...Marketing Plan: MHS 1 Medical Home Service Keller School Of Management –Online MM522 Ben Parker Instructor Rodney Cullifer January 2011 Final Draft Marketing Plan: MHS 2 Executive Summary My plan includes a service and not necessarily a new product. The service is a complete healthcare service that is mobile and is dedicated to the treatment of diabetes in central and southeastern Ohio. Some of the services are provided by other pharmaceutical companies and some of the service is provided by current healthcare providers, but this service is educationally based and provides care to all diabetic patients. All patients will be accepted by the Mobile Healthcare Service (MHS). Private insurances will be accepted, managed care, and cash payers. But they must be referred to MHS by their primary care doctor or by the specialist such as an endocrinologist. First, I need to discuss how the service is set up and what the team will look like. The team will consist of a Nurse Practitioner, Doctor, Certified Diabetes Educator/Dietician, and Medical Assistant. This team will not be sponsored or run by the pharmaceutical companies and it will not be run by government money or grants. This service will be considered as a third party company providing additional...
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...Running Head: MARKETING AND THE HEALTHCARE SYSTEM Marketing and the Healthcare System Rondelle T. Petersen HSA 315 May 6, 2013 Prof. Donna Pearson Piedmont Atlanta Hospital – a 488-bed, private, not-for-profit hospital – is a leader in patient care that’s helped the Atlanta community gets better and stays well for more than a century. Named the top acute-care community hospital in metro Atlanta in U.S. News and World Report’s Best Hospitals list, Piedmont Atlanta consistently ranks in the top five among metro Atlanta hospitals in patient satisfaction scores. Piedmont Atlanta combines a personalized approach with innovative technologies to deliver treatments that set a new standard for excellence in care, including a state-of-the-art cancer center that offers complete therapy, disease management, prevention and wellness. In addition, our team is active in the research and development of advanced treatments and procedures aimed at delivering better patient outcomes. As the health care needs of the population grow, so do the opportunities for health care organizations and providers to meet these needs. Competition is growing, however, requiring health care providers to become increasingly savvy about marketing strategies. They need to effectively target potential clients with messages designed to increase awareness of their services. “The decision makers in health care are not always immediately apparent. Some providers wrongly focus on the consumer market...
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...1980s, the healthcare industry has been discussing the need for electronic health records. And indeed, the past 20 years have seen the industry move toward a completely computerized medical record. A variety of technologies have contributed to this evolutionary process, including point-of-care clinical documentation, clinical data repositories, and automated results. The cumulative effect has resulted in slow but steady progress toward a complete electronic health record for the healthcare industry. Clinical and administrative data needed to assess and improve quality, identify potential cost savings, and make strategic decisions have become important as the pressure on healthcare rises. Current trends in healthcare that will drive information technology priorities in the immediate future include the following • Concern about medical errors and overall quality of care • Continued pressure for cost containment • Consumer empowerment • Growth in the use of evidence-based medicine • Demand for protection of privacy and confidentiality of information Effective health information systems are ones that improve health outcomes and reduce healthcare delivery costs. Since most developers are not clinicians, and most clinicians are not developers, to implement these health information systems successfully we must have some understanding of the healthcare domain and adopt techniques that are attuned to managing the innate complexity of health information and healthcare in general ...
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...D., the efforts of a mid-Atlantic acute-care hospital system to develop a vertically integrated clinic health system result in allegations of antitrust, excessive healthcare costs, disruption of physician referral patterns, and use of harsh collection practices, all of which cause a negative reaction in the community. Also, Dr. Murphy’s efforts to become a comprehensive vertically integrated system have continued: establishment of a medical school partnership, expansion of its facilities, and increase in number of salaried physicians by purchasing private practices. Dr. Murphy asserts that the business plan of Carilion Clinic will moderate the effects of the “broken” U.S. healthcare system by integrating services that range from primary care to comprehensive cancer treatments and remission monitoring. In 19th century, the antitrust division of the U.S. Department of Justice sought to block the merger of two medium-sized community hospitals, foreshadowing other, somewhat questionable trade practices in the Shenandoah Valley. Carilion Clinic is a major employer in Roanoke, Virginia, but members of the community base expressed serious concerns about its methods and policies. The harsh collection practices of organization caused some patients to have liens placed on their homes, economic pressures on group practices to sell or relocate due to internal referral patterns, and allegations that the high costs of care may...
