...Green Marketing -A case study of British Airways By Daniel Szuster A Master Thesis in Culture, Communication and Globalisation at Aalborg University January 2008 Title: Green Marketing, a case study of British Airways Signs: 133.188 Supervisor: John Hird ----------------- Daniel Szuster Table of Contents Introduction 5 Methodology 7 The Meaning of Green 8 Introduction 10 Theoretical Framework 11 Background Information 13 Theoretical Framework 14 Green Marketing 15 Environmental management 15 Why green marketing? 17 Marketing defined and corporate social responsibility 22 What is Green Marketing? 25 Green marketing strategies 28 Implications for organisations 30 Green Consumerism 34 Consumer behaviour research 35 The green consumer 38 The green buying process 41 Influences on purchase and consumption decisions 47 Global Warming and the Impacts of Climate Change 49 Human caused global warming 49 The impacts of climate change 50 The opposition to human caused global warming 52 Background Information 53 British Airways 54 Past and present 54 Carbon Offsetting 55 Datamonitor’s SWOT analysis 58 The British Green Consumers 59 Perception and Attitudes in Relation to the Environment 59 Information on the environment 62 Solutions to environmental problems 65 SWOT Analysis 67 Strengths 68 Weaknesses 71 ...
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...Green Marketing -A case study of British Airways By Daniel Szuster A Master Thesis in Culture, Communication and Globalisation at Aalborg University January 2008 Title: Green Marketing, a case study of British Airways Signs: 133.188 Supervisor: John Hird ----------------- Daniel Szuster Table of Contents Introduction 5 Methodology 7 The Meaning of Green 8 Introduction 10 Theoretical Framework 11 Background Information 13 Theoretical Framework 14 Green Marketing 15 Environmental management 15 Why green marketing? 17 Marketing defined and corporate social responsibility 22 What is Green Marketing? 25 Green marketing strategies 28 Implications for organisations 30 Green Consumerism 34 Consumer behaviour research 35 The green consumer 38 The green buying process 41 Influences on purchase and consumption decisions 47 Global Warming and the Impacts of Climate Change 49 Human caused global warming 49 The impacts of climate change 50 The opposition to human caused global warming 52 Background Information 53 British Airways 54 Past and present 54 Carbon Offsetting 55 Datamonitor’s SWOT analysis 58 The British Green Consumers 59 Perception and Attitudes in Relation to the Environment 59 Information on the environment 62 Solutions to environmental problems 65 SWOT Analysis 67 Strengths 68 Weaknesses 71 ...
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...The Trouble with Wilderness; or, Getting Back to the Wrong Nature William Cronon This will seem a heretical claim to many environmentalists, since the idea of wilderness has for decades been a fundamental tenet-indeed, a passionof the environmental movement, especially in the United States. For many Americans wilderness stands as the last remaining place where civilization, that all too human disease, has not fully infected the earth. It is an island in the polluted sea of urban-industrial modernity, the one place we can turn for escape from our own too-muchness. Seen in this way, wilderness presents itself as the best antidote to our human selves, a refuge we must somehow recover if we hope to save the planet. As Henry David Thoreau once famously declared, “In Wildness is the preservation of the World.“’ But is it? The more one knows of its peculiar history, the more one realizes that wilderness is not quite what it seems. Far from being the one place on earth that stands apart from humanity, it is quite profoundly a human creation-indeed, the creation of very particular human cultures at very particular moments in human history. It is not a pristine sanctuary where the last remnant of an untouched, endangered, but still transcendent nature can for at least a little while longer be encountered without the contaminating taint of civilization. Instead, it is a product of that civilization, and could hardly be contaminated by the very stuff of which it is made...
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...[pic] Dipartimento di Economia e Finanza Cattedra di Marketing Personality Traits and Prosocial Behavior: How Subjective Characteristics May Impact on Consumption Habits Relatore Candidato Prof. Alberto Marcati Giovanni Riefolo Matricola 163531 Anno Accademico 2012/2013 SUMMARY Chapter 1 1.1 A Destructing Species ……………………………………………………........… 2 1.2 The Need For Sustainability And The Green Economy …………………………………………………….…………….….. 5 1.3 A Deeper Insight ………………………………………….……………………….… 8 Chapter 2 2.1 The Extension of The Self Related to a Consumer’s Personality Traits …………………………………………………. 15 2.2 Personality Tests And Dimensions …………………………………………... 19 Chapter 3 3.1 The Survey: Methodology and Outcomes………………………….……… 34 3.2 Technical Analysis And Evaluations …………………………………..…..…. 41 Chapter 4 4.1 Political Insight And Social Normalization ………………………………….. 47 4.2 Conclusions ……………………………………………………………….………..…….. 54 Bibliography ……………………………………………………………………………….………………….. 57 CHAPTER 1 1.1 A DESTRUCTING SPECIES Starting from the 20th century, the human being experienced a tremendous growth, thanks to the introduction of the first automated technologies in the industrial sector (such as the first production chain invented by Ford for mass scale production), along with the huge improvements that...
