...out of 1 points | | | You are faced with a work-related ethical dilemma. In deciding what action to take, you would:Answer | | | | | Selected Answer: | Check legal implications and the company code of ethics, and then decide if the action is personally ethical. | Correct Answer: | Check legal implications and the company code of ethics, and then decide if the action is personally ethical. | | | | | * Question 2 0 out of 1 points | | | In a distributed leadership team environment, the role of the leader is BEST described asAnswer | | | | | Selected Answer: | the leader remaining in the position until the team is dissolved. | Correct Answer: | any member of the team becoming the leader at various times. | | | | | * Question 3 1 out of 1 points | | | Chantell is the manager of the claims department for a large insurance company. She has a one-hour meeting with her staff to explain the new claim form which the company will use next month. This is an example of which type of organizational communication?Answer | | | | | Selected Answer: | downward | Correct Answer: | downward | | | | | * Question 4 1 out of 1 points | | | Javon explains a new policy to his staff which prohibits the use of office computers for personal e-mail. Several of the employees frown at the news and one staff member makes a sarcastic remark. Steve’s staff isAnswer | | | | | Selected Answer: | giving feedback...
Words: 1532 - Pages: 7
... | | | |Explain when or why each rhetorical |Explain what organizational method works best |Provide two tips for writing in each | | |mode is used. |with each rhetorical mode. |rhetorical mode. | |Narration |Narration tells the story of what |For narration, chronological order makes the |It’s best to start with deciding if | | |happened. Specifically the events that|most sense which is a method of organization. |you want to write fictional or a | | |occurred and who was involved. |This method allows for the organization of |factual story. You should then create| | | |life events whether real or fictional. |a plot summary that describes the | | | | |main events that help move the story | | | | |forward. | |Illustration |Illustration is explains and...
Words: 914 - Pages: 4
...Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: Timir Patel Identify and describe the selected brand. The brand that I have chosen is PepsiCo. The PepsiCo is one of the world's leading food and beverage companies with over $63 billion in net revenue in 2015. PepsiCo's products are sold in more than 200 countries and territories around the world. I am focusing on beverages product of PepsiCo. What brand problem are you attempting to solve with...
Words: 521 - Pages: 3
...Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: Identify and describe the selected brand. What brand problem are you attempting to solve with an IMC? Who do you think the target audience is? (Remember that you will need to confirm this with research.) Are similar or competitive brands available? List or briefly describe a similar brand. How does your brand differ from competitors? What is the distinctive competitive advantage? Do you have...
Words: 286 - Pages: 2
...MKTG522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1 Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: Identify and describe the selected brand. UFC (Ultimate Fighting /championship). The UFC is a company that promotes MMA (Mixed Martial Arts) fights and events. Events take place in large public venues (mostly stadiums and arenas) and...
Words: 650 - Pages: 3
...of interview that can help Pablo to get his needed information is Face to Face interview. Below are some key attributes of a Face to Face interview those are best suitable to get information that Pablo is looking for. 1) Time and Place – Time and place of the interview is very important. To conduct an effective interview it is very important that you should aware about, what time and date is the best to conduct an interview. For example in this case, by conducting interview on weekends you might get better results as compared to weekdays like Monday where there are less people visiting the restaurant or they can be busy in their work. On the other side the place you are going to choose for the interview is also very important. For example in this case, it will be very convenient for the customers as well as for James to conduct interview in the restaurant itself, because by doing this he don’t have to organise another place and he can get more people to be interview. This will help to reduce the cost of interview. 2) Questionnaires – to conduct an effective interview, it is very import to know, what kind of questions you have to...
Words: 3141 - Pages: 13
...Works Cited Page Sample Student Essays A Word of Caution: if you do not read/ understand the documents listed above, you will not fully understand the assignment and may not make a passing grade. Many of you did not read all of these instructions for Paper One. Step Two: Understand the Requirements (see Rubric for Grading Essays) Each Essay is required to have/contain the following: 3 – 4 typed pages, not counting Works Cited page Times New Roman, 12 point font A Works Cited page, even if only a primary source is used A critical argument, a thesis, based on one of the questions provided (see questions in Step Three) Essay’s thesis is supported with quotes/examples from the primary source; remember to always introduce quotes and then explain them after you have correctly cited them. Put your quotes into context for the reader. Essay’s thesis is supported with at least one secondary source – more than one source is not required, but strongly encouraged. However, do NOT use unreliable online sources, such as Wikipedia or Sparknotes Logical organization that flows, using clear transitions between sentences and paragraphs Grammatically/mechanically correct MLA style (see Guidelines for Using MLA Style) correctly used Submitted in the Dropbox tool. Essay must be in Word format; PDF files are not accepted. Essays submitted by email attachment are not accepted. Original work – do not plagiarize. All papers submitted to the Dropbox are checked...
