...Running head: BURT’S BEES MOVING DECISION1 Roxanne Quimby Case: Burt’s Bees Moving Decision Katherine J Kelley University of Mary Abstract Burt’s Bees is an American natural personal care products subsidiary of Clorox, originated in 1984 in Dover-Foxcroft, Maine as a partnership between Roxanne Quimby and Burt Shavitz making and selling items out of leftover beeswax. Over many years, they built the business into Burt’s Bees, which was a leading natural personal-care brand. In 1993, the business had reached $3 million in sales and Quimby was convinced moving to a new location would bring new advances to the business. That’s when she started to seek out locations that were more business-friendly. Its headquarters moved from Maine to Creedmoor, North Carolina. Over many years, they built Burt’s Bees to offer over 100 natural personal-care products in 4,000 locations with sales growing more than $8 million in addition. Growing out of their 18,000-square-foot factory, they moved once again to Durham, North Carolina. In 1999, Quimby bought out Shavitz’s stake in the company. In 2004, Quimby sold Burt’s Bees to AEA Investors for 80% of the company for $173 million. She would continue to stay on as the CEO of the company. They continued to build Burt’s Bees to offer over 197 products for facial and body skin care, lip care, hair care, baby care, men’s grooming, and outdoor remedies in nearly 30,000 locations. In late 2007, Clorox Company acquired Burt’s Bees...
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...on poverty has focused on income or consumption based poverty measures. Yet it is now increasingly realized that poverty is multidimensional, encompassing all important human requirements. Poverty is now widely viewed in terms of capability deprivation (Kakwani, 2006). The income approach views poverty simply as lack of income (or consumption). Poverty exists when some persons in the society have so little income that they cannot satisfy socially defined basic needs. But lack of income is not the only kind of deprivation people may suffer. Indeed, people can suffer acute deprivation in many aspects of life, beyond those defined as basic needs, even if they possess adequate command over commodities (for example, ill health or lack of education and so on). The conceptual distinction between deprivation of this kind and that primarily resulting from inadequacy of income is of fundamental importance (Kakwani, 2006). The higher a person’s income the greater is his or her command over commodities. The possession and consumption of commodities (including services) provides people with the means to lead a better life. However, possession of commodities is only a means to an end. As Sen (1985) points out “ultimately, the focus has to be on what we can or cannot do, can or cannot be”. Thus, the standard of living enjoyed by people must be seen in terms of individual achievements that are feasible and not in terms of the means individuals possess to achieve them. This line of reasoning...
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...Income Mobility: Up & Down the Economic Ladder by Tom Thompson Dr.Walker Senior Seminar 7/29/2009 Thomas L. Thompson Dr. Christopher Walker Senior Seminar July 29, 2009 Income Mobility: Up & Down the Economic Ladder People always say they do what they do to make life better not only for themselves, but for the future well-being of their children and hopefully those actions will get passed on to their children. This is my way of thinking of the paying it forward theory; giving all I have, to make the lives of my children better than the one I grew up with and the one I currently live. One of my most favorite quotes about getting ahead in life came from a philosopher and pastor Russell Conwell that is hand-written by my grandmother in a Bible that was given to me some years ago. It goes like this, “For a man to say, I do not want money, is to say, I do not wish to do any good to my fellow men" (Conwell). Everyone wants money, only if it is to do good for your family’s future. From the rich business professional perched high in their penthouse to the lowly street peddler on the corner, everyone has a story on how and why they ended up in that position. The United States is seen as the place where everyone has the opportunity of the “American Dream”. That includes the opportunity for one's children to grow up and attain to their fullest potential in which they are capable of, and seen for what they are and not what they are born with. It is the opportunity...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/1756-669X.htm A standardised approach to the world? IKEA in China Ulf Johansson Department of Business Administration, Lund University, Lund, Sweden, and Standardised approach to the world 199 ˚ Asa Thelander Department of Communication Studies, Lund University, Helsingborg, Sweden Abstract Purpose – The purpose of this paper is to analyse the marketing strategy in China of the furnishing retailer IKEA in the context of standardisation and adaptation of marketing activities. IKEA’s strategy in China is compared to its corporate strategy throughout the rest of the world. Design/methodology/approach – The four P classifications are used as a framework to compare the central marketing strategies of IKEA with marketing strategies used in China. The paper builds on both primary and secondary data. Interviews with senior managers at IKEA are conducted and studies on business and retailing in China are used. Findings – The marketing strategies used by IKEA in China are found to be different from the standardised strategies it uses throughout the rest of the world. Several of the changed strategies are central to the business concept of IKEA. Research limitations/implications – The present paper shows the challenges for a standardised marketing concept and its implications. Originality/value – The paper provides, in the context of the standardisation and adaptation of marketing...
