...about thinking about people as opposed to thinking about something else, like frogs or computers? Why is it important to study how people think about people? -How is argumentative thinking helpful? Why would arguing with others help with human survival? **Thinking Cognitive Miser: Exemplified by having errors in thinking. Reluctance to do much extra thinking. -During free time, why do most people choose to think about a subject such as baseball, but not about a subject such as calculus? **Automatic and deliberate thinking How does the Stroop Effect (colors and words) illustrate automatic versus deliberate thought? How do we know if a thought is automatic? -Requires no awareness -not guided by intention -not subject to deliberate control -effort is low Schemas: information about a concept. Ex/Schema for exams = involves multi paged paper and #2 pencil. Scripts: Schemas about certain events. How an experience and an event will play out. Ex/ For exam… come into class, cram before instructor says put materials away, administered exam, then when finished… brought up to instructor. Priming: Activating a concept in the mind. Framing: Presentation as positive or negative - Would your rather eat beef that’s 10% fat or 90% lean. -How do gain-framed appeals and loss-framed appeals affect healthy behaviors? **Thought suppression and ironic processes How do automatic and deliberate thought processes work together to...
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...Stress and health Name: Institution of affiliation: Course: Lecturer Date: Abstract Stress is normal. It begins when we perceive a threat, and that threat can be real like being in a car accident or it can be imagined simply by seeing a car accident and thinking there must be a lot of crazy drivers on the road. Recently, about three months ago I lost my part time job at a local company and had to go through alot to overcome the feelings.the reason was that I had put alot of efforts and expectations on the same and did not forsee the fateful event happening.It was the only source of income and could provide vital experience for me to face the world once am out there.It is because I like being independent and not so much of a dependant that I chose to wor and the result of the loss was dire.I was emotionally and mentally disturbed as I had many plans and had many projects to handle depending on the prospects of the job.the idea was to develop skills of leadership, management and entrepreneurship.I could not put myself together afeter the ordeal and had to seek the services of a psychologist to relieve my stress.It took me one an dhalf months to get over it. The Brain Responds to Stress When you see a risk, your cerebrum bounced energetically to equip you to battle the danger or to run from it. This is known as the battle or flight reaction. Your mind advises your body to get prepared by: • increasing your heart rate and circulatory strain • slowing...
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..."Why is Sex Fun? is the best book on the subject I've read. This lively exploration of our sexual heritage offers fascinating reading for anyone curious about why lovers do what they do." -Diane Ackerman, author of A Natural History of the Senses "I am so jealous of Jared Diamond, for he writes with such an elegant simplicity! Here, he takes a loot at the endlessly fascinating topic of human sexuality His convincing arguments should persuade xm that there are very special reasons why we evolved to use sex for recreation as well as for procreatim whereas most other mammals are denied that pleasure.... It is a great little book, by one of the worlds foremost biological philosophers." -ROGER Shohl Professor of Physiology Monash University Australia "Once again Jared Diamond provides us with answers to questions we may never have stopped to ask, but wish we had. In this long essay Diamond explains that recreational sex, while not unique to humans, is a rare behavior in the animal world. Above all, we learn, sexual activity divorced fron procreation is not only part of what it is to be human, but the very crux of our evolutionary success." -Bettyaxn Kevles. author of Naked to the Bonn Medical Imaging in the Twentieth Centnty The Science Masters Series is a global publishing vonture consisting of original science books written by leading scientists and published by a worldwide team of twenty-six publishers assembled by John Brockman. The series was conceived by Anthony Cheetham of Orion...
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...characteristics: It is unpre dictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9 / 1 1 . For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. A BLACK SWAN Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don't know. We are, therefore, unable to truly estimate oppor tunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the "impossible." For years, Taleb has studied how we fool our selves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. Now, in this reve latory book, Taleb explains everything we know about what we don't know. He offers surprisingly simple tricks for dealing with black swans and ben efiting from them. Elegant, startling, and universal in its applica tions, The Black Swan will change the way you look at...
