...Why Your Healthcare Practice Needs a Marketing Plan Evangeline E. Towry MHA626: Strategic Planning & Marketing in Health Care Dr. Monica Scales December 2, 2013 Why Your Healthcare Practice Needs a Marketing Plan Marketing is healthcare, like any business, is essential to the livelihood of the overall business. Healthcare marketing is all about building relationships within the community, building trust, displaying expertise and, eventually, gaining new patients. In healthcare marketing, you need to identify the needs of your patients as well as the needs of the surrounding community. This will allow you to formulate strategies to help your healthcare organization fulfill its vision and goals. Reasons for a Marketing Strategy The main focus of a marketing plan is for the overall success of your healthcare organization. “If you plan nothing, nothing will be accomplished” (kmccoypbo, 2009). Your marketing plan is a set of guidelines to help you achieve the organization’s vision and goals. According to Catalyst Marketers (2013), a Strategic Marketing Plan provides business owners with: 1. A map for achieving yearly goals. 2. The ability to track success through individual tactic performance measures – Performance measures should be setup for every Marketing Tactic. 3. An understanding of the time, and budget needed to execute on the Strategic Marketing Plan. Three Necessary Considerations The three necessary considerations to taken into...
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...___________________________________ ___________________________________ ___________________________________ ___________________________________ Theme Two: Communication in Healthcare ___________________________________ ___________________________________ ___________________________________ ___________________________________ Today we will…. • Discuss reflection and assessment task one • Review the key questions for theme one ___________________________________ ___________________________________ • Introduce theme two ___________________________________ • Explore empathy ___________________________________ • Explore aspects of therapeutic communication ___________________________________ ___________________________________ ___________________________________ Housekeeping… ___________________________________ • Clinical docs? ___________________________________ • Ad…? Anything in here….. ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Assessment Task 1 • • • • • Use your resources Read the question and the marking guide Use the forums Pay attention to detail Manage your time ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ...
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...deal in the healthcare field in terms of large change. The report had discussed 3 main transformation that impacts the nursing practice. Transformation in Practice, Education and Leadership which are all important aspect of the nursing career. The main character of the change is when President Barack Obama passed the Health Care and Education Reconciliation Act commonly known as Obamacare or Affordable Care Act on March 23, 2010. This so called Obamacare gives equal opportunity of getting insured to all Americans despite of age, gender, and pre-existing condition. (Martin, 2015) Thus, the healthcare providers and institution will suffer this significant change. That is why the transformations acknowledge by the Institute of Medicine is very important to aid with the high cost of this Obamacare. In Education “Nurses should achieve higher levels of education and training through an improved education system that promotes seamless academic progression.” To sum up, nurses need to further their education and training to be able to provide a larger service to the consumers. RNs are expected to be able to understand the disease process and at the same time able to manage the care of their patients. Also, accrediting, licensing and certifying organizations are being watch carefully to ensure that proper competencies are evaluated prior to giving such degrees. (IOM, 2010, pg.163) As we know there are 3 ways to enter the Nursing world, by diploma, ADN, or BSN. The IOM wants to focus on...
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...in the Business and Healthcare industry by discussing the key aspects and impacts of the external environment with each industry. I will develop and address the issues presented by customers want and needs in aspect of the healthcare professional and debate the need for marketing in the hospitals versus clinics. As a healthcare provider of a clinic, explanation will be given to differentiate the advantages of my clinic of choice versus other clinics. Marketing and business development in the business industry are processes of cultivating ongoing relationships that lead to deep trust and long-term value-exchange between the business and their stakeholders to develop and maintain purpose-based relationships. Marketing is all about putting customers/patients at the heart of the business and responding to their needs and wants toward implementing a mission and goal. In a challenging economic climate, the customer needs to trust that the product offers something unique in terms of style, quality and sustainability - these all derive from strategic planning. Business ethics can be powerful marketing tool and should form a key part of your marketing strategy when combined with the quality and style of the product. Dell Computer is a great example of bold and daring marketing that has endured. When the computer industry was employing nothing but conventional wisdom and selling through complicated and profit-draining distribution channels, the question was why PCs had to be distributed...
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...interpersonal relationships with her patients and their families. It is very important as a nurse to do what is right even when no one is watching. Also, a nurse promotes illness prevention and health maintenance for their patients, families and communities. I believe a nurse must be fully educated about every aspect of nursing and must continue their education throughout their career because things are always changing in the healthcare field. I believe that for a nurse to be able to provide optimal care, they must be fully educated about all the changes and newest technology in the healthcare field. A nurse needs to be able to work as a team with other nurses and with many other healthcare professionals such as physicians, physician’s assistants, nurse practitioners, ect. Overall my personal definition of a nurse is, someone who is caring, compassionate, and responsible that provides holistic and multidimensional care for individuals, families, and communities. Ever since I was a little girl I knew I wanted to become a Registered Nurse. Both of my grandmothers were Registered Nurses and when I was younger I was always so interested in what they did as nurses. They would tell me stories about what they did at work and I was so fascinated by them and wanted...
