...Organizational Goals and Objectives Whole food presents a “Declaration of Independence,” (the combined single mission statement) as follows: Our motto — Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches far beyond just being a food retailer. Our success in fulfilling our vision is measured by customer satisfaction, Team Member excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support. Our ability to instill a clear sense of interdependence among our various stakeholders (those who are interested and benefit from the success of our company) is contingent upon our efforts to communicate more often, more openly, and more compassionately. Better communication equals better understanding and more trust. Whole foods clearly has instilled in its core values the importance of having a balance within their stakeholders which makes whole foods have a inviting nature for all parties involved. Subsequently, the Whole Foods mission statement satisfies the needs of all stakeholders. Although, whole foods does pride that their costumer is their more valued stakeholder. Our customers are the most important stakeholder in our business. Therefore, we go to extraordinary lengths to satisfy and delight our customers. We want to meet or exceed their expectations on every shopping trip. We know that by doing so we turn customers into advocates for whole foods. We guarantee our customers...
Words: 3349 - Pages: 14
...1. Does the company’s strategy reflect the company’s mission? Explain. Whole Food’s mission is based on three categories, the food, the people and the planet. They believe in providing natural whole foods through highly trained and passionate employees with the company taking active responsibility for the planet. It is apparent, when examining the company, that their business practices reflect their mission. Using their Product Quality Standards documents as a guideline, it is clear Whole Foods carefully considers which products they do or do not sell. Their buyers often visit the manufacturing plants of suppliers to ensure high standards. In addition to their commitment of only carrying foods that are “free of artificial preservatives, colors, flavors, sweeteners and hydrogenated fats” (Whole Foods Market, 2012), they also maintain a list of unacceptable ingredients which include standards like “artificial colors, artificial flavors, hydrogenated fats and high fructose corn syrup” (Whole Foods Market, 2012) and they do not carry products that contain those ingredients. Within the store, Whole Foods takes a team based approached to individual store management and success. Team members are organized around team leaders, which are responsible and empowered to make decisions such as merchandising and operations. Team members are also provided with other avenues for feedback such as an annual survey on employee benefit packages and survey on team leaders. Employees...
Words: 285 - Pages: 2
...| Whole Foods Market | Case Study Analysis #1 | | Britney Brumfield | 3/2/2014 | | Whole Foods Market was found in 1980 and has progressed from a local super market found in Texas, into the globes largest provider of natural and organic foods with over 270 stores worldwide. The rapid growth and success of Whole Foods is due to having “remained a uniquely mission driven company highly selective about what we sell, dedicated to our core values and stringent quality standards and committed to sustainable agriculture” as stated by the companies CEO John Mackey. Whole Foods states its purpose as a corporation is helping support the health, well-being, and healing of people, team members, and business organizations in general, and the planet. This is Made known by the company motto “Whole Foods, Whole People, and Whole Planet” (Whole Foods). (Fig.1) Whole Foods Market Motto (Fig.1) Whole Foods | Whole People | Whole Planet | * Highest quality * Least processed * Most flavorful * Natural foods NoArtificial: * Additives * Sweeteners * Colorings * Preservatives | People are their companyPassionate employeesMotivated employees | -Whole Planet Foundation-support food banks -Sponsor neighborhood events -Donate to local non-profit groups-Support of organic farming and sustainable agriculture | (Fig.2) Whole Foods Market’s Core Value | Selling the highest quality natural and organic products | Satisfying and delighting costumers | Team...
Words: 982 - Pages: 4
...Assignment #1 ' Whole Foods Market Whole Foods are most relevant to a demographic general environment segment. Whole Foods does extensive research on their demographic when choosing where to locate its stores and who to market their company towards. Whole Foods enters markets where the demographic is 40 percent or more educated with a college degree, they locate stores in top statistical metropolitan area, and areas with a high population density. Whole Foods main opportunity is that they have the upward hand on a niche market. They also have private label brands to help bring in more net income for the company. Their main threats are that the organic food market can be very unstable. There is such an increased demand for organic products and there is only limited supply. Organic food is in short supply because organic food only accounts for roughly three percent of U.S. farmland usage, according to the article. This could mean that Whole Foods biggest threat is their own niche market. When dealing with organic foods there is in assurance that quality natural and organic products will be available to meet our future needs, according to the Whole Foods Article. Porter's Five Forces of Competition includes the following: Threat of New Entrants: Barriers to Entry, Bargaining Power of Suppliers, Bargaining Power of Buyers, Threat of Substitute Products, and Intensity of Rivalry Among Competitors. Threat of New Entrants: Barriers to Entry could be a tricky force with Whole Foods. When...