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...We hear the term “greenhouse gas” a lot—but what is it? Humans add various gases to the earth’s atmosphere every day; these gases (known as “greenhouse gases”) consist primarily of carbon dioxide, ozone, chlorofluorocarbons, nitrous oxide, and methane, and tend to warm the earth. Trees help counter greenhouse gas production during photosynthesis, by taking in carbon dioxide as waste material and producing oxygen, which of course we all need to survive. Scientists predict that the daily addition of greenhouse gases to the atmosphere, combined with daily removal of large portions of the world’s forests, will raise the earth’s average temperature by several degrees in the next century. This in turn will raise the level of the sea and potentially create significant changes in weather patterns on a global scale. As we move into the future, many climatologists expect that most of the United States will warm. What we do not know yet is how to scientifically predict which parts of the nation will become wetter or drier. We do know there is likely to be an overall trend toward increased precipitation and evaporation, and more intense weather systems, in the form of violent rainstorms, blizzards and sun-baked, drier soils. The Facts—What Do We Already Know About Changing Global Conditions (Global Warming)? Global temperatures are rising. Observations collected over the last century suggest that the average land surface temperature has risen 0.45-0.6°C (0.8-1.0°F) in the last...
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...Journal of Intelligence Studies in Business JISIB is a peer review no-fee Open Access Journal. The journal publishes articles on topics such as Market Intelligence, Business Intelligence, Competitive Intelligence, Scientific and Technical Intelligenceand Geo-economics and their equivalent terms in other cultures. E.g. Intelligence Èconomique in France, Omvärldsanalys in Sweden or Konkurrenz-/Wettbewerbsforschung in Germany. This means that the journal has a managerial as well as an applied technical side (Information Systems), as these are now well integrated into real life Business Intelligence solutions. By focusing on business applications the journal do not compete directly with journals of Library Sciences or State/National or Military Intelligence studies. The journal do publish articles on Knowledge Management and Knowledge Transfer even though these are well developed areas with their own journals. JISIB occupies a niche. It currently caters to a defined group of scholars of some 400+ active individuals. It is supported by some estimated 5.000+ practitioners. It caters to specific conferences (ECIS,SIIE, VSST, SCIP, ITICTI, EBRF, ICI, ECKM, INOSA) where both academics and practitioners meet regularly. These conferences turn out some 300+ articles annually, of which some estimated 50+ can be considered potential full length scientific articles. JISIB will have 3 issues a year with about 5-10 articles in each. To strengthen the tie to practitioners a special...
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...Collapse- book is about a history topic about how societies choose to fail or survive. The main characters are historical people and unknown kings of Mayan cities or Easter Island villages. Jared Diamond tells the story of the Viking explorer Erik the Red, who discovered Greeland and Vinland (Terranova, in Canada). Another character is captain Olafsson, a norse sailor who wrote the last news about Greenland in 1410. Another main character is Christopher Columbus, who arrived at Hispaniola in 1492, but now this island is two countries, the Dominican Republic and the Haiti. Diamond studied the politics of two presidents. the dominican Rafael Trujillo, who protected the enviroment and the dictator François, Papa Doc, Duvalier, who decided on politics of deforestatation of his country, Haiti. The author considered the bad politics of another main character, king George II, who was interested in sending merinosheeps from Spain to Australia, an idea which was succesful from 1820 to 1950 but then the farmers understood their lands lost fertility. Another main character is Tokuwaga Jeayasu, a shogun of Japan in 1600, who prohibited Christianity in 1600 and protected his country againt deforestation. The book takes us to a lot of places around the globe: Mayan cities, Rwanda, Viking colonies of Vinland or Greenland, Haiti and Dominican Republic, Easter Island and Polynesian colonies in Pacific, and the Chaco villages in New Mexico (United States). The time period was from 800 AC, when...
