Whirlpool's Quest for Global Leadership

Table of Contents

Introduction

Strategic Profile and Case Analysis

Situational Analysis General Environment Analysis Industry Analysis Competitive Environment Analysis Internal Analysis

Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses (SWOT Analysis)

Strategy Formulation Strategic Alternatives and Evaluation Alternative Choice

Strategic Alternative Implementation Action Items Action Plans

Epilogue

Conclusion Works Cited
Charts and Graphs Appliance Industry Market Share Whirlpool's Financial Analysis Business Unit Revenues and Operating Profit Global Home Appliance Industry:
Saturation Level by Region Demand and Market Growth
Introduction

Whirlpool Corporation is a global leader in home appliances. Whirlpool began as a family company in Michigan making wringer washers. In the past fifty years, Whirlpool has expanded from a domestic company with operations in the United States to a global company with operations in Asia, Europe, Latin America and North America. Whirlpool's great success can largely be attributed to its strategic actions. These strategic actions are a result of Whirlpool's vision, value creating objectives, shared values, and worldwide excellence system. Whirlpool Corporation has gradually built itself up through international expansion to be the leading appliance manufacturer and marketer in the world. It has gone to great lengths to achieve the successes that have allowed it to be the appliance industry leader. Whirlpool's stay at the top depends on its strategic actions and decisions for the future. As a team we will make recommendations about Whirlpool's future strategy. To do this, we first must analyze Whirlpool's internal and