...to market that product. This essay is going to be discussing how I took the Clorox Green Works cleaning supplies and marketed them by applying the different marketing strategies, pricing strategy, distribution channel taken and how I would promote this item to the consumers. Marketing Strategies for Clorox Green Works Introduction This essay is about the steps taken in order to market the Clorox Green Works products and applying the different strategies to market the product. There are many steps to take to actually market the product successfully in terms of making a profit. Definition of Marketing Marketing is the process of creating communications and delivering the values to the customers, but also building and managing customer relationships that would be beneficial to the company. It is also the process of distributing goods, services, and informational and promotional benefits to the targeted consumers through communicating interactively and also executing the conception of pricing, promotion and distribution of ideas, goods and services. Introduction of Product/Service The product that was chose for the assignments throughout the past four weeks is about the eco-friendly Clorox Green Works products. This product was chosen because everywhere you read is about saving the environment and going green. Although, there are many different varieties and brands of household cleaning supplies that you can purchase, however, Clorox Green Works is actually the most...
Words: 1663 - Pages: 7
...IS GREEN COMPUTING GOOD OR NOT? Module 3 Assignment 3 Chapter 5&6 Jalaya Thrash September 11, 2014 HLTH303—Information Systems for Health Dr. Novella S. Hill What is Green Computing? According to Staples, Inc. (1998-2014) Green computing is a way of improving, utilizing and recycling technologies in a pleasant way. Green computing is a method that uses assets in a manner that is environmentally sustainable. Green computing is an energy effective hardware system that uses printers and desktops computers. Green computing uses resources better and lowers energy utilization plus reduces paper waste. Green computing possesses the ability to achieve firmer environmental awareness. Bright Hub, Inc. (2014), states that green computing is the study of scientific efficiency that manufactures, disposes and designs computers and computer products. These products are USB, printers and communication systems. Green computing constructs technologies that sustain resources that will aid in the reduction of harmful impacts on the globe. Green computing reduces technology’s effect on the environment. Green computing is a great tool to utilize an organization super mainframe. What Business and Social Problems does Data Centers Power Consumption Cause? Information centers affect economically affects an organization and environmentally affects the world. The operational fees of data centers are pricey. In the article, Ubiquitous Green Computing Techniques for High Demand Applications in...
Words: 1093 - Pages: 5
...Throughout this essay the social accounting issue ‘environmental accounting’ will be discussed. Environmental accounting is ‘the practice of including the indirect costs and benefits of a product or activity, for example, its environmental effects on health and the economy, along with its direct costs when making business decisions.’ Also ‘the term environmental accounting is frequently used within the accounting and environmental management literatures. Environmental accounting is a broader term that relates to the provision of environmental-performance-related information to stakeholders both within, and outside, an organisation.’(epa.vic). There are many definitions for environmental accounting, however, there is no accepted single definition. Environmental accounting is also connected to Green accounting. Green accounting is seen as one of the most important aspects of environmental accounting. ‘The term, green accounting, has been around since the 1980s, and is known as a management tool used for a variety of purposes, such as improving environmental performance, controlling costs, investing in “cleaner” technologies, developing “greener” processes and products, and forming decisions related to their business activities.’(articalbase). Being a ‘green’ company it has a positive impact and makes the company or business look good. It also measures ‘carbon footprint’, how sustainable a business is and if the business participates in recycling. Therefore being green avoids businesses...
Words: 1738 - Pages: 7
...Essay Outline A3 Jackie Introduction 1. Background “Greenwashing” is what companies or organizations do when they spend more time claiming to be “green” through advertising and marketing than actually implementing business practices that minimizes environmental impacts ( Berkeley Media Studies Group, 2008). In recent decades, due to the increasing pressure from the government and public regarding the environmental issues, a growing number of companies are using “greenwashing” strategies to boost their sales (Berkeley Media Studies Group, 2008) and carmakers are no exception. With gas prices on everyone’s mind as well as individuals’ concern about environment, people are looking for clean and fuel-efficient cars to go easy on the environment and their wallets. As a result, some car manufacturers launched hybrid cars with biopower engines which gained popularity soon and labeled themselves as environmentally friendly companies. 2. Identification of problem Saab, one of world-renowned car manufactures, innovatively launched a new style of car, Saab 9-5 in 2007 which used biopower engine. This writer selects Saab for the essay. Saab’s environmental claims are that “The Saab 9-5 2.0t BioPower is not only kind to the environment; it also produces more power and performance than its gasoline equivalent” (Coman, 2006). 3. Thesis Statement This essay will explain why “greenwashing” has become a growing problem, examine two environmental claims made by Saab and demonstrate that...
