...watching, and in on television. Advertisement is seen many times especially on television. Television is the most efficient way for business industries to use to take advantage of showing advertisement Television advertising is often bypassed by small and mid-sized businesses in favor of print, radio, and even Internet. They often view TV as too expensive and may believe that only large national companies can advertise on it. While that may have been true a generation ago, the advent of cable television and the explosion in the number of stations and programming has made TV an advertising medium that is effective for even local businesses -- a medium that businesses of virtually any size can afford. For certain types of small or mid-sized businesses, television may be a better advertising medium than any other. "Television is an attractive use of an advertising budget since it maximizes the reach of a commercial message and provides the opportunity for potential customers to visually understand about the service or product. Importance of TV advertising Television has the properties of sight, sound and motion that traditionally set it apart from other media such as radio (sound only) or print (sight only). With its three-pronged assault on its viewer's senses, TV is able to create broad awareness for a product. Television is considered a mass medium because of the numbers of people it reaches. Pervasiveness of TV National broadcasters like CBS, NBC,...
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...Historically, print news has focused on the importance of text and where images have been used, little attention is given to the function of these images in conveying news discourse. However, the relationship between the verbal and the visual deserves further attention. Images have a powerful impact on a viewer’s response towards news and this impact cannot be created by text alone. A critical examination of three recent news events (see appendix) and analysis of the images that they utilise, reveals the communicative functions and the connotative force that is carried in news photography (Bednarek and Caple 2012, pg. 57). By studying these photographs through analytical frameworks, we see that images embody much more than what is depicted within a frame and in fact they “have been worked on, chosen, composed, constructed and treated according to professional, aesthetic and ideological norms” for the purpose of engaging with their audiences (Bednarek and Caple 2012, pg. 57). Prior to our analysis of the three articles, an overview of the analytical frameworks that will be used and their contribution to our understanding of news reporting must be investigated. News articles embody two different semiotic systems, language and image, which share an intersemiotic relationship (Bednarek and Caple 2012, pg. 121). Research of this relationship focuses on the textual strategies deployed in the newsroom to elicit responses from the audience, the words help drive the pictures while the...
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...of material that psychology has actively mined for decades, but only within the last ten to fifteen years has the enterprise emerged as a distinct and explicit subdivision of psychology. Media psychology found its inspirational roots more than 90 years ago within the discipline of social psychology and in the early work of social psychologist Hugo Münsterberg concerning the psychology and the psychological impact of film. Published in 1916 under the title, The Photoplay: A Psychological Study, it was the first empirical study of an audience reacting to a film. Münsterberg also provided such a keen analysis of a screenplay's (then called a photoplay) grammar of visual construction and nascent cinematic conventions and their psychological impact on the audience, that his incisive words still echo today in numerous film school lecture halls and classroom seminars. And there was psychologist L.L. Thurstone, arguably the Father of Attitude Scale Construction and Measurement (a signature area of theory and research in social psychology), who developed scales for the measurement of attitudes toward movies for the famous and notoriously politicized Payne Fund Research in 1928. This study’s practically avowed purpose was to indict (not investigate) the medium of film as a source of inspiration of bad behavior in a youthful audience. Few psychologists, however, followed Münsterberg and Thurstone into the thicket of entertainment media influences and effects. It was not until the advent...
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...Proceeding for the School of Visual Arts Eighteenth Annual National Conference on Liberal Arts and the Education of Artists: Art and Story CONTENTS SECTION ONE: Marcel’s Studio Visit with Elstir……………………………………………………….. David Carrier SECTION TWO: Film and Video Narrative Brief Narrative on Film-The Case of John Updike……………………………………. Thomas P. Adler With a Pen of Light …………………………………………………………………… Michael Fink Media and the Message: Does Media Shape or Serve the Story: Visual Storytelling and New Media ……………………………………………………. June Bisantz Evans Visual Literacy: The Language of Cultural Signifiers…………………………………. Tammy Knipp SECTION THREE: Narrative and Fine Art Beyond Illustration: Visual Narrative Strategies in Picasso’s Celestina Prints………… Susan J. Baker and William Novak Narrative, Allegory, and Commentary in Emil Nolde’s Legend: St. Mary of Egypt…… William B. Sieger A Narrative of Belonging: The Art of Beauford Delaney and Glenn Ligon…………… Catherine St. John Art and Narrative Under the Third Reich ……………………………………………… Ashley Labrie 28 15 1 22 25 27 36 43 51 Hopper Stories in an Imaginary Museum……………………………………………. Joseph Stanton SECTION FOUR: Photography and Narrative Black & White: Two Worlds/Two Distinct Stories……………………………………….. Elaine A. King Relinquishing His Own Story: Abandonment and Appropriation in the Edward Weston Narrative………………………………………………………………………….. David Peeler Narrative Stretegies in the Worlds of Jean Le Gac and Sophe Calle…………………….. Stefanie Rentsch...
