... | |Objectives |Drive and build awareness of abandon dogs through national TV spots | | |Sought Donations and volunteers to support animal shelters and breed rescue organizations. | | |2008, The company have set additional objectives besides the above mentioned : | | |Raise $1 million for the Pedigree Adoption Drive Foundation | | |Increase unaided brand awareness by 2.2% and purchase intent by 3.5% during The Pedigree Adoption Drive period. | |Tools / Media Used |TV commercials portraying the situation of abandon dogs in the country, real life stories of shelter dogs were | | |shown through national TV spots. | | |Prints were run with the same information to enhance the message. | |Descriptions/Execution |Pedigree Adoption Drive used TV commercials and Prints to build awareness of abandon dogs in 2006. With the | | |success, the same tools were used in 2007 to drive donations and adoptions. ...
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...shady canopy and order food through the curbside speakers. A friendly Carhop delivers orders out to the car where patrons can eat it or take it home. The concept cuts down on busy drive through lines and presents a unique eating experience to customers. A standard store layout with 24 to 36 stalls requires approximately ¾ of an acre for build out. Sonic Food is made-to-order with unique menu items not offered at other Quick Service Restaurant's. Sonic maintains strong sales growth, with remarkable customer frequency statistics and continued high returns for stockholders. The franchise fee is $45,000 with a total investment for a traditional SONIC ranging from $1.1MM to $3.3MM. SONIC is Small Business Administration (SBA) approved. The term of a traditional SONIC franchise is 20 years, plus a 10 year renewal. Non-traditional franchises start with a 10-year term, a 5-year renewal, and a $22,500 franchise fee. The total initial investment ranges from $434,000 to $545,000, excluding land costs. Other non-traditional locations start with a manageable investment of $107,000 to $221,000. In addition, you must have prior or current successful restaurant experience and/or strong entrepreneurial skills. Sonic offers a 12-week training program that includes eight weeks of restaurant training, three weeks at new store openings and one week of classroom training. *Sonic opportunities are not available in every state. Pros * Unit Sales - Average unit sales have increased each year since...
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...uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order (from a trained Barista) their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a high-quality option to the fast-food, gas station, or institutional coffee. The Daily Perc offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition, TDP will offer soft drinks, fresh-baked pastries and other confections. Seasonally, TDP will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more. The Daily Perc will focus on two markets: The Daily Commuter- someone traveling to/from work, out shopping, delivering goods or services, or just out for a drive. The Captive Consumer- someone who is in a restricted environment that does not allow convenient departure and return while searching for refreshments, or where refreshments stands are an integral part of the environment. The Daily Perc will penetrate the commuter and captive consumer markets by deploying Drive-thru facilities and Mobile Cafes in the most logical and accessible locations. The Drive-thru facilities are designed to handle two-sided traffic and dispense customer-designed, specially ordered cups of premium coffees in less time than required for a visit to the locally...
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...process. Car buy is something that you need to stand firm on as the sales person will try to get customer’s to spend the most money possible. Doing so will let the sales person make more money off of the sale as this is where they make all their money. After you find the car that you like, a test drive would be the next step in the process. Test drives is a very important step in the used car buying process. Want to make sure that the car drives smooth with no known problems at the time. When the test drive is completed, this is the part that will make you want to pull your hair out. Talking with the sales person about price is a back and forth battle with the sales person and his/her manager. Like stated above, they want to make the most money possible, so they will always start high and try to close this deal as quick as possible in a blink of an eye. During the research phase, most time has been spent on the internet most of the day to find the car worth buying. After visiting website after website, your brain is most likely fried from reading all the articles and looking at all options these cars have to offer. Many phone calls have been made to the dealerships and by now the names of people that were talked to, have now been forgotten. After all the research is done, it’s time to head out to the dealer and finally look at the car up close and personal. Upon entering the dealership, many sales...
