...Level playing field: Any business can compete with any competitor regardless of size with a solid digital marketing strategy. Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors whereas Online, a crisp well thought out site with a smooth customer journey and fantastic service is king – it’s not the size. 2. Reduced cost: Your business can develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as Yellow Pages, television, radio and magazine. 3. Simple to measure: Unlike traditional methods you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results. For measuring traffic to your site you can use Google Analytics to measure specific goals you want to achieve for your website or blog and most packaged email marketing solutions provide good insight into how many people are opening, reading and converting from your...
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...A note to readers. It is suggested that you increase magnification to 125% or 150% to read the guide on screen. Click on the magnifying glass icon at bottom left of the screen and select your magnification. 8 Source-based questions Key points in Chapter 8 • Source-based questions require the incremental development of defined skills. • They include an appreciation of context, comprehension, source evaluation and ability to come to a reasoned conclusion. • Good background knowledge is needed. • Class practice will develop and refine the defined skills. Overview by Neil Hart I N PREPARING FOR SOURCE-BASED QUESTIONS students should first be aware of the collections of material available for their subject. On the whole, at A Level, source-based questions are connected with relatively short chronological periods - with Special Subjects or Depth Studies. Nevertheless, the array of relevant documents available can appear daunting, even though what is readily to hand in published form represents only a small proportion of extant material. Source material can never be separated from secondary work; indeed, the line between primary and secondary sources is often very fine. Professional historians use a much wider selection of documents than is available to students, and access to this greater range can therefore be gained at second hand. The work of historians is frequently indispensable in pointing out the limitations of the sources or in reinterpreting the evidence the...
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...You need to say something rather than just launching into it. Option 1: Cost Leadership With a long term strategy based on the ability to be cost leaders in the online retail market, Amazon Inc. strives to ensure all corporate level decisions adhere to this goal. REFERENCE Prices on Amazon.com are around the lowest in terms of products sold and the background services that make it possible for third party traders to make use of the marketplace. This strategy employed has made it possible for Amazon to recognise significant increases in revenue; however they have recently begun to notice changes in their profit margin. A loss of $0.1 billion was recorded last year, REFERENCE which was attributed to modification made to their distribution centres and the underwriting of costs of production for the Kindle Fire. There is a need to for Amazon to increase their profit while striving to maintain the balance between low costs in order to not lose their customers. In order to achieve this they should look to increasing the costs associated with Third Party traders. REFERENCE These fees include: * Subscription Fees * Transaction Fees * Advertising Fees * Affiliate Fees There are risks attached to pursuing this proposed strategy as it involves increasing prices which always serves as a deterrent to customers. Some of which include government regulations, new entrants and pre-existing customers confidence. * Government Regulation: any unfair increases in subscription...
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...Ben Jonson (1572–1637). The Alchemist. The Harvard Classics. 1909–14. | | | | |Introductory Note | | | | | |BEN JONSON was born of poor parents at Westminster in 1573. Through the influence of Camden, the antiquary, he got a good | 1| |education at Westminster School; but he does not seem to have gone to a University, though later both Oxford and Cambridge gave | | |him degrees. In his youth he practised for a time his stepfather’s trade of bricklaying, and he served as a soldier in Flanders. | | | It was probably about 1595 that he began to write for the stage, and within a few years he was recognized as a distinguished | 2| |playwright. His comedy of “Every Man in His Humour” was not only a great immediate success, but founded a school of satirical | | |drama in England. “Sejanus” and “Catiline” were less popular, but are impressive pictures of Roman life, less interesting but more| | |accurate than the Roman plays of Shakespeare. ...