Words: 324 - Pages: 2
...food stores called Sun Harvest Meadows and this little market in a strip mall on South Lamar Blvd called Whole Foods. My earliest memories were of Sun Harvests was their decent food selection but dreary appearance and poor customer service compared to Whole Foods trendy style and outgoing staff. Crafted in Austin where the city’s motto is “Keep Austin Weird,” there’s no surprise that Whole Foods would adopt the trendy feeling that the city’s vibe carries and become successful in a town where people both value their personal health as well as the health of the environment before “going green” became a popular trend. Since my gaining my lasting first impression of their first store the early 1980’s, I’ve had the ability to watch my neighborhood grocer grow into a successful distributor of natural foods to a global customer base. Becoming this successful was not by chance but the product of a leader with a sound vision, a mission statement that was more than just eye fodder and a culture that married the elements of uniqueness, respect, vision, and responsibility. When crafting the strategic road map for this company, John Mackey, cofounder and CEO of Whole Foods started with the goal in mind but had to create the running rules to march towards that future state. To help guide the company’s direction, they created the core values which are still in place today. Whole Food’s core values are: Selling the Highest Quality Natural and Organic Products Available Satisfying...
Words: 1952 - Pages: 8
...Whole Foods markets are the world’s leader in natural and organic foods with stores in North America and United Kingdom .Their mission is Whole Foods-Whole People- Whole Planet. Whole Food stands for searching for the highest quality and natural foods possible. Whole People mean that the people their hire are passionate about healthy food. Whole Planet means they are committed to helping take care of the world around us. McGregor’s Theory Y is one of the two theories contrasting assumptions about human nature. Theory X assumptions were negative and pessimistic; McGregor felt this was the typical behavior of how managers were perceived by employees. Theory Y was a modern and positive set of assumptions about people. McGregor believed that managers could accomplish more through others by viewing themselves as self-energized committed, responsible and creative beings (Kreitner & Kinicki, p9). McGregor’s Theory Y plays a very important role at Whole Foods. In the table on page 9 number 3 under the Theory Y column states that people generally become committed to organizational objectives if there are rewarded for doing so .John Mackey the CEO of Whole Foods states that they want their employees to be happy because happy employees make happy customers and happy customers will refer people to the place of business there for bringing more customers (Kreitner & Kinicki, p30). This case brings the profile of the 21st century manager to life by implementing many if not all of the items...
Words: 555 - Pages: 3
...Case Study: Whole Food’s SWOT Strengths: • The store Whole Food’s has a passion for food and high standards for quality products. It’s a store that guarantees 100 percent satisfaction on all items purchased. • Size of their store and the competitive advantage that comes along with having a large store that caters to customers. There are very few natural food stores that are large. As a result, this was a strength for Whole Foods. • Their ability to cater to customers and adapt to their surroundings. Each Whole Food’s store had a customized layout, which fit the particular site and building. This enabled them to showcase particular products for their target market. • Incentives for employees: This allowed them to create shareholder value. Weaknesses: • Cost: The cost of organic and whole foods can be very expensive. • Store size: Though marketable, this can also been a weakness to the company. With size comes a larger upkeep, employee base, and high quantity of product. • Limited quantity offered: Though they are a specialty store that offers a healthy alternative, with the size of the store it is a necessity for them at some point to expand their product and customer base. Opportunities: • Increasing the awareness of the health/organic food industry. • Growth through acquisition. • Continuing to further enhance their brand and image (community service and marketing). This will allow them to become more profitable in the future, while also expanding their reach...
