...1. Using relevant articles and research (research business publications, newspapers and relevant magazines), provide a detailed history of Apple and describe the current state of the company and the corporation’s future goals and vision. (Page limit: 2-3 pages, double spaced. Please include references and in-text citations). On April 1st 1976 Apple Computer was founded in a garage as the result of the combined effort of Steve Jobs, Steve Wozniak and Ronald Wayne. At this time Steve jobs was working at Atari, under Atari founder Nolan K. Bushnell. Wozniak finishes work on the Apple 1 at the time when he was working for Hewlett Packard and made them an offer for $800 for a machine that runs BASIC. HP at that time turns down the offer. After that, they decided to cut the price to $666.66 and exhibited the computer at the Home Brew Computer Club meeting. Paul Terrell, president of Byte Shop Chain was impressed by the new invention and placed an order for 50 pieces. The order was delivered before the deadline. After short period of time Ronald Wayne decides to leave the company making Steve Jobs, Steve Wozniak the primary founders of the company. This was the first big order that Apple got. In the same year, both of them came up with Apple II. It dint attract any buyers. At this time the company was facing a financial crisis and needed funding. A Steve job asks his former boss to help him find some investors who had interest in the project. Nolan Bushnell, who was his former boss...
Words: 1650 - Pages: 7
...------------------------------------------------- The Rise of Apple Inc. If there is any company that thinks differently and believe that they can change the world and make it better that is “Apple Inc.”. As said by Steve job “People who are crazy enough to think that they can change the world are the people that really do” (Apple, Inc. 1997). Arguably, apple Inc. is one of the most innovative technology companies to emerge in the last three decades. Apple has revolutionized the technological industry in some cases, created the industry. One of its co-founders, Steve Jobs, had an extraordinary vision and turned it into reality (Mickey 2013). “Steve Jobs saw the future and brought it to life long before most people could even see the horizon” and his “passionate belief in the power of technology to transform the way we live ... brought knowledge and power that is reshaping the face of civilization” (Finkle 2010). Similarly, Mark Zuckerberg said, “thanks for showing that what you build can change the world” (Finkle 2010). Apple Inc. is currently one of the most successful and innovative technology companies ever. Haven’t incorporated in 1977 and went public in 1980, around 1996, the world believed that Apple Computer one of the best brand in the world was on its deathbed. The company had fallen out of the top 5 in U.S. sales (Linzmayer, O. W. 2004). The first quarter of 1996 Apple reports of losses upward of $740 million. The remainder of the year was up and down with losses (Apple Inc. 1997). It was a critical...
Words: 1893 - Pages: 8
...Discuss the relative impact of international business on your daily life. Illustrate your evaluation with academic material from chapter 1, 2, 3 and 4 of the textbook. The impact of Apple Products on daily life As Cindy King mentioned, International Business simply means business transactions crossing national borders at any stage of the transaction. http://cindyking.biz/define-international-business/ To discuss the relative impact of international business on my daily life, i have chosen Apple Inc. as an example. Generally, international business is about two or more nations which include activities that are related with manufacturing and sales. The reason why the international business be considered as the most risky activities that is related with the business and management aspect, it is because of the fact that there are various in overall structure and cultures between various countries. Thus, the most important factor we have to focus on those differences. Being a part of Apple Inc., facing to the differences that can affect relationship as well as communications. In the connection of my daily life, one of the important application of working at Apple Inc. is about the differences in culture of individuals. Apple Inc. is hiring employees from different countries or nations, instead of Hong Kong. Due to globalization, it enables people from different countries, and being grouped together in a team or community. In this diverse environment, where in the culture...
Words: 1060 - Pages: 5
...Business Report 1 BUSINESS REPORT ON APPLE INC. Business Report on Apple Inc. In APA Style Business Report 2 Abstract Apple Computer Inc.,, as it is known today, has gone from merely a small-time computer manufacturer into one of today’s top brand name of desktops, laptops, operating systems, mobile phones, and electronic music streaming. The company has had its ups and downs in its profitability trend, management portfolio, and over-all business operations. Yet, it has survived the demands and criticisms of the business world. Computerization is something that our world cannot do without, and Apple, along with the other companies in the same industry, is kept busy to provide users with their expectations. This paper aims to present a bird’s eye view of the Apple as what it is today, its historical background, an assessment of Apple’s future performance, and some pertinent reasons why it a good company to acquire. With the popular gadgets like the iPod and iPhone making waves in the market, it does not come as a surprise that Apple is kept on its toes to fulfill the expectations set by the demanding market. Apple is one of the leading companies in the world as evidenced by its growing sales and profits and its continuing competitive edge is one reason why remains on the top most desired to work or invest. Business...
