...strategies for meeting energy demand, efficient use of energy and its conservation emerges out to be the least cost option in any given strategies, apart from being environmentally benign. In our effort of writing this paper we hereby want to put forth the Scope for Energy Conservation both in Residential as well as in the Non Residential areas, ‘Energy Efficient Technologies’, their financial analysis & want to prove the fact that use of some of these new technologies and awareness of the current energy scenario can help us to save 10-30% of the energy which we use. This way we can save ourselves a good amount of money and also electricity for our country. CONTENTS: 1. IMPORTANCE OF ENERGY CONSERVATION & MANAGEMENT TO INDIAN SCENARIO 2. INITIATIVE BY GOVT. OF INDIA TOWARDS ‘ENERGY CONSERVATION’. 3. INTRODUCTION...
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...Indian Marketing Environment For Global marketers India is not just a single country, it is further divided into tow different countries. India and Bharat. India is looked and appreciated by the whole world. It is growing at the second fastest rate, Its a outsourcing hub, skilled workforce, Nuclear and space power and everything to become a world power. On the other hand, Bharat invovles poverty, Illetracy at high levels, Corruption, Mismanagement, Violnce between releigions and like that. So in this way whosoever desires to enter in the indian market must realize both the faces of this country. They should realize the serious challenges of doing business here like segmenting the market properly, Understanding country's social and cultural issues, getting through government beaurocracy and understading economic and political situation. There have been bunch of examples of companies who have tried to enter in Indian markets without taking care of these issues and have failed badly. Now before understanding Indian Marketing Environment, it is important to understand what is Marketing Environment. Marekting Environment consist of factors and forces outside or inside the organzation that affect its business in the market. The marketing environment is divided into tow different environments. 1) Micro Environment: It consist of factors lose to the company that have a direct impact on the organization strategy. This includes company's suppliers, distributors, customers and...
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...Marketing Channel Strategies in Rural Emerging Markets Unlocking Business Potential By Benjamin Neuwirth Benjamin Neuwirth, Kellogg School of Management, bneuwirth2012@kellogg.northwestern.edu 1 EXECUTIVE SUMMARY In his landmark book “The Fortune at the Bottom of the Pyramid,” C.K. Prahalad describes the profits that can be earned by selling products to “Bottom of the Pyramid” customers. While there is truth to this, companies face unique challenges when operating in the rural regions of emerging markets where many of these customers live. For example, the consumer population is dispersed over a wide geographic area, transportation infrastructure is often poorly developed, and many consumers have sporadic and extremely low incomes. This paper examines these challenges from a marketing channel perspective. The fundamental question is: How can companies entering into rural emerging markets design a marketing channel strategy that meets the needs of customers and allows for the long-term profitable success of the business? I begin answering this question by examining common challenges that companies operating in this environment face. Each challenge is accompanied by examples of companies that have solved the problem in a unique way. Then, I develop a generalized framework for designing marketing channels in rural emerging markets. Finally, I apply the framework to d.light Design, a company that manufactures and sells solar lanterns in India and Africa and that I worked...
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...diversification f) RISK of diversification g) Corporate diversification of TATA group h) List of diversification of TATA group i)CONCLUSION Introduction Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate level, it is generally via investing in a promising business outside of the scope of the existing business unit. Diversification is part of the four main growth strategies defined by the Product/Market Ansoff matrix:[1] [pic] Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, whereas diversification usually requires a company to acquire new skills, new techniques and new facilities. Corporate diversification Corporate diversification is the process of a company expanding into...
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...An Analysis of Opportunities in the Wind Power Value Chain EA I Energy Alternatives India Foreword These are exciting times for Indian renewable energy, and especially so for solar and wind energy. Investments in renewable energy industry in India have increased from a meager $94.58 million in 2001 to $3.7 billion in 2008, and about $7.2 billion by 2009 - at a CAGR of 72%. A significant part of these investments were in wind energy. For the past few years China has been doubling its cumulative wind energy installed capacity, and by end of 2009, the country had a cumulative installed capacity of 25.1 GW, from 12.1 GW for end-2008 - over 100% growth! During the same year, India added a modest 1.27 GW, raising its total installed capacity from 9.65 GW to 10.92 GW. The comparative data for India and China show the potential the Indian wind energy sector has. With the government of India keen on promoting renewables with attractive incentives, the wind energy sector is expected to created thousands of jobs and a number of business opportunities for the private sector. EAI is glad to be part of the The Renewable Energy Chennai 2010 Conference which has a focus on the exciting wind energy sector. We hope that this white paper on the opportunities present in the wind energy sector will assist entrepreneurs and businesses in their efforts at exploring this sector. EAI thanks Exhibitions India/Comnet Conferences for providing the opportunity to present this white paper as...
