...Principles of Public Speaking Lesson No. 6 – Persuasive Speech Outline Dec 28th, 2015 TITLE: WHY BANNING THE USE OF CELL PHONES WHILE DRIVING SHOULD BE MANDATORY NATIONWIDE I. A. General Purpose To convince my audience that cell phone usage while driving should be banned nationwide. B. Specific Purpose To inform the audience of the significant danger of using a cell phone while driving, and convey the importance of “getting the word out” to enact both individual and societal change, nationwide. C. Central idea The use of a cell phone or other mobile device while operating an automobile always results in a distracted driver, which in turn has been seen to cause serious accidents, including many fatalities. These tragedies are entirely preventable, as virtually no phone call or text is so urgent that the driver doesn’t have time to pull over – or have another passenger operate the mobile device. II. Introduction 72% of drivers with cell phones report that they use them to talk or to text while driving. They are aware of the many dangerous situations and also know that it is illegal, but in most cases, discount it. A. Key point #1: Society’s reliance on cell phones. B. Key point #2: What is a distracted driver? C. Key point #3: What does it take to enforce the laws, consistently, from state-to-state? III. Body of the Presentation A. Key Point #1: Cell phones are as common and familiar to us as our wallets and keys are to us these days. We don’t...
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...02-07-2014 I Believe and Persuaded the Use of Cell Phones Should Be Mandatorily Banned Nationwide To Prevent Unnecessary Distractive Driving Banning the use of cell phones should be made mandatory nationwide while driving because it is a one of the nations’ top killers in America. Driving while being distracted kills thousands of people every year. Yet many drivers think they are good at managing both tasks so they continue to text behind the wheel. A car travels approximately 100 yards in less than the 5 seconds it takes to read a text. Texting distracts people from driving properly by diverting their attention to their cell phone, instead of focusing on the road. Furthermore, studies show that texting is as dangerous as driving while intoxicated. Subjects are found to be mentally impaired while driving and chatting on a mobile device as when they are under the influence. These are the top reasons why I believe and am convinced that driving while on a cell phone should be banned in America. Cell Phone Usage as Top Killer in America National statistics show that cell phone usage while driving has become one of the nation’s top killers on our roadways today. According to the Texting and Driving Safety Statistics an average of 1,600,000 accidents are reported each year due to texting while driving. Nearly 25 percent of all accidents nationwide, 11 percent of which are teenagers ages 15-19, occur on a daily basis. (Texting and Driving Safety, 2010) Approximately 3,331 people...
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...Assignment No. 6 – Persuasive Speech Outline TITLE: Why Banning the Use of Cell Phones While Driving Should be Mandatory Nationwide A. General Purpose To persuade the audience that cell phone usage while driving should be banned nationwide B. Specific Purpose To convince the audience that driving while on a cell phone can be distracting and very dangerous to themselves as well as others on the road C. Central idea Using a cell phone while driving is distracting to the driver, this can cause serious accidents to include fatalities. The accidents can be prevented by not receiving call or text messages while driving. I. Introduction The Texas Department of Transportation reports 100,917 distracted driving crashes in 2014, resulting in 483 fatalities and more than 3,000 serious injuries. A. ------------------------------------------------- Key point #1: People’s reliance on cell phones. B. ------------------------------------------------- Key point #2: Having consistent laws in all states. C. ------------------------------------------------- Key point #3: People being distracted while driving. II. Body of the Presentation A. ------------------------------------------------- Key Point #1: People’s reliance on cell phones. 1. ------------------------------------------------- Cell phones have become a necessity in today’s society, leaving the house you check for your keys, cell phone, and purse/wallet (Siddiqui, Jabeen, & Mumtaz...
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...Why banning cell phone while driving should be mandatory nationwide My intention for you to take from this speech is to inform you why it is a good idea to banned all cell phone usage while driving. It was normal for people to drive drunk and not bother to wear a seatbelt 50 years ago. Eventually, everyone realized how bad of an idea this was and now driving drunk and not wearing a seatbelt are both illegal. Today, many argue that texting and talking on phones while driving is just as bad, if not worse, than driving drunk. Back in 2006, the University of Utah found that, "... people are as impaired when they drive and talk on a cell phone as they are when they drive intoxicated at the legal blood-alcohol limit" of 0.08 percent, which is the minimum level that defines illegal drunken driving in most U.S. states. Companies like AT&T have created campaigns that encourage cell phone users to avoid texting while driving at all costs. Using a cell phone while driving is now illegal in certain states across the country. "Thirty-eight states have laws restricting or outlawing the use of electronic devices while driving," U.S. Transportation Secretary, Ray LaHood said last year. But people still use their cell phones while driving. Image how a two minute conversation on phone while driving could change your life or the life of another. A crash can occur in less than one second, but could affect you or someone else for life. There are a thousand ways to die in a crash,...