Words: 2490 - Pages: 10
...electronics. It is the beginning of all the possible things that customers can do by wearing a product. Product Features and Target Market Needs Apple watch has multiple services that will make their customers happy and be able to stay in touch with everything conveniently. There are more than one watch to choose from, which will help each customer wanted one that meet their needs (Apple Inc., 2015). A company that have options are important because it allow their customers to have a choice in what they want versus not having any choice. Apple watch lets customers interact and navigate wearing a smaller device to wear around your wrist, but work just like an iPhone or a Mac computer (Apple Inc., 2015). The Apple watch has a retina display that will provide a better quality image, unlike other watches and recognize a simple touch to open up applications (Apple Inc., 2015). This will help customers who do not have smartphones wear something they are used to such as a watch and give them the same experience as those who have a smartphone. Apple Watch has also included a personal touch such as their Taptic Engine that alerts you by a tap and interact with other Apple watch user by sending them your heartbeat (Apple Inc., 2015). This is a personal touch that customers can use to send to their love ones when they are away. The Apple watch is worn on your wrist, and it is easier to track your physical activities, unlike a phone where you have to have it with you...
Words: 2190 - Pages: 9
...failures? Describe why. Apple Inc. has been in the USA and market place for long time since 1975 until today. Apply Inc. is the leader in technology market in the USA and in the world. In very beginning Steve Jobs and Steven Wozniak invented Apply I in 1975 and surprising the sale was pretty good. Then two years later the second, Apple II was designed and within a year the company has made $3 million. This is just the result that Apply always been working on creative and new things. Back in time, the Apple Inc. was not always big success. Couple years later Apple Inc. has design the pricey and unique product with the high price such as, Apple Lisa in 1983 or Macintosh TV in 1993. Both has ended up been the worse product due as a computer specs; it is lackluster and too expensive for Macintosh TV. Another flop is back in 1996 as network computer that can play game. The failures of Apple have been due to following; 1. Pricey Products 2. Poor marketing efforts 3. Too ambitious products The following products could be considered success for Apple; 1. IPod is one of the Apple’s biggest successes, it has completely changed the music industry and we can even say it has done a revolution in the technology innovation. 2. IPhone is the biggest success in my opinion since it is affordable, very popular and useful for everyone compare to other products Apple released. Created January 2007. 3. The Apple II 4. IPod 5. ITunes Apple Reinvented success by...
Words: 1096 - Pages: 5
... 15 Design thinking and Innovation at Apple A Write-Up Abhiroop Mankin(1311072) Why has Apple been so successful? What do you attribute it to? What are the key reasons for Apple's success? Are Apple product so successful because of the brand status and premium pricing? Many believe that Apple is so successful because of their marketing and brand status. Is it really true or there is something else? Do Apple products really stand out amongst all its competitors? I'm no expert in Apple products nor am I what is called an "Apple fan-boy" but I will highlight the reasons why I think Apple is successful: 1. Simplicity One of the things that fascinated me about Apple products was its sheer simplicity. A device which is an audio/video player, and has several additional features can be operated with the help of two buttons. An inner round button coupled with the outer "click" wheel could in essence operate the whole device. Apple has exported this outlook to all their other products, and tries to make them as simple as possible; products which the Average Joe could operate with ease. Apple is a classic example of simplicity and ease of use over everything else. 2. Beauty Aesthetic value is of prime importance when it comes to Apple. When was the last time you looked at an Apple product and thought it was ugly? The built, design and form factor of their products along with the choice of material used is usually spot on. More than a Samsung Galaxy S5 or any other major...
Words: 1706 - Pages: 7
...Introduction Microsoft and Apple are in the electronic equipment industry, and have a NAICS code of 334111. Microsoft participates in the provision of developing and marketing software and hardware services. These products include, computers, phones, and intelligent devices. They also specialize in everyday software products such as Excel, Word, and PowerPoint. Microsoft’s target market is expansive. The Microsoft Suite is aimed for anyone that can use a computer. According to Yahoo Finance, Apple is considered to be one of Microsoft’s main competitors and allies in this industry. Apple engages in the design and manufacture of cell phones, media devices and computers. Some of the products designed and manufactured by Apple includes the iPhone, iPad, Mac and Apple watch.They also have consumer and professional software applications under the iOS, OS, and X brands. However, Apple also implements many of Microsoft’s software like Word and Excel in their products. Apple’s target market is very broad. They make their products for people of all ages that are consumer involved with simple innovative technology. As a business, not only is Apple Inc. (AAPL) significantly bigger than Microsoft Corporation (MSFT), but also has been growing at a fast pace. However, looking into investment opportunities, Microsoft has been outstanding. While the forecasts mention increase in growth for Microsoft Corporation over the next few years as indicated below, Apple Inc. is forecasted to decrease...
