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Why Is Demand for Cigarette Inelastic?

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Submitted By sherlynemay
Words 603
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Date posted: Friday, April 12, 2013 | Manila, Philippines
Why is demand for cigarettes inelastic?
USUALLY, when the price of a product is raised, demand for that product declines. This rule, however, does not seem to apply to cigarettes, which continue to remain in high demand no matter how much their prices are raised.
Jonathan L. Cellona
So what explains the “price inelasticity” of cigarettes?

The price elasticity of demand measures consumers’ sensitivity to price changes. “Elasticity will measure how much quantity of a good will be purchased by consumers after a price increase. If the price of Good A, for instance, will increase to P12 from P10 and consumers will decrease their consumption of that good to 14 units from 15 units, the elasticity coefficient can measure how consumers responded to the increase in price,” said Ramon Benedicto N. Marcelino, economist and former senior tax specialist at the Finance department.

If the elasticity coefficient is 0.38, that means the consumers’ response to the change in price is low. “This means that for every 1% change in the price of good A, there is only a 0.38% change in quantity demanded, which indicates that consumers did not respond much to the increase in price,” Mr. Marcelino said.

If the elasticity coefficient is greater than 1, then consumers’ reaction to the change in price is high.

Mr. Marcelino pointed out that demand for necessities tends to be inelastic while demand for luxuries, elastic. When there are close substitutes for the goods or services, demand is also elastic. Except for cigarettes. Demand for these products has been noticeably inelastic.

“This means that even if prices are raised, consumers, or smokers for that matter, will still consume almost the same number of sticks or packs of cigarettes. This is because cigarette smoking is a form of addiction and smokers cannot easily

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