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...Unrepresentative Data 4. Seeing What We Expect to See: The Biased Evaluation of Ambiguous and Inconsistent Data 9 29 49 PART TWO Motivational and Social Determinants of Questionable Beliefs 5. Seeing What We Want to See: Motivational Determinants of Belief 6. Believing What We are Told: The Biasing Effects of Secondhand Information 7. The Imagined Agreement of Others: Exaggerated Impressions of Social Support 75 88 112 Contents PART THREE Examples of Questionable and Erroneous Beliefs 8. Belief in Ineffective "Alternative" Health Practices 9. Belief in the Effectiveness of Questionable Interpersonal Strategies 10. Belief in ESP 125 146 Acknowledgments 156 PART FOUR Where Do We Go from Here? 11. Challenging Dubious Beliefs: The Role of Social Science Notes Index 185 195 214 Four people made unusually significant contributions to this work and deserve special thanks. Lee Ross commented on drafts of many of the chapters and provided a number of his uniquely illuminating insights on the phenomena at hand. Beyond that, I would like to thank Lee simply for being Lee—for being the most interesting "intuitive psychologist" I know, and for making the discussion of people and their commerce through everyday life so enjoyable. Karen Dashiff Gilovich read every word of this book and at times seemed to have something to say about nearly every...
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...including problems of individuals' daily lives and the treatment of mental illness. It is largely concerned with humans, although the behaviour and mental processes of animals can also be part of psychology research, either as a subject in its own right (e.g. animal cognition and ethnology), or somewhat more controversially, as a way of gaining an insight into human psychology by means of comparison (including comparative psychology). Origins of the psychology Near the end of 19th century things started drawing together. Questions raised by philosophers were being examined by physiologists, and vice versa. a. What is the relationship between the mind and the body? b. Why do people loose their minds? What is insanity? c. How do we perceive things? Why are their perceptions of the same stimulus different? d. What affect do our experiences have on us? How important are environmental influences versus characteristics and predispositions we are born with?...
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...towards mastery in the practice of problem solving Assessments MODULE 4 Technology 1. You are the manager of 2 small stores with production functions q = K¼L¼ and a larger store with production function q = 2K¼L¼. You hire capital for $4, labour for $1. When you took over this role, your boss told you that Q = 24 was the profit maximizing output for this multi-plan firm: 24 = q1 + q2 + q3. Now, the price of labour rises to $4. Provide (i) Isoquant/Isocost diagrams, (ii) Total Cost and (iii) Marginal Cost diagrams. Illustrate the substitution effect (point a to b) and output effect (point b to c) on these diagrams. Explain why your firm uses less capital even when the price of labour increases. (September 2010) For the production function q = K2 + L2 (A) Demonstrate that the elasticity of substitution is negative. (B) Provide a labelled diagram showing the q = 100 isoquant (C) Briefly explain what a negative value means for σ 3. 4. A special production function is q = min( 80K, 4L1 + 2L2). Discuss the production process described by this function. Is this production function constant returns to scale? Five-year-old Jack has set up a hot chocolate stand outside his home. His customers like hot chocolate made in only one way, one unit of chocolate and 3 units of milk to go into each unit of hot chocolate. Jack’s mother, Naomi, provides him with heat, cups and cleaning free of charge. However, she charges him $0.25 for each unit of chocolate and $0.50 for each unit of milk. What...
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...MIcroeconomics: Markets, Methods & Models Douglas Curtis and Ian Irvine | Version 2014/2015 $ ADAPTED OPEN TEXT FORMATIVE ONLINE ASSESSMENT COURSE SUPPLEMENTS COURSE LOGISTICS & SUPPORT a d v a n c i n g l e a r n i n g www.lyryx.com Copyright This work is licensed under a Creative Commons AttributionNonCommercial-NoDerivs 3.0 Unported License. http://creativecommons.org/licenses/by-nc-nd/3.0/deed.en_GB Douglas Curtis and Ian Irvine Edition 1.11 This edition is differentiated from the first edition solely by minor editorial adjustments. Content has not been altered. Microeconomics: Markets, Methods and Models About the Authors Doug Curtis is a specialist in macroeconomics. He is the author of twenty research papers on fiscal policy, monetary policy, and economic growth and structural change. He has also prepared research reports for Canadian industry and government agencies and authored numerous working papers. He completed his PhD at McGill University, and has held visiting appointments at the University of Cambridge and the University of York in the United Kingdom. His current research interests are monetary and fiscal policy rules, and the relationship between economic growth and structural change. He is Professor Emeritus of Economics at Trent University in Peterborough, Ontario, and Sessional Adjunct Professor at Queen’s University in Kingston, Ontario Ian Irvine is a specialist in microeconomics, public economics, economic inequality...