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...English-E11-12 7/27/07 2:24 PM Page 1 Ministry of Education The Ontario Curriculum Grades 11 and 12 English Printed on recycled paper 07-003 ISBN 978-1-4249-4741-6 (Print) ISBN 978-1-4249-4742-3 (PDF) ISBN 978-1-4249-4743-0 (TXT) © Queen’s Printer for Ontario, 2007 2007 REVISED CONTENTS INTRODUCTION 3 Secondary Schools for the Twenty-first Century . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Importance of Literacy, Language, and the English Curriculum . . . . . . . . . . . . . . . . . . . Principles Underlying the English Curriculum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Roles and Responsibilities in English Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . THE PROGRAM IN ENGLISH 3 3 4 5 9 Overview of the Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Curriculum Expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Strands in the English Curriculum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 ASSESSMENT AND EVALUATION OF STUDENT ACHIEVEMENT Basic Considerations . . . . . . . . . . . ....
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...MODULE C – History and Memory Sample 1 How has your understanding of events, personalities or situations been shaped by their representations in the texts you have studied. Refer to your prescribed text and at least TWO other related texts of your own choosing. History can be defined as “the methodical record of public events” where memory is defined as “the faculty by which events are recalled or kept in mind”. Thus history and memory interrelate as history can be seen as the contextual justification for memory. “The Fiftieth Gate” is a poignant interweaving of history and memory. The text follows protagonist, Mark Baker an historian, son of Holocaust survivors Genia and Yossl (Joe), on an historical journey through memory, to uncover the origins of his past and act as a catalyst for future generations to also connect with their history. Mark Baker’s journey through history and memory is also executed through his conventional ideas that memory is biased and less valid than history. There are numerous references to the discrepancies between the personal memories of his parents and the documented history Mark as an historian believes. In this way it is apparent that Mark is on a quest for verification, “my facts from the past are different”. This displays the flaw Mark traditionally notes in memory and his need for historical evidence. As responders accompany Mark on his journey, they also encounter the complexity of simultaneously being a son and an historian. This...
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...Heine Director of Editorial Services: Ashley Santora Editorial Project Manager: Karin Williams Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki Ayana Jones Marketing Assistant: Ian Gold Managing Editor: Central Publishing Project Manager: Debbie Ryan Production Project Manager: Clara Bartunek Creative Director: Jayne Conte Cover Designer: Karen Salzbach Cover Art: Getty Images, Inc. Media Editor: Denise Vaughn Media Project Manager: Lisa Rinaldi Full-Service Project Management: Aparna Yellai/PreMediaGlobal Composition: PreMediaGlobal Printer/Binder: Edwards Brothers Annex Cover Printer: Lehigh Phoenix Color Text Font: 10.5/12 Times New Roman Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within the text. Copyright © 2012, 2009, 2006, 2003, 2000. Mary Munter Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All right reserved. Manufactured in the United States of America. This publication...
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...Copyright © 2013 by McGraw-Hill Education. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-180360-1 MHID: 0-07-180360-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180359-5, MHID: 0-07180359-9. E-book conversion by Codemantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property...
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...ADVERTISING'S FIFTEEN JIB FOWLES* BASIC APPEALS Emotional Appeals THE NATURE OF EFFECTIVE advertisements was recognized full well by the late media philosopher Marshall McLuhan . In his Understanding Media, the first sentence of the section on advertising reads, "The continuous pressure is to create ads more and more in the image of audience motives and desires ." By giving form to people's deep-lying desires, and picturing states of being that individuals privately yearn for, advertisers have the best chance of arresting attention and affecting communication . And that is the immediate goal of advertising : to tug at our psychological shirt sleeves and slow us down long enough for a word or two about whatever is being sold . We glance at a picture of a solitary rancher at work, and "Marlboro" slips into our minds . Advertisers (I'm using the term as a shorthand for both the products' manufacturers, who bring the ambition and money to the process, and the advertising agencies, who supply the know-how) are ever more compelled to invoke consumers' drives and longings ; this is the "continuous pressure" McLuhan refers to . Over the past century, the American marketplace has grown increasingly congested as more and more products have entered into the frenzied competition after the public's dollars. The economies of other nations are quieter than ours since the volume of goods being hawked does not so greatly exceed demand . In some economies, consumer wares...
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...the World Wide Web and its content? These questions are not new, nor unique to the dawn of Internet-connected schools. Earlier technologies, from textbook and illustration to film, television, and multimedia computer, have prompted similar ponderings. If technology is to have a significant role in schools, we need assurance that it works. More emphatically, we need confidence that use of educational technology results in learning. Research, both historical and contemporary, suggests that technology-based instruction can and does result in learning. Witness these examples of television, multimedia, and computer technologies delivering content to support learning: • Watching the television program Blue’s Clues has strong effects on developing preschool viewers’ flexible thinking, problem solving, and prosocial behaviors (Bryant, Mullikin, McCollum, Ralastin, Raney, Miron, et al., 1998). • Court TV’s Choices and Consequences program reduced middle school students’ verbal aggression — including tendencies to tease, swear at, and argue with others (Wilson, Linz, Federman, Smith, Paul, Nathanson, et al., 1999). • Viewing Sesame Street was positively associated with subsequent performance in reading, mathematics, vocabulary,...
