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What Ways Is Randy Mott Trying to Change Hp's Structure

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Submitted By lostangle23
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PowerCenter * A shopping centre that is dominated by several large anchors: * Discount stores – Wal-Mart * Off-Price retailers – Winners * Category Specialists – Golf Town, Future Shop, Home Depot Warehouse Club – Costco
Three Advantages of Malls * Different types of stores – choice for customers * Entertainment options – theatres, restaurants * Social – ‘mall walkers’, teens * Mix can be planned – one stop shopping Out of the elements
Six examples of feature areas in a store
End Caps; Promotional Aisle or Area; Freestanding Fixtures and Mannequins; windows; Point of Sale Area
Free-Form (Boutique) Layout * Fixtures and aisles arranged asymmetrically * Pleasant relaxing ambiance doesn’t come cheap – small store experience * Inefficient use of space * More susceptible to shoplifting – salespeople can not view adjacent spaces. * Used in specialty stores and upscale department stores

Category killer
By offering a complete assortment in a category at low prices, category specialists can kill a category of merchandise for other retailers , category specialists dominate a category of merchandise , they can use their buying power to negotiate low prices are assured of supply when items are scarce . Department stores and full-line discount stores located near category specialist often have to reduce their offerings in the category because consumers are drawn to the deep assortment and low prices at the category killer.

Functions Performed By Retailers * Providing an assortment of products and services. * Breaking bulk. * Holding inventory. * Providing service and services.
Category life cycle
Introduction, development, maturity, decline
Two types of buying system that retailer uses
Staple merchandise; Fashion

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