Words: 698 - Pages: 3
...Whole Foods Market Assignment #2 Competitive Forces and SWOT Analysis. Latrice Taylor Strayer University • Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. According to the USDA(United States department of Agriculture) Organic foods now occupuy a prominent shelf in the produce and dairy aisle of most mainstream U.S food retailers. The marketing boom has pushed retail sales of organic foods up to $21.1 billion in 2008 from $3.6 billion in 1997. The U.S. organic-industry growth is evident in an expanding number of retailers selling a wider variety of foods, the development of private-label product lines by many supermarkets supermarkets, and the widespread introduction of new products. A broader range of consumers has been buying more varieties of organic food. Organic handlers, who purchase products from farmers and often supply them to retailers, sell more organic products to conventional retailers and club stores than ever before. Only one segment has not kept pace—organic farms have struggled at times to produce sufficient supply to keep up with the rapid growth in demand, leading to periodic shortages of organic products.(USDA.Gov pg 3). As a result of the quick rise in the organic food industry Whole Foods found a selling nitch and advanced in the market of organic food sales. They opened up a chain of grocery stores that represented oorganic food sales and healthier living as a whole Whole Foods' growth...
Words: 415 - Pages: 2
...Different Challenges Whole Foods Market face: * Competition Although Whole Foods is growing in size and reputation, but the supermarket chain is facing a lot of competition from both organic and traditional stores. Due to so much competition, their revenue is tempered a bit because of a slowing in sales. To say the least, they are not exactly where they projected to be. In order to compete with traditional stores like Target and Wal-Mart who are gradually adding more organic and natural foods on their shelves, WFM needs to come up with a strategy to make their prices more affordable for the everyday customer, who is not an above average earner and who also wants to eat healthy. * Supply and Demand As other stores are stacking up their shelves with organic products, how will WF satisfy its customers by providing them with what they need on a timely manner? As people are becoming more and more self conscious about what they put in their mouths and what they feed to their children and families, the demand for organic food is fierce, which will increase the power of such suppliers. As Whole Foods entire success depends on agricultural goods, WFM might soon be facing the challenge of providing its customers with what they need on a timely manner. WFM currently keeps the bargaining power of its suppliers in control by acquiring many of its smaller competitors and base suppliers. However, with increased demand and limits on the amount of organic products produced, that power...
Words: 412 - Pages: 2
...general environment segments are most relevant to Whole Foods Market? What are the main opportunities and threats affecting the company? The three segments of general environment that are most relevant to Whole Foods Market are demographic, sociocultural and the economic segment. Demographic Segment Whole Foods Market is concern with the demographic segment because it targets its customers based on population size and income distribution. It does extensive research on demographics when choosing stores location and customer base. According to the case, Whole Foods enters markets where the demographic is 40 percent or more of the residents are educated with a college degree, as they would be more conscious and supportive of nutritional issues. They also locate stores in top statistical metropolitan area, where majority of the higher income group resides because only the more affluent customers can afford to pay their steeper prices on a regular basis or are willing to pay a premium for the higher quality of organic and natural food. Sociocultural Segment The socioculturalsegment is relevant to Whole Foods because of the importance of the society’s attitude and cultural values. Whole Foods is well known for its organic products and the society’s perception that organic food is beneficial to health is important for its sales growth. As the number of health-conscious residents increase, the demand for Whole Foods’ products will rise because people are concern with...
Words: 2795 - Pages: 12
...WHOLE FOODS Questions: 1. What about related products? The products that offers Whole Foods are natural and organic food offering customers a wide variety of products. This means food that is free of growth hormones or antibiotics and food conforms to the standards as defined by the U.S Department of Agriculture in October 2002. Product categories at Whole Foods include: produce, seafood, grocery, meat and poultry, bakery, prepared foods and Catering, Speciality( Beer, Wine and Cheese), Whole Body (nutritional suplements, vitamins, body care, and educational products such as books), floral, pet products and householdsd products. 2. What of the general environment segments and which factors therein are most relevant to WFM? To WFM one of the most relevant could be about population because in the last years, consumers have made a gradual move toward the use of fresher, healthier foods in their everydays diets. There are a segment that prefer expend more money in gourmet shops with a high quality in their products. But low prices and convenience continue to be the dominant factors driving consumers to supermarkets today. That is other factors the competitive environment, unless Whole Food Market was one of the first natural an organic products shop, when it open only were another 6 shops like this in USA in the next years a lot of grocery are flourishing. As well the supermarkets and shops are introducing new products to sell similar to the WFM...
