...------------------------------------------------- Real Madrid – 1st Case Assignment The following answers are based on the case materials “Real Madrid Club de Futbol”, “Real Madrid Club de Futbol in 2007: Beyond the Galacticos” and the links in the footnotes. 1. What differentiates Real Madrid from other Soccer clubs? One thing that differentiates Real Madrid from other top soccer clubs is that Real Madrid is owned by its members while most other top club is owned by shareholders (investors). Another difference is that Real Madrid were quite early to realize the importance to serve as a marketing vehicle all over the world rather than just a soccer club compared many other soccer clubs. This was especially under the management of Perez Real Madrid as a brand and business got in focus. This meant that Real Madrid became a real business and that the management managed Real Madrid as a business rather than just a soccer club. The performance of Real Madrid as a soccer club is still key to the performance of the business though. 2. What provides the revenue stream from which the club benefits? About one fourth of the income in most top clubs is generated on match-day from such things as sponsorships, television rights and merchandising revenues. Revenue depends largely of the clubs participation and performance in major competitive events such as the European Champions League for instance. Below are listed four types of revenues the club generates and what it basically consists...
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...Real Madrid Football Club: A New Model of Business Organization for Sports Clubs in Spain World soccer clubs, constrained by their inability to increase their income from their traditional businesses, have begun to adopt strategies to transform themselves into modern sports and media companies. Under the recent presidency of Florentino Pérez, the Spanish football club Real Madrid presents a good example of the application of this expanded vision. One of the fundamental pillars of this model has involved designing and implementing a new marketing strategy aimed at strengthening the value of the club's brand. The adoption of this model has resulted in a significant increase in income from marketing. Undeniably, in this area, Real Madrid has become the leader in world soccer. © 2006 Wiley Periodicals, Inc. MIGUEL BLANCO CALLEJO AND FRANCISCO J AV I E R F O R C A D E L L America. The key aspect of this conception resides in the idea that sports clubs can behave as brands, and the essential principle is to exploit the sponsorship plan and sale of products, together with the commercialization and sale of audio-visual and television rights of sporting events. In soccer, Manchester United in the United Kingdom was the pioneer in commercially exploiting its brand on an international level, and this strategy was highly successful in the 1990s. During the early years of the 21st century, however, Real Madrid has gained the position of “commercial leadership” within the world soccer...
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...The Coca-Cola Company One of today’s most asked beverage world questions; Coke or Pepsi? My goal is to tell you why Coca-Cola is the worldwide leader in producing and distributing non-alcoholic beverages. Coca-Cola was founded in 1886, by Pharmacist, John Stith Pemberton. Initially Coca-Cola was used as a remedy for illness, selling for five cents. Things have changed quite a bit since the introduction of Coke, for instance, Coca-Cola now produces over 3,500 products in 200 countries. This fact alone shows the global grasp of Coca-Cola. Coke produces soda beverages like original Coca-Cola, Barq’s Root beer, and Sprite. What many people do not know is that Coca-Cola is also the largest juice and juice drink Company, selling close to two billion unit cases of juice and juice drinks a year across more than 70 brands. Minute Maid, Simply Orange, Fuze, and Hi-C are all juice drinks that are produced by the Coca-Cola brand. Coke also is a huge supplier in the water and sports beverage realm; they produce beverages like Glacéau Vitamin Water, PowerAde, and Dasani. To help support of an active healthy lifestyle Coca-Cola donated almost twelve million dollars to worldwide wellness programs. With the world struggling with obesity, Coca-Cola strives to inspire active, healthy lifestyles by both the production process and the marketing tools used. They use three principles to administer there lifestyle; Think, Drink, Move. Marketing is giant part of producing revenue for this company...