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...diminishing. Exposure to electromagnetic radiation emitted from cellular devices has become a concern and is being studied from many various angles to determine actual health risks from cell phone use. Whether it is for personal or business use, the cell phone has become a permanent fixture in our lives, could have potential health risks, and can become an addiction if necessary steps are not taken to control use and dependency. Cellular Technology and Society Today At any store they are visible. They have their hand plastered to their ear or they are seemingly talking to no one. These are the cellphone users. Hayley Tsukayama, a writer for the Washington post asserts that according to the Pew Internet and Life Project only seventeen percent of Americans still have a land line and ninety percent own a cellphone. (Tsukayama, 2014) The largest contributor to this trend is convenience. Most cellular devices are small and easily portable, allowing the user to move around freely. The ability to be in contact on the road, at work, or out having fun has pushed the trend that the American consumer is converting to cellular devices. Adding to this trend is the ability of cellular devices to do more than just make a call. “Cell phones are not just about calling or texting – with expanding functionality, phones have become multimedia recording devices and pocket-sized...
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...Tenth Anniversary Edition Tenth Anniversary Edition TELECOMMUNICATIONS REGULATION HANDBOOK TELECOMMUNICATIONS REGULATION HANDBOOK The Telecommunications Regulation Handbook is essential reading for anyone involved or concerned by the regulation of information and communications markets. In 2010 the Handbook was fully revised and updated to mark its tenth anniversary, in response to the considerable change in technologies and markets over the past 10 years, including the mobile revolution and web 2.0. The Handbook reflects modern developments in the information and communications technology sector and analyzes the regulatory challenges ahead. Designed to be pragmatic, the Handbook provides a clear analysis of the issues and identifies the best regulatory implementation strategies based on global experience. February 2011 – SKU 32489 Edited by Colin Blackman and Lara Srivastava Tenth Anniversary Edition TELECOMMUNICATIONS REGULATION HANDBOOK Edited by Colin Blackman and Lara Srivastava Telecommunications Regulation Handbook Tenth Anniversary Edition Edited by Colin Blackman and Lara Srivastava ©2011 The International Bank for Reconstruction and Development / The World Bank, InfoDev, and The International Telecommunication Union All rights reserved 1 2 3 4 14 13 12 11 This volume is a product of the staff of the International Bank for Reconstruction and Development / The World Bank, InfoDev, and The International Telecommunication...
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...teaching tips when appropriate. 7. Answers to See It on the Web Exercises Following the end-of-chapter questions, answers to the See It on the Web Exercises can be found, along with tips for the instructor. Answers to Boxed Features In each chapter, students are presented with at least two supplemental “boxes,” both containing questions about the material discussed. Answers to these questions can be found following the answers to See It on the Web exercises. 8. 9. Pop Quiz A pop quiz consisting of 10 questions is placed at the end of each chapter. 10. Answers to Pop Quiz Answers to the pop quiz are posted at the end of each chapter. Course Planning Guide Course Syllabus A sample course syllabus appears below. The course syllabus should be expanded to...
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...CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section...
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...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Saylor URL: http://www.saylor.org/books Saylor.org 1 Preface Writing is often a challenge. If you were ever challenged to express yourself via the written word, this book is for you. Writing for Success is a text that provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. Beginning with the sentence and its essential elements, this book addresses each concept with clear, concise, and effective examples that are immediately reinforced with exercises and opportunities to demonstrate learning. Each chapter allows students to demonstrate mastery of the principles of quality writing. With its incremental approach, this book can address a range of writing levels and abilities, helping each student prepare for the next writing or university course. Constant reinforcement is provided through examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-tounderstand basis for discussion and exploration. This will put students at ease and allow for greater...
