WHIRLPOOL AND THE GLOBAL APPLIANCE INDUSTRY
Case Analysis
By: Pratik Jain
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Fact file: * Founded in 1911, 104 years in business. * Operates in more than 170 countries. * Builder of first space kitchen in 1960 * on average, Whirlpool Corporation has decreased energy use by more than 75% in refrigeration while increasing capacity by 30% * Dishwasher saves75% in water and 70% in energy.
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Recommendations:
1. Improve Visibility Of Product Line:
People are not much aware of the products of whirlpool. When it comes to the brand whirlpool the only two things that come into people’s mind is refrigerators and washing machine. So it is needed to make the product line more visible. People are already aware of the Brand Whirlpool and it enjoys a good brand image. 2. Advertising:
We hardly remember or would have seen any advertisement of whirlpool. Where on the other hand the new and upcoming competitor's such as SAMSUNG and LG are spending a lot on advertisements and grabbing people’s eye ball towards their products.

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Key Take Away: 1. Resistance to Change:
The growing need for environment friendly products, and whirlpool’s blind eye to it led to decreased sales in mature market. 2. Innovate Or Perish:
Even a company with 100+ years of experience in business at a point of time faced problem in existing market as the product demand was saturating and margins were dropping. 3. Adaptability to diversified market culture:
Adapting to the needs of different market and catering each market differently, it helped them in their globalisation