...The 2015 Hardee’s Jr ad presented at the Super bowl football game, it was part of a series of advertisements launched by this food chain company, using young beautiful woman, little clothes, provocative scenes and lot of sex, intended to catch the attention of mostly males population, luring them with the old sex and beauty formula, and because of that it is a success promoting and getting attention, even if we do not agree with it, but at the same time it is a campaign of misleading, selling a product that is unhealthy, promoting women as an object and influencing in the minds of the viewers. The video’s scene begins in the outside of a country barn with a country song in the background, then inside a big farm work truck covered with...
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...at McDonald’s its 12:30 and you’re so starving you could eat a whole elephant. You are trying to decide between two different value meals. Both are equally tempting, equally tasty and equally priced. How would you choose? If you knew that a double cheeseburger, small fries, and 16oz Coke had almost twice the about of calories as a regular cheeseburger, small fries and 32oz iced tea with 2 tsp. of sugar would you decide differently. Not even professional nutritionist can accurately estimate the calories in restaurant foods unless they are told, so how are we supposed to know? In a poll experienced nutrition professionals underestimated the number of calories in restaurant food by 200 to 600 calories. If all menu items were labeled on the ordering boards or where customers could clearly see them when ordering, it would help people make better healthy food choices. There are many reasons why teens, young children just people in general are becoming overweight; reduced physical activity, overeating, poor nutrition, poor quality sleep the list goes on and on. But one big factor that I found was that according to Rudd Center for Food Policy & Obesity at Yale University Americans now consume about a third of their calories from fast food restaurants and vendors. Americans are spending almost half of their money at fast food places. This is understandable; it’s fast and usually inexpensive, but if we as Americans want to eat healthier shouldn’t we be able to see what we are actually...
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...just ordered your food. Shortly after your baby begins fussing and crying because she is ready to eat. What do you do? I believe the natural thing to do is to begin to nurse your baby. Then the manager comes up to you and asks you to stop breastfeeding your baby or go somewhere else because it is making other customers uncomfortable. (Haelle) Again, what do you do? Most people support breastfeeding, saying that it is “natural and good.” However, breastfeeding in public is a completely different situation. Some are 100% on board, others are 100% opposed to the act. (McKinney) I completely support public breast feeding. It is completely within your legal rights to breastfeed in public, without covering yourself, within the United States. In fact, state laws explicitly say “a woman has a right to breastfeed in public” and “(specify) that the act of breastfeeding is not indecent exposure” (CDC). Even though breastfeeding in public is legal, for some, there is still a negative stigma around it. Some consider breast feeding in public to be indecent exposure. This is because of the double standard involving the female breast (Donovan). We live in a society in which women’s breast have been extremely sexualized through movies, television shows, and advertisements. For example, within a mall one will probably see posters of Victoria’s Secret models in just their bras, watching TV a Hardee’s or Hooters commercial may play, and walking down the street one might see a woman in a low cut top...
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...[pic] [pic] Charles Pae Quyen Nguyen Jamie Rodman Alexander Perry BSBA 3800 February 24, 2005 Executive Summary The business began with two brothers. In 1937, Dick and Maurice McDonalds opened a small drive-in restaurant east of Pasadena, California. They served hotdogs and shakes. This led to the creation of a bigger drive-in which operated successfully and by 1948, the brothers had a made a fortune they never expected. The brothers realized that hamburgers comprised of 80 percent of their sales and closed their doors to re-evaluate their business model. The same year, in 1948 the model was about affordable dining for family who wanted to eat out. The “Speedy Service System” was also implemented that included an assembly line of sorts, a nine-item menu, and an all male staff. The operations were proven successful in 1952 ad the first franchise was sold to Neil Fox who opened a restaurant in Phoenix, Arizona and created the well-known golden arches of McDonalds. Fox had huge success with the store and the brothers were reluctant at first to begin a national franchise system, but soon realized that too many copycats were creeping up and they needed an advantage and a head start. Ray Croc joined the team as the exclusive franchise agent in the United States. Some of the problems and challenges facing the company is the increase in competition, poor management, bad marketing, and lack of response to the changes...