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...The Merchant of Venice ACT I SCENE I. Venice. A street. Enter ANTONIO, SALARINO, and SALANIO ANTONIO In sooth, I know not why I am so sad: It wearies me; you say it wearies you; But how I caught it, found it, or came by it, What stuff 'tis made of, whereof it is born, I am to learn; And such a want-wit sadness makes of me, That I have much ado to know myself. SALARINO Your mind is tossing on the ocean; There, where your argosies with portly sail, Like signiors and rich burghers on the flood, Or, as it were, the pageants of the sea, Do overpeer the petty traffickers, That curtsy to them, do them reverence, As they fly by them with their woven wings. SALANIO Believe me, sir, had I such venture forth, The better part of my affections would Be with my hopes abroad. I should be still Plucking the grass, to know where sits the wind, Peering in maps for ports and piers and roads; And every object that might make me fear Misfortune to my ventures, out of doubt Would make me sad. SALARINO My wind cooling my broth Would blow me to an ague, when I thought What harm a wind too great at sea might do. I should not see the sandy hour-glass run, But I should think of shallows and of flats, And see my wealthy Andrew dock'd in sand, Vailing her high-top lower than her ribs To kiss her burial. Should I go to church And see the holy edifice of stone, And not bethink me straight of dangerous rocks, Which touching but my gentle vessel's side, Would scatter...
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...Transactions and Strategies Economics for Management This page intentionally left blank Transactions and Strategies Economics for Management ROBERT J. MICHAELS Mihaylo College of Business and Economics California State University, Fullerton Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Transactions and Strategies: Economics for Management Robert J. Michaels Vice President of Editorial, Business: Jack W. Calhoun Publisher: Joe Sabatino Sr. Acquisitions Editor: Steve Scoble Supervising Developmental Editor: Jennifer Thomas Editorial Assistant: Lena Mortis Sr. Marketing Manager: John Carey Marketing Coordinator: Suellen Ruttkay Marketing Specialist: Betty Jung Content Project Manager: Cliff Kallemeyn Media Editor: Deepak Kumar Sr. Art Director: Michelle Kunkler Frontlist Buyer, Manufacturing: Sandee Milewski Internal Designer: Juli Cook/ Plan-It-Publishing, Inc. Cover Designer: Rose Alcorn Cover Image: © Justin Guariglia/Corbis © 2011 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means— graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support...
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...Microsoft® Office Access 2007 ™ ALL-IN-ONE DESK REFERENCE FOR DUMmIES ‰ by Alan Simpson, Margaret Levine Young, Alison Barrows, April Wells, Jim McCarter Microsoft® Office Access 2007 ™ ALL-IN-ONE DESK REFERENCE FOR DUMmIES ‰ Microsoft® Office Access 2007 ™ ALL-IN-ONE DESK REFERENCE FOR DUMmIES ‰ by Alan Simpson, Margaret Levine Young, Alison Barrows, April Wells, Jim McCarter Microsoft® Office Access™ 2007 All-in-One Desk Reference For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2007 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http://www...
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...Review of Marketing Research Review of Marketing Research VOLUME 1 Naresh K. Malhotra Editor M.E.Sharpe Armonk, New York London, England 4 AUTHOR Copyright © 2005 by M.E.Sharpe, Inc. All rights reserved. No part of this book may be reproduced in any form without written permission from the publisher, M.E. Sharpe, Inc., 80 Business Park Drive, Armonk, New York 10504. Library of Congress ISSN: 1548-6435 ISBN 0-7656-1304-2 (hardcover) Printed in the United States of America The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences Permanence of Paper for Printed Library Materials, ANSI Z 39.48-1984. ~ MV (c) 10 9 8 7 6 5 4 3 2 1 CHAPTER TITLE 5 REVIEW OF MARKETING RESEARCH EDITOR: NARESH K. MALHOTRA, GEORGIA INSTITUTE OF TECHNOLOGY Editorial Board Rick P. Bagozzi, Rice University Ruth Bolton, Arizona State University George Day, University of Pennsylvania Morris B. Holbrook, Columbia University Michael Houston, University of Minnesota Shelby Hunt, Texas Tech University Dawn Iacobucci, Northwestern University Arun K. Jain, University at Buffalo, State University of New York Barbara Kahn, University of Pennsylvania Wagner Kamakura, Duke University Donald Lehmann, Columbia University Robert F. Lusch, University of Arizona Kent B. Monroe, University of Illinois, Urbana A. Parasuraman, University of Miami William Perreault, University of North Carolina Robert A. Peterson, University...
