...market 3) why the target market(s) is/are attractive 4) your positioning strategy. The primary goal of marketing this new, unique product of its generation is presenting its benefit of convenience. The possible target segments will include the elderly and homeowners with lawns in very hot climates. The segmentation strategy will obviously be a concentrated strategy, where one type of product will be aimed at multiple target segments. The characteristic of the first segment, the elderly, is physical disability. When people grow old, the simplest of tasks can become extremely challenging, which makes the elderly a perfect candidate as a target segment for this robotic lawn mower. For the second segment, which are homeowners with lawns in very hot climates, the characteristics may include undesirably hot conditions and potential dangers of hot weather, such as heat cramps, dehydration, and heat stroke. These target markets deem attractive because the product presents a potential solution for a problem associated with the targets. The problem is that the hard work involved in mowing a lawn may be out of the question. The positioning strategy for this product will be that it will enter the market, serving a functional position in the market. The primary attribute of the product we want consumers perceive is its benefit of convenience. The product's "function" is to solve a problem, which can be looked at in two ways. The product allows the consumer to mow...
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...the other side. I would pay extra for extras, but why is it so hard to get anyone to do them. Doing extras will not only make your customers happy, but it can earn you a lot more income. How many times have I asked a lawn mowing company to get rid of weeds or move things only to be told I just mow lawns. Get a gardener if you want that. To me, that is a red flag and time to try someone else. I do not want to be following a lawn mowing contractor around moving things for him so he can mow. This is how your customers feel if you are just a lawn mower. For those who are happy to do a little more, think of this as an opportunity to take work from the ‘just a lawn mower’. Even if you are ‘just a lawn mower,’ there are ways to get things done without doing them. Read on. 72 Landscape Manager AND MAKE YOUR CUSTOMERS SMILE. It’s The Little Extras That Make A Good Landscape Maintenance Company. Why would you want to do more than mowing? Firstly, it gives you more opportunities to do more work in winter. It also allows you to charge more for those extras and make more money. Most importantly however, it makes your customers happier. If you are a larger company, it can get you more work. Like anything, doing extras can benefit from planning. Now, if you want to be ‘just a lawn mower,’ then plan to make this possible without getting under your customers’ skin. To be just a lawn mower, you will at least need to move things around to mow correctly. For example, move that hose or trampoline...
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...GRASSCYCLING A CUT ABOVE Introduction There is no question that lawns play a central and emotional role in the world landscape. It provides a welcome, green space for children, backyard barbecues, and other outdoor activities, in addition to their aesthetic value. After all billions of dollars pampering the patches of turf around our homes, in addition to a disproportionate share of our personal time and energy. Lawns also contribute significant environmental benefits: preventing erosion, nutrient runoff, filtering air, and providing natural “air conditioning” during the summer. If your back is already aching and your wallet feels lighter – you might want to consider joining the Grasscycling revolution with Friendly Robotics Robomow! Grasscycling is a proven system for maintaining lawns, which actually allows them to maintain themselves, saving you a lot of effort. It has saved people dozens hours of labor, hundreds of dollars in lawn care expenses and tax payments every year, while also protecting our shared environment. Grasscycling is the easy way to a healthy lawn and a great way to recycle valuable nutrients for free. It combines a mowing plan that calls for cutting turf areas with greater frequency without removing the clippings, and low-input watering and feeding. LAWN CARE HAS NEVER BEEN SO EASY 2 1. What is grasscycling • Grasscycling is a proven, simple and natural approach to lawn care. • Grasscycling (grass-recycling) is the natural recycling of grass...