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...Running head: BIG DRIVE AUTO Big Drive Auto Michelle International Economics August 29, 2011 Big Drive Auto In the automotive industry there is evidence that supports the future of economics within the automotive industry such as Big Drive Auto, a multi-manufacture of cars and trucks. Not only does the company conduct contributions in the coolant, tire replacement and motor oil industry, but Big Drive Auto, also, services parts for repairs and sales vehicles. Big Auto will have to forecast their prior records kept within the past ten years in order to remain successful as well as needing growth within the automotive industry if they are to stay ahead of the automotive industry. An evaluation, in spite of the fluctuations in the economy, of the revenue generated on service and auto sales and of the companies past sales of parts, this evaluation and/or information will assist Big Auto Drive’s management for the organization for future production plans. A future demonstration pricing strategy will be used from the data of previous years and in keeping the company moving forward, the management’s awareness of the economy in recent years will be considered in helping with product recommendations for Big Drive Auto. In moving forward, Big Drive Auto will need to assess in the upcoming years the mathematical equations and take into consideration operations, cost, economic analysis and productivity in order to create a strategy that is solid in dealing with the automotive...
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...and prices, while macroeconomics studies the field of behavioural economy in a wider range, such as entire industries or economies. Managerial economics helps improve the analytical skills through rational thinking, as well as solving problems; it uses both the economic theories of microeconomics as well as econometrics in order to make rational managerial decisions. It is those theoretical concepts that help understand and make strategic decisions, but in order to be able to apply them, it is crucial to collect data carefully and organize it well, to establish a strong basis for decision-making. On the other hand, it is also of high importance that any business sets their goals before analysing the data collected, as those goals will be at the heart of any formulation of managerial objectives. As a matter of fact, managerial economics aims for the best decision-making context, meaning to achieve those objectives in the most efficient way, using the minimum available resources and creating no waste. Managerial economics uses different techniques, tools and concepts in order to reach the best decision. These concepts can be differentiated within three categories. The first concept relates to the theory of the firm. As a matter of fact, the value and behaviour of a firm is analysed through an economic model in the most idealized situation related to the real world. It is those models of a business...
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...highly competitive environment, it becomes difficult to differentiate the concept from one restaurant to another. MiangVic makes clear the difference with a unique concept that offers variety. Unlike a typical restaurant, MiangVic offers a combination of great food and low prices. It will serve fresh homemade ramen noodles soup and it will offer a wide variety list of ingredients from where the customers can choose, allowing them to be creative and invent their own recipe for a magnificent bowl of soup. With a modern and entertaining environment, it is the answer to a growing demand. MiangVic wants the experience of visiting this restaurant to be an unforgettable one, where the customer satisfaction is the main focus. Mission MianVic is a unique and innovating idea; it will be a great neighbor to the businesses in the area and will be a contributing and supportive member of the community. The main objectives are the customer satisfaction, serving high quality food at affordable prices in a clean, comfortable and familiar environment. Where management motivates, train and encourage the team, a place where they can grow and prosper in a dignified and rewarding manner. It will maintain a professional and efficient staff. MiangVic will give the customers a pleasant and memorable experience, doing honor to its motto: “Your satisfaction is our mission” Business Analysis MiangVic will be located at 8870 International Dr. Orlando FL 32817, between I-4 and Universal Blvd; near the...
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...Trust Company Group 2 Dean Atty. Joe-Santos Balagtas Bisquera Executive Summary Big City Trust Company Mr. Samuel Cooper, a senior trust officer of Big City Trust, discusses with Mr. Richard Brainard, an analyst in the trust department, on how BCT should finance the growth of Auto-Drive Company’s sales. He also wants Mr. Brainard to examine the funding schemes adopted by two giant companies, Xerox and Polaroid, in financing their capital expenditures between the years 1960-1964. Mr. Cooper would like to explore the possibility of adopting an efficient and effective business model in order to finance Auto-Drive. Auto-Drive Company Auto-Drive Company is developing Auto-Drive, an automatic pilot technology which is installed in cars. This technology makes it impossible for the car to run off the road or into another car. Mr. Cooper sees that this auto-pilot technology is the next big thing and expects a high demand in the future because of the benefits it could bring its customers especially as regards road safety. Big City Trust would like to gain insight on how Xerox and Polaroid financed its innovation and growth. BCT thinks it is appropriate to compare Auto-Drive Company with Xerox and Polaroid because there two are pioneers and innovators in their respective fields. Xerox and Polaroid Xerox was founded in 1906 in Rochester as The Haloid Photographic Company, which originally manufactured photographic paper and equipment. The company subsequently...
