...Why has Disney been successful for so long? Disney’s long term success lies mainly in the quality and type of product it creates andthe firm’s successful and tactful management of its creative content and resource s. At its coreDisney, unlike many other content providers has the ability to reuse and remake previouscontent. A demonstration of this ability is the current re-release of a 3D version of The Lion King that is current in theater. This ability to reuse content is achieved because Disney can market itschildren’s movies to each new generation of children and to their parents, with whom many of their productions once resonated with. Disney has exploited this aspect of their business byreturning movies to the “Disney Vault” and only having a set number of movies available for purchase at any given time. Furthermore, Disney is a multifaceted business that has developedcontent to appeal to a wide range of ages. Such that once one moves beyond The Lion King theycan engage in content created for an older and more contemporary audience, like Touchstones’films. And when these consumers finally become parents they are once again touched by theDisney magic through their children. Disney’s other businesses such as ABC, and ESPN, allowthem to hone in on specific consumer groups and their parks provide and experience that thewhole family can enjoy. Overall Disney’s success is a result of their ability to engage newaudiences and cycle their audience through various aspects of...
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...The Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986. Chapter 1: Case – Disney Theme Park Contents I. Case Background 1 II. Statement of the Problem 3 III. Alternatives 3 IV. Recommended Solution 3 V. Answers to the case questions 4 Question No. 1: 4 Question No. 2: 4 Question No. 3: 5 Question No. 4: 5 VI. Leanings 5 I. Case Background The Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986. And Disney has 5 theme parks outside the USA; there are Tokyo Disneyland (1983), Tokyo DisneySea (2001), Disneyland Paris (1992), Hong Kong Disneyland (2005) and Walt Disney Studios (2002). Disney is motivated to set up parks throughout the world to expand its sales of merchandise goods as well as attendance to their theme parks. After lunched Hong Kong Disneyland in 2005, Disney has signed a letter of intent to build another park in Shanghai China in 2008; The Park will attract different potential visitors in Shanghai. Overview Disney Theme Park - Points of Interest (Michael Sandberg's Data Visualization Blog) Getting people excited about their data one visual at a time * Walt Disney had infinite confidence in his new park and unapologetically...
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...The Walt Disney Co.: The Entertainment King Marta Aparici Hornero Business Strategy MG530 1. Why has Disney been successful for so long? Nowadays, the small animation studio which was created in 1923 by Walt and Roy Disney has been converted in one of the biggest Companies in the entertainment field. With a $30.000 million annual income. The Walt Disney Company manages eighteen theme parks, thirty-nine hotels, eight cinematographic studios, and eleven TV channels. Walt Disney pictures, the most important cinematographic studio, continues producing animated feature film, in a pretty fast pace. In May 2006, The Walt Disney Company acquired the animations studios Pixar. Although Pixar movies achieved a greater success, Walt Disney was the pioneer to animations in creating irreplaceable characters, which became extremely popular among children and adults. Its creativity was unreachable by anyone; they had a talent that nobody could approach. But not only Walt Disney was creative, also Roy Disney had a business talent, he handled money pretty good. Both of their skills and knowledge guided them to what the world wanted to see, to hear, to imagine at that time. Walt always wanted emphasized teamwork, communication, and cooperation. For example, when Walt learnt that his distributor owned the copyright of the Oswald franchise. Instead of fighting for it, and wasting time and money they decided to create a new character, Mickey Mouse. After creating him, to attract...
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...1. Why has Disney been successful for so long? • Disney has been an extremely successful company for almost 90 years. They have been able to maintain a high level of profit, but most importantly keeping entertainment as the main essence of the company. Their value proposition begun as a child-oriented business, and soon after realized they could be far more successful if they appealed to an audience of all ages. They met the entertainment needs of their audience, and were able to charge a relatively high price, close to their willingness to pay where the consumers still felt they were getting their moneys worth.1 • They have been successful for so long because of the internal strategies they used. Even though they have different strategies for each company, they have managed to maintain a central one as a whole. For example, the company was divided into many business units (media networks, studio entertainment, theme parks and resorts, consumer products and internet and direct marketing, see Exhibit 3) and Asner was able to create a synergy group in which he selected different representatives in each unit that report to him directly in order to maintain a culture of cooperation and teamwork inside the company. For this objective they created the synergy “boot camp” in which great executives have to work at the bottom of the hierarchical system, in order to create bonds between each employee of the firm. • A huge part of their success comes from their ability to evolve as time...
