In the male-dominated industry of dating apps, there is one woman who is not doing what the industry expects her to do, nor is she going to listen to anyone, especially when it comes to setting the rules for her own dating app. Whitney Wolfe Herd is the founder and Chief Executive Officer of Bumble, known as the woman-first dating app, and she is going to do what she wants. So far, that attitude is working for her.

Whitney Wolfe Herd isn't new to the business of creating and marketing dating apps. In 2012, she was instrumental in the creation and marketing success of the dating app, Tinder. Wolfe Herd was greatly responsible for its early success because of her marketing strategy. But serious conflict arose between her and another Tinder