Words: 1297 - Pages: 6
...draw by Da Vinci. I opened the picture on the website by searching it on Google. When I looking at the picture, and when I described the picture, I included the story and history of this painting in order to understand the picture better. The second paper was museum walkthrough guide. This paper was what I liked the most since it was so interesting and fun to write this paper. I went to the museum on the campus and spent about three hours for observation and taking notes. I walked around the museum and visited the museum from the first floor to the third floor. I brought my notebook and draw a map of this museum. Then I go back home and composed this paper by presenting what I seen and how these exhibitions displayed in the museum. The third paper that I wrote was the investigative journalism. The topic I chose was the green space on the campus. I knew that the green space is not big enough for students to use on the campus thus I decided to asked the mower who works on the lawn area. After I asked him and got the information that I want, I started to write what conversations we had. And then I composed it by journalism form. Also, I wrote another paper which is the mystery paper. I talked about a story about a sound. The last paper I wrote was to produce a kind of text. I heard about the news, Paris was attacked by terrorists few weeks ago, but based on what I have seen from the either Facebook or Twitter, most of the...
Words: 7547 - Pages: 31
...Professor Ashley Farmer Unit 2 Essay Sweatshops and the benefits of Fair Trade The great Abraham Lincoln once said, “Whenever I hear anyone arguing for slavery, I feel a strong impulse to see it tried on him personally.” In many countries worldwide, people are being exploited on a daily basis by factories around the world known as sweatshops. A sweatshop is a term used to describe a working environment, commonly factories manufacturing textile goods that are deemed dangerous due to poor working conditions. Workers who work at these sweatshops often endure sexual, physical and mental abuse, who work long unreasonable hours with no leave, lacking any health care benefits whatsoever for meager wage. These sweatshops often employ the usage of child labor and women, as they are easier to control. Today, my research essay will be on sweatshops and how the benefits of Fair trade and anti-sweatshop activism in the long run, can be beneficial. I will explore the poor and harsh working conditions of these workers, how working in a sweatshop can affect their health both mentally and physically, how child labor is being employed in these sweatshops and how women and children are mainly the ones being exploited in these sweatshops. More often than not, many Americans assume that these acts are not ongoing today, and are oblivious to the ways we as consumers, are actually supporting these organizations unknowingly. Authorities should further enforce laws and rules...
Words: 2655 - Pages: 11
...Hospitality companies have an ethical responsibility to go green even at the expense of the bottom line Nowadays it has become fashionable for businesses and organizations to adopt and promote environmentally friendly approach. This adaptation not only helps making these organizations noticeable but also is considered to be cost effective. The expectations and pressures of going green have also affected the hospitality industry as customers are rapidly becoming aware of the environmental concerns that the world is facing and expect the organization that they are associated with to adopt such operational and service management scenarios which are environment friendly.It is not easy to present an argument against healthier work space and environment. This essay will analyze different aspects of adopting ‘green activities’ by the hospitality organizations and will discuss if it is possible for them to maintain healthy revenues while adopting green activities. The word green generally refers towards the activities which are considered to be environmentally responsible by the consumers and stake holders, adopted by the organization in question. Such activities are meant to reduce the environmental foot print of the organization by reducing their use of natural resources and a balanced contribution towards the eco systems (Graci & Dodds, 2009).There are variety of ways to choose from when a company decides to ‘go green’ starting from minor activities to bigger more significant...
Words: 2421 - Pages: 10
...Americans don’t realize it's origin or importance besides the fact that it stands out and makes a statement on their very lawn. While Price discusses the frolicsome traits of the United States culture, she states how foolish and ignorant we can be through her sarcastic tone. Price discusses the subject of how the Americans have “hunted flamingoes to extinction”, and how “ironic” it is that we are celebrating them in a plastic form when we haven’t realized that we never celebrated the real form and origin of this material item. The sarcasm comes in when directly following this assertion she says, “but no matter”, Price emphasizes how she should be more careless and carefree like the Americans. She sets aside her statement of great importance to continue to establish the development of the plastic flamingo rather than establish the origin of where this “pink flamingo” came from. This sarcastic remark directly shows the two opposing views of the American culture; their ignorance to the flamingo background and their airy attitude...