Words: 1569 - Pages: 7
...MKTG522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1 Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: BACHU LAXMI KIRTI Identify and describe the selected brand: Well,I have identified the most popular network marketing gaint,’AMWAY’. Which is an American company using multi-level marketing techniques to sell a variety of products, primarily...
Words: 2360 - Pages: 10
...NUR 647E complete Class Click Link Below To Buy: http://hwcampus.com/shop/nur-647e-complete-class/ NUR 647E Week 1 Discussion Questions Review the competencies for the nurse educator role of your choice (either hospital-based or academic; ANA or NLN) in the assigned readings. Select one competency and share it with your classmates. Be sure to address why you selected the one you did. Discuss how you have already met it or how you plan to meet it as you embark on your journey as a nurse educator. Support your response with literature. How do you see health care reform affecting the role of the nurse educator? Use the literature to support your response. Be specific to your selected area of interest. NUR 647E Week 2 Discussion Question Find an article on a societal factor that is affecting nursing/patient education curriculum. Summarize your article for your classmates in 1-2 paragraphs. Discuss why you chose the article and what we can learn from this trend – how would you use it to improve the quality of nursing/patient education? This article and those posted by your classmates may become the foundation of your paper due in Topic 2. Be sure to include the entire citation in APA format. The article you select cannot be from any of the course materials or supplemental readings. Please note: It is a violation of copyright law to post the entire text of the article to an online discussion board. So be sure to post only the citation information so that we can locate...
Words: 2190 - Pages: 9
...Free Software, Free Society: Selected Essays of Richard M. Stallman Introduction by Lawrence Lessig Edited by Joshua Gay GNU Press www.gnupress.org Free Software Foundation Boston, MA USA First printing, first edition. Copyright © 2002 Free Software Foundation, Inc. ISBN 1-882114-98-1 Published by the Free Software Foundation 59 Temple Place Boston, MA Tel: 1-617-542-5942 Fax: 1-617-542-2652 Email: gnu@gnu.org Web: www.gnu.org GNU Press is an imprint of the FSF. Email: press@gnu.org Web: www.gnupress.org Please contact the GNU Press for information regarding bulk purchases for classroom or user group use, reselling, or any other questions or comments. Original artwork by Etienne Suvasa. Cover design by Jonathan Richard. Permission is granted to make and distribute verbatim copies of this book provided the copyright notice and this permission notice are preserved on all copies. Permission is granted to copy and distribute translations of this book into another language, from the original English, with respect to the conditions on distribution of modified versions above, provided that it has been approved by the Free Software Foundation. i Short Contents Editor’s Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 A Note on Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Topic Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
Words: 101866 - Pages: 408
...writing process, which should apply to your analysis of a Week 5 scenario presented in the Negative and Bad News Message tab. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write a message as directed in the Negative and Bad News Message tab and save the document as one file. • Plan • Analyze the Situation • What is your general purpose? To inform Maribel Rivera she will not be key not speaker. • What is your specific purpose? Not lose business with Maribel Rivera, while informing her she will not be key speaker. • Exactly what do you want your audience to think, feel, or believe after receiving your message? We still wish to continue business with them and appreciate the business we’ve had already. • Who is your primary audience? Marble Rivera • What is the audience’s background? Former speaker/ technology company. • What are the audience’s reactions likely to be to your message? Disappointment • Gather Information • What information does your audience need to receive? The email explaining why she won’t be key speaker. • What facts must you gather in order to create an effective message? Our reasons behind why we’re going with Dr. Binter. • Organize the Information • What is your main idea? Keeping her happy and evolving our company at the same time. • Will you use the direct or indirect approach...