Words: 3313 - Pages: 14
...Business Analysis of Apple Inc. Victoria Randle MGT 521 May 11, 2011 JAMES BURRESCIA Business Analysis of Apple Inc. Apple was created in 1977 in California. They design, manufacture, and market personal computers, mobile communication and media devices, and portable digital music players, and sell a range of related software, services, peripherals, networking applications, and third-party digital content and applications. Beginning with apple computers it was predominantly a manufacturer of personal computers, including the Apple II, Macintosh and Power Mac lines. The amount of technology that this company has produced over the years allows them to maintain an up to date status. (Apollolibrary.com) Apple In addition sells a range of third-party Macintosh, iPhone, iPad and iPod compatible products including application software, printers, storage devices, speakers, headphones, and other accessories and supplies through its online and retail stores. Today, Apple is the largest technology firm in the world, with annual revenues of more than $60 billion. SWOT When deciding whether or not to invest into mutual funds of Apple Inc. You have to figure out the strengths, weaknesses, opportunities this company has to offer and the threats you could face if you decide to invest. Strengths This company has been extremely successful over the years. Shortening the name of the Macintosh computers to Mac’s and the IPod music player has increased its quarter profits; this Business...
Words: 5731 - Pages: 23
...Table of Contents 1. Synopsis 3 2. Introduction 4 3. The market as of Q4 2012 4 4. Demographics and Psychographics of the customer based on segmentation of the market 5 5. How Apple Inc. is reaching different market segments with its range of products 6 5.1 Apple iPad positioning matrix 6 5.2 Different market segments and how they are targeted with Apples iPad range 7 6. Perceptual maps of Apple Inc. and Samsung products in the market today 8 7. Apples Inc.s’ competitive advantages and positioning against its competition 9 7.1 Hardware advantages 9 7.2 Price positioning 9 7.3 Model availability 9 8. Characterisation of a potential Apple IPAD customer 11 9. Value proposition to be considered by an advertising agency. 12 10. Conclusion 12 11. Reference 13 1. Synopsis This report details the current Tablet market in Australia with a focus on the Apple iPad. The report shows how it successfully competes with the market and why. A characterisation of a potential iPad customer is shown on page 10. Positioning matrices are shown on page 6 and 8 that detail where the iPad stacks up with the competition. Websites were used as sources in this report and are fully referenced on page 12. This Report was compiled by a college student in March 2013. 2. Introduction The tablet market in Australia consists of three main products produced by various companies under different licences that apply to the respective operating...
Words: 1889 - Pages: 8
...The Apple Inc. Almost everyone who uses cell phone, computer or mp3 will know Apple. Apple Inc. has been one of the most famous companies in the world. It takes a great success in build its own world. Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer kit. (Wikipedia). The Apple Inc. is not always success. In 1981, because of the IBM’s success, Apple III only produced 90,000. The computer named Lisa was produced in 1983, but because of the expensive price and lack of the software, Lisa failed. But with the Macintoshis producing, the Apple Inc. became better even though it is not as well as the top time. In 2001, Apple Inc. published an operating system called Mac OS X. During many years, not every year would have great results, but now, Apple has won great success in computer, phone, media and TV. Steve Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc. (Wikipedia). Undeniable is Steve Jobs is a genius. He had great feeling and idea, courage to change and kept innovating. So Apple Inc. succeeds in the early year, but his opinion about management was different from other people, and IBM’s rise made Apple failed. Steve Jobs quit from the Apple Inc. But Steve Jobs’s leave did not help Apple Inc anything, instead Steve Jobs earned success in carton and won famous...