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...1.0 PRoblemS DEFINITION 1.1 Types of Strategies used for Local and International Markets Under the International Strategic Management approach, companies can choose to either venture their business towards the Global or Regional strategy. The Global Integration strategy looks at production and distribution of products and services of a homogenous type and quality on a worldwide basis. National Responsiveness strategy requires understanding of individual consumer tastes imposed by autonomous governments and agencies. To further understand the Global and National strategies, we look into the two-dimension matrix below. (textbook, pg277) Global Strategy International Strategy Transnational Strategy Multi-domestic Strategy Global Integration High Low National Responsiveness High Low Quadrant 1 – Global Strategy, High requirement for integration and low awareness of differentiation. Based on price competition, entry strategy used it often mergers and acquisition. Quadrant 2 – International Strategy. Low requirement for centralised quality check and strategic decision making eliminating the need to adapt to individual countries. Mixed strategy combining low demand for integration and responsiveness. Quadrant 3 – Transnational Strategy. High requirement for integration and differentiation. Emphasizing both global integration and local responsiveness. Quadrant 4 – Multi-domestic Strategy. High requirement for differentiation but low concern for integration...
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...[pic] [pic] SM Term Paper Rizwana Ali Roll No.32 Table of Contents Vision 4 Philosophy 4 Mission 4 Suzlon Positioning 5 Organization Structure of Suzlon Group 6 Organizational Structure 7 Business Strategy 9 Porter’s Five Competitive Forces 11 SWOT Analysis 21 Strengths 21 Weaknesses 22 Opportunities 23 Threats 24 Tows Matrix 26 Suzlon’s low cost strategy 27 Competitive Strengths 30 Product-Market Characteristics 34 End To End Solutions Models 35 Corporate Social Responsibility 37 Summary and Recommendation 39 Conclusions: 40 About the Company Suzlon Energy is a global wind power company based in India. Suzlon is a market leader in Renewable Energy Resources segment in India. It specializes in providing total solutions in Wind Power Generation with cohesive integration of consultancy, design, manufacturing, installation, operation and maintenance services. Currently, Suzlon is ranked as fifth leading wind turbine manufacturer in the world in terms of cumulative installed capacity, at the end of 2011. Suzlon delivers end-to-end wind power solutions from assembly, installation to commissioning. The company manufactures blades, generators, panels, and towers in-house and state-of-the-art large or offshore turbines through its subsidiary REpower. The company is integrated downstream and delivers turnkey projects through its project management and installation consultancy, and operations & maintenance services. Suzlon is a multinational company...
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...DIVERSITY AMONG ENTREPRENEURS Regardless of who you are or what you have been, you can be what you want to be. – W. Clement Stone Regardless of who you are or what you have been, you can be what you want to be. – W. Clement Stone Regardless of who you are or what you have been, you can be what you want to be. – W. Clement Stone ACKNOWLEDGEMENT We owe a great many thanks to a great many people who helped and supported us during the project. The project “CULTURAL DIVERSITY AMONG ENTREPRENEURS” focuses on understanding the diversity that exists among the newly emerged breed of entrepreneurs.We made an effort to understand how people from completely different backgrounds and ways of life, but with a common drive to prove their mettle, end up being their own masters. Our deepest thanks to our college professor, Ms. Neha , who acted as a constant guide and mentor in the process of drafting of this project. We would also like to acknowledge the support and enthusiasm shown by our batch mates. We would also extend a heartfelt thanks to our family and well wishers without whom this project would have been a distant dream. Group members- Mahima Sharma 50081 Priansha Periwal 50116 TABLE OF CONTENTS * OBJECTIVES * INTRODUCTION * YOUNG ENTREPRENEURS * King Sidharth...