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...Question #1 – Why has Disney been successful for so long? The primary reason for Disney’s success is their understanding of a corporate strategy. Since its inception, Disney has successfully utilized its corporate strategy to diversify. This has enabled them to look forward into the future, as well as developing complimenting and cross-promoting business products. They are able to look into the future and foresee upcoming market trends. By expanding their line from movies to theme parks and even cruise ships, Disney has successfully diversified its corporate strategy over and over again. Their corporate strategy is also geared to people across a broad demographic. However, it is the genius of marketing toward children that helps to engrain the culture of Disney into young minds. Those youngsters grow older and pass their love of Disney onto their young children and Disney remains strong. Question #2 – Is Disney diversified along geographic and product lines? Disney is definitely diversified along both geographic and product lines. Disney has created value through various diversification strategies, primarily vertical integration and more specifically forward integration. They have diversified over geographic lines when they built hotels around the world, theme parks, not only in California and Florida, but also in Asia and Europe. Their cruise ships travel all around the world as well and they have over 200 retail stores in North America, over 100 in Europe and 50...
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...Gender Roles and Disney The Disney princess has become one of the most iconic symbols of Walt’s ever growing empire. The disney Princess’ franchise first began in 1937 with the movie Snow White and the Seven Dwarfs making Snow White the first princess in the now infamous princess lineup. The franchise continues with the most recent disney princess movie Tangled ( Rapunzel) which came out in 2011. Disney and their filmmakers caused great controversy with their princess’ such as race. Disney broke their european tradition by adding their first African American Princess to the line up. Princess Tiana of The Princess and the Frog in 2009 which still caused controversy. Another one of Disney’s biggest controversial topics was gender roles and how women and men are portrayed in these disney films. Gender roles are separate patterns of personality traits, mannerisms, interests, attitudes, and behaviors that are regarded as either "male" or "female" by one's culture. They are what is considered the “ Norm” for the male and female sex. There are stereotypical behaviors normally associated with either gender such as Women are suppose to be more passive aggressive, overly emotional, and illogical, just to name a few characteristics. While men tend to be more tough or in control, leaders, Not crying or wimpy and a womanizer As suggested in Kimmel’s “ Bros before Hos”: The Guy Code in Language Awareness (469). These same messages are often presented to children through the media they...
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...Alexis Ll Ll | 1 Walt Disney As Walt Disney was growing up, his dad fathered many children. Walt’s parents traveled very much because they always seemed to see new and better things. They lived in England, Ohio, Missouri, Kansas, etc. Elias, Walt’s dad was a hard man. “He worked hard, lived modestly, and worshiped devoutly. He did neither smoking nor drinking nor cursing nor carousing.” (Gabler 3.) Walt was the age of four when his dad decided to move again. From Chicago to missouri, “That was the big moment when we were going to go away” said Walt. (Pg 9). “Walt Disney would remember Marceline, Missouri. He would remember it more vividly than anything else in his childhood, perhaps more vividly than any place in his entire lifetime.” His wife would say. “He didn’t live there very long. He lived in Chicago and Kansas City much longer. But there was something about the farm that was very important to him.” (Pg 10.) Although Walt did not start school until he was seven due to the fact that his parents didn’t have a way to take him. Walt still managed to stay in school and was most successful throughout High School. When Walt went to live in Chicago as summer was ending, he enrolled to William McKinley High School as a freshman. Walt had only been at McKinley High School about a month when the school magazine pronounced: “Walt Disney, one of the new consumers, has displayed unusual artistic talent and has become the Voice Cartoonist.” (Pg 33.) For most of the...
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...of the park, including the food. Staying overnight was out of the question for many because prices ranged from $110 to $380 a night, and $340 to $380 a night at better hotels. Other factors that contributed to poor performance were unforeseen transatlantic airfare wars and currency movements, causing visitors to go to Disney World Orlando for vacation. EuroDisney successfully alienated many European visitors with its iconic American feel at EuroDisney. Many Europeans were put off by the Disney characters which they felt reflected only traditional American Disney characters, not European characters. Disney management’s conviction that it knew best what Europeans liked proved insensitive to the local culture. 2. To what degree do you consider that these factors were (a) foreseeable and (b) controllable by EuroDisney, Hong Kong Disney, or the parent company, Disney? The reluctance of visitors to stopover at EuroDisney due to high prices of the theme park and nearby hotels could not be foreseeable, but surely controllable in some aspects. EuroDisney could not control the high prices of nearby hotels unless the hotels were under the Disney name, but they could certainly have lowered the prices of admission and attractions. Since transatlantic airfare wars and currency movements were unforeseen, these issues were neither foreseeable nor controllable. EuroDisney...