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...Journal of Retailing and Consumer Services 18 (2011) 183–193 Contents lists available at ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China ˚ Steve Burt a, Ulf Johansson b,n, Asa Thelander c a University of Stirling, Institute for Retail Studies, Stirling Management School, Stirling FK9 4LA, Scotland, UK Department of Business Administration, Lund University, P.O. Box 7080, SE-220 07 Lund, Sweden c Department of Communication Studies, Lund University, Campus Helsingborg, PO Box 882, SE-251 08 Helsingborg, Sweden b a r t i c l e in fo Available online 29 September 2010 Keywords: IKEA Retail internationalisation Retail marketing mix Standardisation Sweden the UK China abstract IKEA is often cited as an example of a ‘global’ retailer which pursues a similar ‘standardized’ approach in every market. This paper systematically assesses the degree of standardisation (and adaptation) of four commonly identified retail marketing mix activities – merchandise, location and store format, the selling and service environment, and market communication – within three countries. These countries – Sweden, the UK and China – represent different cultural settings and are markets in which IKEA has been operating for different lengths of time. The data upon which the comparison is based was generated from personal interviews...
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...“SCIENCE FICTION OR SCIENCE FACT” ARE WHITES INHERENTLY MORE INTELLIGENT THAN BLACKS ? ( Delroy Constantine-Simms University of Essex (UK) & Marciea Monique McMillian University of North Carolina at Chapel Hill (USA) ABSTRACT The publication of Hernstein & Murray’s (1994) “The Bell Curve” appears to be the latest expression of pseudo scientific theories with respect to race and intelligence. This paper gives an historical and ideological insight behind the development and application of intelligence tests by citing examples of their impact on legislation, social policy and intervention programmes in relation to Blacks. More importantly, a discussion of cultural bias in test design focuses on the response of Black psychologists who developed Black intelligence tests that portray whites as intellectually inferior in the same manner that Blacks are portrayed as intellectually inferior on tests devised by white psychologist. Furthermore, The hereditary perspective of intelligence is challenged by empirical evidence that centres on children with white ancestry to assess whether white genes influence intelligence while citing several sources that support the environmental explanation of the race gap in test scores. Consequently, this discussion questions the reliability and validity of intelligence tests that are used to reinforce the Black intellectual inferiority myth. The conclusive argument suggests in no uncertain terms that the Bell Curve is nothing more than the repackaging...
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...Physical Education National Curriculum, and the impact of the teaching upon the response of pupils in relation to learning. Use literature; autobiography, personal reflection, questionnaire and observation data; and unit materials to support your responses to the following: Some pupils are very good at reading the spaces in team sports, while others read music fluently. Some find mental calculations easy; some are good at constructing 3D objects; some express ideas elegantly through dance (Arthur and Cremin, 2010: 278). It is clear from this quote alone that dance has an important role to play within the development of learning of some pupils. Tinning (2009) believe that the holistic approach incorporated within the teaching and leaning in dance is essential to allow a child’s full, embodied experience, seeking to nurture ‘thinking bodies’ and ‘moving minds’. Dance can provide an ideal vehicle through which children can start to explore and establish confidence in the processes, appreciating, composing and performing which are three ‘key factors in determining teaching and learning programs’ Smith-Autard (1994:1). Schools that incorporate dance programs within their curriculum have found that the educational experiences for both learners and staff members alike are enriched (Meyer, 2010). From these pieces of research numerous benefits of learning through dance can be observed and support the many attempts to include dance as part of the Physical Education National...
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...Reading and Second Language Learners Research Report May 1999 This report prepared by Magda Costantino, Ph.D. The Evergreen Center for Education Improvement The Evergreen State College Olympia, Washington 98505 With assistance from: Joe St. Charles Susan Tepper Edlamae Baird Acknowledgment to Gary Burris and Lynne Adair For their invaluable assistance with the project This material is available in alternative format by request. Contact Bilingual Education at 360-753-2573, TDD 360-664-3631. The Office of the Superintendent of Public Instruction complies with all federal and state rules and regulations and does not discriminate on the basis of race, color, national origin, sex, disability, age or marital status. Table of Contents (click on page number for access) Introduction......................................................................................................................... 1 Executive Summary ............................................................................................................ 3 Chapter One Language Acquisition and the Language Learner .......................................................... 7 Section One: How Does First Language Develop? .................................................... 7 Section Two: How Does Second Language Develop? ............................................... 9 Foundational Theories ...............................................................................................