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...The Growing Problem with Obesity One of the biggest health problems that face America’s is the increasing number of obese people. Obesity has surpassed smoking as the number one cause of health risks in America. With the number of obese people growing by the day something has to be done soon. Many people know and understand that alcohol, cigarettes, and drugs are bad for us and should not be used, but few people know or realize that food could be just as damaging. Food is just like water, we need it to survive, but if it is used in excess it could be very damaging or deadly to the human body. America and the world have been getting larger and larger over the last thirty to forty years which has lead to health problems and will lead to decrease in life expectancy. So what has caused this shift from normal body fat to excess body fat? Many people believe that the increase in the world’s body fat is due to fast food and lack in exercise. Although these factors may be true there is more to that than one would think. Fast food and possessed foods are a main contributor to excess body fat as Andrew Martin writes in an article “Hardee’s restaurants recently scrapped almost its entire menu to focus on hefty sandwiches called Thickburgers--including the Double Bacon Cheese Thickburger, weighing in at two-thirds of a pound and 1,148 calories” (Martin, 2003, para. 1). This is just one example, of a burger that is more than half the recommended 2000 calories that a person should...
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...First, fast food restaurants represent one of the largest segments of the food industry. In 2003 sales for US consumer food-service market totaled approximately $408 billion. The sandwich sales represented $64 billion and the future growth in this segment was expected to be only around 2% annually. McDonalds and Burger King were the earliest and most aggressive hamburger chains to begin to expand around the world. Lasr few years , there was an explosive growth in foreign markets offset slowing growth in the United States and with the economic downturn, more people are cutting back on how much they spend when eating out, and therefore, are turning to fast food restaurants. 2.What does your 5-forces analysis of the fast-food industry tell you about the competition facing McDonald’s? With the Porter 5 forces model we identify that in general MacDonald and its competitors (Burger King, Wendy’s, Hardee’s, Jack in the Box, Sonic) are active in making fresh moves to improve their market standing and business performance by introducing innovation in their product and launching a lot of outlets. With those substitute products competitors need to compete on price and convenience Secondly, buyers are more focusing on value and healthy foods = it can force McDonald and its competitors to offer product innovation to attract buyers and match with buyers requirements. Finally, new entrants have the first mover advantage and grasp suppliers and consumers. 3.What...
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...Order…………………………………..(19) b. Research Plan……………………………………………(21) c. Moderator’s Guide………………………………………(23) d. Concept Test Results………………………………….…(25) 5. Research III a. Research Work Order………………………………...…(30) b. Overview of Plan…………………………………….…...(32) c. Moderator’s Guide…………………………………….....(34) d. Copy Test Results…………………………………….…..(36) 6. Summary of Contribution To The Agency Team ………….....(46) 7. References………………………………………………………..(44) Overview of Research Beginning with the situation analysis, we analyzed the market situation that KFC is facing in terms of Company/Product, Competition, and Consumers. We provided our own insights as to why we saw certain trends or patterns. Then, we conducted a survey targeting college students to understand the market. We focused on the health perceptions for consumers of KFC, their products, their competition and competition’s products. We then conducted our first set of focus groups that were aimed at concept testing. After receiving the work order from the agency team, we prepared and conducted the interviews. This turned out very successful for obtaining information for the agency team. After receiving focus group feedback, the agency team then developed ads for us to test in the nest set of focus groups. These copy testing focus groups were...
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...“COMPARATIVE STUDY BETWEEN BRITANIA & PARLE - G BISCUIT” INTRODUCTION [pic] Biscuit is a kind of crisp, dry bread product that, if leavened, is usually made with a chemical leavener. The exact meaning varies markedly in different parts of the world. The origin of the word "biscuit" is from Latin via Middle French and means "cooked twice," hence biscotti in Medieval Italian (similar to the German Zwieback, and still present in Dutch "beschuit"). In modern Italian usage the term biscotti is used to refer to any type of cookie or cracker. Some of the original biscuits were British naval hard tack; such hard tack was made in the United States through the 19th century. Throughout most of the world, the term biscuit still means a hard, crisp, brittle bread, except in the USA and Canada, where it now denotes a softer bread product baked only once. Biscuits derive its name from a French word meaning twice backed bread; Biscuits in general have a good shelf life, which is higher than all other snack items available in the market. A biscuit is a hard baked sweet or savory product like a small, flat cake, which in North America may be called a "cookie" or "cracker". The term biscuit also applies to sandwich-type biscuits, where a layer of 'cream' or icing is sandwiched between two biscuits. In the UK, "cookie" is usually only used in specific terms such as "chocolate chip cookie" or to refer to larger, softer...
