...CHAPTER 1 INTRODUCTION 1.1 BACK GROUND INFORMATION OF THE STUDY A tour package is an offer of a tour program composed of transportation, accommodation along with an escorted tour in an exchange for a predetermined single price (Business dictionary .com). It is sold to holiday makers by tour operators, travel agencies or directly by airlines through online or agency arrangements. Holiday package is a marketing strategy that helps related businesses come together to Work in partnership to sell their products through product bundling (Venkatesh and Kamakura,2003) . Nowadays different airlines of the World are involved in selling air transport service through the same Way by entering contractual agreements with various service providers such as hoteliers or tour companies .As a result most carriers such as Emirates, South African Air ways, Kenyan Airways etc are the beneficiary of this strategy mainly due to their own home base are tourist destinations .When it comes to Ethiopian airlines the actual fact is contradictory in that it has not been a beneficiary of its own country tourism attractions through product bundling .And the holiday package development is at its infantile stage. As a result the national carrier became highly dependent on the 6th freedom traffic right. That is 65 % of the total traffic are transiting Addis Ababa as stated on Ehiopian Airlines Annual commercial report (2010). As such no attention was given until recently to develop in-house package. In fact there...
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...different from summer clothes. I was speaking other languages such as Swahili, Kiruliiru, Kibembe, Kirundi, some of Lingala and French back home in Africa. But as I moved from there to the United States I have to study English Languages. I’m learning English because I have changed the continent, country and the community. Learning English is meaningful, helpful or valuable and makes things easier. So, am going to say about my English studying and its element of why or why not I can’t stay in the USA without learning it. I am studying English to improve my knowledge and have better communication. Also English is something to be done by me because I have changed the continent, country and the community. For instance, in my country Congo, I could live without speaking English as Swahili, Kifuliiru my mother language, French and Lingala are the most languages spoken in the enterer country. I am good speaker when it comes to speak in those languages. But in the USA, the most language spoken is English. I hope learning English will result to the help of myself to achieve my goal to become a good speaker and interacting with other people; this is why I am taking English classes for my better future. I am not reluctant English student. Why? The answer is because I’m willingly studying English as is making me freer and...
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...Vračević Željka University of Banjaluka Faculty of Philology English Language and Literature REPRESENTATIONS OF FEMININITY IN DISNEY CARTOON PRODUCTION: An Analysis of Selected Examples The purpose of this essay is to explore how media, especially Disney cartoons, affect gender, particularly young girls and how the representations of females within the media affect the viewers through stereotypes or ideals to live up too. THE INTRODUCTION (the explanation of media influences and basic notions of women representations in Disney Production) A good deal of feminist writing in the field of culture has been concerned with the representations of gender and of women in particular, and it is claimed that these representations of females reflected male attitudes and constituted misrepresentations of “real women”. Meehan (1983) analyzed the stereotypes into which women are commonly cast on television and the analysis showed that “good women” are, or are expected to be submissive, domesticated and home-centered while “bad women” are rebellious and independent. She concludes that “American viewers have spent more than three decades watching male heroes and their adventures, muddied visions of boyhood adolescence repete with illusions of women as witches, bitches, mothers and imps “. All researches about the media influence give the same conclusion that the mass media is a powerful resource through which viewers develop their...
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...Dubow’s goal for USA Today and commitment to the customer is “getting news and information into the hands of consumers faster than ever before.” This commitment is one that matches the current marketing goal for USA Today which is to be more innovative in order to differentiate its product from competitors. USA Today showed consistency with this goal by showing innovation in the marketing program. USA Today’s marketing program includes online publications, on-demand news and information, and brand extensions and partnerships. These goals are also consistent with customer demand for digital options as technological advances and mobile access increase. Within the national newspaper industry, USA Today still has the largest print circulation and highest volume of newsstand sales in the industry even though the newspaper’s print circulation has declined. However, its digital subscriptions fall significantly behind its major competitors and USA Today is no longer the most widely read newspaper. In regards to printed newspaper circulation, the industry as a whole is experiencing a decline in performance. This is due to decreased revenues, decreased sales and increased costs. Advertising revenues have declined by 51 percent since 2005. Part of a cultural trend, sales of printed newspapers have also decreased as the customer obtains news from other free sources of media. Increased costs of promotion, newsprint expenses, and distribution also decrease profits. USA Today, like...