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...use the scarce resources that nature and previous generations have provided. b) The study of how consumers spend their income. c) The study of how business firms decide what inputs to hire and what outputs to produce. d) The study of how the Jamaican government allocates tax dollars. 2. Competitive behaviour a) occurs as a reaction to scarcity. b) occurs only in a market system. c) occurs only when the government allocates goods and services. d) always generates waste. 3. Which of the following can be classified as microeconomics or macroeconomics? Why? a) Research into why the growth rate of total production (in Barbados) increased during the1990s. b) A theory of how consumers decide what to buy. c) An analysis of IBM’s share of the personal computer market in Jamaica. d) Research on why interest rates were unusually high in the late 1970s and early 1980s. 4. Discuss whether each statement is an example of positive economics or normative economics or if it contains elements of both positive and normative economics: a) An increase in interest rates will lower the growth rate of the Jamaican economy. b) The 1990s was a dismal decade for the Guyanese economy. Exports fell to its lowest level since 1960. c) The goal of any economic policy should be to lower unemployment rates. d) The national minimum wage should be increased to by 15% as a method of reducing poverty...
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...expected—or it could try to surprise the Germans by landing farther west, in Normandy. Since men and landing craft were in limited supply, the Allies could not do both. In fact, they chose to rely on surprise. The German defences in Normandy were too weak to Allies went on to liberate France and win the war. Thirty years earlier, at the beginning of World War I, German generals had to stop the landings, and the What you will learn in this chapter: ➤ How economists model decision making by individuals and firms The importance of implicit as well as explicit costs in decision making The difference between accounting profit and economic profit, and why economic profit is the correct basis for decisions The difference between “either–or” and “how much” decisions The principle of marginal analysis What sunk costs are and why...
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...Galen University – BKFN 315 – Intermediate Macroeconomics – Test # 1 Friday April 4, 2014. This test contributes 15% towards your semester grade. 1. Macroeconomic statistics include GDP, the inflation rate, the unemployment rate, retail sales, and the trade deficit. TRUE 2. Macroeconomic statistics tell us about a particular household, firm, or market. FALSE 3. Macroeconomics is the study of the economy as a whole. TRUE 4. The goal of macroeconomics is to explain the economic changes that affect many households, firms, and markets simultaneously. TRUE 5. Microeconomics and macroeconomics are closely linked. TRUE 6. The basic tools of supply and demand are as central to macroeconomic analysis as they are to microeconomic analysis. TRUE 7. GDP is the most closely watched economic statistic because it is thought to be the best single measure of a society’s economic well-being. TRUE 8. GDP can measure either the total income of everyone in the economy or the total expenditure on the economy’s output of goods and services, but GDP cannot measure both at the same time. FALSE 9. For an economy as a whole, income must exceed expenditure. FALSE 10. An economy’s income is the same as its expenditure because every transaction has a buyer and a seller. TRUE 11. If exports are $500, GDP is $8000, government purchases are $1200, imports are $700, and investment is $800, then consumption is $6200. TRUE 12. If consumption is $1800, GDP is $4300, government purchases are $1000,...
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...what is trench warfare and why was so much of World War 1 dominated by this method of fighting? how did trench warfare affect the duration of the war? Trench Warfare is most commonly used in WWI and was not a war of velocity. It consisted of death because of infections from trench water: rain water that stayed in the trenches and often infected cuts. It was rat-infested do the soldiers never went hungry. Because of industrialization in the late 19th century or 1800s, new fancy war weapons came into style such as machine guns, generic tanks from Britain, and early dogfighting planes. Machine guns could mow down any amount of people in a matter of seconds because of its velocity and mass firing power. To avoid those bullets each side dug ditches or trenches to take cover. Each side thought that by doing so, they could eventually take over the enemy by planting in. Most Europeans of that time were stubborn and the Germans were known to be belligerent people and the French to save their hides and the war's cause had no option to just not budge. English helped as well. Also, Germany came up with the Schlieffen Plan which was to fight two fronts: one in the west and in the east. They were killing Russians without much trouble but the English and French offered trouble so they had to stay in the western front and continue trench warfare in order to weaken the primary fighters in WWI. The strategy was basically a war of attrition or to see who gives out first and then the visitor...