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...Parshayla Brown Chapter Problems 1-8 1. There are several prerequisites for the following scenarios: (a) politician running for a political office – a party is trying to fulfill certain needs while another party service might be unsatisfied with consumers (vision). (b) a consumer seeking physical therapy – party must have something to exchange. For example, a consumer can recover from certain injuries and one must have health insurance or finances to cover the cost for the service (capacity). (c) a company choosing healthcare coverage for its employees – the desire or ability of one party to meet the needs of another .Consumers needs healthcare coverage for medical attention (actionable step). 2. In my opinion, the person(s) who developed the program might have been inexperienced in marketing. Some may not have visualized a need for the women’s health center. There are several possible program failures: sending the wrong message, media choices abound (justify the right decision), customers do not want the women’s health center; change of mind delivered on promises or requests of basic information; and expectations are not relevant to others. 3. The potential target markets for an orthopedic group practice to develop a pediatric sports medicine program are listed below: • Choosing a location with heavy traffic to gain a large number of people. For example, a middle-school with pee-wee and junior athlete programs as well as a local high schools. • The...
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...Strategic and Marketing Plan Name: Course: Tutor: Date Contents Strategic and marketing Plan 2 Personal Mission and Vision Statement 2 Objectives 2 SWOT Analysis 3 Strengths 3 Weaknesses 3 Opportunities 3 Threats 4 Competitive advantage 4 Promotional strategies 4 Approaches to achieve objectives 5 Tactics 5 Timeline 6 Target Market 6 References 8 Strategic and marketing Plan Personal Mission and Vision Statement As a health care practitioner, I aim to build myself to be an all-rounded person, who will harbour a diverse range of skills and information in this field to become the top resource person and practitioner in the field. I will work towards building competence and skills in all fields that I practice being the choice person, both as a consultant and an employee. My driving force is the desire to meet qualitatively and quantitatively the needs of a diverse clientele. In line with the above, I intend to work as a healthcare practitioner for and further my studies. This will enable me to be more competent after which I will be in a position to establish my own firm to offer health related services. This can be done as a sole initiative or in collaboration with other like-minded and able people (Career Builder). Objectives I aim to become a more self sufficient and reliable person, who will be celebrated for the many skills and talents that I possess. I am aspiring to attain financial independence and security, a key factor that will...
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...Healthcare Information That Helps to Reinforce Career Experience Jennifer A. Dresen Lakeland College Healthcare Information That Helps to Reinforce Career Experience There are a lot of different aspects to look at in the healthcare industry, which can make it feel a little overwhelming at times. The more that I continue to learn, the more comfortable I feel working within this ever changing industry. I currently work for Rehab Management Solutions, which is a practice management company for multiple physical therapy clinics across the United States. In our office we provide services such as; Managed Care, Preliminary Systems, Billing & AR Management, Marketing, and Clinical Growth & Development. A lot of the topics that we have discussed in the course so far I have heard of, but I did not have extensive knowledge of many of them. Below are a few of the topics that I found most interesting and beneficial to my current position and daily activities. Regulation in the healthcare industry There is very heavy regulation for entry into all areas of the healthcare industry. States have set requirements on the licensure of healthcare facilities as well as providers. These mandatory licensures have been set to try and protect the public’s safety, welfare, and health. The provider licensing procedures were put in place to create the minimum accepted standards to be able to practice. Providers such as nurses, doctors, physical therapists, and dentists;...