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...------------------------------------------------- Cumulating Project For RDG 543 April 18, 2015 Dan hartman Cuthbertson High School April 18, 2015 Dan hartman Cuthbertson High School Door Door PART ONE: PHYSICAL CLASSROOM SETTING 12 | Student workstations Student workstations 13 | 14 | 15 | 16 | 17 | 18 | Objectives and Procedures in English and Spanish Objectives and Procedures in English and Spanish 11 | | Student Discussion And Reading Area Student Discussion And Reading Area | 19 | Student work stations Student work stations 10 | | | Student work stations Student work stations 20 | 9 | | | 21 | 8 | | | 22 | 7 | | | 23 | 6 | | | 24 | 5 | | | 25 | 4 | | | 26 | 3 | | | 27 | 2 | | | 28 | 1 | | Teacher Desk Teacher Desk | 29 | | | 30 | | Teacher Resource area Teacher Resource area DoorSmart Board Smart Board | | Classroom dimensions: approximately 27’ by 42’ Classroom consists of 30 desktop PC’s for individual student use. These PC’s are situated on a shelf that is built into the wall and not able to be moved. The PC’s are hard wired into the network for internet connections. PC’s are all configured with Microsoft Office 2013. In addition to individual student PC’s, there are 15 traditional student desks that are used for discussion areas and for students to use when not on the PC. Some students find it more convenient to use the traditional desks when...
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...School and Harvard Business Review, we also offer course material from these renowned institutions and publications: Babson College Business Enterprise Trust Business Expert Press Business Horizons Magazine California Management Review Darden School of Business Design Management Institute HEC Montréal Centre for Case Studies Ivey School of Business International Institute for Management Development (IMD) IESE Business School INSEAD John F. Kennedy School of Government Kellogg School of Management Perseus Books Princeton University Press Rotman Magazine Stanford Graduate School of Business Sloan Management Review Social Enterprise Knowledge Network Thunderbird School of Global Management Tsinghua University University of Hong Kong Customer service is available 8 am to 6 pm ET, Monday through Friday. Phone: 1-800-545-7685 (1-617-783-7600 outside the U.S. and Canada) Tech support is available 8 am to 8 pm ET, Monday through Thursday, 8 am to 7 pm ET Friday. Phone: 1-800-810-8858 (1-617-783-7700 outside the U.S. and Canada) Email: custserv@hbsp.harvard.edu Web: hbsp.harvard.edu C ASES Cases, slices of business life, focus on actual problems and decisions facing a company. Students are challenged to put themselves in the protagonist’s place and suggest business strategies, tactics, and solutions. New Cases ABICI The co-founder of an Italian bicycle manufacturer evaluates whether reducing...
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...PART 1 Introduction CHAPTER 1 Introduction to Global Marketing Case 1-1 The Global Marketplace Is Also Local onsider the following proposition: We live in a global marketplace. McDonald’s restaurants, Sony digital TVs, LEGO toys, Swatch watches, Burberry trench coats, and Caterpillar earthmoving equipment are found practically everywhere on the planet. Global companies are fierce rivals in key markets. For example, American auto industry giants General Motors and Ford are locked in a competitive struggle with Toyota,Hyundai,and other global Asian rivals as well as European companies such as Volkswagen. U.S.based Intel, the world’s largest chip maker, competes with South Korea’s Samsung. In the global cell phone market, Nokia (Finland), Ericsson (Sweden), Motorola (United C States), and Samsung are key players. Appliances from Whirlpool and Electrolux compete for precious retail space with products manufactured and marketed by China’s Haier Group and LG of South Korea. Now consider a second proposition: We live in a world in which markets are local. In China, for example, Yum Brands’ new East Dawning fast-food chain competes with local restaurants such as New Asia Snack.1 France’s domestic film industry generates about 40 percent of local motion picture box office receipts; U.S.-made movies account for about 50 percent. In Turkey, local artists such as Sertab account for more than 80 percent of recorded Exhibit 1-1: England’s Burberry Group celebrated its...
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...permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2011 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978–0–230–28487–6 hardback This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is...