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...Reformatting the original text into this PDF has been no easy task; it is possible that the process has introduced errors or caused omissions. As a result, we make no guarantee about the accuracy or completeness of this version of the Vocabulary Builder. If you find an error or omission in this PDF, please check the original book and contact us so that we can fix the error or omission. Please check your local copyright laws before accessing this PDF. If you are serious about building your vocabulary, we highly recommend you try the popular vocabularybuilding program called Ultimate Vocabulary Want the ultimate vocabulary builder? Click www.write-better-english com/ultimate-vocabulary.aspx THE CENTURY VOCABULARY BUILDER BY GARLAND GREEVER AND JOSEPH M. BACHELOR NEW YORK THE CENTURY CO. Want the ultimate vocabulary builder? Click www.write-better-english com/ultimate-vocabulary.aspx PREFACE You should know at the outset what this book does not attempt to do. It does not, save to the extent that its own special purpose requires, concern itself with the many and intricate problems of grammar, rhetoric, spelling, punctuation, and the like; or clarify the thousands of individual difficulties regarding correct usage. All these matters are important. Concise treatment of them may be found in THE CENTURY HANDBOOK OF WRITING and THE CENTURY DESK BOOK OF GOOD ENGLISH, both of which manuals are issued by the present publishers. But this volume confines itself to the...
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...[pic] Narcissistic And Psychopathic Leaders 1st EDITION Sam Vaknin, Ph.D. Τηε “υτηορ ισ ΝΟΤ α Μενταλ Ηεαλτη Προφεσσιοναλ. Τηε “υτηορ ισ χερτιφιεδ ιν Χουνσελλινγ Τεχηνιθυεσ. Εδιτινγ ανδ Δεσιγν: Λιδιϕα Ρανγελοϖσκα “ Ναρχισσυσ Πυβλιχατιονσ Ιμπριντ Πραγυε & Σκοπϕε 2009 ♥ 2009 Χοπψριγητ Λιδιϕα Ρανγελοϖσκα Ναρχισσυσ Πυβλιχατιονσ “λλ ριγητσ ρεσερϖεδ. Τηισ βοοκ, ορ ανψ παρτ τηερεοφ, μαψ νοτ βε υσεδ ορ ρεπροδυχεδ ιν ανψ μαννερ ωιτηουτ ωριττεν περμισσιον φρομ: Λιδιϕα Ρανγελοϖσκα ? ωριτε το: palma@unet.com.mk ορ το vaksam@mt.net.mk “λλ ριγητσ φορ τηισ βοοκ αρε φορ σαλε. Λιτεραρψ αγεντσ ανδ πυβλισηερσ, πλεασε χονταχτ Λιδιϕα Ρανγελοϖσκα. |Το γετ ΦΡΕΕ υπδατεσ οφ τηισ βοοκ ϑΟΙΝ τηε Ναρχισσισμ Στυδψ Λιστ. | |Το ϑΟΙΝ, ϖισιτ ουρ Ωεβ σιτεσ: | |http://www.geocities.com/vaksam/narclist.html ορ | |http://www.narcissistic-abuse.com/narclist.html ορ | |http://groups.yahoo.com/group/narcissisticabuse | ςισιτ τηε “υτηορ∍σ Ωεβ σιτε: http://samvak.tripod.com Βυψ οτηερ βοοκσ αβουτ πατηολογιχαλ ναρχισσισμ ανδ ρελατιονσηιπσ ωιτη αβυσιϖε ναρχισσιστσ ανδ πσψχηοπατησ ηερε: http://www.narcissistic-abuse.com/thebook.html Χρεατεδ βψ: Λιδιϕα Ρανγελοϖσκα, Σκοπϕε ΡΕΠΥΒΛΙΧ ΟΦ Μ“ΧΕΔΟΝΙ“ Χ Ο Ν Τ Ε Ν Τ Σ Pathological Narcissism – An Overview A Primer on Narcissism and the Narcissistic Personality Disorder...