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...Our Obsession with Green Lawns Eric Alan Campbell COMM215 October 13, 2014 April Adams Our Obsession with Green Lawns The manicured lawn exploded into popularity in the 1950s. The advent of inexpensive motorized lawn mowers and fertilizing chemicals made lawns a reality for the middle class. America has over 50,000 square miles of grass in cultivation. Now in 2014, California is facing a drought like none seen before in modern times. Crops are withering, lakes are running dry, fires are catching everywhere and yet, around every corner, I see manicured lawns. Vast expanses of nothing but healthy, beautiful, allergy inducing grass. It’s irresponsible, and harmful to our environment and economy. The 2013-14 rainfall season is on track to be the driest in 434 years, according to Lynn Ingram, a paleo-climatologist at UC Berkley. The concern generated by this drought brought together a group of emergency planners and water managers for an event known as the “California Drought Outlook Forum” on February, 20 2014 in Sacramento, California. They determined that the water outlook for the state was similar to the droughts in the 1970s. However, our water obligations have increased greatly in the following decades. Marty Hoering of the NOAA states, “The stress created by the current failed rains is more severe than for similar rainfall deficits 40 years earlier.” The central focus for this concern is the substantial agricultural business that California sustains, from avocados...
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...Marketing Essay 1: Robotic Lawn Mower Put yourself in the position of an entrepreneur who is developing a new self-propelled, robotic lawn mower, similar to the Roomba robotic vacuum cleaner, to introduce into the market. Develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss: 1) the overall segmentation strategy 2) characteristics of the segment(s) you might choose as the target market 3) why the target market(s) is/are attractive 4) your positioning strategy. The primary goal of marketing this new, unique product of its generation is presenting its benefit of convenience. The possible target segments will include the elderly and homeowners with lawns in very hot climates. The segmentation strategy will obviously be a concentrated strategy, where one type of product will be aimed at multiple target segments. The characteristic of the first segment, the elderly, is physical disability. When people grow old, the simplest of tasks can become extremely challenging, which makes the elderly a perfect candidate as a target segment for this robotic lawn mower. For the second segment, which are homeowners with lawns in very hot climates, the characteristics may include undesirably hot conditions and potential dangers of hot weather, such as heat cramps, dehydration, and heat stroke. These target markets deem attractive because the product presents a potential solution for a problem associated with the targets...
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...Who are the Garretts? Samantha’s neighbors 2. How many children were in the Garretts’ family when they moved? Five 3. How does Sam’s mom describe the Garretts? As the family who never mows their lawn. 4. What is the name of Samantha’s sister? Tracy 5. How many months does it take for a baby to become a child? 22 months 6. What are the names of the Garretts? George, Patsy, Jase, Joel, Duff, Harry, Andy and Alice 7. Who is Sam’s best friend? Nan 8. Who is Nan’s boyfriend? Daniel 9. What is Samantha’s mom job? She’s the state senator. 10. Who is Clay Tucker? The boyfriend of Sam’s mom 11. Who does Sam meet first in the Garretts? Jase 12. Who is Tracy’s boyfriend? Flip 13. Where does Sam work? At Breakfast Ahoy 14. Why does she...
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...I've always had a good record, but you might find some reports on me on some smaller server with 20-30 players. The punishment was quite stupid when I said to the Owner that camping is not skill (How can that be bannable?). I think I will be great for the part because I'm getting all the major things in life for a teen such as a debit card and a learners permitt. If you are wonder why I have a debit card when I do not have a part time job is that I go around during the winter shoveling peoples drive ways for $1-5 and mow peoples lawns for $15 - $30. As of what I said before aboute the major things is that I actually consider getting a staff position on Mineplex a major...