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...In a competitive era like we have today, it is essential to catch up with the latest trends in the society. With increasing emphasis on various competitive exams and your soft skills for grabbing all upcoming opportunity, English as a language is becoming all the more important. Everywhere we go, we face difficulties in getting a job, which is our aim, to survive in the society and lead a successful life. Speaking and writing correct and required English is one of them. Here we bring a book that will give a basic structure to all the aspirants to attempt descriptive English properly. We give a complete framework covering each and every topic of descriptive English paper. The book comprises techniques to attempt précis and essays, contains types of letters, sample letters & even model tests for your practice. This will provide the aspirants with basic knowledge of general rules of attempting English language descriptive paper, guiding them in learning English to an extent to which they attempt confident use of English. The book is aimed to provide you the content, sufficient enough, to attempt the descriptive English paper efficiently and may lead you to success in your examination. For this purpose all the current topics are being covered here. This book also intends to provide the competitors a conceptual base through the explanations of the questions asked. Any modification or error shall be entertained and we will try to incorporate it in our next issue. DESCRIPTIVE...
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...The Lauder GLobaL business insiGhT reporT 2014 rebalancing the Global economy Lauder-Report-2014.indd 1 12/18/13 12:07 PM Introduction The Lauder GLobaL business insiGhT reporT 2014 rebalancing the Global economy In this special report, students from the Joseph H. Lauder Institute of Management & International Studies examine current trends and recent developments shaping today’s global marketplace. The articles cover a wide variety of topics ranging from technology, innovation and brand building to infrastructure, entrepreneurship and social impact. A section on consumer markets looks at the popularity of e-cigarettes in France and elsewhere, efforts by Japanese firms to expand their businesses into Asia, new trends in French gastronomy, changes in Japan’s traditional food-consumption habits, and how a sector of the Chinese population is spreading, and spending, its newfound wealth. The report offers an analysis linking market-driven strategies with social impact in Peru and Colombia, as well as an article describing South Carolina’s embrace of innovative research. Other articles look at the Russian government’s attempt to reboot the city of Skolkovo as an innovation hub, the mixed success of innovation efforts in China, and the growing threat of cybercrime to businesses across the world. The challenges of infrastructure and planning are addressed in analyses of transportation in areas of Latin America, deficiencies in Brazil’s infrastructure, and real estate’s...
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...C O D E C ODE v e r s i o n 2 . 0 L A W R E N C E L E S S I G A Member of the Perseus Books Group New York Copyright © 2006 by Lawrence Lessig CC Attribution-ShareAlike Published by Basic Books A Member of the Perseus Books Group Printed in the United States of America. For information, address Basic Books, 387 Park Avenue South, New York, NY 10016–8810. Books published by Basic Books are available at special discounts for bulk purchases in the United States by corporations, institutions, and other organizations. For more information, please contact the Special Markets Department at the Perseus Books Group, 11 Cambridge Center, Cambridge MA 02142, or call (617) 252-5298, (800) 255-1514 or e-mail special.markets@perseusbooks.com. CIP catalog record for this book is available from the Library of Congress. ISBN-10: 0–465–03914–6 ISBN-13: 978–0–465–03914–2 06 07 08 09 / 10 9 8 7 6 5 4 3 2 1 Code version 1.0 FOR CHARLIE NESSON, WHOSE EVERY IDEA SEEMS CRAZY FOR ABOUT A YEAR. Code version 2.0 TO WIKIPEDIA, THE ONE SURPRISE THAT TEACHES MORE THAN EVERYTHING HERE. C O N T E N T S Preface to the Second Edition Preface to the First Edition Chapter 1. Code Is Law Chapter 2. Four Puzzles from Cyberspace PART I: “REGULABILITY” ix xiii 1 9 Chapter 3. Is-Ism: Is the Way It Is the Way It Must Be? Chapter 4. Architectures of Control Chapter 5. Regulating Code PART II: REGULATION BY CODE 31 38 61 Chapter 6. Cyberspaces Chapter 7. What Things Regulate...