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...Andrew Whalley Strategic Marketing Download free eBooks at bookboon.com 2 Strategic Marketing © 2010 Andrew Whalley & Ventus Publishing ApS ISBN 978-87-7681-643-8 Download free eBooks at bookboon.com 3 Contents Strategic Marketing Contents Preface 9 1. 1.1 1.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7 1.4. 1.4.1 1.4.2 1.5 So what is marketing? The Three levels of Marketing The value of Marketing; Needs, Utility, Exchange Relationships & Demand The Theoretical basis of competition Generic Strategy: Types of Competitive Advantage What is the basis for competitive advantage? How is competitive advantage created? How is competitive advantage implemented? How is competitive advantage sustained? What are core competencies and capabilities? Resource-Based View of the Firm (RBV) Alternative Frameworks: Evolutionary Change and Hypercompetition Evolutionary Change Hypercompetition The Marketing Concept 11 11 13 20 21 23 24 27 30 31 33 36 36 37 38 2. 2.1 2.2 2.3 What can be marketed? Core Benefit Product Basic product Augmented product 43 47 47 48 Create connections with more impact Technology Roles This is a chance not just to work with a vast range of clients – but to use technology to help them solve some of the most complex challenges they face. In other words, whether you’re in a technical role or one that’s focused...
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...Hogarth Blake Presents: Wonderful Ethiopians Of The Ancient Cushite Empire By Drusilla Dunjee Houston First published in 1926 This e-book was edited by Hogarth Blake Ltd Download this book and many more for FREE at: hh-bb.com hogarthblake@gmail.com ‘Wonderful Ethiopians Of The Ancient Cushite Empire’ by Drusilla Dunjee Houston Reproduction & duplication of this work for FREE is permitted. Refer to the terms & conditions page for more details. Terms & Conditions Scanned at sacred-texts.com, October, 2004. John Bruno Hare, redactor. This text is in the public domain in the United States because it was not renewed at the US Copyright Office in a timely fashion as required by law at the time. These files may be used for any non-commercial purpose, provided this notice of attribution is left intact in all copies and subject to the sacred texts Terms of Service at http://www.sacred-texts.com/tos.htm Hogarth Blake presents this e-book FREE of charge; it may be used for whatever purpose you see fit. The only limitations are that you may not decompile, disassemble, reverse engineer, modify, create derivative works based upon, sell, publish, license or sub-license the work or any part of it without the express written consent of Hogarth Blake Ltd. The work is provided as is. Hogarth Blake Ltd. makes no guarantees or warranties as to the accuracy, adequacy or completeness of or results to be obtained from using the work via hyperlink or otherwise, and expressly...
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...Copyediting & Proofreading FOR DUMmIES by Suzanne Gilad ‰ Copyediting & Proofreading For Dummies® Published by Wiley Publishing, Inc. 111 River St. Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2007 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or online at http://www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc., and/or its affiliates in the United States and other countries, and may not be used without written permission. All...
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...Hogarth Blake Presents: Wonderful Ethiopians Of The Ancient Cushite Empire By Drusilla Dunjee Houston First published in 1926 This e-book was edited by Hogarth Blake Ltd Download this book and many more for FREE at: hh-bb.com hogarthblake@gmail.com ‘Wonderful Ethiopians Of The Ancient Cushite Empire’ by Drusilla Dunjee Houston Reproduction & duplication of this work for FREE is permitted. Refer to the terms & conditions page for more details. Terms & Conditions Scanned at sacred-texts.com, October, 2004. John Bruno Hare, redactor. This text is in the public domain in the United States because it was not renewed at the US Copyright Office in a timely fashion as required by law at the time. These files may be used for any non-commercial purpose, provided this notice of attribution is left intact in all copies and subject to the sacred texts Terms of Service at http://www.sacred-texts.com/tos.htm Hogarth Blake presents this e-book FREE of charge; it may be used for whatever purpose you see fit. The only limitations are that you may not decompile, disassemble, reverse engineer, modify, create derivative works based upon, sell, publish, license or sub-license the work or any part of it without the express written consent of Hogarth Blake Ltd. The work is provided as is. Hogarth Blake Ltd. makes no guarantees or warranties as to the accuracy, adequacy or completeness of or results to be obtained from using the work via hyperlink or otherwise, and expressly...
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...The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist, Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-163675-9 MHID: 0-07-163675-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7, MHID: 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work...
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...McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-173718-0 MHID: 0-07-173718-9 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-171391-7, MHID: 0-07-171391-3. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is not engaged in rendering legal, accounting, securities trading, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. —From a Declaration of Principles...