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...business and life. One major factor was the ethnocentrism, or the viewing of a foreign culture through the lens of your own culture, displayed by American leaders offset by French national insecurities. But, the problems spanned beyond arrogant leadership. Disney assumed people would travel from all over the Europe to visit the park, but really did not cater to the diversity of the guests. Even though the countries are united as the European Union, they are distinct and sovereign culturally. Put simply, EuroDisney was marketed poorly. Disney built, promoted, and communicated EuroDisney as a piece of America in Europe. Cultural differences were neglected. In the case, we see that Fresh culture also has its own cartoon characters such as Asterix, who has a theme park not far from EuroDisney. Furthermore, Disney banned alcohol in a culture that has a deep appreciation for wine. Disney failed to understand French national character, their insecurities over cultural invasion, and their deep commitment to maintaining their identity. Hong Kong Disney faces cultural problems as well, but in a different way. Many Chinese people were not familiar with Disney characters prior to the entrance of Hong Kong Disney. It was hard for Disney to create this familiarity and recognition without that long term relationship. Advertisements were run to create recognition but they were unfit and offensive to the Chinese market. Ads showed families of four...
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...Qualities of a Successful Leader Having graduated College and receiving a diploma, it is now time to get a job. After taking Dr. Rossi’s class I am very inspired to pursue my goal of joining an entrepreneurial start up so that I can be part of a successful team and have the satisfaction of starting a business. The most important part of a business plan of success is the management team and the qualities they possess. There are so many qualities to look for in a business leader, but the three main qualities to possess are character, enthusiastic, and be committed to excellence. Because you are taking a great risk when you start a company, a great leader is a must, because they can set a direction of success for a team. Also an entrepreneurial startup can give you excitement for a lifetime if the leader possesses the right qualities. First of all, character is the most important of the qualities to possess as a leader. True authority comes out of the respect of your peers, and without respect there is no way that you can lead because being a good leader is someone who is a role model to others. Once you respect someone you that individual becomes inspirational to you and if that person is on the right path it is likely you will be too. To have character is to be trust worthy, live your life with integrity and honesty and to treat others the way you would like to be treated. An individual who shows great character is Bill gates. Bill, who started with almost nothing...
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...The Influence of Cultural Adaptation on Disney Theme Parks By 駱巧瑜Chaio-Yu, Lou 陳奎因Kuei Yin, Chen 楊凱智Kai-Chih, Yang 徐仁軒Ren-Xuan, Shiu Department of Applied English Ming Chuan University Kweishan, Taoyuan, Taiwan June, 2010 The Influence of Cultural Adaptation on Disney Theme Parks By 駱巧瑜Chaio-Yu, Lou 陳奎因Kuei Yin, Chen 楊凱智Kai-Chih, Yang 徐仁軒Ren-Xuan, Shiu A thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in Applied English Approved by ________________ Chia-Chin Susan Sung, M.S. Chairperson of the Committee _______________ Chao-Chang Wang, Ph.D. Chairperson of the Department of Applied English Department of Applied English Ming Chuan University Kweishan, Taoyuan, Taiwan June, 2010 Abstract Disneyland is a fascinating worldwide industry, and also the most successfully run theme park in the world. When it comes to theme parks, Disney will be the first thing that comes to everyone’s mind. Because of the great success of Disney, researchers want to look into the reasons why it is so important and so attractive to the entertainment industry. For example, Disney’s Asian theme parks usually would apply local customs and festivals into their programs. And by doing so, it draws more local tourists to attend the events. Disney always pays attention to these cultural factors and uses them to its advantages. Plus,...
