...Hult is the best Business School to pursue an MIB Degree With the focus of building a career in management, I wish to attain a Master’s degree in International Business which will help me attain my goals. Today’s business scenario is changing and hence I decided to pursue my degree from the best Business School. I choose Hult International Business School as I feel it’s the best Business School. Hult has five campuses around the world to choose from. Firstly, it offers opportunity to rotate to another campus while studying. According to me this is the reason why Hult is right choice to pursue an MIB Degree as it gives us exposure to study in two different parts of world in 1 year. With this you get an opportunity to understand culture of two different countries and work in a different environment with people from various nationalities. Secondly, it gives an opportunity to build lifelong international connections. We get an opportunity to network with people from over 120 nations. To pursue an MIB degree while studying with people from such diverse background gives us an experience to work with multinational teams. I believe no other business school offers such unique opportunity. Also, Hult offers unique business experience in 1 year through the Action Learning Project. As a part of curriculum it offers student to work on real life action project for 3 months. Also, the faculty of Hult International Business School come from diverse background and have worked for various...
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...FINANCING YOUR MASTER DEGREE SUCCESS WITH GOED Why GoEd? • Extremely competitive interest rates. Very low interest rates at 8% (APR) mean that our clients can securely finance their studies and ensure that costs are kept to a minimum, leading to a higher ROI. • assle-free application process. H With an average of only two weeks from application to approval, we offer one of the simplest loan processes on the market. • avorable payment terms. F Our clients are not required to start paying back the loan until six months after graduation (MBA and MA students), giving graduates ample time to secure a new job (88% of Hult MA Class of 2013 students had a job three months after graduation). • o penalties for early repayment. N GoEd clients enjoy unique flexibility when it comes to making early repayments. Successful educational partnerships Since 2005 we have helped over 1,000 Hult students to successfully fund their education and achieve their dream of gaining an Master degree. Securing your GoEd educational loan 1 The first step is to agree on the loan amount with your admissions officer at Hult. This amount will then be communicated to GoEd. 2 GoEd contacts the student within 48 hours with an offer letter for the educational loan, specifying all terms and conditions. 3 T he student must pay the application fee of USD200. Once GoEd receives the payment, the student will have access to a web-based tool where all supporting documents...
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...When writing an argument paper you must make appeals to your audience. Some writers choose to petition to their listeners’ emotional side (pathos). The power of television, newspapers, and graphic pictures are very good tactics to pull at a viewer or readers’ heart string (Lunsford, Ruszkiewicz, & Walters, 2007, p. 38). Another plea to a consumers mind is ethical (ethos). The key to staying ethical is to respect your audience and to be credible. “You should avoid making exaggerated or distorted assertions” (Huck, & Huckin 2011, p. 98) and provide proof of your position. Logical appeals (logos) speaks to the strength, structure and consistency of an argument (Ramage, Bean, & Johnson, 2015, p. 68). An effective speaker should make their best effort to convince their audience without insulting. Doing so respects the resisters and allow a forum for success of persuasion....
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...Kudler Fine Foods Sonia Shelby MMPBL 502 January 15, 2012 Dr. Patricia Anderson Abstract In the wake of growth, expansion, and overcoming temporary closing some departments for renovations, Kudler Fine Foods (Kudler) made the right business decisions to renovate its store sequentially; thereby eliminating the need to downsize its workforce. Management temporarily relocated affected employees to one of the other stores not under renovation offered the best solution for its customers, employees, and the community. This paper will discuss how changes in technology have created business opportunities for Kudler; the generic strategy Kudler is pursuing and how Kudler management should constantly scan the fine foods industry for ideas that will allow it to update its strategy. Table of Contents Introduction……………………………………………………………….…..4 Technology and Business Opportunities……………………………………...4 Generic Business Strategy…………………………………………………….6 Multiple Business Strategies…………………………………………………..7 Conclusion………………………………………………………………….....8 References………………………………………………………………….....9 Kudler Fine Foods Kudler Fine Foods (Kudler) is the vision of Kathy Kudler, founder and owner. She was certain that combining the convenience of one-stop shopping with reasonable prices would be a recipe for success because gourmet food shops are rare in the San Diego metropolitan area. Kudler represents the finest ingredients for gourmet cooking. Kudler opens its first store on June 18, 1998...