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...the Digital Firm ....2 Opening Case: DaimlerChrysler's Agile Supply Chain ....3 1.1 Why Information Systems? ....4 Why Information Systems Matter 4 • How Much Does IT Matter? 6 • Why IT Now? Digital Convergence and the Changing Business Environment ....7 1.2 Perspectives on Information Systems ....13 What Is an Information System? ....13 Windows on Organizations: Cemex: A Digital Firm in the Making ....14 Window on Technology: UPS Competes Globally with Information Technology ....17 It Isn't Just Technology: A Business Perspective on Information Systems 18 • Dimensions of Information Systems ....20 1.3 Contemporary Approaches to Information Systems ....25 Technical Approach 26 • Behavioral Approach 26 • Approach of This Text: Sociotechnical Systems ....27 1.4 Learning to Use Information Systems: New Opportunities with Technology ....27 The Challenge of Information Systems: Key Management Issues 28 • Integrating Text with Technology: New Opportunities for Learning ....30 Make IT Your Business ....31 Summary, 31 • Key Terms, 32 • Review Questions, 32 • Discussion Questions, 33 • Application Software Exercise: Database Exercise: Adding Value to Information for Management Decision Making, 33 • Dirt Bikes USA: Preparing a Management Overview of the Company, 33 • Electronic Commerce Project: Analyzing Shipping Costs, 34 • Group Project: Analyzing a Business System, 34 • Case Study: Dollar General: Heavy on Organization, Light on Systems, ....35 Chapter 2. Information...
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...Study drugs This essay is about study drugs I will include analyses of how David Sack criticized study drugs in the article “Do Study drugs Breed Nation of Winners or Cheaters?” In the analyses, I will write about which type of text it is, writer, language and intention. I will discuss different views about using drugs in USA. I will comment on a radio broadcast “More students turning illegally to “smart” drugs” The article “Do study drugs Breed Nation of winners or cheaters” written by David Sack, is a critical article. The structure in the sentence is complicated. There is used paratactic sentences. The vocabulary is rich, formal, neutral and academic. It is concrete and many “expert words” are used. The author tries to make the language more colloquial, so “normal people” also can understand it. The adjectives is not use in a descriptive way. The author focus on the schools, where the drugs is used. He refers to the use of drugs that, you should not take them. He refers to studies that shows kind of things according to study drugs, and to people who is studying the use of drugs. The author David Sack is using many arguments an example of a lining (page 1 line 20-21) “Not surprisingly, young people are less likely to view study drugs as cheating than steroid use in sports” he is trying to give a message about why people are using drugs. Maybe it´s not cheating to use drugs to study, but people, who takes them, because of their sport, so they can do better, are cheating...
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...Curbing Obesity." USA TODAY 13 Aug. 2007. Academic Search Complete. Web. 26 Oct. 2010. According to the article, “Banning junk food isn’t the answer to curbing obesity,” in USA TODAY, banning junk food on school campus isn’t what needs to be done. The article states that in fact a ban of junk food in school will only escalate the problem even more than actually decreasing it. The magazine states, “studies show that when placed in environments that outlaw "bad" foods, children develop obsessions with these forbidden foods and then binge on them.” (USA TODAY) Meaning that if a ban was placed into action that kids would actually go out of their way to eat a lot of junk food at one time before or after school hours. So to ban junk food from school’s would not be the answer to decreasing the obesity in the youth today. USA Today suggests that instead of just banning junk food, “We should be showing students that any food can be enjoyed in moderation.”(USA TODAY) Now the magazine does show that there are some school districts that have changed the food selections for the better. Such as taking white rice and replacing it with brown, or buying whole grain breads, using multigrain pasta, and placing a variety of fruits and vegetables to purchase. Some districts have even implemented programs that promote a certain vegetable and fruit sold in certain months with the addition of encouraged physical activity. Other suggestions were made as well to counter the reason why banning was not...
