WhatsApp One of the rolê where WhatsApp Messenger could be used is customer service, is based on identifying and satisfying your customers needs and exceeding their expectations. Everyone working on this area must be tuned into all the consumers needs. Because customer satisfaction and loyalty are always linked to the quality of the service provided. As it is messaging service that you can use anywhere and anytime as long as you have internet connection. That means that customers could reach the company on an easy and faster way. Using WhatsApp could allow the company to extend their relationship with consumer. One use to extend that is when a customer on the store instead of searching for the shop assistant, he could easily take a picture of the product and send via WhatsApp to the customer service team and almost instantly get a response answering all the possible questions and concerns to help the customers make the best choice. The first thing to think about when implementing this new technology in your company is that the company must provide to the workers on the customer service smart phones specifically for this purpose and only for use of WhatsApp for customers. It's hard to combine to personal and professional life in the same phone. Subsequently the company needs to expose the information an advertise it so that the customers know about the resource and its features. It can advertise on the site of the company and on the social media. Important thing to remember is to advertise the schedule that this feature is going to work so the company doesn't get complaints about the delay on the answers. After you have to start thinking about the possible problems of introducing this new technology to the business. The first problem to be watched is that all staff on the area must have the same level of grammar so they can answer politely and appropriately