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...Journal of Marketing Management Vol. 26, Nos. 1–2, February 2010, 74–89 From an aggregate to a brand network: a study of the ´ brand portfolio at L’Oreal Claude Chailan, International University of Monaco, Monaco Abstract Our purpose is to contribute to the understanding of brand-portfolio management by examining the brand-portfolio strategies of a world-leading company. We started to work on a case study with L’Oreal. Our research ´ focused on two questions: (1) what reasons lead L’Oreal to develop a brand´ portfolio strategy?; (2) how can brand-portfolio management create a higher and stronger level of competitive advantage for this company? The results show that an aggregation of brands is not in itself a brand portfolio. The juxtaposition of brands is one of, but not the sole, element necessary for the development of a brand portfolio, which is a combination of a brand ensemble and key competences born out of organisational savoir-faire. By analysing the evolution of the L’Oreal brand portfolio, this work shows how the brand ´ combination within a portfolio is a key factor for company development, growth, and risk management. It is a crucial phase to understand L’Oreal’s competitive ´ advantage. Keywords brand portfolio; brands; strategic marketing; L’Oreal ´ Introduction Many firms are becoming increasingly concerned with the definition of the relationships between brands within the company as parts of a whole, and with the organisation of these connections within...
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...one written assignment to give you additional time to work on the project due in Week 6; please use this time wisely. Week 1 Assignments NOTE: The reading and viewing materials can be found in the LibGuide on Blackboard for this course. Read each of the following articles. * The Evolution and future of logistics and supply chain management - Ballou, Ronald. European Business Review19. 4 (2007): 332-348 DOI 10.1108/09555340710760152 * Logistics and supply chain management applications within a global context: An overview - Schoenherr, Tobias Journal of Business Logistics30. 2 (2009): 1-VII * Strategic supply chain management: Improving performance through a culture of competitiveness and knowledge development - Hult, G. Tomas M.; Ketchen, David J.; Arrfelt, Mathias Strategic Management Journal, Oct2007, Vol. 28 Issue 10, p1035-1052 * Supply chain management and its relationship to logistics, marketing, production, and operations management - Mentzer, John T; Stank, Theodore P; Esper, Terry L. Journal of Business Logistics29. 1 (2008): 31-VII * Supply chain management and retailing. - Sparks, Leigh Supply Chain Forum: International Journal. 2010, Vol. 11 Issue 4, p4-12. View each of the following: * Video –Supply Chain Management, (Libguide, Steaming Videos Tab) * Video –What is Supply Chain Management, (Libguide, Steaming Videos Tab) The written assignment for this week is found on the next page. Assignment 1.1: Due Fifth...
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...2 Faculty of Nursing, Mahasarakham University, Mahasarakham, Thailand, 44150. 3 Infection Clinic, Roi Et Hospital, Roi Et Province, Thailand, 45000. 4 University of Kansas School of Nursing, Kansas City, Kansas, USA, 66160. Accepted 6 July, 2011 Few studies have focused on the processes in which patients reveal their HIV infection to others. This study sought to understand these processes. Thus, the research questions were: (a) What were their thoughts about the moment when patients learned that they were infected? (b) To whom and when did patients disclose that they were infected? (c) How did they disclose the information? (d) How much or what information did they disclose, and what were the reactions of those who were informed? (e) Why did they reveal the information? The descriptive study was done using a convenience sample of 45 patients with HIV/AIDS at a hospital clinic in northeastern Thailand. The results showed that 67% told a family member, usually their mother, within a day of being told about their HIV diagnosis from a medical staff. Most patients (65%) communicated the diagnosis face to face; only 4% used the telephone. Most patients disclosed the cause and source of infection; some also disclosed the location and time of infection and the current treatment. About half chose to tell family because family would likely take care of them when their symptoms...
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...® Academy o/ Management Executive. 2004. Vol. 18. No. 2 Business ethics and customer stakeholders O.C. Ferrell A common view of the firm holds that employees, customers, shareholders, and suppliers are key organizational stakeholders.^ While obligations to these stakeholders are sometimes considered to be motivated by organizational self-interest, the ethical perspective asserts the rightness or wrongness of specific firm actions independently of any social or stakeholder obligations.^ Customers are key stakeholders that help establish the firm's reputation and identification. For example, today Procter and Gamble is considered a textbook marketdriven global powerhouse with billion-dollar brands such as Bounty, Olay, Tide, Crest, and Folgers.^ Understanding customer needs and wants and providing customers with high-quality products are the key to the company's success. A market orientation focuses on an understanding of customers' expressed and latent needs and development of superior solutions to the needs.* Such an approach selects to elevate the interests of one stakeholder—the customer—over those of others. another in advertising campaigns, each declared that they provided the 'freshest' ingredients. The matter was taken to court and resolved through civil litigation. The importance of creating customer relationships and creating value for the customer as a part of market orientation should lead to increased performance. This article provides insights on foundations for...