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...Brand Extension Marketing Plan for D.Light and the State of Virginia 1.0 Executive Summary Solar Photovoltaic (PV) consumer products are reliable, renewable and pollution-free energy sources that collect energy from the sun. PV systems are utilized within commercial and residential areas and are becoming more affordable for consumers to purchase. Here at D. Light we are offering PV options to consumers that will help lower their electricity cost. D.Light’s D3200 is an off-grid solar photovoltaic system that allows consumers to purchase three different sized systems that will generate more power than needed to do daily chores or run a business. Lowering the cost of electricity for consumers in the Virginia Beach area is our goal; utilizing this brand extension and the marketing mix with various strategies. Operating in the PV industry can bring more investors and create value for the company while providing a return on investment for all stakeholders. Utilizing the research conducted on the targeted area, we will sale and promote our product to the 62% homeowners creating a 30% sales potential from the market. In addition, low operating costs will permit the company to design and sell the most affordable solar-powered products on the market, offer consumer’s energy independence, and create a sustainable energy economy all while remaining true to its vision: transform millions of lives. Utilizing off-grid systems provide numerous benefits for both the customer’s and...
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...“BHARAT HEAVY ELECTRICALS LIMITED & THE STUDY OF MARKET POTENTIAL FOR CONTROL EQUIPMENTS AT BHEL” Dissertation Submitted to the ALAGAPPA UNIVERSITY in partial fulfillment of the requirements for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY CHAKRAPANI AWASTHI Enrollment No:-083173871 [pic] Project Guide Mr.-Manohar Ramesh MBA NIILM School of Business Bangalore-560025 DIRECTORATE OF DISTANCE EDUCATION ALAGAPPA UNIVERSITY KARAIKUDI – 630 003 JUNE 2010 DECLARATION I hereby declare that the dissertation market potential for control equipment’s at BHELsubmitted for the MBA (General) degree is my original work and the dissertation has not formed the basis for the award of any Degree, Associate Ship, Fellowship or any other similar titles. Place:-Bangalore Date:-30 June 2010 Signature of the Student GUIDE CERTIFICATE This is to certify that the dissertation entitled “THE STUDY OF MARKET POTENTIAL FOR CONTROL EQUIPMENTS AT BHEL” is a bonafied research work carried out by CHAKRAPANI AWASTHI & ENROLLEMENT NO. 083173871 of MBA (General) in partial fulfillment of the requirements for the award of the degree of Master of Business Administration ( General ) and that the dissertation has not found the basis for the award...
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...PV StatuS RePoRt EUR 24807 EN - 2011 The Institute for Energy provides scientific and technical support for the conception, development, implementation and monitoring of community policies related to energy. Special emphasis is given to the security of energy supply and to sustainable and safe energy production. European Commission Joint Research Centre Institute for Energy Contact information Address: Via Enrico Fermi 2749 TP 450 21027 Ispra (VA) Italy E-mail: arnulf.jaeger-waldau@ec.europa.eu Tel.: +39 0332 789119 Fax: +39 0332 789268 http://ie.jrc.ec.europa.eu www.jrc.ec.europa.eu PV Status Report 2011 Research, Solar Cell Production and Market Implementation of Photovoltaics July 2011 Arnulf Jäger-Waldau European Commission, DG Joint Research Centre, Institute for Energy, Renewable Energy Unit Via Enrico Fermi 2749; TP 450 I – 21027 Ispra (VA), Italia EUR 24807 EN Legal notice Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use, which might be made of the following information. The report does not represent any official position of the European Commission, nor do its contents prejudge any future Commission proposals in any areas of Community policy. A great deal of additional information on the European Union is available on the Internet. It can be accessed through the Europa server http://europa.eu/ JRC 64900 EUR 24807 EN ISBN 978-92-79-20171-4 ISSN 1831-4155 doi 10.2788/87966 The report...
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...goes global Gary Sanghera BUSM 4200 Amazon goes global Gary Sanghera BUSM 4200 Table of Contents Executive Summary 2 General External Environment 3 Industry Analysis 6 Internal Environment 7 Porter’s Value Chain 10 SWOT Analysis 12 Endnotes 13 Executive Summary Amazon.com Inc. is the largest online retailer in the world. The purpose of this report is to find out whether Amazon should take a break from its global expansion and focus on strengthening its existing operations or if the company should continue to explore new market opportunities and if so to find out which market Amazon should enter if it continues to expand. The external environment indicates many significant trends that Amazon should consider and use to its advantage, for example the rapidly growing online retail industry; more investment from governments in information and communication technologies and a strong demand for this investment from the all markets is causing a rapid expansion in customers buying online. Porter’s five forces indicate that online retail industry is difficult to enter into due the brand image that the top firms have now established, but it is very easy for customers to compare prices among the top online retailers to find the best product for the cheapest price; indicating a high buying power for consumers. Suppliers do have some power if they offer a unique product that cannot be easily bought elsewhere, like Amazon selling Harry Potter novels. However,...