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...&KDXFHU 7URLOXVDQG&UHVVLGD (Troilus and Criseyde) 7UDQVODWHGE\$6.OLQH ã Copyright 2001 A. S. Kline, All Rights Reserved This work may be freely reproduced, stored and transmitted, electronically or otherwise, for any NON-COMMERCIAL purpose. Contents Book I Book II Book III Book IV Book V Troilus’s Love Love Returned The Consummation The Separation The Betrayal Book I 1. Troilus’s double sorrow for to tell, he that was son of Priam King of Troy, and how, in loving, his adventures fell from grief to good, and after out of joy, my purpose is, before I make envoy. Tisiphone, do you help me, so I might pen these sad lines, that weep now as I write. 2. I call on you, goddess who does torment, you cruel Fury, sorrowing ever in pain: help me, who am the sorrowful instrument who (as I can) help lovers to complain. Since it is fitting, and truth I maintain, for a dreary mate a woeful soul to grace, and for a sorrowful tale a sorry face. 3. For I, who the God of Love’s servants serve, not daring to Love, in my inadequateness, pray for success, though death I might deserve, so far am I from his help in darkness. But nevertheless, if this should bring gladness to any lover, and his cause avail, Love take my thanks, and mine be the travail. 4. But you, lovers that bathe in gladness, if any drop of pity is in you, remember all your past heaviness that you have felt, and how others knew the same adversity: and think how...
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...animal Books by Elliot Aronson Theories of Cognitive Consistency (with R. Abelson et al.), 1968 Voices of Modern Psychology, 1969 The Social Animal, 1972, 1976, 1980, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Readings About the Social Animal, 1973, 1977, 1981, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Social Psychology (with R. Helmreich), 1973 Research Methods in Social Psychology (with J. M. Carlsmith & P. Ellsworth), 1976 The Jigsaw Classroom (with C. Stephan et al.), 1978 Burnout: From Tedium to Personal Growth (with A. Pines & D. Kafry), 1981 Energy Use: The Human Dimension (with P. C. Stern), 1984 The Handbook of Social Psychology (with G. Lindzey), 3rd ed., 1985 Career Burnout (with A. Pines), 1988 Methods of Research in Social Psychology (with P. Ellsworth, J. M. Carlsmith, & M. H. Gonzales), 1990 Age of Propaganda (with A. R. Pratkanis), 1992, 2000 Social Psychology, Vols. 1–3 (with A. R. Pratkanis), 1992 Social Psychology: The Heart and the Mind (with T. D. Wilson & R. M. Akert), 1994 Cooperation in the Classroom: The Jigsaw Method (with S. Patnoe), 1997 Nobody Left to Hate: Teaching Compassion After Columbine, 2000 Social Psychology: An Introduction (with T. D. Wilson & R. M. Akert), 2002, 2005, 2007 The Adventures of Ruthie and a Little Boy Named Grandpa (with R. Aronson), 2006 Mistakes Were Made (But Not By Me) (with C. Tavris), 2007 Books by Joshua Aronson Improving Academic Achievement, 2002 The Social Animal To...
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... Aging schedule - Table that classifies accounts payable or accounts receivable according to their dates. It helps in analyzing which payments are behind their due date, and by how many days. American depository receipt-A negotiable certificate issued by a U.S. bank representing a specified number of shares (or one share) in a foreign stock that is traded on a U.S. exchange. ADRs are denominated in U.S. dollars, with the underlying security held by a U.S. financial institution overseas. ADRs help to reduce administration and duty costs that would otherwise be levied on each transaction. Explanation: This is an excellent way to buy shares in a foreign company while realizing any dividends and capital gains in U.S. dollars. However, ADRs do not...
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