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...IN GENERAL Store layout and visual merchandising are factors that contribute to the uniqueness of a store. The exterior and interior of a store convey several messages about the store to the consumers. The building that houses retail store, (whether new or old) and the exterior design of the store are important aspects of the design of the store. Marquees, walkways, entrances, doors, display windows, the height and size of the building, colors and materials used, and theft prevention are some of the key factors to be kept in mind while developing a store's exterior. Managing space is the first and foremost concern of almost every retailer, when it comes to designing the store's interior. Space is always an expensive and scarce resource. Retailers always try to maximize the return on sales per square foot. Planning a layout for the store's interior is the first step in designing the store's interior. | | There are three kinds of layouts - grid layout, race track layout and freeform layout. Allocating space to various merchandise categories in a store is very important. Allocation of space can be based on many factors, like historical sales, gross margins, industry averages and strategic objectives. Apart from allocating space to various merchandise categories, space has to be allocated for carrying out some essential functions. Such space includes the back room for receiving the inventories and sorting them out, office and other functional spaces, aisles and customer...
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...McDonald’s Corporation in the New Millennium J. Paul Peter and Ashish Gokhale University of Wisconsin—Madison Jack Greenberg, CEO of McDonald’s Corporation, stared into the clear September skies thinking about the “Big Mac Attack.” At one time, the term was an advertising slogan referring to a craving for a McDonald’s Big Mac burger. However; “Big Mac Attack” now referred to McDonald’s earnings declines in the late 1990s and early 2000s. Dynamic market expansion, new products, and special promotional strategies had made McDonald’s Corporation a leader of the fast-food industry. However, sales growth in the United States had slowed to below the industry average in recent years. Jack Greenberg was trying to decide on a set of appropriate strategies for the future in order to reverse the declines and to stay ahead of competition. The Fast-Food Industry Years of profit drains and flat sales are driving fast-food chains to find new marketing strategies to compete in a mature market. While McDonald’s and most other hamburger chains continue discounting and offering a variety of new products to attract customers, they also seek to shed their “cheap and greasy” image with new store designs. Major competitors in the hamburger segment of the fast-food industry in order of annual sales are McDonalds, Burger King, Wendy’s, and Hardees. Since these chains recognize the importance of drive-through customers (65 percent of sales), they are all trying to increase the speed of drive-through...
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...Chapter 8—Negligence and Strict Liability TRUE/FALSE 1. A blind person will be held to the standard of care of the reasonable blind person rather than that of the reasonable sighted person for purposes of determining negligence. ANS: T MSC: AACSB Analytic 2. In applying the reasonable person standard, the court takes into account a person's physical, but not mental handicaps. ANS: T MSC: AACSB Analytic 3. A "reasonable person standard" does not apply to children since they do not have the judgment, intelligence, knowledge, or experience of adults. ANS: F MSC: AACSB Analytic 4. A person who falls asleep while driving would not be liable for any resulting injury since it would be an unavoidable accident. ANS: F MSC: AACSB Analytic 5. The standard of conduct which serves as the basis for the law of negligence is usually determined on a cost-benefit or risk-benefit analysis. ANS: T MSC: AACSB Analytic 6. A reasonable person, as used in the law of torts, is a fictitious individual who is always careful, prudent, and never negligent. ANS: T MSC: AACSB Analytic 7. The general rule for the standard of care used in tort law is: a person is under a duty to all others at all times to exercise reasonable care for the safety of other persons and their property. ANS: T MSC: AACSB Analytic 8. Compliance with a legislative enactment or administrative regulation does not prevent a finding of negligence if a reasonable person would...