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...location for Disney. Already, the company has been successful in Tokyo. While its park in Hong Kong has been less profitable, the company believes that further expansion into the region is worthwhile. However, the company faces a number of cultural challenges that must be overcome. Certainly language poses a problem for the company. At Hong Kong Disneyland, the company has chosen to be trilingual for example. In addition to dealing with language differences, Disney must also tailor other components to meet the local needs. The Hong Kong location includes more covered space to allow people to enjoy the park without dealing with the region’s rainy weather, special gardens for picture taking that appeal to the preferences of tourists visiting the park have been created, and the menu has been adapted to local preferences. Plans for the Shanghai location will incorporate Chinese cultural features as well as more traditional Disney themes. 2. How do cultural variables influence the location choice of theme parks around the world? Answer: Disney’s parks first and foremost promote Disney characters and themes. Visitors to the parks want to experience the Magical Kingdom. In Asia, Disney has encouraged acceptance and desire for all things Disney by exposing the population to its characters, films, and other products over time. This type of strategy facilitates the company’s efforts to then market its theme parks and reduces the need to customize its products and services. Disney does adapt...
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...location for Disney. Already, the company has been successful in Tokyo. While its park in Hong Kong has been less profitable, the company believes that further expansion into the region is worthwhile. However, the company faces a number of cultural challenges that must be overcome. Certainly language poses a problem for the company. At Hong Kong Disneyland, the company has chosen to be trilingual for example. In addition to dealing with language differences, Disney must also tailor other components to meet the local needs. The Hong Kong location includes more covered space to allow people to enjoy the park without dealing with the region’s rainy weather, special gardens for picture taking that appeal to the preferences of tourists visiting the park have been created, and the menu has been adapted to local preferences. Plans for the Shanghai location will incorporate Chinese cultural features as well as more traditional Disney themes. 2. How do cultural variables influence the location choice of theme parks around the world? Answer: Disney’s parks first and foremost promote Disney characters and themes. Visitors to the parks want to experience the Magical Kingdom. In Asia, Disney has encouraged acceptance and desire for all things Disney by exposing the population to its characters, films, and other products over time. This type of strategy facilitates the company’s efforts to then market its theme parks and reduces the need to customize its products and services. Disney does adapt...
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...short term, Hong Kong Disney need to minimize the amount of guest allowed into the park on a daily basis to reduce capacity. In the long term, Hong Kong Disney needs involve China in more of their management operations and decision making. Why? Short Term: It was clear that there was a capacity problem during the 4 weeks of testing prior to the grand opening of Hong Kong Disney. During the test run, they invited 30,000 individuals per day to visit the park to test the rides and attractions. For example, on September 4, 2005, approximately 29,000 local visitors went to the park. The average queuing time was 45 minutes at the restaurants and more than two hours for the rides. In addition, customers also complained that the park was too small. Hong Kong Disney only has 22 attractions; 18 fewer than the other Disney theme parks, making the capacity level much smaller and the lines much longer for each attraction due to overcrowding. Furthermore, Hong Kong Disney introduced a new discounted, one-day ticket that can be used at any-time during a six month period. However, they did not take into consideration specific holidays such as the Lunar New Year. The influx created a major problem when the park could not accommodate additional guests. The steel gates were locked and guests were understandably upset. Long Term: Hong Kong Disney had tried to use the mistakes during the opening in Paris as a learning experience. However, there were many aspects that still failed from travel agents...
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...Disney is very creative man to be known for following his dreams and visions. To continue, the Walt Disney Company started in 1923 in the rear of a small office occupied by Holly-Vermont Realty in Los Angeles. It was there that Walt Disney, and his brother Roy, produced a series of short live-action/animated films collectively called the ALICE COMEDIES. The rent was a mere $10 a month. Within four months, the ever-growing staff moved next door to larger facilities, where the sign on the window read "Disney Bros. Studio." A year later, in 1925, the Disney’s made a deposit on a Hyperion Avenue lot in the Silver Lake district of Los Angeles. Construction began on the new studio shortly thereafter. During the next 14 years, many changes took place at the Disney studio: Mickey Mouse was "born" in 1928, followed by Pluto, Goofy, Donald Duck, and the rest of the Disney gang. Furthermore, in 1937, Disney's innovative first full length animated feature, snow white and the seven dwarfs, was released to critical acclaim and worldwide success. In order to expand and meet the expectations of his audience, Walt saw a need to increase the size of his studio. With profits from snow white, he made a deposit on 51 acres of land in Burbank and began designing a modern studio specifically for the purpose of making animated films. Walt was personally involved with all aspects of designing the studio. From the layout of the buildings to design of the animators' chairs, nothing was left to chance....
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