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...gives people direction in life. Without it, individuals would be wandering carelessly in the world giving no thought to finances, relationships, or a job. We would be feckless. This paper will touch on how personal responsibility should be taught to children, how it can be used toward college success, and how to apply it to the work environment. How personal responsibility should be taught to children First, personal responsibility is something that needs to be taught to children. Parents should give their children chores to have them pull their own weight. They should take out the trash every week, wash dishes, mow the lawn; do something of importance that helps out around the home. Children have wastes so they should empty the trash cans. They dirty the dishes with food, so they should wash them. They need to be taught to take of their home, so they need to mow or do some gardening. Of course, the little ones probably will not like it because it will take them out of their comfort zone, but it is all about teaching them values and character. Parents should do this so their children can learn personal responsibility and be prepared for when they get out on their own. Furthermore, personal responsibility can be taught to children by giving them allowances. It teaches them to save money and how to budget. As soon as a child is old enough to know that he or she needs money in exchange for things wanted, that is the time to start an allowance. With that, parents should discuss...
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...Most of the stories about the demise of Blockbuster focused on Netflix and the move to digital technology, but the underlying reason Blockbuster failed was a lack of strong and credible leadership. While battling against its external environment such Redbox and Netflix, Blockbusters was also dealing with internal power struggles from top executives. From an external standpoint, there were several factors that led to Blockbuster’s decline. First, DVD costs declined substantially through increased economies of scale and reduced manufacturing costs. This led to a lower price for DVDs and had many consumers buying the videos outright, instead of opting to rent. Second, rental copies were expensive for Blockbuster to manage, which is why most of the company’s revenue came from late fees on returns. In addition, these DVD rentals are only made once and are costly to replace if lost or stolen. Third, large retail chains, such as WalMart, started to sell DVDs below wholesale, further diluting the market. However, despite all of these threats, the one external threat that had the largest impact was Netflix. Netflix stole market share by combining video sales with on-demand streaming videos at a fraction of the cost. Not only did Netflix continue to sell videos through an easy to use online rental service, they also provided physical videos through a flat rate DVD-by-mail service. This allowed Netflix to provide the same physical video as Blockbuster, but at a much...
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...Money for a Down Payment B. Process of Getting a Loan IV. Taxes A. Maintenance Fees B. Property Taxes Introduction First of all, consider what we have learned in recent years about the economy. Even though it may seem that things are looking up, consider how many people have lost their homes, or are being foreclosed upon right now whether it is because of losing a job, investing in the wrong company, or using some kind of lending service that went under after paying all that money into it. How truly secure are you in your job, and what happens if after you have started paying on a house and you do get fired or laid off? How are you going to keep coming up with the mortgage payments? There are many different reasons why renting an apartment right now is much better than buying a house. For one thing, it is cheaper to rent an apartment in the long run. If you are renting an apartment for $700 a month for a three bedroom, that same home is going to cost you anywhere from $1,000 to $1,500 a month in mortgage, factoring in insurance and taxes. If you really want to invest in something, take the different between this rent and a mortgage payment and invest it in the stock market. Getting a loan for a house is a long and drawn out process. You have to have excellent credit, a large down payment in order to get a good interest rate, and jump through a bunch of hoops. If you do finally get into a home, then you are locked into owing someone a lot of money, and have...
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...emphasis on the 96-gallon size. The city council approved of up fronting the cost, but will past the cost on to residents (Fox News, 2013). I feel the article ignored some of the key facts, for example: Will the cost of the trashcan be applied to their bill or will the monthly trash services be increased? In addition, it did not state when would all this take place for the residents. According to Fox News, “‘The city looked at best practices and safe work conditions for the employees and made the choice to go with (automated collections)’, Alex McElroy the assistant to Bloomington’s city manager, told Illinois Watchdog” (Fox News, 2013, para. 4) With that said, the article did not state if the city were having an increase in crimes. Why does the city feel that the way the trash service is now is not safe now? One thing that I was not clear about was the point of view from which the story was reporting, and it raised my awareness quickly. The first sentence was “The City of Bloomington, which thinks it knows how to run...
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