Words: 1526 - Pages: 7
...Marketing Strategies Apple Corporation is well known for employing technological masterminds. The company has undergone extreme successes and failures since its humble beginnings. One such failure was made known to the public in 1996 at the famous “MacWorld” Expo when Apple announced that it was taking a $68 million quarterly loss (Goodell, 1996). Fast forward to 2006, Apple finds itself in the hot seat for violations of worker rights, deaths and even suicides (Chun, 2011). What does all of this mean? Can a company produce a great product and literally get away with murder? Will society look away because we love our iPads and iPhones? This essay will exam Apple’s ethical and social obligations and the consequences of violating these obligations. It will also present processes that may be implemented to assist Apple in adhering to wage and benefits standards. It will address concerns in regards to passing costs of improving to customers and the customer’s willingness to pay more for the highly desired products. Finally, Apple’s marketing strategy will be observed in order to determine recommendations to improve its competitive advantage. Overview of Apple Apple Inc. is a global corporation, based in Cupertino, California, that produces technology ranging from computer servers to software. The name given on April 1, 1976 by founders Steve Jobs and Steve Wozniac was Apple Computer (Steinwart & Ziegler, 2014). The name was later changed to Apple Inc. The release of...
Words: 1966 - Pages: 8
.........………………………………………………....... 03 1. Definition..........................…………………………………..... 03 2. The Aims of SHRM……...………………………………….... 03 3. Managing Employment Relationship...……………………..... 04 4. Recruitment and Selection…………………………………..... 05 III. Case study: Apple Inc..................................................................... 06 1. Apple Inc Information............................................................... 06 2. Apple Inc Human Resource Management................................. 06 3. Apple Inc Managing Employment Relationships...................... 08 4. Apple Inc Recruitment and Selection........................................ 10 IV. Hanoitourist Travel Company: SHRM…………………………... 12 IV. Conclusion……………………………………………………….. 13 IV. References...................................................................................... 14 There are many factors to create the success of companies and strategic human resource management is one of the most important one to make their companies stronger and more developed. First of all, human resource like workforce or employees is defined as the labor pool in employment; however it describes better about the role, skills, competencies and potential of employees. From the definition of Human resource, the term of human resource management is known as the way employees are recruited, organized, developed, appraised, motivated, and retained (1) . Additionally, strategic human resource...
Words: 3046 - Pages: 13
...BA 380 Case #9 APPLE INC. IN 2011: CAN IT PROSPER WITHOUT STEVE JOBS? INTRODUCTION It is not a secret that for 2009-2011 the United States had had poor economic conditions and it was barely possible to succeed for any businesses under these circumstances in the market. However, Apple Inc. had dared to celebrate its record quarterly revenues for 2011 that its stock price boomed to a level where Apple Inc. became the most valuable and demanded company by market capitalization worldwide. The growth revenues and profits came primarily from increased sales of iPhones and iPads, which increased by 142 percent and 183 percent from the same period in 2010. In addition, the sales of Mac computers increased by 14 percent from third quarter 2010 and reached a record of 3.95 million units. Steve Wozniak and Steve Jobs founded Apple Computer in 1976 and started selling them under the name the Apple I to computer enthusiasts. Two years later they produced their first major personal computer (PC) and named it the Apple II, and the sales for this new product became to be more than 10, 000 units. However, their next product line, the Macintosh (Mac), had changed personal computing history through graphical user interface (GUI) which was user-friendly and allowed users to interact more with screen images rather than regular typing text commands. In spite of the fact that the Macintosh introduced in 1984 became crucial in the personal computing history, because of speed limit and the...
Words: 4065 - Pages: 17
...markets is a critical part of every business. The potential markets will help in delivering the message that Apple hopes to achieve with the iPad. By using the different marketing channels, Apple may be able to get a competitive advantage for the product by entering it at the right time. Apple continues to create products consumers love. Consumers and current customers are already excited about the launch of the new iPad Apple’s products speak for themselves; putting time into creating a marketing plan is necessary, however, no research is needed. Apple pretty much has an idea of who their target audience is. Executive Summary Apple is a top producer and innovator in the electronics market, and the Apple iPad is a product that marketer’s believe the consumer and the business sector are receptive too. Integrated Marketing Communication (IMC) utilizes branding that hopes to provide messages to Apple’s target markets. The Integrated Marketing Communication (IMC) plan for Apple iPad includes the opportunity analysis, marketing assessment, marketing strategy, IMC objectives, tactical planning, advertising, personal selling, PR, and evaluation. Apple products have been around for decades; the company has stayed competitive through by innovation. The first generation iPad released in April of 2010. However, Apple did take pre-orders weeks prior to its release. Apple iPad’s range in price from the mid $300’s to $800’s, which means the target audience for the iPad includes your...
Words: 4949 - Pages: 20