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...regions offer ample opportunities for adventure travel, the focus in South Africa--as in much of sub-Saharan Africa--is the safari. In addition to possessing two of the world's most renowned wildlife reserves, the Kruger and the Kalahari Gemsbok National Parks, the country contains over a dozen smaller regional parks and reserves. In addition, with its excellent road and rail systems, its abundance of top-rated accommodations, and its bountiful farmlands and vineyards, South Africa allows visitors ample opportunity for more luxurious comfort along with adventuresome excitement. Location, Geography, & Climate South Africa is located, as one might expect, on the southern tip of Africa. It is bordered by the Atlantic Ocean on the west, the Indian Ocean on the south and east. Along its northern border, from west to east, lie Namibia, Botswana, and Zimbabwe, and to the northeast are Mozambique and Swaziland. Wholly-enclosed by South Africa, and situated in its eastern central plain, is the independent kingdom of Lesotho. Almost all of South Africa's 472,000 square miles (1.2 million sq. km.) lie below the Tropic of Capricorn, and the country is geographically composed of three primary regions: an expansive central plateau, a nearly continuous escarpment of mountain ranges that ring the plateau on the west, south, and east, and a narrow strip of low-lying land along the coast. Most of the central plateau (and most of the country) consists of high (4,000-6,000 ft/1,220-1,830 m), rolling...
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...in purchasing power of consumers in India 3. The layer of Westernization 4. Considering the psychographics and cultural nuances of consumer segments: 5. Retailing complexities6. Indian consumers reflect a range of behaviors: 7. Consistent brand association in midst of price war 8. Penetration levels of branded offerings among consumers are extremely low (5) (6) (7) (8) (9) (10) (11) (12) 9. Symbolism is reflected across product categories (symbolizing status or emotions) can be found in several product categories in today's context. It is a challenge for marketers to achieve symbolism for their products in India. (14) 10. The challenge for marketers is to ensure a judicious mix of traditional values and contemporary thinking for such segments. (16) 11. The presence of unorganized sector in several categories has created challenges to marketers at the lower price ranges. (18) 12. illegal duplicates prevalent mainly in Rural and Semi rural markets pose a threat to reputation of the company. 13. High degree of price sensitivity is a strong cultural trait in the Indian mass market. (20) (23) 14. Indian customers buying decisions are more of review oriented i.e, they prefer to get reviews before a buying decision. (24) 15. Launch timing of product category is a critical factor in Indian markets. (25) 2 16. Refraining from online payments is hampering online stores to grow as a popular and convenient sales medium. (26) 17. Acceptance for new technology is low,...
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...GLOBAL WARMING Introduction Global warming begins when sunlight reaches Earth. The clouds, atmospheric particles, reflective ground surfaces and ocean surface then reflected about 30 percent of it back into space, while the remaining is absorbed by oceans, lands and air. This in turn heats the planet’s surface and atmosphere, making life possible. As Earth warmed up, this solar energy is radiated by thermal radiation or infrared heat, traveling directly out to space, thus cooling the Earth. However, some of the outgoing radiation is re-absorbed by carbon dioxide, water vapor and other gases in the atmosphere and is radiated back to Earth’s surface; these gases are known as greenhouse gases due to their heat-trapping capacity. This re-absorption process is naturally good; the Earth’s average surface temperature would be very cold if not for the greenhouse gases. The problem begins when the concentration of greenhouse gases in the atmosphere were artificially raised by humankind at an ever-increasing rate since the past 250 years. As of 2004, over 8 billion tons of carbon dioxide was pumped out per year; natural carbon sinks such as forests and the ocean absorbed some of this, while the rest accumulated in the atmosphere. Millions of pounds of methane are produced in landfills and agricultural decomposition of biomass and animal manure. Nitrous oxide is released into the atmosphere by nitrogen-based fertilizers and other soil management practices. Once released, these greenhouse...
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