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...want to do. a. George Washington Plunckit senator of Tammany Hall, named after a chief Indian. He believed in honest graft” and meant that he would be able to take a little bit of the wealth from the people. b. Kick back scheme is about giving out contracts and then they give money of the government money back to the person to the beginning. c. Niccolo Machiavelli “The Prince” 15, 16 century and condemned by the Catholic Church. Nic and Machiavelli was used by shakespear and the Nick-name was derived from it. Use of the nick name was mostly used to disassociate from the vast amount of evil doing. 2) Political Philosophy and Political theory d. Asks normative as well as empirical question. i. Normative is about value such as the best form of government and justice ii. Empirical is more about factual such as the amount of states or colonies. 1. Aristottle 5th BC and teacher of natural law theory and about natural inequality. a. Very similar about the natural rights theory of John locke’s, written some time in the 1680s. This are the same as the one that Thomas Jefferson’s work in the Declaration of Independence. That by, nature have the right to have the same amount of equality of political rights. e. Karl Marx – founder of the ideal of the communism in Europe. Social democratic of the western Europe derive from the ideas of Marx. The Russian social democratic party. ...
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...everything from why popcorn at movie houses costs so much to why recycling may actually reduce the number of trees on the planet, the University of Rochester professor valiantly turns the discussion of vexing economic questions into an activity that ordinary people might enjoy." —JOE QUEENAN, The Wall Street Journal "The Armchair Economist is a wonderful little book, written by someone for whom English is a first (and beloved) language, and it contains not a single graph or equation...Landsburg presents fascinating concepts in a form easily accessible to noneconomists." —ERIK M. JENSEN, The Cleveland Plain Dealer "...enormous fun from its opening page...Landsburg has done something extraordinary: He has expounded basic economic principles with wit and verve." -DAN SELIGMAN, Fortune "An ingenious and highly original presentation of some central principles of economics for the proverbial Everyman. Its breezy tone conceals the subtlety of the analysis. Guaranteed to puncture some illusions and to make you think." —MILTON FRIEDMAN CONTENTS Introduction I. 1. 2. 3. 4. 5. WHAT LIFE IS ALL ABOUT The Power of Incentives: How Seat Belts Kill - 3 Rational Riddles: Why the Rolling Stones Sell Out - 10 Truth or Consequences: How to Split a Check or Choose a Movie - 20 The Indifference Principle: Who Cares If the Air Is Clean? - 31 The Computer Game of Life: Learning What It's All About - 42 II. GOOD AND EVIL 6. Telling Right from Wrong: The Pitfalls of Democracy - 49 7. Why Taxes Are Bad:...
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...want to do. a. George Washington Plunckit senator of Tammany Hall, named after a chief Indian. He believed in honest graft” and meant that he would be able to take a little bit of the wealth from the people. b. Kick back scheme is about giving out contracts and then they give money of the government money back to the person to the beginning. c. Niccolo Machiavelli “The Prince” 15, 16 century and condemned by the Catholic Church. Nic and Machiavelli was used by shakespear and the Nick-name was derived from it. Use of the nick name was mostly used to disassociate from the vast amount of evil doing. 2) Political Philosophy and Political theory d. Asks normative as well as empirical question. i. Normative is about value such as the best form of government and justice ii. Empirical is more about factual such as the amount of states or colonies. 1. Aristottle 5th BC and teacher of natural law theory and about natural inequality. a. Very similar about the natural rights theory of John locke’s, written some time in the 1680s. This are the same as the one that Thomas Jefferson’s work in the Declaration of Independence. That by, nature have the right to have the same amount of equality of political rights. e. Karl Marx – founder of the ideal of the communism in Europe. Social democratic of the western Europe derive from the ideas of Marx. The Russian social democratic party. ...
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...CONRAD P. KOTTAK Department of Anthropology University of Michigan Ann Arbor, MI 48109 The New Ecological Anthropology Older ecologies have been remiss in the narrowness of their spatial and temporal horizons, their functionalist assumptions, and their apolitical character. Suspending functionalist assumptions and an emphasis upon (homeo)stasis, "the new ecological anthropology" is located at the intersection of global, national, regional, and local systems, studying the outcome of the interaction of multiple levels and multiple factors. It blends theoretical and empirical research with applied, policy-directed, and critical work in what Rappaport called an "engaged" anthropology; and it is otherwise attuned to the political aspects and implications of ecological processes. Carefully laying out a critique of previous ecologies by way of announcing newer approaches, the article insists on the need to recognize the importance of culture mediations in ecological processes rather than treating culture as epiphenomenal and as a mere adaptive tool. It closes with a discussion of the methodologies appropriate to the new ecological anthropology. / "the new ecology, " political ecology, applied or engaged anthropology, linkages methodology] cological anthropology was named as such during the 1960s, but it has many ancestors, including Daryll Forde, Alfred Kroeber, and, especially, Julian Steward. Steward's cultural ecology influenced the ecological anthropology of Roy Rappaport...