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...Organization and Management of a Health Care Facility I am proud to introduce the leadership team of 21st Century Solutions Health Care Hospital. 21st Century Hospital is part of the World One Health System which includes numerous hospitals and clinics throughout the state. Our leadership team consists of 16 highly educated individuals with varying backgrounds. Each member is well experienced and well respected in each of their particular fields of expertise. I feel privileged to work with so many outstanding individuals. First we have our President of the hospital. This individual is our chief operating officer. He is in charge of all operations here at 21st Century hospital and the six outlying clinics. He oversees about 5,600 coworkers. He has a BS in business and has earned a MBA. Our COO has served as senior vice president of operations and ambulatory services where he managed several different areas including ambulatory care, cardiac care and physicians’ services. Under his skillful leadership, we have constructed several new health complexes, a surgical center and sleep center. He has been able to add more than 100 new physicians. Next we have our Vice President of Medical Affairs. This person services as the Chief Medical Officer/Chief Medical Information Officer. This officer is a seasoned MD and is mainly responsible for the medical staff, quality programs and regulatory compliance. Our Vice President of Surgical Services is responsible...
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...University HSA515 02/20/2015 Provide a detailed summary of your hospital’s organizational structure. Include a tabulated description of the levels of professionals within the organization. Describe the duties of each major head within the organization Diversity Healthcare, Inc., a health care system, operates hospitals, clinics, and practices in Georgia. It offers medical services in the areas of cancer care (oncology), dermatology (skin care) and wound healing, eye care, geriatrics (senior health), heart and vascular services, hospital medicine and critical care, internal medicine and primary care, kidney disease and dialysis, liver disease, mental health, neurology and neurosurgery, and oral surgery; and ear, nose, and throat. The company also provides services in the areas of pain management, patient education programs, pediatric subspecialties, pharmacy, plastic and cosmetic surgery, pulmonary care (lung), radiology and imaging. The levels of professionalism are very high and closely examine. We have many different levels at the Diversity Healthcare Hospital system which includes: Six Administrative Assistant/Office Managers Job Duties: * Answers telephones, screens and routes calls to appropriate persons, takes and distributes messages accurately, and returns phone calls as appropriate, and manage email communication. * Greet clients as they come into office * Assess client’s needs and schedule appointments accordingly * Verify patient information ...
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...is 'Marketing' Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion. Now hospitals are facing the same world of transparency and competition, and they would do well to consult the marketing playbook hotels and other service businesses use to enhance their customers’ experience. Marketing theory is driving a shift from provider empowerment to customer empowerment. In the past customers did not have the expertise, or access to information, to judge service professionals. What a lawyer, teacher, or doctor said was taken at face value. Now the efficacy of that information is checked online and experiences are shared with other customers. Marketing techniques A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. A number of techniques will then be employed to make sure that the marketing plan is effectively delivered. Marketing techniques are the tools used by the marketing department. The marketing department will set out to identify the most appropriate techniques to employ in order to make profits. These marketing techniques...
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...16th, 2014 Introduction The organization that will be the topic in my final project paper is Chamberlain College of Nursing. Chamberlain is a single purpose college of nursing under the DeVry Education Group umbrella since 2005. DeVry Education Group (NYSE: DV; member S&P MidCap 400 Index) is a global provider of educational services. For 125 years, Chamberlain College of Nursing has been at the forefront of excellence in nursing education. Chamberlain is increasing access to nursing education nationwide with campuses offering the three-year Bachelor of Science in Nursing degree program and flexible online programs such as the RN to BSN option, Master of Science in Nursing degree program, Doctor of Nursing Practice degree program and Graduate certificates. Due to increased governmental regulation for title IV funding of for profit institutions of higher education, we became under scrutiny for any activities that appeared to be and inducement for students to enroll into our programs. In addition, the organization had to make sweeping changes to how all departments involved with student enrollment were compensated. This...
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...Retail Sales: Is There a Place in Your Business? By Randy Schmitke, CPA, MBA You have probably asked yourself or your staff questions like these: Should we get more aggressively into shoes? Should our company grow into the area of post-mastectomy? Would it be beneficial to our business and our patients if we carried some soft goods and walking aids in our offices? If you have asked these questions, then you have thought about retail sales as a part of your O&P operation. What is "retail" and why might you want to enter the retail game? First, we should define what "retail" is in the context of this article. Although most facilities have a "retail" fee schedule for all the appropriate billing codes, this is not what we are referring to here. The American Heritage Dictionary defines "retail" as the sale of goods or commodities in small quantities directly to the consumer. The key word in this definition is "commodity" this denotes a product which involves little or no customization and is readily available for purchase, most likely in a variety of locations. Clearly, products such as extra-depth shoes, canes, and select compression hosiery would fall into the category of commodities. These products need little or no customization and can be found in shoe stores, home medical equipment stores, pharmacies, and even department stores. Businesses selling these types of products differentiate themselves primarily by focusing on selection, service, or location. Of course,...