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...http://justgotdiagnosed.com/resources/professionals-acknowledging-emotional-reactions-newly-diagnosed-patients/ Healthcare Professionals: Acknowledging Emotional Reactions in Newly-Diagnosed Patients Acknowledging Emotional Reactions in Newly-Diagnosed Patients Gary R. McClain, PhD www.JustGotDiagnosed.com Patients react to a medical diagnosis with a range of emotions, including anger, fear, sadness… and a multitude of other emotions, including in some cases, relief. Patients are individuals, with their own unique set of life experiences and their own ways of coping emotionally with stressful situations. Information plays a role in that having an understanding of one’s medical condition, and a sense of the prognosis as well as how treatment and ongoing life management implications. Healthcare professionals are not expected to be psychotherapists or counselors, nor to deliver direct mental health services to their patients. On the contrary, attempting to counsel patients without the benefit of being a trained mental health professional can be harmful to the patient and risky for the untrained professional. However, it is important for healthcare professionals to be able to recognize the emotional reactions of their patients for a variety of reasons. First, patients who are preoccupied with their emotions cannot listen and process information. For example, they can’t hear (they hear but they are not listening) to...
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...Erin Green AC1305362 Achieving Academic Excellence Writing Assignment 5-Why a College Education is Important to me July 17, 2013 Why a College Education is Important to Me! Is the importance of a college education for a lifetime of knowledge, a career, or a directional map of the path for your life? A college education is all of these choices and then some. My choice to gain an education is for the establishment of a professional, personal, and financial foundation. My success also depends on this decision. Success is measured differently for each individual, but for me it’s measured by the opportunities afforded through receiving an education. In today’s economy, knowledge is not something I decided to have; I found it as being something that is essential to gain. According to the U.S. Department of Education’s National Center for Education Statistics, between 1980 and 2005 “young adults with at least a bachelor’s degree consistently had higher median earnings than those with less education” (Kirstina). Obtaining knowledge through a college education is of utmost importance to me. I will be the first in my family to graduate college with degree of knowledge. Knowledge is so vast that there is no exact definition to define it. The definition of knowledge for me, is acquiring information and skills to prepare me for life’s obstacles. One of life’s greatest obstacles that knowledge renders you for, is success in a profession or trade. “The Bureau of Labor Statistics...
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...Eleventh Hour, could be excessively dramatic at times, I believe that they captured the essence of the challenges faced by hospital administration and accomplished their goals for a textbook-novel. In the preface, McDermott and Scott explain that textbook-novels are designed to help students transition from university to their professional roles, provide real-world context for topics explored, demonstrate how healthcare related issues such as ethics and cost are interrelated, introduce varying viewpoints, and develop critical thinking skills (McDermott & Scott, 2005, p. vii-viii). By telling the story of the failing and financially instable Brannan Community Hospital and the journey Wes...
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...where creative ideas, problem solving, affection, and caring can flourish. As simple as communication seems, much of what we try to communicate to others—and what others try to communicate to us—gets misunderstood, which can cause conflict and frustration in personal and professional relationships” (Robinson, Segal, and Segal, 2014, p. 1). In today’s society, technology allows people to send, receive, and process large amounts of information from others each day. Effective communication is about more than just exchanging a text or email; it is also about comprehending the feeling behind the information. Effective communication can improve relationships within personal, work and social relationships by developing your connections to others and improving teamwork, decision-making, and problem solving. It allows a person to communicate undesirable or difficult messages without engagement or destroying ties from long-term relationships. Effective communication requires a set of skills such as nonverbal communication, attentive listening, managing emotions, and the ability to recognize and understand the emotions of your own and those of the person. Interpersonal relationships are important and are vital in the healthcare industry. Interpersonal relationships are " Of or relating to the interactions between individuals" (interpersonal, n.d.). It is very important for a person to possess interpersonal relationships in general, but very important in regards to communication. "Understand...
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...the history of healthcare has evolved and had some radical changes in services offered to consumers. The new technological advances had a great impact in our society and, because of these new inventions and research, people tend to seek more help from healthcare professionals with all their healthcare concerns. In the past, patients need to go the doctors to get their test results, have their prescription filled and book their appointments. They also need to go to the doctor’s office and physically talk to their provider if they have concerns about their health. Nowadays, consumers can interact with their physicians through the phone or even internet. Patients can make their own appointment according to their availability through the use of the internet as well. Some physicians post test results and offer to fill your prescription on their website. This new way of obtaining healthcare services is very helpful especially to those people that are busy with work, school and family. Providing health services has been my dream since I was a little kid. I have been fascinated on how to provide services to the elderly people. That is why I am trying to pursue in geriatric area of health care. I want to help in preventing and treating diseases and disabilities in older adults. Geriatrics focuses on the needs of an elderly person, monitoring their medication intake, and how those medications affect their body systems. I know geriatrics is a very broad area, that’s why I wanted to work...
