...provide companies with substantial and sustainable advantages over competitors.” However Carr (2003) in his classic article, “IT Doesn’t Matter” makes the following assertion “IT is a commodity that does not offer a competitive distinction and therefore does not provide a competitive advantage.” More recently in February 2014 Facebook purchased WhatsApp for $ 19 billion. Earlier they had purchased Instagram in 2012 for $1 billion. Similarly in 2011 Google (now Alphabet) acquired Motorola’s cell phone business for $12.5 billion and in June 2013 Google (Alphabet) paid $1.1 billion to purchase social mapping startup Waze. This acquisition, the 10th acquisition for Google (Alphabet) in 2013, allowed the company to become a dominant player in online maps. What do you think and why; does Facebook’s and Google’s (Alphabet's) acquisition of other companies provide it with sustainable competitive advantage? As you form your thoughts about this question think of the ecosystem in which Facebook and Google (Alphabet) function and see how module 1 materials can be applied to answer this question. Video application advances in social media over the last 12 months is such a great example of the hypercompetition in a marketplace that Pearlson and Saunders refer to in our textbook (1). From the quick evolution of Meerkat, to Twitters $100 million acquisition of Periscope, to Facebook’s soon to be entrance into the market, it is interesting to watch all of this unfold as we are studying...
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...5 Trends That Will Change How Companies Use Social Media In 2016 Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business. * * * * * * * * * 01 /06 | 5 TRENDS THAT WILL CHANGE HOW COMPANIES USE SOCIAL MEDIA IN 2016 Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business. * 02 /06 | 1. SOCIAL NETWORKS STORM THE WORKPLACE Slack has proven a game-changer, attracting more than 1.25 million active business users in just two years' time and now has a cohort of competitors going after a piece of that pie. Meanwhile, Facebook is gunning to roll out Facebook At Work sooner rather than later. * 03 /06 | 2. COMPANIES TURN TO EMPLOYEES FOR AMPLIFICATION 2016 will see companies turn increasingly to an underused resource in the effort to get the word out: their own employees. Employee social advocacy programs, which encourage staff to share updates about the business on their own social media accounts, have grown by 191% since 2013 and are due to take off in the year ahead. * 04 /06 | 3. COMPANIES WADE INTO SOCIAL MESSAGING There are nearly 4 billion global active users of messaging apps, from WhatsApp and Facebook Messenger to WeChat and Kik. And while messaging’s huge potential remains largely untapped by businesses, 2016 may well be the year that analytics and insights become more readily available...
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...Of Likes and Men One word: neediness. The entire Generation Like documentary, can be easily summarized with that unique word. People striving for approval, fame, and the monotonous exacerbation of what one likes and what not; they believe that they are doing something empowering with their lives, without realizing that they are being exploited. Does social media truly empowers individuals to strive for better? I do not think so, for what I saw, is that people will almost do anything to get a “like”, or getting comments on their feeds. Values and principles seem to be forgotten for the likes of fame and small advancements; so much work for little gain. In the video, there is a girl who has millions of followers and many sponsors, and the girl’s mom was asked what makes more followers; her response was incredible. The mom said that she takes full body pictures of her fifteen year old in order to have sponsors and followers. Here it begins, the erosion of human values for the whim of a “like”. That is not...
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...study as well as practice (Figge, Schaltegger & Wagner, 2002). By linking organizational activities that are non-financial and functioning with fundamental chains to the organization’s long-lasting method, the Balanced Scorecard supports the appointment and administration of all corporate activities in agreement with their strategic implication. In theory, value-based sustainability management makes an endeavor to take into consideration the matter of business offerings and impacts on sustainability in an integrative way (Figge, Schaltegger & Wagner, 2002). It suggests that for companies to improve sustainable development, it is suitable for commercial performance developments in all three extents of sustainability, which include: social, economic and environmental, in a coordinated way. The Balanced Scorecard is considered to be a proper and efficient component when it comes to alignment. It can facilitate budget synchronization or management purposes by interconnecting strategy to administrators or supervisors, offering them a proper course. Similarly, it can aid executives to be able to supervise strategic advantages and creativities, interconnect and financial activities (Kumari, 2011). The vibrant representation of strategic significances by the Balanced Scorecard facilitates the implementation of strong and effective principles for the planning of a budget. At the time of executing the Balanced Scorecard, it is important to cease on placing emphasis on the significance...
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...communication and social media is a common word to all of us and it is really almost impossible to think a single day without these. From the personal use to corporate, social media has a vital role. Young generation highly attached with the mobile communication and social media and as a result they are looking the same service from the work place. However, the fact is there are many organizations who do not allow these types of social media within their organization. Infarct, organization should make such a work environment where employees get all the important social media facilities as if they can become more efficient and effective. The main motive of the organization is making profit whereas, by providing social media facilities, organization can reach to their main motive. Table of Contents Executive Summary2 1. Introduction4 2. Findings 5 3. First experience of mobile communication and social media6 4. Impact of mobile communication and social media…………………………………6-7 5. Expected Information System of the organization…………………………………..7-8 6. Conclusion …………………….........................................................................................8 Reference…………………………………………………………………………………............9 Introduction Social media is a common word for young generation as well as for the work place. Social media is such a platform where friends and family members stay connected through internet. Mostly, people use social media as a way of communication...