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...ATHROPOLOGY OF GENDER AND DEVELOPMENT [HANTH 107] INTRODUCTION Defining Key Concepts Gender is not about women as most people think. Gender is about both men and women. Gender is a set of characteristics distinguishing between male and female, and is a result socio – cultural construction, it describes the characteristics that a society or culture delineates as masculine or feminine. Thus the term gender has social, cultural and attitudinal connotations. Gender is a set of characteristics distinguishing between male and female, and is a result socio – cultural construction, it describes the characteristics that a society or culture delineates as masculine or feminine. Thus the term gender has social, cultural and attitudinal connotations. Sex on the other hand refers to the biological differences in chromosomes, hormonal profiles as well as internal and external sexual organs or genitalia.The term sex since classical times has been used to designate matters related to biological and anatomical makeup of a person. Thus while ones’ sex as male or female is a biological and universal fact that is however not the same with gender since sex is tends to be similar across all cultures while gender varies one society to another. Sex relates to the biological characteristics that categorise someone as either female or male; whereas gender refers to the socially determined ideas and practices of what it is to be female or male. Patriarchy - Systemic societal structures that institutionalise...
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...Global Environmental Change 17 (2007) 445–459 Barriers perceived to engaging with climate change among the UK public and their policy implications Irene Lorenzonia,b,������, Sophie Nicholson-Coleb, Lorraine Whitmarshb a School of Environmental Sciences, University of East Anglia, Norwich, NR4 7TJ, UK b Tyndall Centre for Climate Change Research, School of Environmental Sciences, University of East Anglia, Norwich, NR4 7TJ, UK Received 25 August 2006; received in revised form 12 January 2007; accepted 17 January 2007 Abstract This paper reports on the barriers that members of the UK public perceive to engaging with climate change. It draws upon three mixed-method studies, with an emphasis on the qualitative data which offer an in-depth insight into how people make sense of climate change. The paper defines engagement as an individual’s state, comprising three elements: cognitive, affective and behavioural. A number of common barriers emerge from the three studies, which operate broadly at ‘individual’ and ‘social’ levels. These major constraints to individual engagement with climate change have implications for achieving significant reductions in greenhouse gases in the UK. We argue that targeted and tailored information provision should be supported by wider structural change to enable citizens and communities to reduce their carbon dependency. Policy implications for effective engagement are discussed. r 2007 Elsevier Ltd. All rights reserved. Keywords: Climate...
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...stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording or otherwise, without written permission from the Publisher, with the exception of any material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Printed on acid-free paper. 9 8 7 6 5 4 3 2 1 springer.com Contents List of Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Design in Engineering and Architecture: Towards an Integrated Philosophical Understanding . . . . . . . . . . . . . . . . . Peter Kroes, Andrew Light, Steven A. Moore, and Pieter E. Vermaas Part I Engineering Design ix 1 Design, Use, and the Physical and Intentional Aspects of Technical Artifacts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Maarten Franssen Designing is the Construction of Use Plans . . . . . . . . . . . . . . . . . . . . . . . . . . Wybo Houkes The Designer Fallacy and Technological Imagination . . . . . . . . . . . . . . . . . Don Ihde Technological Design as an Evolutionary Process. . . . . . . . . . . . . . . . . . . . . Philip Brey Deciding on Ethical Issues in Engineering Design . . . . . . . . ....
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...The following text is the second chapter of ―L‘Essai sur l‘oeconomie‖ by Pierre Calame, published at Editions Charles-Léopold Mayer in 2009. Translated from French by Michael C. Behrent. Chapter 2. Globalization in Question 1. “Pro” vs. “Anti” Globalization: The New Divide For a number of years, the question of economic globalization—i.e., the interdependence of national systems of production and exchange and the ―financialization‖ of the world (revealed by the American subprime crisis in 2007)—has polarized public opinion. The problems stemming from economic globalization dominate the news: the outsourcing production in search of cheaper labor costs; the decreasing efficiency of national juridical and fiscal regulation; the waning of the very idea of sovereignty; the growing constraints within which politicians can act; the emergence of a small class of the immensely rich alongside the billions of poor; the rise of new financial actors—pension funds, hedge funds, and sovereign wealth funds—capable of destabilizing or seizing control of entire realms of the economy; and the emergence of China and India as new global economic actors, as their companies storm the industrial bastions of the United States and Europe. Should one be for or against globalization? Can we turn our backs on globalization, and return to national or regional systems of production and exchange that are autonomous, even autarkic? Is the large cosmopolitan corporation the new leviathan—a monster that...
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