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...Executive Summary A. Market Study Food and parties have been a part of the culture of the Filipino. Filipino have always been a food lover, be it traditional food or food from another country. Hot is an adjective word that means having or giving off heat; having a high temperature; showing intense; requiring immediate delivery or correspondence; demanding priority. Spot is a noun word that means a place or locality; a specific position in a sequence. The owners chose this name because of the very reason that it is catchy and the word itself is explainable; it will be easily understood by their chosen target markets. Also, the owners thought of using this name because their main mission is to serve their customers with products that are warm and fresh. It features a variety of menu such as salads, pasta, hamburgers, rice meals, desserts and beverages hot or cold, alcoholic or non-alcoholic. It is also known for having the best ambiance having a laid back style with a twist of modernized furniture. Rest assured that Hotspot bar restaurant will maintain its security well. Hotspot bar and restaurant is an establishment that is very flexible and in its operations, it will make sure to cater to the needs and wants of every individual of all ages. B. Technical Study Burgers was introduced to the Philippines by the Americans, since then the Filipinos are fond of eating burgers. Hotspot bar and restaurant wants to be known for their best tasting burgers but they...
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...fourth EDItION fourth EDItION This clear, learner-friendly text helps today’s students bridge the gap between Its comprehensiveness allows instructors to tailor the material to their individual teaching styles, resulting in an exceptionally versatile text. Highlights of the Fourth Edition: Additional readings and essays in a new Appendix as well as in Chapters 7 and 8 nearly double the number of readings available for critical analysis and classroom discussion. An online chapter, available on the instructor portion of the book’s Web site, addresses critical reading, a vital skill for success in college and beyond. Visit www.mhhe.com/bassham4e for a wealth of additional student and instructor resources. Bassham I Irwin Nardone I Wallace New and updated exercises and examples throughout the text allow students to practice and apply what they learn. MD DALIM #1062017 12/13/09 CYAN MAG YELO BLK Chapter 12 features an expanded and reorganized discussion of evaluating Internet sources. Critical Thinking thinking, using real-world examples and a proven step-by-step approach. A student ' s Introduction A student's Introduction everyday culture and critical thinking. It covers all the basics of critical Critical Thinking Ba ssha m I Irwin I Nardone I Wall ace CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM bas07437_fm_i-xvi.indd i 11/24/09 9:53:56 AM TM Published by McGraw-Hill...
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...fourth EDItION Critical Thinking A student ' s Introduction Ba ssha m I I rwi n I N ardon e I Wal l ac e CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM TM Published by McGraw-Hill, an imprint of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2011, 2008, 2005, 2002. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 0 ISBN: 978-0-07-340743-2 MHID: 0-07-340743-7 Vice President, Editorial: Michael Ryan Director, Editorial: Beth Mejia Sponsoring Editor: Mark Georgiev Marketing Manager: Pam Cooper Managing Editor: Nicole Bridge Developmental Editor: Phil Butcher Project Manager: Lindsay Burt Manuscript Editor: Maura P. Brown Design Manager: Margarite Reynolds Cover Designer: Laurie Entringer Production Supervisor: Louis Swaim Composition: 11/12.5 Bembo by MPS Limited, A Macmillan Company Printing: 45# New Era Matte, R. R. Donnelley & Sons Cover Image: © Brand X/JupiterImages Credits: The credits section for this book begins on page C-1 and is considered...
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...4 TH EDITION Managing and Using Information Systems A Strategic Approach KERI E. PEARLSON KP Partners CAROL S. SAUNDERS University of Central Florida JOHN WILEY & SONS, INC. To Yale & Hana To Rusty, Russell &Kristin VICE PRESIDENT & EXECUTIVE PUBLISHER EXECUTIVE EDITOR EDITORIAL ASSISTANT MARKETING MANAGER DESIGN DIRECTOR SENIOR DESIGNER SENIOR PRODUCTION EDITOR SENIOR MEDIA EDITOR PRODUCTION MANAGEMENT SERVICES This book is printed on acid-free paper. Don Fowley Beth Lang Golub Lyle Curry Carly DeCandia Harry Nolan Kevin Murphy Patricia McFadden Lauren Sapira Pine Tree Composition Copyright 2010 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201) 748-6011, fax (201) 748-6008, website www.wiley.com/go/permissions. To order books or for customer service please, call 1-800-CALL WILEY (225-5945)...
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