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...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Saylor URL: http://www.saylor.org/books Saylor.org 1 Preface Writing is often a challenge. If you were ever challenged to express yourself via the written word, this book is for you. Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. Beginning with the sentence and its essential elements, this book addresses each concept with clear, concise, and effective examples that are immediately reinforced with exercises and opportunities to demonstrate learning. Each chapter allows students to demonstrate mastery of the principles of quality writing. With its incremental approach, this book can address a range of writing levels and abilities, helping each student prepare for the next writing or university course. Constant reinforcement is provided through examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-tounderstand basis for discussion and exploration. This will put students at ease and allow for greater...
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...advertising world. 4. Explain the evolution of the advertising industry and the current issues it faces. CHAPTER REVIEW Effectiveness is at the heart of companies’ desire to advertise. Though advertising ultimately aids in the sale of products or services, other factors such as price or lack of distribution may influence purchase decisions. Advertising effectiveness tends to be measured in terms of communication impact such as exposure to a message, awareness of a product, attention, and involvement. Most responses can be categorized as perception (seeing), learning (thinking), persuasion (feeling), or behavior (doing). Effective advertising stems from a combination of carefully planned strategy that connects to audience members on an emotional level and that isolates a need the product fulfills, creative that delivers the strategy, and strong, arresting executions. Six components comprise the classic definition of advertising. Advertising is a paid nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience. Advertising can be classified into one of nine types. National consumer or brand advertising focuses on building long-term brand identity, and retail/local advertising strives to move merchandise in a restricted area. Political advertising encourages support of a candidate or idea while directory advertising helps consumers locate outlets for specific purchases. Direct response allows consumers to skip the middleman and...
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...every medium inducing us to change our attitudes. All of the companies are screaming for our attention at once, each of which is trying to shout the loudest to be heard over the commotion. This commotion, created by the multitude of companies, blends together creating a constant buzz in the back of the consumer’s mind. It leads to a world filled with overwhelming clutter that leaves consumers trying to find a way to keep from drowning. As a result, many marketers are considering whether the advertising message is still getting through to the customer or if the message is becoming decreasingly effective in particular to the medium used to deliver the message. Marketers are becoming increasingly aware that they need to find a way to break through the clutter created in today’s culture. Some observe that a more cluttered environment reduces advertising viewing, increases avoidance, impairs advertising memories, inhibits the ability to correctly identify the brand, and has an undesirable impact of emotional responses to advertising (Hammer, 2009). This paper examines current research that is being done on traditional mediums of advertising, whether the clutter is leading to decreased effectiveness of advertising messages, as well as focusing on current trends that are leading the world of advertising in new directions. Advertising has been around since there has been the need to exchange products or services from a provider (company) to a purchaser although the methods that were...
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...38104 215-817-1213 merritthaine@gmail.com To the Faculty of The University of the Arts: The members of the Committee appointed to examine the thesis of M. Merritt Haine, Online Exhibitions: Five Factors for Dynamic Design, find it satisfactory and recommend it to be accepted. Amy Phillips-Iversen Committee Chair Director of Education & Community Programs, The Noyes Museum of Art Phil Schulman Master Lecturer, Electronic Media, The University of the Arts Matthew Fisher President, Night Kitchen Interactive Beth A. Twiss-Garrity Director, MA Program In Museum Communication, The University of the Arts ii Online Exhibitions: Five Factors for Dynamic Design M. Merritt Haine Abstract Over the last twenty years, the field of communications has virtually exploded. Everyday new technologies are being developed. In order to satisfy the public’s need for information...
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...II ès Sciences de Gestion Soutenu par: Mojtaba Jebreili & Dirigé par: Professeur Damien Bo Advisor: Professeur Camelia Akbari Année universitaire: 2009-2010 0 Acknowledgment First of all I want to direct my thanks to my supervisor, doctor Damien Bo and appreciate him for useful feedbacks. Secondly I appreciate my advisor, doctor Camelia Akbari for her useful comments. Finally I would like to thank my family and special thanks to my dear wife who supported me during conducting this thesis just as always. University of Nice 2010 Mojtaba Jebreili i Abstract Brand is a very important element in today's life. Brand management has become a serious task for marketing and branding departments in all firms. While branding is a comprehensive issue dealing with all parts of a company, there are some branding tasks which are specifically accomplished by marketing and branding departments or branding companies. One of these tasks is brand communications consisting of the selection and design of brand elements, advertising and online branding. This thesis focuses on a qualitative review of different aspects of brand communications, while discussing their role in branding. The main questions in this thesis are the role and considerations of brand elements, advertising and online activities in building brand equity. The findings of this thesis indicate that the selection of brand elements and advertising play a key role in building brand equity via three mediators: name...
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