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...Contents Evaluation of the External Environment 2 Introduction 2 Business level strategies 2 Identification of the Current Corporate Level Short-Term Strategies and Tactics 3 Assessment of Remote Environment 3 Assessment of Competitive Environment 4 Identification of the Internal Environments 6 Profitability Explanation 6 Industry Financial Numbers and Explanations 7 Financial Problem or Success Statement 7 Analysis of Marketing Position 8 Strategic Position 9 Developing company’s rank in market 9 References: 11 Evaluation of the External Environment Introduction Apple Computers originated in Cupertino, California by three friends, Steve Wozniak, Steve Jobs, and Ronald Wayne. Wozniak was the computer nerd of the three and had been working on a computer design and once Jobs convinced him of finishing his model and selling it to the public the beginning of Apple computers was underway. On January 3, 1977 the hard work of the three friends became Apple Computer, Inc. Soon after Wayne sold his share back to Jobs and Wozniak. The two Steve’s continued on to create one of the most successful companies that would in future years be known for their computers, music devices, cell phones, and software worldwide. Apple took off after Wozniak’s Apple I adding numerous versions of the Apple, the Macintosh line, the iPod, iPhone, and iTunes products, and numerous other computer/software products to the Apple Computer, Inc. family. Apple has made its mark...
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...theory base for any such attempts has to be informed by strategic management theory, since the primary question that strategic management seeks to answer is why some firms outperform others over time. This paper synthesizes three major streams of thought in strategic management with the empirical and theoretical literature on strategic marketing to develop an integrative theory-based conceptual framework linking marketing with firms’ business performance. Keywords Marketing strategy . Marketing resources . Marketing capabilities . Positional advantage . Competitors . Market performance . Financial performance Introduction The role of marketing in explaining firms’ business performance has received significant attention throughout the history of the marketing discipline. The need to link marketing with business performance has become more Acknowledgements Doug Vorhies contributed to much of the thinking represented in this paper—a version of which we set out to write together more than a decade ago but never got time to drive to completion in the face of competing projects. Naturally, all errors in the present paper remain mine alone. The author also gratefully acknowledges insightful comments and suggestions in the development of this paper from Costas Katsikeas and Lopo Rego, and the JAMS Editor (Tomas Hult) for his helpful feedback. N. A. Morgan (*) Kelley School of Business, Indiana University, 1309...
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...Journal of Management http://jom.sagepub.com/ What We Know and Don't Know About Corporate Social Responsibility: A Review and Research Agenda Herman Aguinis and Ante Glavas Journal of Management 2012 38: 932 originally published online 1 March 2012 DOI: 10.1177/0149206311436079 The online version of this article can be found at: http://jom.sagepub.com/content/38/4/932 Published by: http://www.sagepublications.com On behalf of: Southern Management Association Additional services and information for Journal of Management can be found at: Email Alerts: http://jom.sagepub.com/cgi/alerts Subscriptions: http://jom.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav >> Version of Record - May 29, 2012 OnlineFirst Version of Record - Mar 1, 2012 What is This? Downloaded from jom.sagepub.com at Sunway Education Group on April 23, 2014 Journal of Management Vol. 38 No. 4, July 2012 932-968 DOI: 10.1177/0149206311436079 © The Author(s) 2012 Reprints and permission: http://www. sagepub.com/journalsPermissions.nav What We Know and Don’t Know About Corporate Social Responsibility: A Review and Research Agenda Herman Aguinis Indiana University Ante Glavas University of Notre Dame The authors review the corporate social responsibility (CSR) literature based on 588 journal articles and 102 books and book chapters. They offer a multilevel and multidisciplinary theoretical framework...
