly lodged a complaint protesting China’s treatment of the refugees. Welcome to the YouTube effect. It is the phenomenon whereby video clips, often produced by individuals acting on their own, are rapidly disseminated throughout the world thanks to video-sharing Web sites such as YouTube, Google Video, and others. Every month, YouTube receives 20 million visitors, who watch 100 million video clips...

Words: 953 - Pages: 4

Free Essay

Youtube

...WHAT IS YOUTUBE YouTube is a website designed for sharing video. Millions of users around the world have created accounts on the site that allow them to upload videos that anyone can watch. Every minute of every day, more than 35 hours of video is uploaded to YouTube. Video files can be very large and are often too big to send to someone else by email. By posting a video on YouTube, you can share a video simply by sending the other person a url ‘link’ – that is, the 'address' of the relevant internet page. When YouTube was created in 2005, it was intended for people to post and share original video content. But since then it's also become both an archive for storing favourite clips, songs and jokes, as well as a marketing site for companies to promote their products. Nowadays the term ‘viral video’ is common. This refers to a video clip that people have liked so much that they've shared its link by email with millions of others around the globe – in effect, it's spread like a virus. Companies have realised that they can harness this ability to reach potential customers and have created their own YouTube accounts for posting advertisements and other marketing videos. Film and television companies maintain a tight control over their own content and block illegal sharing of their programmes. However, several now use YouTube to allow fans to see high-quality trailers or repeats of recently aired shows. ADVANTAGES OF USING YOUTUBE i) Huge video database ...

Words: 842 - Pages: 4

Free Essay

Google

...feedback on that question as a (very rough) guide as to how you are doing. Don’t forget to reference any claims that you assert or any another sources of information that you use. (Web journals might be useful information sources in this case.) 1. If Microsoft’s were to take over Yahoo, what likely impact might we see on Google’s business and its business model? Analyse it by starting with Porter’s competitive forces model and suggest how the model could inform Google’s defensive strategy. 2. How can Google extend its value chain by leveraging Web 2 concepts? (Hint: Allowing third party access to Google Maps is an example of creating mashups.) 3. What opportunities are there for Google in the mobile device market for its products and services? Apply Porter’s competitive forces model to Google in relation to the mobile market. 5.4. How successful do you think Google will be in the mobile market? Justify your argument. (Hint: Using references will make your argument stronger.) 4.5. Google recently purchased You Tube but You Tube contains a substantial amount of illegal content such as television shows. Discuss some of the ethical ramifications of this situation and what should Google do with this illegal content? Some students might complain that we are focusing too much on the Competitive Forces and Value Chain models. This is deliberate. You will face similar questions in the exam and many students will not answer these questions well. We want...

Words: 2349 - Pages: 10