Words: 1149 - Pages: 5
...modern period were the economic is growing rapidly, managing business in an international market where it is highly influenced by technology and strong competition among competitor. In such type of economic it has become very common that HR Manager should handle the group of working people in such a way that they should be engaged in their work and are motivated to improve their performance. Now a day’s organization have looked at Human Resource Management as a denote to contribute to profitability, quality, maximum utilization of resources and other organization goals (Noe, Hollenbeck, Grehart, & Wright, 1994). There are many ways by which employee can be low morale or disengaged with their work like no job security, downsizing in the organization, not satisfied with their work etc. HR Manager should take major steps to increase morale and should always try to motivate employee. Disengaged and demotivated worked directly affect to the goals and success of an organization. This essay aims on motivating performance and engaging worker in his work through job design, recruitment, selection, diversity, etc and the ways by which HR manager can reduces disincentives of an employee from their work. This essay focuses on the morale, motivation and enthusiasm of workers in organisations will be a much bigger challenge in the future so what human resource strategies a company can adopt to meet these challenges. Firstly the essay will identify the reason of low morale and disengagement...
Words: 2649 - Pages: 11
...Social Responsibility of Business Introduction What is the social responsibility of a business? Is it to increase its profits as Milton Friedman affirms? Before starting any debate about this topic, first let’s see what its definition is. According to the Business Dictionary, social responsibility is an “obligation of an organization's management towards the welfare and interests of the society which provides it the environment and resources to survive and flourish, and which is affected by the organizations actions and policies. 1 ” Furthermore, according to the Dictionary of Finance and Investment Terms, social responsibility is the “principle that businesses should actively contribute to the welfare of society and not only maximize profits. 2 ”These two definitions are in total opposition to Friedman’s statement. Never the less, I do think that any corporation can be social responsible in terms of these opposing points of view at the same time. In this essay, I will first present a summary of the article of Milton Friedman; then I will express my personal reflection on the topic and tell why a corporation can comply with both positions simultaneously Milton Friedman in his article “The Social Responsibility of Business is to Increase its Profits” states that only people can have responsibilities, and that there is not such a thing like social responsibility of business. A corporation, according to Friedman, is an artificial person and, therefore, may have artificial...
Words: 1574 - Pages: 7
...Journal of International Business Ethics Vol.1 No.1 2008 ESSAY: CONSUMER RIGHTS: A PART OF HUMAN RIGHTS Shaoping Gan Center for Applied Ethics, Chinese Academy of Social Sciences, Beijing, China Abstract: For many ordinary Chinese, assuming obligation and responsibility means almost the same as having ethics and morality. Therefore, when talking about consumer ethics, people first think about consumers’ obligation to strive for the virtue of frugality. However, in today’s world, especially after the opening up and reform of China’s economy, consumers have more courage to safeguard their rights as a result of rising consumer awareness. Consumers’ newfound courage showcases the change of people’s values. During a discussion of consumer ethics, we naturally take the protection of consumer interests as the starting point. The shift in research from the examination of frugality to consumer interests reflects the transformation of the Chinese moral mentality from obligation-orientation to right-orientation. Keywords: consumer rights, human rights, consumer ethics SAFEGUARDING CONSUMER RIGHTS, THE FIRST PRIORITY OF CONSUMER ETHICS For many conventional Chinese, assuming obligation and responsibility means almost the same as having ethics and morality. Possessing ethics and morality depends on people’s self-cultivation as they seek to develop virtues, find cause first in their own persons, and strengthen their characters. Such a mentality has a profound impact on the Chinese...
Words: 1554 - Pages: 7
...worldwide GDP and is responsible for one out of every 12 jobs” [ (Canadian Tourism Commission, 2013) ]. Ninety percent of hotels worldwide are small hotels, e.g. hotels with less than 50 rooms (Radwan et al., 2010, p. 179). This essay addresses the problems associated with solid waste produced by the hotel industry including the difficulties faced by small hotels in managing their solid waste and ultimately describes benefits and solutions for sustainable waste management by small hotels. Waste minimizatioin is priority area 1 on Agenda 21 for the Travel and Tourism Industry [ (Stipanuk, 2006, p. 89) ]. The objective of priority area 1 is “to minimize resource inputs, maximize product quality, and minimize waste outputs” [ (Stipanuk, 2006, p. 89) ]. Waste is defined as “unused material produced as a result of inefficient production and/or consumption practices” that “puts economic and environmental costs on society through its collection, treatment and disposal” (Radwan et al., 2012, p. 535). “Waste can be regarded as a human concept as there appears to be no such thing as waste in nature” where “waste products created by a natural process or organism quickly become the raw products used by other processes and organisms”(Full Cycle, 2009). The Problem Why is waste management a problem? Landfill is the primary waste disposal method utilized by small hotels (Radwan et al., 2012, p. 534). “Landfill is one of the main causes of enviromental degradation through the emission of explosive...
