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Public shaming has become a popular thing with the introduction of Modern Internet, it allows people to partake in it and share an incident without compromising their identity and anonymity is a big factor in modern internet. Monica Lewinsky gave a TED talk suggesting that the internet has created a culture of public shaming, it is true as the world have taken racism and other issues more seriously, often a simple Tweet on Twitter or a short comment posted on Facebook, could lead to devastating outcomes to their lives in terms of career and life.

An important issue to note, why is public shaming still a thing and on the rise in this modern society? One reason is because of the rise of activist groups around the world, where they would bring awareness to serious issues happening and high profile celebrities backing them up by giving speeches in widely televised shows. This raises the awareness and a whole new level of exposure to issues that are serious such as endangered species or inhumane yet legal practices around the world especially in the rural regions such as slavery. Celebrities with many fans plays a huge impact in the rise of social awareness. Another reason is that because of the relative anonymity the cyberspace provides, shaming people on social media have become more common as it has allowed more people to find out about something stupid or offensive somebody has posted and for it to become viral in the world, Online, behind the screen, individuals can join with many others to foster a mob mentality which means they have a directed hate on an individual and could say things they normally wouldn’t say in person but would with the help of the anonymity the internet provides, with that people tend to lose their sense of compassion.

Public shaming could lead to serious consequences, take for example Justine Sacco, who on December 2013 tweeted out a message on Twitter with the caption “Going to Africa. Hope I don’t get AIDS. Just Kidding I’m white!”. The tweet’s context was supposing to be harmless and just a joke, that tweet was only sent out to her followers which was just a small amount of 170, she proceeded to board a flight that is 11 hours long. What happened during that 11 hours of flight completely changed her life around as when she landed and had Internet, she found out that she was fired from her job and is sent hate threats on Twitter. That intended sarcastic harmless tweet was shortly retweeted by 1600 people which lead to a bigger audience of the message, more people took it too seriously and directed hate to her as a result, this was not the only time a tweet have caused a huge uproar. It didn’t end there as this incident has affected her health and well being, to think that a tweet that could only contain not more than 140 words be so influential and harmful to people. Popular bloggers such as the one from Gawker Media took advantage of this incident and used it to promote internet traffic to his blog by publicizing this incident and making a bigger deal to it. Which begs the question, is it really right and okay to shame people without truly understanding the offender’s original context and intent? Do they have a right to explain themselves first?

Everybody should have the right to explain themselves before others should take things out of proportion. After all, a large part of violence and harm comes from people’s belief that they are doing something good without thinking twice.

Another widely spread instance of public shaming is the Ashley Madison data breach, where a group of hackers attained the personal information of the users of the website and subsequently released the information to the public. Ashley Madison is a website that promotes extramarital affairs. This hack in hindsight seems to be a moral thing to do right? As people in extramarital affairs are usually doing it behind their partners back which is a wrong and harmful thing to do. But Firstly you have to ask yourself, what would you like to achieve when you shame someone? What kind of justice would you like seen from the incident, I am sure majority of the people wants the offender to come clean with their partners and not lie behind their back, but there were reports on web security site claiming that the users were extorted money in order to keep their privacy, demanding payments using bitcoins to keep their silence. (Krebs) Many people also went through the data leaked to find any high profile celebrities so that they can publicly shame them. Throughout this data breach, there weren’t many good benefits that came out of this public shaming, it only lead to people witch hunting the list to find any interesting names. This data breach also brought along the possibility of a psychological fallout for the families of the user of the website, it is one thing to be caught using the site, but another to find out that everybody in the neighborhood knows that the offender is cheating. This could be even more psychologically hurting to the families and children, as cited from an article that Carolyn from The Huffington Post posted, users of the affair website could face long-lasting emotional trauma, blackmail which could lead to depression and in the worst scenarios, Suicide. Which was the case for up to 5 suicide cases but have been unconfirmed by the police.

Facebook, which have 1.65 Billion monthly active users, is the biggest social media platform in the world, every thing posted there, a photo, a shout out or even a comment could be used to escalate things to another proportion. It is common for people to record a video and upload on to YouTube with the intention to share and if it goes viral it will be shared across Facebook, Twitter and other big social media platforms, most of them are goes viral for the right reasons, however occasionally certain videos are shared because of the controversy of it. one of the examples is during 2006 when a Chinese nurse appeared in a video stomping a helpless kitten with her stilettos, this caused a huge upset to everyone who viewed the video. Many people demanded that she is brought to justice. In the end she posted an apology on her city government official website, apologizing for her rash act and that she lost her job.
I feel that public shaming have become something that everyone wants to partake in but not be the one in the center of the attention, is that fair? It is also ruining that person’s life without even considering their perspective. Sure that it could be a controversial thing, but is it worth it?

So what does shaming really do to someone? it is similar to cyber bullying, it can affect the mental health of the person and their well-being, it would lead to the person wanting to be isolated from everyone as they have low self-esteem which could ultimately lead to severe depression that could have dire consequences if not treated in time.
Are there any measures we can have to make it fair and control the damage that can be done due to public shaming? There were many cases where people wrongfully accuse without understanding what is going on and it lead to serious accusations. Should the wrongful accuser be punished for it? The law seems to think so as false accusations are a serious matter and not to be taken lightly. So in conclusion Public shaming is something that we as a society need to re-evaluate before doing it. It is a serious matter to direct hate at someone without knowing their side of the story.

"Journalist apologizes for #HasJustineLandedYet Twitter uproar after PR exec’s AIDS joke". Yahoo News. 20 December 2014.

Krebs, Brian. 21 Extortionists target Ashley Madison Users.http://krebsonsecurity.com/2015/08/extortionists-target-ashley-madison-users/ 21st August 2015
Gregoire, Carolyn (20 August 2015). "Ashley Madison Hack Could Have A Devastating Psychological Fallout". The Huffington Post.

Number of monthly active users worldwide as of 1st quarter 201 6http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ Statista

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