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...The Fundamentals of International Business | | Assignment question: There are several theories that seek to explain why FDI takes place. These theories try to explain why firms go to the trouble of acquiring or establishing operations abroad. Such theory includes Dunning’s Eclectic Paradigm, Vernon’s Life Cycle and Knickerbocker’s Model to name a few. Your academic paper should illustrate the use of such theories to evaluate the rationale for foreign direct investment for a leading player in your chosen industry. | | | | Student: Matteo Noris ID: 10224550 Course: (BA) International Business Assignment Due Date: 25th January 2012 Unit Tutor: Agnieszka Chidlow Matteo Noris ID: 10224550 Fundamentals of the International Business Submission Date: Wednesday 25th January 2012 Weighting: 30% of the total mark for the Unit * Chosen Assignment Question : 2 Foreign Direct Investment There are several theories that seek to explain why FDI takes place. These theories try to explain why firms go to the trouble of acquiring or establishing operations abroad. Such theories include Dunning’s Eclectic Paradigm, Vernon’s Life Cycle and Knickerbocker’s Model to name a few. Your academic paper should illustrate the use of such theories to evaluate the rationale for foreign direct investment for a leading player in your chosen industry. Contents Page Contents Page 2 Abstract 3 Introduction 3 Main Body 4 Conclusions 8 References...
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...Securitization Theory Author Institution Course title Instructor Date Critically discuss the securitization theory – using the case study of War on terror in Afghanistan (2001-2012) Introduction Security study was in the past regarded as a sub-discipline of international relations underpinned in Anglo-American thinking. Until early 1990s, security studies were considered as a strategic studies focusing on a strong military focus. This traditional view of security involved the protection of the state and a scientific agenda to secure the state from definable threats and maintain the status quo. This is a positivist approach which was based on rationalism and realism. The Copenhagen School presented an alternative view of security studies by responding to the traditional approach of forming a clear sense of ‘what is security’. This approach is defined in three mechanisms: development of sectors approach to security, developing a regional focus on security and critically engendering a social constructivist theory of security through securitization studies. This theory will be the main focus of this discussion. To achieve a critical discussion of what securitization really entails, this paper will use the case study of USA’s war on terrorism in Afghanistan. The approach used by the US government to fight against terrorism in Afghanistan and Iraq can be considered as a securitization approach which has led to a resulted in security problems in the two countries rather...
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...Privacy and Culture: Comparative study of privacy issues with respect to mobile technology in India and America Sreeranjani K Pattabiraman Abstract The past decade has witnessed a huge shift in the development of mobile technology which has led to privacy issues, murmurings of which started surfacing only in recent years. A lot of research has been carried out by academicians on mobile technology and its impact on society. There have also been comparative studies on how privacy has changed for people over the years with the boom of social networking sites and smart phones. But, there has not been a substantial study or analysis conducted on how people's privacy has been directly affected by the ever-increasing population boom of mobile-phone users. This comparative study analyzes the concept of privacy with respect to mobile surveillance and draws upon prior work in the field of mobile surveillance, ranging from popular press on government surveillance in India and USA and case studies in these two countries related to people’s view on privacy, to the works of ACLU (American Civil Liberty Union) in USA and Stop CMS (Central Monitoring System) in India. The study is built around the analysis and comparison of the issue of mobile surveillance in both the countries, how people dealt with this, and the role of culture in determining people’s view on privacy. It also proposes suggestions for how future research can be carried out in the field of mobile surveillance. Keywords ...
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...over another. The effect of personality traits on private brand consumer tendencies Herstein, Ram; Sigal Tifferet; Abrantes, José Luís; Lymperopoulos, Constantine; Albayrak, Tahir; et al. Cross Cultural Management19.2 (2012): 196-214. Purpose - The purpose of this paper is to investigate the association between three personality traits (individualism, materialism and the "need for cognition") and two characteristics of shoppers who buy private-label brands (their predisposition to do so, and the importance they attach to the "brand dimensions") across four member countries of the Union of the Mediterranean. Design/methodology/approach - A questionnaire in the local language, using questions, items and scales adapted from previous studies, was completed by 683 undergraduate students. The scaled...