Words: 756 - Pages: 4
...| | | | | | | |Explain when or why each |Explain what organizational method works|Provide two tips for writing in | | |rhetorical mode is used. |best with each rhetorical mode. |each rhetorical mode. | |Narration |Is used when telling a story |chronological order |Understand what your purpose is | | | | |from the beginning | | | | |Make sure you know the accurate | | | | |facts about yourself or who you | | | | |are writing about | |Illustration |To demonstrate and show something|Order of importance |Try not to over explain things | | |Cleary | |If not sure, add an extra | | | | |example...
Words: 638 - Pages: 3
...Argument Essay Unit: Lesson Plan and Class Activities Global Learning Outcomes for this Unit *In the course of completing the assignment students will: • Learn to compose an argumentation-oriented thesis • Defend their thesis with academic-quality research that is properly sourced and cited as per the standard of university level writing • Anticipate and respond to counterarguments • Learn to critically engage the revision process through draft writing, instructor conferencing, and peer commentary • Respond the work of their peers as peer reviewers while providing relevant, productive feedback Class 1 – Introducing the Classical Argument Essay *Daily Learning Outcomes: • Reflect on Informative Essay • Introduce Classical Argument Essay • Break down the assignment sheet *Activity 1: Individual Reflection / Class Discussion (15 min) - Students open their portfolios and journals then reflect for ~10 minutes on their experiences during the Informative Essay Unit - Discuss reflections as a class *Activity 2: Introduce Classical Argument (20 min) - Have students bring a hard copy of the assignment to class with a highlighter: a. Get into groups of 4 b. Read the sheet aloud, highlighting all the action verbs c. Discuss the sheet as a group as instructor makes rounds *Activity 3: Mini-Lecture on Assignment /Questions (15 min) - Powerpoint slides “The Features of an Academic Argument” - Allow time for student questions...
Words: 4393 - Pages: 18
...for position in your field Improve your business writing 1. Audience oriented (who is my audience) 2. Purposeful (why am I writing to you, specific wording, one thing at a time. Reader can choose which one is better if option) 3. Economical (less is more) less words is better * To improve writing skills, you need 1. To learn effective writing process 2. To study model messages 3. To practice * The writing process 1. Stage1 Analyzing(who am I writing to?) Analyzing, anticipating, adapting 2. Stage 2 Writing researching, organizing ,composing 3. Stage 3 Revising revising, proofreading ,evaluating * **Read what you wrote more than once Audience Benefits Shape your statements to involve the reader. Strive to develop the “you” view. Ask yourself: what’s in it for the reader? **You have the goal but the reader has to be benefit. Example 1: Instead of this: We are promoting a are plan that we believe has many outstanding benefits. Try this: We will enjoy total peace of mind with our affordable holiday get away plan that meets all your needs. Example 2: Instead of : Before we can allow you to purchase items on this new account, we must wait two weeks to verify your credit. Try this: You may begin making purchases on your new account in two weeks. Example 3: Instead of : I need your response immediately so that I can ask the employee vacation schedule by next week. Try this: Your quick response...
Words: 983 - Pages: 4
...Advertising & Communication Define your product or service What is its function? My product is a brand new chocolate bar like the ones you can find everywhere (Snickers, Mars…) except that this one is improved with small capsules of liquid inside it. Its function is to provide our customers with something that can feed them and ease their thirst at the same time. Our range of products can be extended later by filling the capsules with different liquids, so we could have a chocolate bar filled with apple juice, milk, soda, or any drink we could imagine, except alcohol because we want it to be sold without restrictions. It can also be adapted for sports people who need to have snacks several times during the day. Then, the chocolate bar would be enriched with proteins to answer their needs. The last version of this product would be adapted for kids. It would be smaller, contain less sugar and be enriched in calcium, thanks to the pure milk in the capsules for example What problem or opportunity does it solve? We’ve all eaten a chocolate bar, and due to the large amount of sugar, felt thirsty. Thanks to this new product, customers won’t feel that thirst anymore and will really be able to bring it everywhere without a bottle of water What is its name / brand? The name of the chocolate bar would be Sipit. Thanks to this name, customers will have a verb related to drinking on a chocolate bar. A fun catchphrase for advertisement could be ‘’Sip me I’m famous’’...
Words: 1939 - Pages: 8