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...Facebook’s Fate What is the true value of (and future of) Facebook? Facebook shares have recently climbed to all new highs with the purchase of WhatsApp and other smaller companies in an effort to expand its footprint with users. However, being almost 10 years old with over 1.1 billion users, the question that remains is “for how long will facebook last?” Many social media sites have been around before the whole facebook craze, and most if not all, have suffered the same demise; failure. If you look at other social media sites such as Myspace, it can be inferred that Facebook will most likely follow down the same path unless something completely new and innovative arises. Recent surveys suggest that young teen users in the US have started gravitating away from Facebook. “Facebook has a huge audience and provides a real service as a way of keeping track of a loose network of friends, but it will struggle to expand its brief beyond what it’s currently doing.” It is not the only “game” in town and must continually compete with other sites such as Twitter and LinkedIn. The user age group has begun to shift from teenagers to a more mature audience because of its ability to maintain in contact with long distance “friends”. This more mature genre is somewhat forcing the younger generation away. The “cool factor” is starting to wear off. In order to keep users interested, Facebook has begun investing large amounts of money to acquire other companies. Some...
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...Company Background In 2004, a Harvard student, Mark Zuckerberg, launched a new social media platform called “The Facebook”. Zuckerberg had already created a number of social media websites including Coursematch and Facemash, but wanted to create a new social media platform that had a sense of “exclusivity”. Zuckerberg launched the website with exclusivity for Harvard students – The Facebook required you had a Harvard.edu email in order to register. Soon after the launch and its growing popularity, the social network expanded to other Boston and Ivy League Universities. Later in 2005, The Facebook would change its name and website to “Facebook” and allow students with any high school or college email to register, including high schools and colleges in the UK. In the fall of 2006, Facebook would scrap their education-only email registry, and allow anyone over 13 years of age with a registered email address to join Facebook. The company’s reach would include over 2,000 colleges and 25,000 high schools throughout the United States, Canada, Mexico, the United Kingdom, Australia, New Zealand, and Ireland. Moving into 2008, Facebook recognized the need for international headquarters to support the rapid growth of the company. They would soon set up their international headquarters in Dublin, Ireland, and begin testing and hiring several computer and software engineers in order to meet the bandwidth and internet traffics of an international online company. Facebook’s user growth would...
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...internet the use of social media is enhanced. The availability and easy access to internet has allowed Social networking sites (SNS) to create a new social aspect where every individual are benefited. Social networking sites are Internet-based tools for disseminating, sharing and discussing information. SNSs differ from the traditional media as it is a Web 2.0 platform for collaboration and co-creation. It is an essential tool for Internet users worldwide and a defining element of the Internet generation. It is also enhances the required social, economic and political change. The social network sites also help individuals to keep in touch with old friends and making new friends....
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...chair to sit on during the school day. The school accommodates for students with the playground as well, they have a volleyball, basketball, and soccer and tennis court. All buildings of the school are well maintained and kept very clean, this allows for a comfortable learning environment. Each block of classrooms also has security guards that are visible to all students at all times providing a secure and safe schooling environment for students. The school is based on a diverse society, multi-racial students with different traditions and beliefs. This allows for students to intermingle with students that share a different value or trait, allowing for all students to see equality in our rainbow nation, South Africa. QUESTION B Social media applications have rules our youth for the past ten to twelve years. MXit is still one of the major applications used by majority of the students, as stipulated in the articles, “MXit also appeals to young people from poorer communities due to its low cost...”. The students in my Grade Ten classes come from the lower socioeconomic background. Students will be interested in this article mainly because it relates to them in a sense that, they are familiar with this application which they use on a daily basis to communicate with fellow classmates as well as friends and/or family members. Learners will be able to relate to the discussion at hand because they have a lot of knowledge on the particular application that is being related in the...
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...Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Is social media marketing right for your business? * This is the question few companies ask themselves before launching into social media marketing. And, as a result, their forays into social media marketing often result in frustration and, sometimes, failure. Not because social media marketing doesn’t work – just because they didn’t do it correctly. Social media marketing is like any other campaign, it must have an objective and a strategy to achieve desired results. * There are many companies that think it's the quick fix to a struggling business or that it will generate revenue that will help them in a difficult economic time. Truth is that social media can, in fact, affect your bottom line – but, it takes time. * Social media has a sequence of events that transpire...
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...been the driving force behind every technology in the world today. Most people would prefer to achieve optimum result with minimal input, the fact that makes them commence the process of coming up with a means of attaining such objective. The result of such initiative is a discovery of something that would find global use and transform the manner that people conduct their activities worldwide. Nevertheless, such discoveries also have numerous consequences, some of which can adversely affect the well-being of the users. With a close reference to the works of Jonathan Foer, Ian Hodder, and Ben Thompson amongst other writers, the paper accounts for the tremendously negative impact of technology on our lives including the brain capabilities and social skills. Technology Changes the Thinking System Jonathan Foer indicates that the advent of technology has completely revolutionized the manner in which people view the world today (1). Unlike the years in the past when people used to have a sharp memory and could remember almost everything that happened in their entire lives, the current generation seems to have a minuscule ability to remember anything. Foer points out that the availability of Google continues to make people have limited ability to remember anything since they can get such information at any time by just perusing through the internet. The...