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...Results showed that educated coaches are more motivated to remove a concussed athlete. Coaches are also able to better identify signs and symptoms of a concussion and remove an athlete from play. The research found from this experiment proves that the younger coaches in the study showed to take more risks with concussed athletes and participation. There is no research taken as to why this is, but the findings are...
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... Louis, Missouri by brothers Todd and Greg Bella . Why is this project international? - Bella is an American Company with sale offices in Europe and Asia. - Bella established the first manufacturing facility outside the USA. It was done in Bangalore - India (Asia) to create a low-cost manufacturing facility. - Joseph Cherian (director of manufacturing in India) wanted to demonstrate that India was a good place for multinational corporations to invest. - Early 1990s: Bella shifted production of Raddit 601 to Bangalore (Single channel ECG), because St Louis manufacturing facility was operating near full capacity( it took some time to make smooth shift from St. Louis to Bangalore). - Late 1990s: Bella India was producing lower-cost and higher [[#|quality]] [[#|products]] than those produced in USA. - Bella Healthcare moved partial production of an important 6 channels ECG (Kawu 606) to India. - Bella switched supplier from USA to Asia to reduce the cost of Kawu 606. - Bella India needed [[#|help]] from headquarters to change the Kawu 606 to a higher-resolution ADC. It reduced the cost and power consumption of the [[#|product]]. - Staffs from USA and India [[#|worked]] together to meet product's requirements. - 2001: Bella Healthcare shifted the [[#|balance]] of its Kawu 606 production to India. - Bella Healthcare established a R&D team in India. An experienced electrical engineer (Jeremy Manning) was sent from USA to help the Bella India to establish the R&D team. -...
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...Louis, Missouri by brothers Todd and Greg Bella . Why is this project international? - Bella is an American Company with sale offices in Europe and Asia. - Bella established the first manufacturing facility outside the USA. It was done in Bangalore - India (Asia) to create a low-cost manufacturing facility. - Joseph Cherian (director of manufacturing in India) wanted to demonstrate that India was a good place for multinational corporations to invest. - Early 1990s: Bella shifted production of Raddit 601 to Bangalore (Single channel ECG), because St Louis manufacturing facility was operating near full capacity( it took some time to make smooth shift from St. Louis to Bangalore). - Late 1990s: Bella India was producing lower-cost and higher [[#|quality]] [[#|products]] than those produced in USA. - Bella Healthcare moved partial production of an important 6 channels ECG (Kawu 606) to India. - Bella switched supplier from USA to Asia to reduce the cost of Kawu 606. - Bella India needed [[#|help]] from headquarters to change the Kawu 606 to a higher-resolution ADC. It reduced the cost and power consumption of the [[#|product]]. - Staffs from USA and India [[#|worked]] together to meet product's requirements. - 2001: Bella Healthcare shifted the [[#|balance]] of its Kawu 606 production to India. - Bella Healthcare established a R&D team in India. An experienced electrical engineer (Jeremy Manning) was sent from USA to help the Bella India to establish the R&D team...
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...USA TODAY – INNOVATION IN AN EVOLVING INDUSTRY: INDIVIDUAL CASE STUDY Victoria Hill USA TODAY – INNOVATION IN AN EVOLVING INDUSTRY: INDIVIDUAL CASE STUDY Victoria Hill Table of Contents 1. Executive Summary ............................................................................................................................. 3 2. Identification of the Problem ............................................................................................................... 3 3. SWOT Analysis..................................................................................................................................... 4 3. 1. Strengths ..................................................................................................................................... 4 Strength 1. Highly innovative newspaper company that has been a leader in news development .... 4 Strength 2 – Gannett is currently the largest newspaper distributor in terms of circulation ............. 4 Strength 3 – Strong portfolio with multiple Brand Extensions and Partnerships ............................... 4 Strength 4 – Excellent presence and distribution in the digital environment .................................... 4 3.2. Weaknesses .................................................................................................................................. 6 Weakness 1 – Relatively small amount of digital subscribers ....................................................
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