...will also mention jped, psd, bmp, gif and tiff as different file formats. Photoshop file: The first format which I will discuss about is Photoshop format also known as PSD, this format is also the default format for this software their fore it will automatically save the edited graphical images to this format unless chosen otherwise. This format enables you to be directed straight to Photoshop and also grants you permission to use any features of the software, On the other hand the main problem is that you are only ably to open this file with Adobe Photoshop and the file is also relatively large so it may require a lot of space within your computer. Bitmap File: Bitmap images are stored in a format which is known as BMP Format. These sorts of images are built up of loads of small squares arranged in a certain way in order to create an image in a similar way photographs are captured. The file size is also directly affected from the resolution of the image, in other words, If the resolution is high the file size will be larger, In my opinion the main disadvantage of this file format has got to be when enlarged the quality/sharpness of the image is reduced significantly Graphics Interchange Format This is also known as GIF, it Is what’s known as an compressed image file format, GIF images use a compression formula which was first developed by CompuServe, which in why most cases people see the term “CompuServe GIF” in Photoshop. GIF’s are...
Words: 1413 - Pages: 6
...Within Beloved, colour is a recurring and significant theme, particularly the colour red. Perhaps this is because red can symbolise such a variety of things and throughout Beloved, the meaning of these objects varies. Beloved is full of strong feelings and emotions so the use of colour could represent these feelings. The colour of skin was a sensitive issue so the use of colour within the novel could represent the treatment that the characters would have had to deal with. It would seem that overall, red symbolises life and the intuitive nature of human existence however in Beloved, life often goes with death and therefore red symbolises presence and absence. For example, the roses lining the way to the carnival, were already 'doomed' and 'dying'. This is significant as this outing could be the start of a new and better 'life' for Sethe, Denver and Paul D but these 'rotten roses' simply have a scent of 'death' and thus, perhaps not a new life for 'the three shadows'. In a way, red could symbolise hope, but hope that leads to nothing but more death and misery. The red rooster signifies manhood to Paul D, but a manhood that he has been denied of. Denver's red velvet as another example is an image of a brighter future but it is unlikely that her future will be much better. For a reader, this use of colour, particularly with the idea of lost hope, is effective and can be quite moving. Right from the beginning of the novel, colour is used to set the scene and show the mood...
Words: 573 - Pages: 3
...act remarkable because they do not have colour to rely on; to make their performance look better. Black and white enhances the impact of violence and the opposition of good and evil. In Sir Lawrence Olivier’s adaptation of Hamlet, the scene is shot in black and white. He does not have colour, so he acts in a way which conveys the message and displays Hamlet’s internal struggle. His soliloquy includes many uses of props; he has a knife pointing at him which represents his suicidal thoughts. The waves symbolize his re-occurring suicidal and conflicting thoughts. The rock indicates...
Words: 721 - Pages: 3
...more confident they feel, the more likely they are going to spend money freely on their meal. Orange: Similarly to yellow, foods that are orange is warming and comforting. It positively affects the way you indulge with food. The colour orange stimulates the brain, which raises the mental activities and often stirs up a feeling of hunger. Many healthy foods are orange, carrots, oranges, and pumpkins. Orange is a colour that makes people feel relaxed and when someone is comfortable, the appetite will be increased. TURQUOISE: Turquoise is different from the standard blue. It stimulate the appetite and is often associated with feelings like happiness and relaxed....
Words: 983 - Pages: 4
...tourist to the aquarium which of course makes the aquarium successful. National Marine Aquarium uses a website to communicate with their customers and tourist. They do this buy offering many links and pictures. They use a link called visitors information. This gives visitors all the information they need to know about the aquarium for example, opening times, buying tickets and tickets prices. The aquarium does this to let visitors know more information about the aquarium before they turn up. National Marine Aquarium uses a mixture of text, images and colours on there website. The pictures used on there websites is to give visitors an example of what to expect when they visit the aquarium and they use text to explain and give more information to visitors about the aquarium and what they offer. I think the National Marine Aquarium communicate with their visitors really well. Everything on their website makes me understand what the aquarium offers. The colours they have used on their website are blue, white and green. I think that these colour are water and marine colours. This mean that the aquarium has used the correct colours to give there tourist the correct image of there business. The National Marine Aquarium uses a Logo. They use this to represent them selves. I think they’re logo represents the aquarium very well. This is because there logo looks like four fishes/dolphins in colours that represents the aquarium, as they're marine colours that is often used and thought...