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...MANAGEMENT BPMM 6013 CASE STUDY: AN ACCOUNT OF THE PURCHASE OF A TELEVISION SET IN SINGAPORE PREPARED BY: ISKANDAR MUSA (814028) 1. What are the different stages in the buying process for a television set? What critical stimuli or events drive each stage? Buying process is the process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. Generally, consumer passes through five stages of buying process: problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior as illustrate in Figure 1. But consumers do not always pass through all five stages in buying a product. They may skip or reverse some stages. Problem recognition Information Search Evaluation of alternatives Purchase Decision Postpurchase Behavior In this case, a couple wanted to buy a new television set. The buying process starts when the couple recognizes a problem or need a new bigger television when their in-laws move in. They spend so much of their free time watching television. Once decision has been made, now is to search for information. There are two levels, namely heightened attention, where a customer simply becomes more receptive to information about a product. In this case, the couple directly entered the active information search level. They started browsing newspaper and magazines (Public), comparing different models available in the market...
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...this time, four main concerns arose among the parties involved: • • • • How can Seagate address the company’s low stock price? How should the buyout be financed? What should the capital structure look like? How much should investors pay to acquire Seagate’s disk drive operations? How can Seagate address VERITAS Software Corporation’s needs and concerns? After analyzing the case and talking to executives at Silver Lake and Seagate, we think that Seagate’s low stock price is best addressed by a leveraged buyout with a new capital structure composed of 45% equity and 55% debt. Furthermore, we have found that the company is worth approximately $2 billion in the buyout. Finally, VERITAS should agree to participate in the deal because they will also win by retiring a portion of their stock. The subsequent sections of this report will further explain how we arrived at these conclusions. II. ASSUMPTIONS In analyzing the capital structure, the value of the company, and stock price of Seagate Technology, we are operating under the following assumptions: • • • Corporate tax rate of 34% Market risk premium of 9% (based on 75-year historic average) Capital expenditures from Projected Operating Performance of Seagate Disk Drive Business are Seagate’s projected net working capital • Seagate had no NCS before the leveraged buyout. III. HISTORY Brief History of Seagate Technology LLC and the Technology Industry 1970s - Buyouts are born. 1979 - Seagate is founded by a group of five...
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...1 The Executive Summary 2 Company Backgrounder 3 Company Mission Statement 3 ➢ Vision 4 ➢ Values 4 Situational Analysis ➢ Internal Environment 5 ➢ Competition Environment 6 ➢ Economic Environment 6 ➢ Cultural/ Social Environment 7 ➢ Government Environment 8 ➢ Technology Environment 9 Company Objectives 9 Target Segment(s) Profile 11 Market Strategies 13 ➢ Figure 1.1 21 Resources 25 Marketing Plan Group Assignment The Executive Summary Ford Motors, through the past five years or so, have been experiencing difficulties with their significantly present decline market share. Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and development) department would be the first step to recovering this remarkable loss. Applying this strategy to current trends and innovating vehicles leading us in the direction of hybrid technology. When evaluating our strengths and weakness and applying them to the current opportunities while considering...
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...Esri Location Analytics for Business Intelligence ® An Esri® White Paper October 2012 Copyright © 2012 Esri All rights reserved. Printed in the United States of America. The information contained in this document is the exclusive property of Esri. This work is protected under United States copyright law and other international copyright treaties and conventions. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, except as expressly permitted in writing by Esri. All requests should be sent to Attention: Contracts and Legal Services Manager, Esri, 380 New York Street, Redlands, CA 92373-8100 USA. The information contained in this document is subject to change without notice. Esri, the Esri globe logo, esri.com, and @esri.com are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark owners. J10116 Esri Location Analytics for Business Intelligence An Esri White Paper Contents Page Executive Overview.............................................................................. 1 Proven Value of Business Intelligence ................................................. 1 GIS and BI: The Timing Is Right .....................