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...eVersion 1.0 - click for scan notes DON'T SHOOT THE DOG Karen Pryor To my mother, Sally Ondeck; my stepmother, Ricky Wylie; and Winifred Sturley, my teacher and friend. Contents Foreword 1—Reinforcement: Better than Rewards In which we learn of the ferocity of Wall Street lawyers; of how to—and how not to—buy presents and give compliments; of a grumpy gorilla, a grudging panda, and a truculent teenager (the author); of gambling, pencil chewing, falling in love with heels, and other bad habits; of how to reform a scolding teacher or a crabby boss without their knowing what you've done; and more. 2—Shaping: Developing Super Performance Without Strain or Pain How to conduct an opera; how to putt; how to handle a bad report card. Parlor games for trainers. Notes on killer whales, Nim Chimpsky Zen, Gregory Bateson, the Brearley School, why cats get stuck in trees, and how to train a chicken. 3—Stimulus Control: Cooperation Without Coercion Orders, commands, requests, signals, cues, and words to the wise; what works and what doesn't. What discipline isn't. Who gets obeyed and why. How to stop yelling at your kids. Dancing, drill teams, music, martial arts, and other recreational uses of stimulus control. 4—Untraining: Using Reinforcement to Get Rid of Behavior You Don't Want Eight methods of getting rid of behavior you don't want, from messy roommates to barking dogs to bad tennis to harmful addictions, starting with Method 1: Shoot the Animal, which definitely works, and ending with...
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...Experience Marcos dictatorship in Thailand By: Joel Ruiz Butuyan IF FILIPINO voters who are motivated with a longing to bring back the Marcos years will have their way in the May elections, all Filipino Facebook users will be in jail. This was my conclusion after a four-day stay in Thailand last week to witness the court trials of two political prisoners, and to meet with journalists and lawyers who are fighting to keep the embers of freedom alive despite the authoritarian rule of a military junta. I was in Thailand as the representative of the Center for International Law (Centerlaw), a nongovernment organization founded by my colleague Harry Roque. Centerlaw represents victims of human rights violations, especially persecuted advocates of freedom of expression. It is working to strengthen the network of free expression advocates in Southeast Asia. For four days, I listened to stories of arbitrary arrest and detention, intimidation, and some instances of torture committed by the very government that is supposed to protect the Thai citizenry against such crimes. It is all too reminiscent of the martial rule of Ferdinand Marcos in the Philippines. The Thai military junta, euphemistically known as the National Council for Peace and Order, mounted a coup d’état and ousted the government of Prime Minister Yingluck Shinawatra. The junta imposed martial law when it seized power in May 2014, and while the regime officially lifted it in April 2015, Thailand remains under martial...
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...IMPRINT Imprint © 2013 Smashing Media GmbH, Freiburg, Germany ISBN: 978-3-94454016-0 Cover Design: Ricardo Gimenes PR & Press: Stephan Poppe eBook Strategy and Editing: Vitaly Friedman Technical Editing: Cosima Mielke Planning and Quality Control: Vitaly Friedman, Iris Lješnjanin Tools: Elja Friedman. Syntax Highlighting: Prism by Lea Verou. Idea & Concept: Smashing Media GmbH Preface Over the past few years, our eBook collection has grown steadily. With more than 50 eBooks already available and counting, we made the decision half a year ago to bundle all of this valuable content into one big lovely package: The Smashing Library1. As a humble gift to you, dear reader, we have now put together this Editor’s Choice eBook. It’s a little Smashing Library treat, featuring some of the most memorable and useful articles that have been published on Smashing Magazine in the last few years — all of them carefully selected and thoroughly edited. Ranging from heavily discussed topics such as responsive Web design, to ideas on UX, to trusty mainstays like nifty Photoshop tricks, to hands-on business advice and design inspiration, this eBook is a potpourri as diverse as your work as a Web designer. We hope you enjoy reading it as much as we do editing and creating each and every eBook page that finds a home in our Smashing Library. — Cosima Mielke, Smashing eBook Producer 1. http://smashed.by/library 2 TABLE OF CONTENTS Designing For The Reading Experience...
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