MBA II

CONSUMER BUYING
BEHAVIOUR TRENDS OF MALE
GROOMING PRODUCTS

CONSUMER BEHAVIOUR PROJECT
BY
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SOURADEEP ACHARJEE – 14202041
AMRAPALI DUTTA – 14202127
PAHELEE KARAK – 14202163
MOUMITA SAMANTA – 14202230
SANCHARI SAHOO - 14202244
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DECLARATION

We hereby declare, the project report “CONSUMER BUYING BEHAVIOUR TRENDS OF
MALE GROOMING PRODUCTS" is our own work, to the best of our knowledge. It contains no material which has been accepted for the award of any other degree of any other institute.
This project has been submitted to KIIT School of Management in partial fulfilment of the two year MBA course under the guidance of Prof. Arvind Tripathy, Professor, KIIT School of
Management, Bhubaneswar.

Souradeep Acharjee
Amrapali Dutta
Pahelee Karak
Moumita Samanta
Sanchari Sahoo

Date

: 14 September 2015

Location : Bhubaneswar

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ACKNOWLEDGEMENT
We would like to sincerely acknowledge the contribution of all those people who have, directly or indirectly, been instrumental in helping us complete this project. We take this opportunity to thank them and all our well-wishers for their relentless encouragement and wholehearted support. We would like to extend our gratitude to our faculty guide, PROF. Arvind Tripathy, KSOM,
Bhubaneswar for his constant cooperation and help at every step.
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CONTENTS
TOPICS

PAGE NO.

 Decalaration

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 Acknowledgement

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 Executive Summary

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 Introduction

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 Review of Literature

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 Objective

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 Research Methodology

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 Data Analysis

10-16

 Calculations

17-19

 Findings

20

 Conclusion

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 Limitations

21

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LIST OF CHARTS

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Age and its frequency
Shaving cream’s importance and frequency
Moisturizer’s importance and frequency