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...Prof: Deryl Gulliford Neil Matte HSM 320 – Health Rights & Responsibilities Paper 2: Advance Directive DeVry University Date: 2/21/2016 The business of healthcare is a challenging environment in that it can be unpredictable and impacted by many variables. Thankfully, care facilities have protocol to follow in the event of certain emergencies and other occurrences. In this discussion, we will look at how there can be instances where a coverage gap in care can occur when the patient is no longer capable of making decisions for themselves. We will also talk about advance directives, how they can assist healthcare professionals and patients, in such cases. What are advance directives? An advance directive states the patients detailed intentions for care if they become incompetent or lose communicable capabilities. They may also indicate a representative to make decisions for them. There are several types of directives: • Living Will • Durable Power of Attorney • Do Not Resuscitate Order (DNR) • Uniform Anatomical Gift Act...
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...Why have you chosen to pursue a career in nursing? My desire to pursue a career in nursing only grew as I became part of the healthcare field. -making differences in peoples lives, whether it’s through teaching, providing care or supporting a family. Each aspect of care allows me to give personally of myself and feel rewarded at the end of the day, knowing I made a difference. Being a nurse is one of the most rewarding and meaningful careers that one can have. Nurses make the difference in people’s lives by what they do and what they don’t do. -being challenged -healthcare is about lifelong learning. Began as an LNA (inspired by my mom) and have gone on to achieve my LPN. Am ready to begin the next step in furthering my education and career as an RN. -grandfather passing away and seeing my mother’s compassion and love confirmed that I wanted a career where I made a difference. -although my mother planted the seed, it was the patients -You get a tremendous amount of responsibility and when you see your patients improve, you know it is because of what you did - I taught my patients how to improve their own hygiene and health care and got satisfaction from watching them make the changes I suggested. -On a regular job I give patients advice, comfort the dying, teach patients how to care for their disease processes. Where else can you get such job satisfaction to know that every day you influence peoples lives for the better, their health for the better and even...
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...Cultural competence is defined as having “the attitudes, knowledge and skills necessary for providing quality care to diverse populations” (Black, 2014, p. 198). Healthcare professionals who have obtained cultural competency “are prepared to provide patient-centered care with a focus on the patient’s specific needs that are shaped by culture” (Black, 2014, p. 198). I had the opportunity to interview one of my friends, Nawfal Patel. Nawfal has grown up into the Muslim religion his entire life, and has family members that are in the healthcare profession. Having the chance to interview him was very interesting to me since I’m not entirely familiar with his religion. Nawfal educated me on his family’s culture and traditions, and how they are affected in the medical field....
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...Samuel GEN/480 JUNE 27TH 2011 PEGGY BILLING Part I: Reflect on where you were in your personal and professional life when you started the University of Phoenix program Prior to my entry in to the University of Phoenix, I already had my Associate in Science and General Studies degree as a prelude in my pursuit for a Bachelor’s Degree in Management. I went through the General Studies program upon realizing that it would be better for me to rekindle my knowledge on liberal arts and science before pursuing a University of Phoenix program. As a woman, I know the value of competitive and in-depth learning especially at this period of globalization and economic uncertainties. Before entering the UOP, I was anxious on how to go by with the fast changing world and how to render an eclectic mix of marketing, business and ethics into working with patients with diverse needs and demands and demographics. At this period of uncertainty, it is highly recommended that I build first a foundation of knowledge concerning the art of doing business in the 21st century before entering UOP. I am a Patient Representative in the emergency room that is why education really plays a crucial role in my life not just for the improvement of my business but also for the betterment of my personal and career life. Personal growth and development have a tremendous impact on my career, daily life, relationships and work. This is why the role of learning should be given a high regard because...
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...Professional Career Action Plan My objectives are to work in the State Health Department as a Healthcare Administrator. In this paper I will speak my professional objectives and what I will need to work on in order to reach this goal. I will consider the skills that I presently have and the abilities that I need to either change or perfect. I will speak of the different steps that I will need to take so as to reach this final goal. There are many ways that a professional may take in order to attain the goals they have set for themselves. Some administrations are there in order to help students reach their goals via training and embarking on more educational avenues. I have chosen the field of Healthcare Administration as my final goal. Looking at the positions available within the health department, these positions are looking for people who not only have the degrees necessary but who also have years of experience under their belt. So in order to get this experience I will take a lesser position or even work as a paid intern in order to get some experience. Once I have completed my Bachelor Degree my plan is to take a year or two break and then continue onto my master degree in Healthcare management. As previously stated, my professional objective is to work in the State Health Department. I feel that when I obtain a position in the Health Department I will try to get into the HIV/STD Department or the Mental Health Department. I feel that working within one of...
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