Words: 2087 - Pages: 9
...INTRODUCTION It is a well-known fact that one of the most effective ways to increase engagement on social media platforms is through the use of quality photographs. And what better way for a restaurant to show off its offerings than through the use of photography? EXCEPTIONAL FOOD PHOTOGRAPHY Both in print and online is an important aspect of a restaurant’s branding and marketing yet may restaurants overlook this. Either they use stock photography that doesn’t represent their menu or they use poorly lit photos by an amateur. It’s important to remember that we eat with our eyes first. Having appetizing, food photos is a sure-fire way to grab someone’s attention when they’re checking you out online and to draw your customer’s attention when they’re in your restaurant. But take heed, many restaurants have amazing food photography, but the final product is nothing like what it looks like. This doesn’t mean that you have to plate exactly as the photo, but it does mean you’ve got to deliver on taste IMPORTANCE OF FOOD PHOTOGRAPHY IN MARKETING YOUR FOOD BUSINESS! Great pictures of food can make our mouths water and our stomachs ache for a particular product. This simple fact yields results that would normally only happen via live sampling and literally can save you thousands of dollars introducing a new product to consumers via distribution of photographs on websites, packaging, coupons, ads, and flyers. THE AESTHETIC AND CULTURAL SIGNIFICANCE OF FOOD...
Words: 3511 - Pages: 15
...represent my Community Spirit Event to make it stand out from other event. It is luminously coloured to attract audiences from all ages from children to elders. It is easy and catchy to remember by everyone as it represents community spirit as a whole. Also my image of a ‘handshake’ symbolises that we are welcoming them to community spirit. I had to change the colour of the writing from ‘green’ to ‘red’ as it didn’t look appropriate and suit the image of my logo. Also I had to change my image from a ‘rainbow’ to ‘handshake’ because the image wasn’t a copyright free image. A way I could improve further would be make a series of logos and do a vote or survey on which one they find more appealing. Also I could’ve used different softwares like Maya or Cinema 4D to create my logo as it would’ve made it more attractive, instead of using fireworks. Track List: The purpose of the track list was to organize music tracks in order and also to help organise them to make finding the track easier than if it was not in alphabetic order. I had to produce several tack lists as most the time they was either too long or too small or the colour text and theme of the list didn’t look right when viewed in a PDF type of file. Audio Clip: The purpose of having an audio clip was to notify people of my event so that it would attract people to come and visit. It includes the time and date, location, events and what’s taking place without telling them everything as it intrigues them to come and find out...
Words: 1418 - Pages: 6
...television genres. The vampire series that I created would be a spin-off of the already popular BBC series ‘Being Human’ so using Radiotimes would be good for advertising fir the BBC as it would be a BBC original. For the website I was going to create I used the ‘Being Human’ webpage on the BBC website for ideas. I also watched the show on television and that gave me ideas what to write about in my print work. The pages that I have emulated from Radiotimes I found it easy to spot the codes and conventions that the magazine had used on the pages. The colours that which were used mainly was green and blue, these colours can connote nature, so the work that I done showed a lot of nature connoting colours in the background to keep along the same lines. Throughout the whole magazine, bright, vivid colours were used, making the mood of the magazine seem quite light. Even though my series is more dark and sinister I had to use bright colours to represent the good side of it. With the layout I kept the same amount of text...
Words: 1330 - Pages: 6
...[pic] Retail Visual Merchandising Concept Report Report by: Goh Jun Long 1304777D Kong Yee Ling Dayna 1304006H Lee Ju Wen Gwen 1301177J Queenie Lee Jia Jing 1302431J Seah Li Yi 1306152H Wee Jie Xin 1305450G |Contents Page | |Table of Contents |Page | |3 Brainstorm Ideas | | |Illustration of final selected concepts |1 | |Window display |2 | |Backdrop |2 | |Focal Point |2 | |Complementary Design |2 | |Storefront |3 ...
Words: 1489 - Pages: 6
...Study of the Competitive Strategies in Indian Hair Colour Industry EXECUTIVE SUMMARY The project has been prepared after an in-depth study of hair colour industry keeping in mind the objective of exploring and scrutinizing the various competitive strategies being adopted by various giant players and several indigenous brands. The hair colour industry in India is a relative smaller subset of the entire cosmetic industry which is oriented towards providing various beauty and skin care products. The hair colour industry represents the group of firms that offer products or a class of products used for colouring hair that are close substitutes for one another. India being an emerging market for hair colour products and with the introduction of several foreign brands such as L’Oreal, Wella, Schwarzkopf, etc along with some indigenous brands, the Indian hair colour market constitutes a differentiated oligopoly market where one can find products ranging from Godrej and Black Rose kali mehndi to L’Oreal professional series varying in terms of quality, features, styling, product price and customer satisfaction. OBJECTIVES 1. To identify and enlist the various interlinked and potential competitors in the Indian hair colour industry. 2. To analyse and evaluate the various competitive strategies being adopted by the competitors. 3. To determine the effectiveness of the adopted competitive strategies via consumer responses. History Godrej was one of the early pioneers...