Words: 1390 - Pages: 6
...Whole Foods Market Spring Semester 2012 Introduction Since 1980, Whole Foods Market has pioneered the organic and natural foods movement. All products meet Whole Foods Market’s strict quality standards to ensure they are free of artificial additives, sweeteners, colorings, preservatives and hydrogenated fats. Whole Foods market was founded in 1978 and is based in Austin, Texas. Founder and chairman of this company is John Mackey. The company has also some subsidiaries companies Allegro Coffee company, Pigeon Cove, Seafood processing facility, Select Fish, West Coast seafood processing facility and Produce Field Inspection Office. Current situation Whole Foods Market offers produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, specialty (beer, wine and cheese), whole body (nutritional supplements, vitamins, body care and educational products), floral, pet products and household products. Whole Foods Market operates over 270 stores in North America and the United Kingdom and employees over 54000 associates. The stores emphasize perishable products, which account for about 75% of sales. The company offers more than 15000 items in four lines of private label products. Also since 2007 whole foods market merged with wild oats markets based in boulder, Colorado. Mission The mission of the company are three phrases “whole food-whole people-whole planet” which means that if you cover these...
Words: 2630 - Pages: 11
...Strayer University Course: Bus 599 Prof: Elile Awa 01/20/2012 Title: Whole Foods Market Assignment 2 John-Miguel Onkony Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market? Fresh produce was the most popular organic product on the market and biggest its sellers were lettuce, broccoli, cauliflower, celery, carrots, and apples. Meat, dairy, bread, and snack foods were among the increasing popular organic product categories too. The Supermarket chains like Wal-Mart and Safeway had created nonperishable organic and health food sections in most of their stores. Whole Foods struggled to find organic beef and chicken suppliers large enough to supply its entire store and several factors transformed organic foods retailing into the top-growing segment of U.S. food sales. First of all, the people were becoming better educated about foods, nutrition, and the eating became a healthy habits. Second, there was an increasing number of consumer concerns about the purity and safety of food due to the presence of pesticides, growth hormones, artificial ingredients, chemicals, and genetically engineered ingredients. Third, there was a health consciousness trend among people of various ethnic groups, and a belief that organic farming had positive environmental effects. The higher the price...
Words: 2050 - Pages: 9
...Whole Foods Student 1 Response to Discussion Question 3.1 Pertinent Management Issues The pertinent management issues of Whole Foods Market is to ensure the organization maintains its competitive advantage despite the economy. As discussed in the case study, the decline in the economy had negative impacts on the growth and competitive advantage of the organization. Leaders in Whole Foods Market should continue to focus on their current strategy and examine ways to maintain their competitive advantage. Analysis and Evaluation Five Forces Model: According to Thompson, Strickland, and Gamble (2012), the strategy of Whole Foods Market best aligns with a focused differentiation strategy. A focused differentiation strategy is “concentrating on a narrow buyer segment and outcompeting rivals with a product offering that meets the specific tastes and requirements of niche members better than the product offerings of rivals” (Thompson et al., 2012, p. 136). More simply put, the strategy of Whole Foods Market is a focus on a narrow buyer segment offering unique, differentiated products. Market Target: A focused differentiation strategy aims at securing a competitive advantage with a product designed to appeal to a specific group of buyers (Thompson et al., 2012). The specific group of buyers Whole Foods Market works to satisfy are those who have particular interest in natural and organic foods. Whole Foods Market has a strategy that will “help support the health, well-being, and...
Words: 1733 - Pages: 7
...I. Executive Summary This paper is about “The Wholesomeness of Whole Foods Market”. Whole Foods is the leading grocery store brand for natural and organic grown produce. They are constantly competing against non-organic grocery carriers such as Wal-Mart, Safeway, Kroger, Publix, Winn-Dixies and other local or domestic produce stores such as Jewel-Osco, Dominick’s, Pathmark, Shoprite, etc. Their marketing strategies are based on selecting the highest quality products from local producers/farmers and promoting its products both in store and on-line while providing a unique shopping experience for their consumers. They targets consumers who desire products which are organic and wholesome. They often target areas with students and middle or higher class income people. This paper shows what specific marketing trends of 2012 Whole Foods should focus on, such as Live a Little, Screened Interactions and The World has gone App crazy. Live a little is a marketing trend where consumers spend money rather than saving. Therefore, consumer will pay a higher price for healthy and flavorful products with no pesticides. Screened interactions is a marketing trend where Whole Foods should have touch screens with all their products information at the beginning of each isles involving which products are offered in this isle. Consumers can use these touch screens to either order or see what the products contain, such as amount of calories and nutrients. The world has gone app crazy trend...
Words: 2976 - Pages: 12