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...13: Parts Emporium* A. Synopsis This case describes the problems facing Sue McCaskey, the new materials manager of a wholesale distributor of auto parts. She seeks ways to cut the bloated inventories while improving customer service. Backorders with excessive lost sales are all too frequent. Inventories were much higher than expected when the new facility was built, even though sales have not increased. Summary data on inventory statistics, such as inventory turns, are not available. McCaskey decides to begin with a sample of two products to uncover the nature of the problems—the EG151 exhaust gasket and the DB032 drive belt. B. Purpose The purpose of this case is to allow the student to put together a plan, using either a continuous review system (Q system) or a periodic review system (P system), for two inventory items. Enough information is available to determine the EOQ and R for a continuous review system (or P and T for a periodic review system). Because stockouts are costly relative to inventory holding costs, a 95 percent cycle-service level is recommended. Inventory holding costs are 21 percent of the value of each item (expressed at cost). The ordering costs ($20 for exhaust gaskets and $10 for drive belts) should not be increased to include charges for making customer deliveries. These charges are independent of the inventory replenishment at the warehouse and are reflected in the pricing policy. C. Analysis We now find appropriate policies for a Q system,...
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...TARA – 14th Annual Roads Convention Proceedings, November 17, 2011 The Practicability of Blood Alcohol Concentration Test & Drunken Driving in Tanzania Authors: Address: Emails: Key Words: Gilliard W. Ngewe & Batholomew Marcel National Institute of Transport ngeweg@yahoo.co.uk : batholomewm@yahoo.com Alcohol intoxication, blood alcohol concentration, breathe alcohol content, central nervous system, correlation coefficient, drug, drunken driving, enforcement mechanisms and impaired driving Abstract Beverage alcohol is widely enjoyed the world over in countless different settings and by a great many people. It is well recognized that irresponsible drinking patterns coupled with certain behaviors, such as driving, may bring about a range of harmful outcomes. Accordingly, many countries agree on the need to establish regulations that prohibit impaired driving, particularly as it applies to the operation of automobiles on public roads. The setting of maximum allowable Blood Alcohol Concentration (BAC) level is a tool for enforcement and for prevention. The offense of driving with a BAC above the legal limit is variously known as “Driving under the Influence” (DUI), “Driving While Intoxicated” (DWI), “drink – driving” or “drunken driving” among other similar names. The most common method of determining BAC is by measuring the alcohol in an exhaled sample of breath. However, there are claims that breath alcohol levels do not reliably mirror blood alcohol levels, in response certain...
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...and marketplace by way of collaboration. Knowledge engineering and new leadership approaches are at the forefront of trends in business intelligence and human capital. Some of these business trends are sources of good business opportunities; others are trends we need to incorporate into our small business practices to stay competitive and keep or grow our market share. (Business Trends That Will Drive Success, 2015) Rise of the Phone App This business trend is consumer-driven and closely related to mobile computing. Business-wise, phone apps are replacing everything from mileage log books through credit card readers. An iPhone app called Square, for example, lets you accept credit card payments by plugging a card reader into your iPhone. Business can benefit from this business trend by using phone apps to eliminate some of your other office equipment and supplies. You might also benefit by creating and selling your own phone app. The Amazon App is an (in)famous example of a shopping app; it scans bar codes and comparison shops, letting customers know if they can get a better deal through Amazon's website or not. (A Top Ten for Business Leaders, 2015) Banking and Finance Finance models have also undergone change in 2015. The constraints placed on traditional bank institutions since the global financial crises of 2008, and subsequent regulatory reforms of those commercial entities, has placed new focus on industrial loan companies by parent organizations looking for fewer restrictions...
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