Words: 1521 - Pages: 7
...SOUTH AFRICA Contents Colour Blind 2 South Africa’s new underclass: poor whites 4 The Guilt (skyldfølelsen) 5 Tsotsi – film 7 Colour Blind By James Matthews Colour Blind is a short story by James Matthews. The short story is a long conversation between the coloured woman, Stephanie and her black friend, Freda. The conversation mainly contains a discussion about the two women’s status and situation in the town. The main theme in the discussion is whether the two women’s colour of the skin is right or wrong. The colour of the skin is very important in this short story, not only to the two women’s, but for the whole population, because the colour of your skin sends out a signal of your wealth and your position in society, even though it’s far from true. The short story ends up with a big argument between the two women. Setting * The short story takes place in Stephanie’s kitchen in South Africa in a township called Manenberg. Manenberg is a township of Cape Town that was created by the apartheid government for low-income colours families. Style and language * Simple language shot sentences Composition * It is chronological, contains introduction and no flash backs * It is an open ending, because we don’t know what happens next, I will imagine that they aren’t friends anymore, because Stephanie screams “Black bitch” after Freda at the end. Characters Stephanie | Freda | * She is coloured, but not black * She lived in a observatory...
Words: 404 - Pages: 2
...Tripathi, Kanishk Puri, Nilesh Srivastava, Prateek Dham (Students) Mrs S.S Dhotre(Professor) Computer Science Department Bharati Vidyapeeth Deemed University College of Engineering Pune, Maharashtra(India) Abstract- The proposed work is part of a project that aims for the control of a mouse based on hand gesture recognition. This goal implies the restriction of real-time response and unconstrained environments. This is basically a vision based skincolour segmentation method for moving hand in real time application [3]. This algorithm is based on three main steps: hand segmentation, hand tracking and gesture recognition from hand features. For the hand segmentation step we use the colour cue due to the characteristic colour values of human [1]. The hands are recognized by the computer using the skin colour as one of the basic features for the hand recognition. The important feature is the accurate segmentation of hands [3]. I. Introduction Nowadays, the majority of the human-computer interaction (HCI) is based on mechanical devices such as keyboards, mouse, joysticks or gamepads. In recent years there has been a growing interest in a class of methods based on computational vision due to its ability to recognise human gestures in a natural way .These methods use as input the images acquired from a camera or from a stereo pair of cameras. The main goal of these algorithms is to measure the hand configuration in each time instant. Our application uses images from a lowcost web...
Words: 2141 - Pages: 9
...promoting a product or promoting the company image? Perhaps it has some education value? This game may be for young teenagers or even younger, 8-13 years of age. As the young adults or older generation are too busy to be playing games and the colours are bright to attract attention to the young kids, and the game isn’t made that hard as the young people may be bored. The graphics also look like it would be better for younger people. The fact that you get to change what your character looks like would be more childish and kids around 9-10 years old will enjoy it. Product Aims: The aims of the products are too engage and entertain the viewers as it is meant to be a good computer game. The game also has some educational value about lasers, to help the viewers to learn about certain things. It could change behaviour as lasers are dangerous and should not be used. Good features with explanations: 1. When you are playing the game, you collect points and also stars, when you do get a star the game stops and a question is asked, if it is correct then you gain a certain amount of points, this is a very good educational value. 2. When you select being a boy or girl you can then change what you want your character to look like, which would also be fun before the game has even started, this will entertain and engage the viewer. 3. The good thing about this game is that for each level there is a completely different game, with different engaging animations, and in the games the...
Words: 745 - Pages: 3
... The term digital image processing refers to processing of a two dimensional picture by a digital computer. An image given in the form of a transparency, slide, photograph or chart is first digitized and stored as matrix of binary digits in computer memory. This digitized image can be processed and/or displayed on a high resolution monitor. Segmentation subdivides an image into its constituent regions or objects .The level to which the segmentation is carried depends on the problem being solved. Segmentation is carried until we are able to distinguish the object from its backgrounds. Image segmentation is based on one of the two basic properties of intensity values: discontinuity and similarity. Thresholding is a similarity approach of segmenting an image. The simplest thresholding technique is to partition the image histogram by using a single global threshold T. But in case of uneven illumination, this is not possible .So the image is subdivided to carry out adaptive thresholding for better segmentation. Segmentation should stop when the object of interest in application have been isolated. TYPES OF DIGITAL IMAGES For photographic purposes, there are two important types of...
Words: 560 - Pages: 3
...Psychological report on the Stroop effect By Thomas Silk Abstract The aim of this experiment is to study autonomic processes by replicating the previously carried out Stroop effect by using numbers. My hypothesis was that participants will be slower to properly identify the colour of ink when the ink used to produce colour names different from the ink. That is, observers were slower to identify red ink when it spelled the word blue. A number of 20 random participants aged in between 17-18 were recruited to participate in this experiment. Participants were presented with one condition for 10 participants and a second for the other 10.The first condition had the words of colours and were printed in a different colour ink, and the second condition the words were printed in the corresponding colour. Based on the results, participants took a considerably longer time to say the number of number in the incongruent condition than in the congruent condition. This corresponds to the earlier research carried out by Stroop. Therefore, it can be said that the powerfully autonomic nature of reading words is as same as reading numbers, as it is such a well-learned automatic activity it does interfere with the task. Introduction When you first learned to tie shoelaces you needed to carefully think through each step of the process. Now, you probably do not even seem to think about the steps, but simply initiate a series of movements that seem to proceed without any further influence. When a...
Words: 3225 - Pages: 13