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...for Tumi Luggage in the beautiful and lucrative country of Brazil. This plan will assist you in gaining valuable insight into the opportunity available for Tumi Luggage in Brazil. This plan is the result of an extensive research utilizing both primary and secondary findings. The suggestions proposed are carefully correlated with the market opportunities that are currently present in Brazil. The plan has been constructed in three different sections: (1) analysis of the potential market in Brazil, (2) the technical, financial and organizational elements that should be considered when entering the Brazilian market and (3) a marketing plan, if implemented, could create an overall increase in brand recognition, Tumi’s profitability and overall global market share. It is with confidence that the recommendations contained in this plan will cultivate excellent opportunities for Tumi Luggage, and the Brazilian market. We would like to give you our sincerest gratitude for allowing us to conduct this feasibility study and create suggestions for the company. It is our intention to allow the company to not only meet objectives in the country but also provide them the opportunity to realize profitability as well. Please contact us at bulletproof456@googlegroups.com at your convenience for any...
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...Theories of Marketing Week 1 – lecture 1 History of marketing 1. Production : supplying markets 2. Selling: convince people that what the organization happen to have is what they need. 3. marketing : let’s ask people what they want and then produce it. What can I make that will serve my customers better? It needs to be something relevant, innovative or unique MKG definition it’s all about sales and market share : it doesn’t say anything about relationship NOW : how can I create value so I will be able to sale more, it’s the only way to survive. To stay alive you need to have a lot of capabilities and tools to survive What is marketing? Marketing includes more than just needs, it’s concerned with providing the right product to the right person at the right moment. That way it creates value. This way it also incorporates innovation. Functions & processes/activities are the things we do to deliver customer value. These can be strategic and tactical. History of marketing thought - philosophy * Production orientation, huge production lines trying to find bigger markets. Its all about efficient distribution. Demand is huge, supply was very small, they didn’t care about colour for example. Marketing was all about getting your product efficiently to the consumer. Marketing is a very contextual science, how do we deal with circumstances, and how do we become successful in these circumstances. * Selling orientation, extra activities...
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...Fiscal 2009 Corporate Responsibility Report Special Note Regarding Forward-Looking Statements: This corporate responsibility report contains forward-looking statements that concern our expectations, beliefs, projections, strategies, initiatives and anticipated events. These forward-looking statements include: statements regarding the timing and method of providing updates to this corporate responsibility report and new corporate responsibility reports, our expectations regarding the future globalization of our corporate responsibility initiatives; our plan to pursue initiatives in the areas of childhood nutrition, advertising directed at children, reduction of energy, water consumption, waste and emissions production, biodiversity, chemicals and animal welfare; our intention to evaluate and study how to build more environmentallyfriendly restaurants as well as making existing restaurants more environmentally-friendly; our plans to introduce new products, including new Kids Meals; our plan to expand certain benefits, including our flextime program; our intention to continue to support minority- and women-owned suppliers; our intention to continue our work and relationships with certain coalitions and organizations on a variety of philanthropic, people and corporate governance initiatives; and the company’s intention to pursue the next steps outlined in the corporate responsibility report as well as its beliefs regarding the future positive impact of undertaking these steps...
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...Identity Downloaded by [University of Ottawa] at 14:44 24 March 2014 As the 1994 World Cup competition in the USA again demonstrates, football is one of the most popular participant and spectator sports around the world. The fortunes of teams can have great significance for the communities they represent at both local and national levels. Social and cultural analysts have only recently started to investigate the wide variety of customs, values and social patterns that surround the game in different societies. This volume contributes to the widening focus of research by presenting new data and explanations of football-related violence. Episodes of violence associated with football are relatively infrequent, but the occasional violent events which attract great media attention have their roots in the rituals of the matches, the loyalties and identities of players and crowds and the wider cultures and politics of the host societies. This book provides a unique cross-national examination of patterns of order and conflict surrounding football matches from this perspective with examples provided by expert contributors from Scotland, England, Norway, the Netherlands, Italy, Argentina and the USA. This book will be of interest to an international readership of informed soccer and sport enthusiasts and students of sport, leisure, society, deviance and culture. Richard Giulianotti, Norman Bonney and Mike Hepworth are respectively Research Assistant, Senior Lecturer and Reader in the...
