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Why Texting Is Addictive

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Why Texting and Video Games are so Addictive
By: Joey Habbo
There is science behind why texting and video games are so addictive. It is a simple answer that could be answered with one word; dopamine. Inside the brain, dopamine plays important roles in motor control, motivation, arousal, cognition, and reward, as well as a number of basic lower-level functions including lactation, sexual arousal, and nausea. Instead of dopamine causing you to experience pleasure, the latest research shows that dopamine causes seeking behavior. Dopamine causes you to want, desire, seek out, and search. It increases your general level of arousal and your goal-directed behavior. From an evolutionary stand-point this is critical. The dopamine seeking system keeps you motivated to move through your world, learn, and survive. With the internet, twitter, and texting you now have almost instant gratification of your desire to seek. Want to talk to someone right away? Send a text and they respond in a few seconds. Want to look up some information? Just type your request into google. Want to see what your colleagues are up to? Go to Linked In. It's easy to get in a dopamine induced loop. Dopamine starts you seeking, then you get rewarded for the seeking which makes you seek more. It becomes harder and harder to stop looking at email, stop texting, or stop checking your cell phone to see if you have a message or a new text. Dopamine is also stimulated by unpredictability. When something happens that is not exactly predictable, that stimulates the dopamine system. Our emails and twitters and texts show up, but you don't know exactly when they will, or who they will be from. It's unpredictable. This is exactly what stimulates the dopamine system.

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