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Why Do I Have to Do This?

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hone and iPad, Forstall had been considered a favorite to replace Jobs as CEO after Jobs' death last October. More recently, Apple observers pegged Forstall, 43, as the next in line behind Cook.
Along with marketing chief Phil Schiller and design guru Jonathan Ive, Forstall anchored the company's top tier of executives, frequently speaking at Apple's heralded product unveilings to showcase the ins and outs of operating-system upgrades.
Many felt he was the most logical choice to continue Jobs' legacy of innovation at Apple, where 70% of revenue now comes from the mobile devices that iOS powers.
"He was as close to Steve as anybody at the company," Andy Miller, former head of Apple's iAd group, told Businessweek last year. "When he says stuff, people listen."
The Apple press release did not say what Forstall plans to do when he leaves the company. Apple did not immediately respond to a message seeking further details.
The release Monday came as Wall Street was virtually shut down in advance of Hurricane Sandy, and more than a million customers along the East Coast were already without power because of the storm's onslaught.
John Browett, Apple's head of retail, is also leaving, according to the release. The company is launching a search for his replacement, whereas it appears Forstall's duties will be divvied up for now among other Apple heavy hitters.
Ive, Bob Mansfield, Eddy Cue and Craig Federighi "will add more responsibilities to their roles," according to the announcement.
Cue, the senior vice president for Internet software and services, will take over voice-controlled assistant Siri and Maps, two of iOS's most prominent features. Federighi, the vice president of Mac software, will now oversee both Mac and iOS.
Almost universally lauded for its smooth, easily navigated design, iOS was dinged by many last month for a wonky Maps app and other problems.

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