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Wilkerson Company

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Submitted By sumann
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CASE REPORT
DATE: 03/01/2015
GROUP 5: Oliver Principe, Jorge Colorado, Manwinder Singh, Amanpreet Mann
SUBMITTED TO: Prof. Ting He
CASE: Wilkerson Company

Introduction
Wilkerson Company is in the business of manufacturing valves, pumps and flow controllers. Wilkerson is currently faced with declining profit margins relative to industry competitors. Severe industry wise price cuts in the pump business, which is Wilkerson’s major product line, has badly affected the company’s margins (Gross margin below 20% as against a planned gross margin of 35%). The firm has identified the need to investigate its costing mechanisms and determine their credibility comparable to those exercised elsewhere in the market. The need of the hour for Wilkerson is to identify the proper mix of its product line to regain its profitability.
Wilkerson is a quality leader, but this leadership may soon be contested be several competitors. Competitive firms have adopted a strategy of measuring profitability proportionate to the contribution margin i.e. price less variable cost. Wilkerson is considering adopting similar mechanisms and has multiple operational opportunities for re-measurement. Of particular concern, the question is whether Wilkerson’s cost inhibitive production of water purification pumps, and their inability to accurately assign the manufactured cost of the product relative to industry competitors, resulting in a 15% decline in total periodic gross margin?!
The problem in the current pricing method used by Wilkerson is that the real manufacturing cost of each product is not realistic because of the high proportion of overhead costs. The current method does not provide an accurate representation of the actual cost to product three product lines and is based on very vague notions. The overhead rate is 300% and directly related to the labor costs. Many of the overhead costs

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