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...NIKE INC FORMReport) 10-K (Annual Filed 07/23/13 for the Period Ending 05/31/13 Address Telephone CIK Symbol SIC Code Industry Sector Fiscal Year ONE BOWERMAN DR BEAVERTON, OR 97005-6453 5036713173 0000320187 NKE 3021 - Rubber and Plastics Footwear Footwear Consumer Cyclical 05/31 http://www.edgar-online.com © Copyright 2013, EDGAR Online, Inc. All Rights Reserved. Distribution and use of this document restricted under EDGAR Online, Inc. Terms of Use. Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED May 31, 2013 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM TO . Commission File No. 1-10635 (Exact name of Registrant as specified in its charter) OREGON (State or other jurisdiction of incorporation) One Bowerman Drive Beaverton, Oregon (Address of principal executive offices) (503) 671-6453 93-0584541 (IRS Employer Identification No.) 97005-6453 (Zip Code) (Registrant’s Telephone Number, Including Area Code) SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT: Class B Common Stock (Title of Each Class) New York Stock Exchange (Name of Each Exchange on Which Registered) SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT: NONE Indicate by check mark • • • if the registrant is a well-known...
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...Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 4 Marketing Information to Gain Managing Customer Insights Chapter Preview In this chapter, we continue our exploration of how marketers gain insights into consumers and the marketplace. We look at how companies develop and manage information about important marketplace elements: customers, competitors, products, and marketing programs. To succeed in today’s marketplace, companies must know how to turn mountains of marketing information into fresh customer insights that will help them deliver greater value to customers. Let’s start with a good story about marketing research and customer insights in action at P&G, one of the world’s largest and most re- spected marketing companies. P&G makes and markets a who’s who list of consumer megabrands, including the likes of Tide, Crest, Bounty, Charmin, Puffs, Pampers, Pringles, Gillette, Dawn, Ivory, Febreze, Swiffer, Olay, Cover Girl, Pantene, Scope, NyQuil, Duracell, and dozens more. The company’s stated purpose is to provide products that “improve the lives of the world’s consumers.” P&G’s brands really do create value for consumers by solving their problems. But to build meaningful relationships with customers, you first have to understand them and how they connect with your brand. That’s where marketing research comes in. P&G: Deep Customer Insights Yield Meaningful Customer Relationships C reating customer value. Building...
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...a bit a couple a few a little adj, pron a lot (of) (tb lots (of)) a, an art indet a.m. (USA tb A.M.) abrev abandon v abandoned adj ability n able adj about adv, prep un poco un par unos cuantos algo / un poco mucho un/a Ante meridiam abandonar abandonado habilidad poder hacer algo affect v más o menos, hacia, por aquí / affection n prep: sobre algo above prep, adv por encima, más arriba / adv: afford v arriba afraid adj abroad adv en el extranjero after adv, prep, absence n ausencia conj absent adj ausente afternoon n absolute adj absoluto afterwards (USA absolutely adv absolutamente tb afterward) adv absorb v absorber again adv abuse n, v abusar, abuso against prep academic adj académico age n accent n acento aged adj accept v aceptar agency n acceptable adj aceptable agent n access n acceso aggressive adj accident n accidente ago adv accidental adj accidental agree v accidentally adv accidentalmente accommodation alojamiento, espacio, plazas agreement n ahead adv n accompany v acompañar aid n, v according to según algo aim n, v prep account n, v cuenta, relato / considerar air n aircraft n accurate adj preciso airport n accurately adv con precisión alarm n, v accuse v acusar a alguien alarmed adj achieve v lograr alarming adj achievement n logro alcohol n acid n acido alcoholic adj, n acknowledge v reconocer/agradecer/enterarse alive adj all adj, pron, acquire v adquirir adv across adv, a través de / all right adj, prep adv, interj act n, v acto, ley / actuar allied adj...
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