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...media strategies to make an impression 21 How to sell your MBA education to employers Invest in yourself: the business case for MBA studies With profiles of top Canadian business schools e Flip thne azi mag ore for m er Care ns! Optio career options FALL 2013 21 On average, the return on investment in an MBA degree can be seen in four years or less 6 MBA ThE An investment in your future By Tess Allen 11 Opening career paths Why students from all disciplines are pursuing MBAs By Kayla Redstone 17 Networking 25 MBA MBA Online 2.0: How to use social media to build valuable connections How to study from a distance By ACCESS MBA Tour By Danielle Klassen 21 a job Landing after graduation Advice from MBA experts and grads By Meagan Campbell We Would Like to Thank Our Advertisers… 10 Conrad Business, Entrepreneurship and Technology Centre, University of Waterloo 27 Royal Roads University 2 Hult International Business School 16 Sobey School of Business, Saint Mary’s University 4 Business School IE 7 Thompson Rivers University 20 International University of Monaco (IUM) 5 University of New Brunswick, Fredericton 9 Peter B. Gustavson School of Business, University of Victoria 24 University of New Brunswick, Saint John 28 QS Fairs 15 Vancouver Island University, Faculty of Management 3, 18 SchoolFinder Group 13 Scotiabank ...
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...Customer Satisfaction and Customer Loyalty among Grocery Shoppers a research done in The Netherlands [pic] ERASMUS UNIVERSITY ROTTERDAM Faculty of Economic Science Author: Stephan (S.A.) de Jong Supervisor: Drs. Jordana Liberali Exam number: 311458 E-mail address: 311458sj@student.eur.nl / s.a.jong@hotmail.com Course : Economics and Business Economics (Marketing) Thesis: Master thesis Date: August 11, 2011 Preface This master thesis is considered as the final exam before graduating in a Master of Economic Science. With this last piece of work I will complete my study Economics and Business Economics, specialized in Marketing at the Economic Faculty at the Erasmus University of Rotterdam. The topic of this thesis is customer satisfaction and customer loyalty among grocery shoppers in the Netherlands. The focus of this research will be on the region ‘Het Westland’, a district in the southwest of the Netherlands. The purpose of this research is to investigate the relationship between customer satisfaction and customer loyalty and the main drivers of those two. The research took me about seven months and it was very interesting to see the different aspects of doing a research like this. I wish to pay special thanks to Drs. Jordana Liberali, my supervisor at the Erasmus University of Rotterdam, for advising, supporting and providing me with useful information but also criticism...
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...article also downloaded: Pamela Kent, (2011),"The decision to outsource management advisory services", Managerial Auditing Journal, Vol. 26 Iss 8 pp. 672-696 Jane C. Linder, Martin I. Cole, Alvin L. Jacobson, (2002),"Business transformation through outsourcing", Strategy & Leadership, Vol. 30 Iss 4 pp. 23-28 Kate Vitasek, Karl Manrodt, (2012),"Vested outsourcing: a flexible framework for collaborative outsourcing", Strategic Outsourcing: An International Journal, Vol. 5 Iss 1 pp. 4-14 Access to this document was granted through an Emerald subscription provided by 446474 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and...
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...Running Head: Zara Case Study Zara – IT for Fast Fashion MGN 562 Team: The Change Agents Drejer Simon ID 315273004 Sharnjeet Kaur ID 315271003 Bilal Khalid ID 315276006 JR Rattaporn Srinok ID 315373001 Zertab Quaderi ID 315276001 Stamford International University, Bangkok February 2016 Table of Contents Abstract 3 Company Overview 4 Current Situation 5 Process Performance Analysis 5 Capacity 7 Efficiency 8 Flexibility 11 Quality 11 Operations Strategy Analysis 15 Root Cause Analysis 16 Cost Benefit Analysis 17 Multi Criteria Decision Making 20 Implementation Strategy 20 Recommendations 22 Conclusions 24 List of references 25 Appendix 26 Team Charter 26 Abstract The case study on Zara is set in August 2003 when the head of IT and the technical lead for the POS system are arguing about whether or not to upgrade the operating system of the POS terminals from DOS. The paper examines the operations management of Zara to see whether an updated IT system should be in place or not. It analyses the operations design and strategy of Zara in detail to justify an upgradation of their IT system. It also examines the areas where an updated IT can add value to the operations and ultimately, to the consumers. Several tools and methods have been applied to arrive at a decision. Recommendations and implementation strategy are outlined for better management decision making. Company Overview Inditex, the holding company of Zara, was founded...
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