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...on the five prison guards that work the death row or Green Mile. Darabont’s vision for this movie was to bring to life the Novel that was written by Stephen King. The movie was based on capital punishment but it also shows the compassion, humanity, dignity and faith of the officers have for those who are on death row. Once the director has created the vision the film it is the production designer’s job to come up with the landscaping, scenery, and props for the film (Goodykoontz & Jacobs, 2011). The production designer for The Green Mile was Terence Marsh. Marsh created an eight cell death row. There isn't a single interior in this movie, with the minor exception of the warden's office, that wasn't designed and built from scratch, every nut, bolt and frayed electrical cord, and there wasn’t a single exterior location that wasn't substantially reinvented for purposes of filming. Marsh chose an old Tennessee State Penitentiary which has been used in other films he said that this gave the atmosphere and sense of history and mystery. (The Green Mile Production Notes, 1999) Once the...
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... Continuing ------------------------------------------------- Legal Education ------------------------------------------------- ------------------------------------------------- Submitted by ------------------------------------------------- Jasraj Singh [ID No.- 1719] ------------------------------------------------- V Year, B.A. LLB (Hons.) ------------------------------------------------- ------------------------------------------------- National Law School of India University Bangalore ------------------------------------------------- Contents Continuing Legal Education - Introduction 3 Giving CLE Form – Indian scenario 5 CLE in other countries 9 Concerns for CLE 11 Conclusion 14 Bibliography 15 ------------------------------------------------- Continuing Legal Education - Introduction John Grisham, the famous novelist, has remarked in The Rainmaker: “I don’t feel stupid, just inadequate. After three years of studying the law, I’m very much aware of how little I know.” Continuing legal education (CLE) connotes a formal educational experience, such as a lecture, a seminar, or a workshop, related to the practice of law and sponsored by a bar association, a law school, or an organization which specializes in such advanced professional training. Thus, when we talk about CLE, the focus is not on students, instead it is the lawyers themselves whose education post them having become lawyers, is what is hinted at. Among professionals...
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...pieces are also sold in Etihad Airlines and in different exhibitions including the latest international jewelry and watch exhibition 2013 in Abu Dhabi. ii. The Founder Azza AlQubaisi is a young Emirati jewelry designer from Abu Dhabi, United Arab Emirates. In 1997, Azza started her higher education in London Guildhall University in Arts and later on graduated with a B.A. in Jewelry Design and Allied Crafts in 2002 and held many exhibitions in UAE as well as other cities such as London and Helsinki since then. After graduation, she started her jewelry designing career as the first Emirati jewelry Artist, Corporate Gift and Awards Designer and established her own brand “ARJMST”. She is a member of the Society of Designer Craftsmen, London since 2002. II. The story “The dessert dunes, the shapes, patterns, texture and color of the grains of sand highlighted by a few green strokes…There is movement in the far distance coming closer every minute until I can see my own reflection in the eyes of the wise man walking in front of a caravan...”- Azza AlQubaisi (Azza alQubaisi, 2013) In 1997, Azza’s journey started in the United Kingdom. She chose to complete her higher education in Chelsea College of Art and Design...
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...by offering high-quality services and products to customers. The key reason behind its success has been its efforts to better tinderstand its customers' needs. In other words, BR-Korea has clearly understood that, to achieve success, it must not only offer products of the highest quality but also meet the various expectations of its customers. Keywords: Product management. Service management. Customer management, Baskin-Robbins 1. Introduction Burt Baskin and Irv Robbins established Baskin-Robbins (BR) in the U.S. to capitalize on American's love of ice cream by providing tasty products of the highest quality. BR operates under the unified identity "Baskin-Robbins 31," which refers to a flavor for each day of the month. Since the first store opened its doors in 1945, BR has introduced over 6,000 stores in 35 countries. In Korea alone, there are more than 700 stores (http://www.baskinrobbins.co.kr; E-daily, 2009). BR targets mainly younger children, and it has been successful in distinguishing itself from others by adopting "Fun" as a way to achieve market acceptance. They also created the slogan "We Make People...