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...Griffyn Carpenter 4/24/15 Media Ethics- Final Paper Prof. Ceravolo Ethical Issues within Social Media Sites: The Past, The Present, and The Future Social media came onto the scene in a huge manner with hype that hasn’t been matched since but with that huge hype that it brought, it brought along some problems as well, problems that social media users are still anxiously waiting to be fixed. Social media has grown so rapidly that network executives and engineers have had a hard time keeping media websites up to par with the expectations of the public and keeping people interested as well as making sure they are updating security features too. The lack of care for other people’s personal information it feels like in a sense, have created a few current and potentially fatal future problems for these social networking sites. Unfair and/or undefined privacy laws, the hacking of user profiles, and the lack of technological advancement used within sites by website personnel all pose threats for some social media sites now and as time progresses. The actions they choose to put in play now and over the next few weeks, months, and years will determine how successful some certain sites are and how long we can expect their media presence to play on. Privacy is a state where in an individual can have his/her information in seclusion, resulting in a selective revelation of one’s identity and information and which they choose to reveal it. Privacy can also mean “anonymity” in case...
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...been the driving force behind every technology in the world today. Most people would prefer to achieve optimum result with minimal input, the fact that makes them commence the process of coming up with a means of attaining such objective. The result of such initiative is a discovery of something that would find global use and transform the manner that people conduct their activities worldwide. Nevertheless, such discoveries also have numerous consequences, some of which can adversely affect the well-being of the users. With a close reference to the works of Jonathan Foer, Ian Hodder, and Ben Thompson amongst other writers, the paper accounts for the tremendously negative impact of technology on our lives including the brain capabilities and social skills. Technology Changes the Thinking System Jonathan Foer indicates that the advent of technology has completely revolutionized the manner in which people view the world today (1). Unlike the years in the past when people used to have a sharp memory and could remember almost everything that happened in their entire lives, the current generation seems to have a minuscule ability to remember anything. Foer points out that the availability of Google continues to make people have limited ability to remember anything since they can get such information at any time by just perusing through the internet. The...
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...THE STUDY OF THE EFFECT SOCIAL MEDIA FACEBOOK AND ITS MOBILE APPLICATIONS ON THE PURCHASING INTENTION OF FASHION APPAREL PRODUCTS TOWARDS THE GENERATIONS Y CONSUMERS IN HONG KONG SIN KIT YING, EMILY BA(Hons)Scheme in Fashion and Textiles (Fashion Marketing and Merchandising Management) INSTITUTE OF TEXTILES & CLOTHING THE HONG KONG POLYTECHNIC UNIVERSITY 2015 THE STUDY OF THE EFFECT SOCIAL MEDIA FACEBOOK AND ITS MOBILE APPLICATIONS ON THE PURCHASING INTENTION OF FASHION APPAREL PRODUCTS TOWARDS THE GENERATIONS Y CONSUMERS IN HONG KONG A Thesis Submitted In Partial Fulfillment of the Requirements For the Degree of Bachelor of Arts (Honours) in Fashion & Textiles (Fashion Marketing and Merchandising Management Specialism) under the Supervision of Dr. CHANG M.T. Jimmy by Emily, Kit Ying SIN Institute of Textiles & Clothing The Hong Kong Polytechnic University May 2015 ACKNOWLEDGEMENTS CERTIFICATE OF ORIGINALITY I hereby declare that this thesis is my own work and that, to the best of my knowledge and belief, it reproduces no material previously published or written, nor material that has been accepted for the award of any other degree or diploma, except where due acknowledgement had been made in the text. _____________________________________________________(Signed) __________________________________________________(Name of student) ABSTRACT Summary of the contents and finding of the thesis briefly LIST OF TABLES ...
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...Role of Social Media in Building Fashion Brand in Thailand Name Instructor Course Institution Date Role of Social Media in Building Fashion Brand in Thailand Social Media Social media are tools that permit the creation, sharing, or the exchange of information, career interests, concepts, and multimedia images and videos in online networking and communication sites. Social media is reliant on mobile and web-based technologies that create an interactive social platform that enables individuals, groups and organizations to share, converse and revise on the different contents available by the users. Social media appear in different forums such as blogging, business networking, social networking and video sharing. Social media sites have certain characteristics that make it suitable for business and brand marketing. One of the characters of social media sites that most businesspeople look forward to is virality common in most sites. Most social media sites have the reshape feature such as the retweet button in Twitter, pin in Pinterest and reblog in Tumblr. This is an important tool in marketing products since viral marketing may lead to the reaching of the post to a large population of social media users who may spread it to other important sites. Another form is the use of mobile social media. Mobile social media is a growing forum in the current generation. Mobile social media is a combination of mobile devices and social media. This includes the inclusion of...
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