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...An Integrated Approach to Strategy Running Case Featuring Wal-Mart Wal-Mart’s Competitive Advantage (Chapter 1) ● Working Conditions at Wal-Mart (Chapter 2) ● Wal-Mart’s Bargaining Power over Suppliers (Chapter 3) ● Human Resource Strategy and Productivity at Wal-Mart (Chapter 4) ● How Wal-Mart Became a Cost Leader (Chapter 5) ● Wal-Mart’s Global Expansion (Chapter 6) ● WalMart Internally Ventures a New Kind of Retail Store (Chapter 8) ● Sam Walton’s Approach to Implementing Wal-Mart’s Strategy (Chapter 9) Strategy in Action Features A Strategic Shift at Microsoft (Chapter 1) ● The Agency Problem at Tyco (Chapter 2) ● Circumventing Entry Barriers into the Soft Drink Industry (Chapter 3) ● Learning Effects in Cardiac Surgery (Chapter 4) ● How to Make Money in the Vacuum Tube Business (Chapter 5) ● The Evolution of Strategy at Procter & Gamble (Chapter 6) ● Diversification at 3M: Leveraging Technology (Chapter 7) ● News Corp’s Successful Acquisition Strategy (Chapter 8) ● How to Flatten and Decentralize Structure (Chapter 9) Practicing Strategic Management Application-based activities intended to get your students thinking beyond the book. Small-Group Exercises Short experiential exercises that ask students to coordinate and collaborate on group work focused on an aspect of strategic management. Exploring the Web Internet exercises that require students to explore company websites and answer chapter-related questions. Designing a Planning System (Chapter 1) Evaluating...
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...SOCIO‐ECONOMIC PROFILE OF STATES AND INTER‐STATE COMPARISONS 21 ASER 2013: Main Findings 23 SKILL DEVELOPMENT 24 HOW INDIA NEEDS TO FACE CLIMATE CHANGE 24 AGENDA FOR ECONOMIC REFORMS 28 INFRASTRUCTURE 30 WHY LONG‐RUN MATTERS 30 FIVE PRONGED STRATEGY TO CONTROL INFLATION 31 URJIT PATEL COMMITTEE 32 Some Major Issues in India's Merchandise Trade Sector 32 MAKE IN INDIA OPPORTUNITY 34 Make for India or Make in India – The debate begins! 37 VULNERABILITY COMPARISON OF INDIAN ECONOMY 38 PM JAN DHAN YOJANA 39 COOPERATIVE FEDERALISM 40 ZERO DEFECT, ZERO EFFECT 41 DIGITAL INDIA 42 TWO FACTOR IDENTIFICATION ISSUE 43 MINSK AGREEMENT 44 WILFUL DEFAULT 44 © EssaysforIIM.com 2014‐15 Page 1 Issues for IIM PI Process http://www.essaysforIIM.com ‘MAKE IN INDIA’ 45 Features of the ‘Make In India’ campaign .............................................................................................. 46 PM MODI’S ADDRESS TO UN GA 46 ‘CHALEIN SAATH SAATH’ 47 DEEPAK PAREKH COMMITTEE ON INFRASTRUCTURE 48 ‘JAPAN PLUS’ 48 WHY CRONY CAPITALISM PERSISTS 49 ISSUES IN THE SHG BLP 51 INCLUSIVE RURAL FINANCIAL...
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...An Integrated Approach to Strategy Running Case Featuring Wal-Mart Wal-Mart’s Competitive Advantage (Chapter 1) ● Working Conditions at Wal-Mart (Chapter 2) ● Wal-Mart’s Bargaining Power over Suppliers (Chapter 3) ● Human Resource Strategy and Productivity at Wal-Mart (Chapter 4) ● How Wal-Mart Became a Cost Leader (Chapter 5) ● Wal-Mart’s Global Expansion (Chapter 6) ● WalMart Internally Ventures a New Kind of Retail Store (Chapter 8) ● Sam Walton’s Approach to Implementing Wal-Mart’s Strategy (Chapter 9) Strategy in Action Features A Strategic Shift at Microsoft (Chapter 1) ● The Agency Problem at Tyco (Chapter 2) ● Circumventing Entry Barriers into the Soft Drink Industry (Chapter 3) ● Learning Effects in Cardiac Surgery (Chapter 4) ● How to Make Money in the Vacuum Tube Business (Chapter 5) ● The Evolution of Strategy at Procter & Gamble (Chapter 6) ● Diversification at 3M: Leveraging Technology (Chapter 7) ● News Corp’s Successful Acquisition Strategy (Chapter 8) ● How to Flatten and Decentralize Structure (Chapter 9) Practicing Strategic Management Application-based activities intended to get your students thinking beyond the book. Small-Group Exercises Short experiential exercises that ask students to coordinate and collaborate on group work focused on an aspect of strategic management. Exploring the Web Internet exercises that require students to explore company websites and answer chapter-related questions. Designing a Planning System (Chapter 1) Evaluating...
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