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...FOREIGN DIRECT INVESTMENT – LOCATION ATTRACTIVENESS FOR RETAILING FIRMS IN THE EUROPEAN UNION1 Pervez N. Ghauri Manchester School of Management, UMIST United Kingdom Email: Pervez.Ghauri@umist.ac.uk Ulf Elg Dep. of Business Administration, School of Economics and Mgmt, Lund University, Sweden Email: ulf.elg@fek.lu.se Rudolf R. Sinkovics Manchester School of Management, UMIST United Kingdom Email: Rudolf.Sinkovics@umist.ac.uk 1 The authors would like to thank Handelsbanken’s Research Foundations for financial support. FOREIGN DIRECT INVESTMENT – LOCATION ATTRACTIVENESS FOR RETAILING FIRMS IN THE EUROPEAN UNION Abstract For politicians and country representatives it is becoming more and more important to look into ways to attract Foreign Direct Investments (FDI). Not only are successful location decisions of multinational companies good news for surviving in the political system, but related economic and social development implications necessitate a more comprehensive view on whether there is a race to attract FDI in Europe. And if so, what are its implications on different industries and societies within the EU. This paper focuses on the retailing industry and mandates an understanding of managerial decision making: Why do retailing companies enter particular country markets and what are the factors that determine a country’s attractiveness? A conceptual model is developed to understand the factors, corporate as well as market characteristics, which influence companies...
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...Southern California Copyright © 1981 Stephen Krashen All Rights Reserved. This publication may be downloaded and copied without charge for all reasonable, non-commercial educational purposes, provided no alterations in the text are made. First printed edition 1981 by Pergamon Press Inc. Print Edition ISBN 0-08-025338-5 First internet edition December 2002 i Acknowledgments I would like to thank the following journals and organizations for granting permission to reprint material: Newbury House, the Center for Applied Linguistics, Language Learning, TESOL, the SPEAQ Journal, Academic Press. I have had a great deal of help and feedback from many people in writing this book. Among the many scholars and friends I am indebted to are Marina Burt, Earl Stevick, Heidi Dulay, Robin Scarcella, Rosario Gingras, Nathalie Bailey, Carolyn Madden, Georgette Ioup, Linda Galloway, Herbert Seliger, Noel Houck, Judith Robertson, Steven Sternfeld, Batyia Elbaum, Adrian Palmer, John Oller, John Lamendella, Evelyn Hatch, John Schumann, Eugene Brière, Diane Larsen-Freeman, Larry Hyman, Tina Bennet, Ann Fathman, Janet Kayfetz, Ann Peters, Kenji Hakuta, Elinor Ochs, Elaine Andersen, Peter Shaw, and Larry Selinker. I also would like to express my thanks to those scholars whose work has stimulated my own thinking in the early stages of the research reported on here: John Upshur, Leonard Newmark, and S. Pit Corder all recognized the reality of language "acquisition" in the adult long before I did. I would...
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...Standardized marketing strategies in retailing? IKEA’s marketing strategies in China, Sweden and the UK Steve Burt University of Stirling Department of Marketing, Institute for Retail Studies STIRLING FK9 4LA, Scotland, the UK. Ulf Johansson* *Contact author Department of Business Administration Lund University P. O. Box 7080 SE-220 07 Lund, Sweden e-mail:ulf.johansson@fek.lu.se Åsa Thelander Department of Communication Studies Lund Universitety, Campus Helsingborg, P O Box 882 SE-251 08 Helsingborg, Sweden Paper accepted for presentation at the 1st Nordic Retail and Wholesale Conference in Stockholm (Norrtälje), 6-7/11, 2008 Abstract IKEA is rumored to be a very standardized retailer, i.e., a certain set of marketing strategies is used that are the same around the world. This indeed sets IKEA, operating on markets in Europe, US as well as Asia and Australia, apart among international retailers. Often the theoretical conclusions in international marketing literature, as well as empirical evidence, argue convincingly for the more adaptation (to different markets) in different national markets. But is IKEA so standardized in marketing strategies? So far there are quite few, and very dated, empirical studies of IKEA marketing strategies (yet many refer to IKEA as having a standardized marketing strategy). Here marketing activites are conceptualized to concern: Merchandise - putting together an assortment of products (e.g., national and retailer brands, pricing and pricing...
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