Words: 3022 - Pages: 13
... Is going to Starbucks a ritual‐like e compulsio on for some e people in n our post‐mo odern era? I I wanted to know the a answers to these questions. In this report, I analyze the brandin ng choices of the most t famous co offee shop in the world d. After rea ading and analyzing the q quotes featu ured on the e back of St tarbuckʹs to o‐go cups (ʺThe Way I See Itʺ quote es), which a are submitt ted by custo omers and s selected by y Starbucks, , I argue tha at Starbuck ksʹ subtle branding tec chniques en ncourage a specific life estyle for th heir target market. Overview Skylar, a wealthy British student at Harvard, approaches Will, an Irish‐American janitor from South Boston, hands him a slip of paper, and says, “There’s my number. So maybe we can go out for coffee sometime.” Taking her number, Will replies coyly, “All right, yeah, or maybe we can just get together and eat a bunch of caramels.” “What do you mean?” Skylar asks. “Well, when you think about it, it’s as arbitrary as drinking coffee.” ~Good Will Hunting It doesn’t really matter where in the world you go these days, because you can probably still get your grande non‐fat latte at Starbucks as if you had never left home at all. For many people, their latte is an indispensable part of their day. Or perhaps their espresso, cappuccino, macchiato, or frappacino—whatever the case may be. The fact that we even know how to pronounce the names of ...
Words: 2755 - Pages: 12
...bearing curious spectators and relatives and friends of the men entombed. State troopers and deputy sheriffs and the prosecuting attorney came, and officials from the company, the Federal Bureau of Mines, the Illinois Department of Mines and Minerals. Ambulances ar- rived, and doctors and nurses and Red Cross workers and soldiers with stretchers from Scott Field. Mine res- cue teams came, and a federal rescue unit, experts bur- dened with masks and oxygen tanks and other awkward paraphernalia of disaster. . . . One hundred and eleven men were killed in that explosion. Killed needlessly, for almost everybody concerned had known for months, even years, that the mine was dangerous. Yet nobody had done any- thing effective about it. Why not? Let us examine the background of the explosion. Let us study the mine and the miners, Joe Bryant and Bill Rowekamp and some others, and also the numerous people who might have saved the miners’ lives but did not. The miners had appealed in various directions for help but got none, not from their state government nor their federal government nor their employer nor their own union. (In threading the maze of official- dom we must bear in mind four agencies in author- ity: The State of Illinois, the United States Government, the Centralia Coal Company, and the United Mine Workers of America, that is, the UMWA of John L. Lewis.) Let us seek to fix responsibility for the disaster. . . . The Centralia Mine No. 5 was opened two...
Words: 12800 - Pages: 52
...Banking regulations limit lending for specific modes of affordable and green housing. A. Trent Richens (000331538) English Composition I (TBP1) Task 3 – Cause and Effect Essay 11/2/13 Western Governors University Banking regulations limit lending for specific modes of affordable and green housing. Banking regulations limit lending to specific types of housing, these regulations limit the ability to construct affordable and, greener types of construction, causing negative effects on the free market. An acceptable level of comfort in for life requires a small number of necessities: housing, sanitary facilities, education, employment, and food and water. Without these, life becomes miserable in a very short amount of time. For a vast amount of people around the world, home ownership is a dream, an ambition for life, that thing we’ve wanted since being a child. The security of having something that you can call your own and do what you want with, when you want with it appeals to most people. For many this dream will never become a reality, and for many others even once having it doesn’t mean they can keep it. The problem is todays housing is just not affordable. With all of the other demands that expense a person’s income it’s difficult to make this dream a reality. Financial policy drives the lack of affordable housing. Due primarily to the types of construction that can are fundable through the current financial system of lending the options are limited to less...
Words: 2139 - Pages: 9