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...EXECUTIVE SUMMARY Sendayu Tinggi was founded by Mrs. Rozita Ibrahim with a capital of RM 400 for a start with Enigma Beauty products. The packaging and products made in a small scale with her child at home sold to her nearby friends and family. Upon receiving the capital, she started the production of slimming products that use herself as the earliest testimony. She brought the name of Sendayu Tinggi at that time, which was among the earliest developer of herbs in Malaysia. Besides, Sendayu Tinggi now has more than 400 kinds of products, a wide selection of herbs, facial & styling themselves in an exclusive boutique. Sendayu Tinggi design the products that includes product formulation, design, ideas, and marketing to the consumers. In 2000-2004, the production is done by 2 Sendayu Tinggi's manufacturer contract which is Pollensa Sdn. Bhd. & also Ganoderma Nutriceuticals. Sendayu Tinggi now is able to run multiple production comprising capsuling, blistering, and sachet. Sendayu Tinggi also in the process of adding production of tableting, oil, and liquid filling. Moreover, Sendayu Tinggi also ever get the third place in the competition's best cleanliness and landscape around Selangor organized by MPK. Other than that, the company also get the good results for 3 consecutive years for health control inspection by JKKP. Sendayu Tinggi produce products based on the medicinal herbs. There were 3 types of products, which is supplements, facials, and make ups. The supplement...
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...Pet Palace Bringing affordable quality pet healthcare to you when you need it. Pet Palace Bringing affordable quality pet healthcare to you when you need it. Executive Summary “The gradual development of something especially from a simple to a more complex form (Webster).” This is the definition of evolution and Pet Palace is excited to present their evolution of animal healthcare! Pet Palace has been a pillar in the community for over 10 years and has decided to become more convenient for its customers by providing excellent health care to loved ones in the convenience of their home. Effective January 5, 2015, Pet Palace will become a completely mobile business in order to better serve the needs of those who do not have the time to come to the veterinarian as well as those who may not be physically able to come into the office. Pet Palace is also expanding its services to include caring for large farm animals. In addition to the routine physicals and immunizations, hospice services, in home euthanasia and habitat analysis will also be available. And as a way of giving back to the community, one can plan on attending free seminars and workshops that will be held at local libraries and assisted living facilities. The goal of the Pet Palace is to provide convenient, affordable and superior pet health care. The financial and strategic goals will be met with the help or Pet Palace’s Brand Developer, Marketing Campaign Manager, SEO Specialist and Graphic Designer. Situation...
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...Pet Palace Bringing affordable quality pet healthcare to you when you need it. Pet Palace Bringing affordable quality pet healthcare to you when you need it. Executive Summary “The gradual development of something especially from a simple to a more complex form (Webster).” This is the definition of evolution and Pet Palace is excited to present their evolution of animal healthcare! Pet Palace has been a pillar in the community for over 10 years and has decided to become more convenient for its customers by providing excellent health care to loved ones in the convenience of their home. Effective January 5, 2015, Pet Palace will become a completely mobile business in order to better serve the needs of those who do not have the time to come to the veterinarian as well as those who may not be physically able to come into the office. Pet Palace is also expanding its services to include caring for large farm animals. In addition to the routine physicals and immunizations, hospice services, in home euthanasia and habitat analysis will also be available. And as a way of giving back to the community, one can plan on attending free seminars and workshops that will be held at local libraries and assisted living facilities. The goal of the Pet Palace is to provide convenient, affordable and superior pet health care. The financial and strategic goals will be met with the help or Pet Palace’s Brand Developer, Marketing Campaign Manager, SEO Specialist and Graphic Designer. Situation...
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